Pushkin map

Pushkin Map is a state financial and educational project launched on September 1, 2022, the purpose of which is to enable schoolchildren and students to visit theaters, museums and other cultural institutions for money allocated from the budget. The Pushkin Card is a product of the Mir payment system, and a certain amount is received once a year. But this money is targeted, it cannot be cashed or spent in the store. They are strictly designed to pay for tickets to exhibitions, theater productions, concerts and other cultural events.

Chronicle

2024: The government has updated the procedure for implementing the Pushkin Map program

According to the Decree of the Government of the Russian Federation of 17.02.2024 No. 181 "On Amendments to the Decree of the Government of the Russian Federation of September 8, 2021 No. 1521," the rules for the implementation of the Pushkin Map program are set out in an updated version.

Thus, the updated rules have expanded the requirements for cultural organizations to participate in the Pushkin Card program. In particular, the cultural organization must be registered in accordance with the legislation of the Russian Federation as a legal entity, must carry out activities in the field of culture for at least one year preceding the date of filing an application for inclusion in the register of cultural organizations, information about the cultural organization, its leader, participants (owners), as well as the chief accountant should be absent from the register of foreign agents, etc.

The conditions for citizens' participation in the Pushkin Card program have been adjusted, as well as the conditions for termination of citizens' participation in the program, which now include the transfer by a citizen of a card, card details or registered ticket to third parties.

It is envisaged that the measures included in the Pushkin Map program are assessed taking into account the Fundamentals of State Policy for the Preservation and Strengthening of Traditional Russian Spiritual and Moral Values, approved by Presidential Decree No. 809 of November 9, 2022.^[1]

In addition, the decree stipulates that VK Company LLC provides trusted information systems on a voluntary and free basis, using which measures are being implemented to improve the security system of the Pushkin Map program, as well as information support for the program.^[2]"

2023

The number of owners of the Pushkin Card has reached 9 million people

By the end of 2023, the number of owners of the Pushkin Card reached 9 million people. This was announced in April 2024 by the Minister of Culture of Russia Olga Lyubimova. According to her, in 2023, 28.5 million tickets were sold under the Pushkin Card program.

Lyubimova said that by the end of 2023, 11.5 thousand cultural organizations worked under the Pushkin Card program in Russia. The number of owners of the Pushkin Card is growing in many regions of Russia. Thus, the number of residents of the Kemerovo region who issued the "Pushkin card" increased by 40 thousand in 2023 and amounted to 220 thousand, or 85% of residents of the region aged 14 to 22 years. This was announced in January 2024 by the Governor of Kuzbass Sergei Tsivilev.

Freepik

According to him, the region is leading in the Siberian Federal District in terms of the share of organizations connected to the Pushkin Card program (92% by the end of 2023). Next are the Irkutsk region, Krasnoyarsk Territory, Novosibirsk and Omsk regions.

In February 2024, the Government of the Russian Federation made changes to the Pushkin Card program. Thus, the requirements for cultural organizations applying for participation in the program have been expanded. Among them, for example, registration as a legal entity conducting activities in the field of culture (individual entrepreneurs are not allowed to participate), the availability of material and technical resources for the provision of services, ensuring the openness of information about the organization.

Financing of the federal project "Pushkin Card" in 2023 was left at the level of 2022 and amounted to 16 billion rubles. According to Olga Lyubimova, 509.5 billion rubles will be allocated to support the state program "Development of Culture" in 2023-2025, of which 175.4 billion rubles were allocated for 2023.^[3]

Cultural institutions earned 13 billion rubles on the Pushkin Card

For incomplete 2023 - from the beginning of January to mid-December - Pushkin Card holders purchased 29 million tickets to cultural institutions for a total of 13 billion rubles. This was announced on December 18, 2023 during the strategic session of the All-Russian project "Museum Routes of Russia" by the head of the PRO.Культура.РФ platform and the Культура.РФ portal Alexander Minaev.

According to him, in Moscow, the leaders in ticket sales on the Pushkin Map are the State Tretyakov Gallery and the Pushkin State Museum of Fine Arts. As Minaev noted, by the end of 2023, 11.5 thousand organizations are participating in the Pushkin Map program, of which 1.6 thousand are museums. The latter account for 13% of ticket sales revenues under the program.

Pushkin Card holders purchased 29 million tickets to cultural institutions totaling 13 billion rubles for incomplete 2023

In mid-December 2023, a total of 9.5 million people issued the Pushkin Card; since the start of the program, they have purchased 52 million tickets.

Earlier in 2023, Pushkin Card operator Post-Bank announced that Moscow is leading in the number of purchases under the program - the capital accounts for 17.7% of ticket sales. The second place was taken by St. Petersburg with an indicator of 5.8%. In Bashkortostan, the Pushkin Map is used about the same often - 5.6%. Tatarstan and the Chelyabinsk region with 4.7% and 3.2%, respectively, were assigned to the fourth and fifth lines of the rating.

The most popular were cinema tickets - they account for 36% of all purchases. Theaters accounted for 23%, exhibitions and museums - 1%, events in houses of culture - 12%. Another 9% fell on concerts and three percent - on events in educational institutions and libraries.

We can say that every thousandth resident of the planet is the owner of the Pushkin map. One of the main indicators of the popularity of the program is increased spending on cards, - said Igor Minaev, head of the Pushkin Card program development department at Post Bank.[4]

Scheme of deception revealed

At the end of January 2023, it became known about the scheme of deception with Pushkin cards. Fraudsters are trying to lure unconscious young people into Telegram channels and groups on social networks, in which they report the possibility of cashing out their personal "Pushkin card" minus the commission. It is up to 50% of your balance.

The number of some of these groups reaches 100 thousand members. Attackers use the fact that some schoolchildren and students want to get the money contained on the card in the form of cash.

Fraudsters deceive schoolchildren and students using the "Pushkin card"

In particular, videos are distributed in such channels in which young people claim that he and all his friends allegedly decided not to go to museums and theaters, but began to look for ways to withdraw money.

Attackers register an individual entrepreneur, register it as a cultural institution, for example, a theater, and then buy card data from teenagers and pay them tickets for performances that they organize themselves, computer security specialist Alexander Vurasko told Izvestia.

In addition, swindlers use mechanisms for issuing cards for data from third parties. They seek to gain access to the account of a person whose data was found in the databases of password login leaks or was purchased on the black market. Fraudsters issue a card in his name, after which they cash it.

The project at one time was very positively perceived in society, as it opened up a lot of opportunities to attend cultural events, but then students began to slowly forget about the "Pushkin Maps," many of them were idle, Yulia Matyunina, a representative of the National Parent Committee, shared her observations.^[5]

Notes