Rigla beauty

History

2022: Starting the network

In February 2022, the Rigla pharmacy chain opened the Rigla beauty cosmetics store. It is located in the Globus shopping center in Pushkin in the Moscow region. The company expects to open 10 more such outlets in Moscow by the end of 2022 - high and middle class shopping centers, as well as in street retail format.

In addition, in the second quarter of 2022 it is planned to launch an online store, where users will be able to get advice on the selection of cosmetics and make an order. The company expects to achieve an online to offline sales ratio of 30% to 70% in the first stage.

By February 7, 2022, the range of the Rigla beauty store includes more than 3 thousand products, including cosmetics, dietary supplements and therapeutic cosmetics. The price segment of the product is just above average and luxury. The main audience of the new format will be women over 35 years old in million-plus cities who purchase care products according to the recommendations of cosmetologists, the general director said. He did not disclose investments in the project.

Investments in the project in the company were not disclosed. According to Sergey Shulyak, General Director of the DSM Group, referred to by Vedomosti, investments in the launch of a chain of cosmetics stores can start at 30 million rubles. The general director of Infoline Analytics, Mikhail Burmistrov, estimated that opening 10 stores would cost Rigle at least 50 million rubles, along with online sales - about 100 million rubles.

Several hundred million rubles must be spent on launching a network and a good online store, said Peter Bobrovsky, executive director of the Association of Manufacturers of Perfumes, Cosmetics, Household Chemicals and Hygiene. The expert believes that due to the creation of a new division and its logistics infrastructure, costs will increase to 1 billion rubles.^[1]

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