ITOGO (TOTAL)

Performance indicators

At the end of 2021, ITOGO received revenue of 205.4 million rubles with a net loss of 135.8 million rubles.

History

2022

Launch of partner sales service

ITOGO (part of the LANIT group) has launched a partner sales service for self-employed, individual entrepreneurs and legal entities. This was announced on November 7, 2022 by LANIT. The functionality of the platform is built around the business ecosystem of products based on the idea of ​ ​ supporting the development of entrepreneurial activity in Russia.

At the beginning of November 2022. two programs have been launched: ITOGO Partners (for self-employed and individual entrepreneurs) and ITOGO Business Partners (for organizations of any legal form). Users can choose their collaboration format based on personal goals and needs.

To participate in the first program, future participants need to familiarize themselves and accept the agreement during the registration phase of the system. For business partners, all conditions are recorded in the service contract.

The process in both cases is built in the same way: the manager issues orders for equipment for his customers through his personal account on the reseller platform. For each delivered order, a fee is paid for the specified details or the company's settlement account within the specified time frame.

The key goal of the team is to transform the client experience and build a completely new online B2B sales platform on its basis. In the future, we want to create an ecosystem of partner products with the concept of "everyone sells to everyone." By the end of the year, it is planned to connect a referral program, expand the assortment matrix on the site and give partners the opportunity to sell goods to individuals within the ITOGO platform, said Tatiana Klimenko, ITOGO Project Director.

Attracting investments in the amount of 3 billion rubles

On May 17, 2022, Lanit announced the investment of more than 3 billion rubles in an online home appliance store for ITOGO corporate clients through its venture capital fund. This amount is planned at the initial stage of investment in the project. The transaction parameters are not disclosed. According to data from the Unified State Register of Legal Entities (USRUL), the share of Lanit Ventures in Total LLC is 90%, still belongs to Tikhon Smykov. The company was incorporated in 2018.

Venture fund "Lanit" invested 3 billion rubles in an online store for corporate clients

The creation of full-fledged Internet services, with the help of which the client could perform most of the operations 24/7 on his own, is a promising trend, and we invest in it, helping the new project not only with finances, but also with his expertise, the resources of subsidiaries, - said Denis Sitnikov, vice president for investments of the Lanit group of companies.

ITOGO online store operates on the B2B model. It covers the needs of corporate clients in equipping offices with electronics, computer and household appliances. The store range is formed on the basis of IT distributors of Russia Treolan and diHouse.

According to Lanit President Philip Gens, the group receives a greater effect from the development of startups than other players in the market, since it acts as an active investor - it tries to invest only in those projects and products that Lanit can really provide serious assistance.

For example, we have an appropriate technological expertise, a client base, we can finalize and test products in the group's companies, "Gens emphasized.