Treolan Treolan

Treolan (Lanit Trading LLC) is one of the wide-profile distributors in the Russian IT market. Specializes in the distribution of servers, storage systems PCs and laptops, network and color laser printers, and plotters, uninterruptible power supplies, network equipment and. software The company's sales offices are located in Yekaterinburg,,,. To Moscow Novosibirsk To Samara Treolan is part of a group of companies. "Lanit"

History

2024: Recovery of 120.7 million rubles from HP Inc. due to leaving Russia

In early February 2024, it became known that the Russian IT distributor Treolan, which is part of the Lanit group, won the lawsuit with HP Inc. We are talking about the proceedings related to the departure of the American company from the Russian market in the current geopolitical situation. The total amount of recovery from HP is 120.7 million rubles.

According to CNews, Treolan accused Aichpi Ink LLC (the Russian structure of NR) of non-fulfillment of obligations under paid technical support certificates. According to the case file, in August 2018, Treolan and HP entered into a partnership agreement for the distribution of products from an American manufacturer. In addition, HP provided technical support services for its hardware platforms - HP Care Pack.

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It is noted that HP Care Pack is a set of service products that expand the terms of the standard warranty for HP equipment and software, and also allow you to choose the necessary level of technical support (from the response time to the next working day to the guaranteed time to restore the equipment to working for six hours) and its duration (the warranty can be extended for up to five years inclusive). The service package is linked to a specific piece of equipment and takes effect after registration. HP Care Pack service is provided by HP specialists or authorized service centers.

In connection with geopolitical changes, HP Corporation notified Treolan of a unilateral refusal to provide technical support for all paid orders from July 1, 2022. The court found that HP under the concluded contract did not provide services in full and, therefore, received unjust enrichment. The court decided to recover from HP funds in the amount of 108.6 million rubles plus interest in the amount of 12.1 million rubles for the period from July 1, 2022 to November 25, 2023. Thus, the total amount of recovery is 120.7 million rubles.^[1]

2021

Launch of Promt solutions sales

Treolan (part of the group) LANIT launched sales of solutions to the company, PROMT which announced this on October 6, 2021. The entire line of products for machine (automatic) translation and technologies for analyzing text unstructured in data Russian and foreign languages ​ ​ is available for order at Treolan from October 1, 2021.

We are very happy to become partners of Treolan and look forward to a long fruitful collaboration. In the near future, we plan to work together on commercial offers, organizing events and presentations for end users, said the head of the corporate sales group PROMT Nikolay Pirogov.

Expanding the choice of software for Treolan partners is one of the priorities for the development of our services. We are pleased to offer our partners the entire line of intelligent PROMT solutions on favorable terms, and we are confident that cooperation will become productive for all participants, noted the head of the software department Aleksandra Goncharova.

Agency import factoring agreement in the amount of 3 billion rubles with ICD

On January 12, 2020, the Moscow Credit Bank (MKB) announced the signing with Treolan LLC (part of LANIT Group of Companies) of an agreement on agency import factoring in the amount of 3 billion rubles.

The pilot deal with Treolan LLC was held in favor of the largest suppliers of IT equipment: Lenovo, HP and others. Thanks to the structure of the instrument, the client is presented with financing in rubles, and payment for agency import factoring to the supplier is made in US dollars, which completely reduces currency risks at the financing stage. One of the advantages of the product is an additional deferral of payment for goods that are supplied by foreign suppliers.

Import factoring fully meets the needs of LANIT Group of Companies. The company makes purchases regularly, the beneficiaries are the leaders of the IT market. We set up the process by eliminating the risk of payment delays, - comments Natalya Bakhova, director of the ICD trade finance department.

2020: Multicurrency Letter of Credit Agreement with ICD

Moscow Credit Bank (MKB) signed a multi-currency agreement on letters of credit with Treolan LLC (part of Lanit Group of Companies), as well as contracts on guarantees. The total amount of agreements amounted to 2.75 billion rubles. This was reported on July 9, 2020 by the ICD.

The bank issues letters of credit to Lanit in favor of the largest suppliers of IT equipment: Lenovo, HP and others. Post-financing to the client is presented in rubles, payment under the letter of credit to the supplier is made in US dollars. As you know, one of the most important areas of Lanit's activity is IT distribution of equipment and software under the Treolan trademark from world manufacturers of software and hardware solutions.

"We have optimized the work on letters of credit specifically for the tasks of LANIT. The company makes purchases regularly, the beneficiaries are the leaders of the IT market. We set up the process, eliminating the risk of payment delays, "said Natalya Bakhova, head of the sales and product development department of the ICD documentary and international business.

Bank guarantees are issued in the form of guarantees from the ICD in favor of foreign beneficiaries, as well as in the form of counter-guarantees in favor of foreign financial institutions that guarantee the end suppliers the fulfillment of obligations under the contract.

2017: New CEO - Grigory Sverdlikov

In February 2017 , Lanit announced that a new general director, Grigory Sverdlikov, had been appointed to Treolan . He has been working at Lanit almost since the company was founded. According to the president of "Lanit" Georgy Gens, over the years Sverdlikov has formed "a strong, united team, which has already achieved excellent results in its work and invests a lot of effort and energy in business development."

Grigory Sverdlikov has been working at Lanit almost since the company was founded

Grigory Sverdlikov will manage Treolan with a created board of directors, which includes top managers of Treolan and top officials of the distribution company diHouse, including Philip Gens, chairman of the board of directors.

As CEO of Treolan, Sverdlikov replaced Dmitry Ivannikov, who headed the company since 2013. He moved to the position of vice president of Lanita.

Ivannikov's transfer to a new position in Lanit is associated with "successful development and prospects for further growth of the Irbis project, as well as in order to strengthen and systematize work with international partners."

Dmitry Ivannikov's merits in the development of the distribution business Treolan and the Irbis brand are unconditional. According to GFK, compared to 2015, the share of Irbis tablets in 2016 increased from 5% to 15%, which allowed the brand to become the leader in Russia. This project has become a challenge for us, because before we worked as a distributor only in the B2B market. The development of our own production of mobile equipment for us has also become a new experience. In conditions of fierce competition in this market, Dmitry managed to make the project successful, says Georgy Gens.

Ivannikov's duties as vice president will include the development of the Irbis trademark, the search and development of other startup projects with an international component, building systematic interaction with international partners within the Lanit group, including distribution and integration.

2013

Buying SafeLine

On May 27, 2013, Treolan, part of Lanit, announced the purchase of the distribution business of the Informzaschita group - SafeLine. The latter was separated into a separate division in 2007 and specializes in information security solutions and services .

The SafeLine partner network today has more than 1000 companies in Russia and the CIS countries, and its product line includes solutions from such vendors as Application Security, Bitdefender, FireMon, Fortinet, IBM ISS, Positive Technologies, SpectorSoft, Stonesoft, TITUS, Security Code, TKB Monitoring.

In Informzaschita, the reason for the sale of the distribution business is explained by the desire of the company's shareholders to focus on the development of the main areas of their business - the development of information protection tools and the provision of information security services. Services, in particular, in "Informzaschita" are called the main driver of growth of their revenue in 2012.

SafeLine became the first company to be acquired by Treolan. Treolan considers this transaction as a "profitable investment" and believes that SafeLine will contribute to the rapid promotion of products and solutions, entry into new markets, and as a result, sales growth.

Treolan told TAdviser that at the time of the acquisition, SafeLine employed 40 people. SafeLine CEO Oleg Bakshinsky accepted the offer to work at Treolan and will take one of the leading positions in the company.

final version of the organizational structure in connection with the acquisition of SafeLine is now being completed. The purpose of the transaction is to get a synergistic effect from the takeover, so we expect that most of the SafeLine team will join Treolan or remain in the Informzaschita team, TAdviser said in Treolan.

Dmitry Ivannikov took the position of general director

In February 2013, Dmitry Ivannikov took over as CEO of Treolan. He was responsible for the strategic development of the company, its general management, and also participated in the development of the entire distribution business of Lanit Group of Companies. Among Treolan's strategic plans at that time were the expansion of the partner network, the implementation of the regional development program, and the expansion of the commodity supply.

2012: Pirit Business Integration

Treolan will focus on working with the SMB channel and partners working with corporate and government customers. diHouse will focus on working with a retail sales channel, primarily federal retail. In line with this strategy, initial plans to integrate PIRIT's distribution business into Treolan's business have changed.

• Treolan integrates PIRIT business across all ASUS Open Platform Business Group lines (components, server, network, wireless equipment, all-in-ones, desktops and ASUS monitors), as well as business with component suppliers (Cooler Master, Leadtek, Zalman and others), previously owned by PIRIT, which will significantly expand the range of products and take a stronger position in working with local assemblers. To increase the level of support for partners in these product areas, Treolan has created a new product division.

• Treolan also gets access to ASUS system business products (laptops, subnotebooks, tablets and smartphones) and HP Pavilion products (laptops and netbooks). This is a logical addition to the corporate product lines of these vendors in the Treolan portfolio, which reflects the modern trend of BYOD (Bring Your Own Device), when corporate users can use personal laptops purchased on their own at work. Partners will now be able to offer their customers products for "dual" use.

• The business of diHouse integrates the retail direction of PIRIT and the related business for ASUS System Business Group products (laptops, subnotebooks, tablets and smartphones), in the direction of HP Pavilion (laptops, netbooks), as well as in the direction of "Gadgets and accessories."

As a result of these transformations, the entire PIRIT product portfolio is now available to Treolan partners. Employees of the PIRIT distribution division will continue to work in accordance with their specialization in Treolan and diHouse. PIRIT partners representing the corporate and SMB market segments have the opportunity to continue working with Treolan, and PIRIT retail partners with diHouse.

2010: Creation of a company based on the Lanita Distribution Department

On October 10, 2010, it was announced that the LANIT distribution department was transformed into a separate company, which begins to operate under the Treolan brand. The name Treolan (tres (lat. Three) and LAN) symbolizes the unity of the main participants in the distribution process "vendor - distributor - partner" and emphasizes the importance, stability of their relationship, and also maintains existing communication with the LANIT group.

At the time of rebranding, more than 300 people worked in the LANIT Distribution Department, the number of dealers is more than 1800 companies.

The distribution department at that time had partnerships with the world's leading manufacturers of software and hardware. Among them Acer Allied Telesys APC Asus Cisco-,,,,,,,,,,, Citrix D-Link Fujitsu InWin HP,, IBM,, Intel,,, Neomax Kingston, Lenovo LG Logitech Nexans Microsoft,,,,,,,,. Panasonic Samsung Sales offices Seagate Sony Toshiba ViewSonic Western Digital are located in ZyXel,,,, and. To Moscow Voronezh Novosibirsk To Penza To Samara