Magnet Market Marketplace

2024

First hundred points of issue of orders

Marketplace "Magnet Market" opened the first hundred points of issue of orders (PVZ) in stores. retailer Further scaling of the PVZ network based on trade Magnit points will allow even more marketplace customers to receive orders in convenient locations near their homes, and - to the retailer to attract additional traffic to their stores. Magnit announced this on April 1, 2024.

source = Magnet

Most of the Magnit Market PVZs are open in the Republic of Tatarstan, including about 50 points in Kazan. PVZ also earned in Ufa, Togliatti and Samara. In addition, Magnit Market began to prepare to enter the regions where KazanExpress was not previously presented: the marketplace is testing the work of the first ten PVZs in Moscow. In total, the points of issue of orders "Magnit Market" were opened in 13 cities in the retail outlets "Magnit" "near the house" and Drogeri "Magnit Cosmetic."

Magnit Market is testing various PVZ configurations to select the best options in terms of customer experience and store format features. So, in three "at home" stores in Kazan, PVZs operate in the format of corners - allocated zones with an area of ​ ​ about 4 square meters. m. In other stores "at home" PVZs are organized in the format of "store director's table." In Magnit Cosmetic, orders are issued at the box office.

The first Magnit Market PVZ in the Magnit store was opened in February 2024 in Kazan. By the end of 2024, the number of PVZs in Magnit stores is planned to increase by a multiple. In the coming months, new points for issuing orders "Magnit Market" will be opened in Tatarstan, Bashkortostan, Perm Territory, Samara, Ulyanovsk, Orenburg, Voronezh, Lipetsk regions, as well as in Moscow and the Moscow region.

One of the key advantages of Magnit's Marketplace is the quick delivery of orders in one day. As the service develops, the retailer will deploy its own logistics capacity to maintain fast delivery and improve its efficiency. In March, Magnit opened the first Magnit Market sorting center on the basis of its own distribution center in Togliatti. Now some of the orders that are collected in the marketplace warehouse are delivered to the points of issue of orders in the region through the new sorting center. In Moscow, the marketplace launched a cross-docking service to speed up the delivery of sellers' goods to the Magnit Market warehouse in Zelenodolsk.

In parallel with the ongoing integration of KazanExpress, we began the development of a network of points for issuing orders for a marketplace based on Magnit stores, the number of which exceeds 29 thousand throughout the country. The use of the retailer's infrastructure will help us maintain one of the key advantages of Magnit Market - delivery of orders to buyers the next day even at the stage of active growth and geographical expansion of the marketplace business. Fast delivery combined with a wide supply of goods and low prices will allow Magnit Market to claim one of the high positions among marketplaces, said Konstantin Izmaylov, CEO of the Magnit Market marketplace.

The Magnit Market PVZ network, taking into account new discoveries as of April 2024, has over 600 locations in more than 120 cities.

Launch of the marketplace, appointment of Konstantina Izmaylova as general director

On February 20, 2024, Magnit announced the appointment of Konstantin Izmailov to the post of General Director of Magnit Market, a company developing the marketplace of the same name, which was launched on the basis of the acquired online platform KazanExpress. Read more here.

Opening of the KazanExpress PVZ in the Magnit store "at home" in Kazan

Magnit opened the first test point for issuing orders (PVZ) of the Magnit Market marketplace (KazanExpress) in one of its stores in Kazan. The company announced this on February 1, 2024.

PVZ is located in the Magnit store near the house, which is located at 9 Frunze Street. Goods ordered from the marketplace can be picked up in the cash area - convenient navigation will help customers navigate and quickly receive an order.

In February 2024, Magnit plans to open 16 test PVZs in various configurations in its stores "at home," supermarkets and superstores in Kazan in order to test several hypotheses and choose the optimal ones. Orders of KazanExpress customers will be delivered to Magnit stores with points of issue in one day. Separate storage areas will be provided for quick processing of orders in stores.

In November 2023, Magnit acquired KazanExpress and began integrating this site to launch on its basis its own marketplace Magnit Market., Application website, PVZ, warehouses and its own transport KazanExpress time will soon change the external design.

The own network of PVZ KazanExpress as of February 2024 has more than 500 points in 122 cities. It is planned that as part of the development of the Magnit Market marketplace, the geography and number of points of issue will be multiplied due to the opening of PVZ in Magnit stores of all formats, which will allow customers to receive orders in a convenient location near their homes, and the retailer - to attract additional traffic.

{{quote 'author = said Guvanch Donmez, e-commerce director of Magnit retail chain. |

We are starting to test various PVZ formats in stores and, based on the results of the pilot, we will choose the best options in terms of customer experience. Then we will begin to scale the project to our retail network. The opening of PVZ in Magnit stores, as close as possible to customers, will ensure the speed and convenience of receiving orders from marketplace customers, }}

2023: Marketplace announcement

Magnit launches a marketplace for the sale of non-food products Magnit Market. This became known in mid-May 2023.

The retailer posted a commercial on social networks (subsequently deleted), which refers to a "modern marketplace" on which it will be possible to order "from partners and suppliers" delivery within three hours not only food, but also household goods and summer cottages, cosmetics and care products, household appliances, sports and recreation accessories, furniture and much more.

Magnet launches its non-food marketplace

Application for the registration of such a trademark "Magnit Market" (assumes priority in 31 out of 45 classes of the international classification of goods and services, including sports and tourist equipment, kitchen utensils and appliances, medical products, clothing and furniture.) Magnit filed in April 2023. A Magnit spokesman confirmed to Vedomosti that the retailer was "preparing a project called Magnit Market" and running an advertisement under that name, promising to provide details later.

We are constantly looking for new niches for business development, striving to cover the maximum purchasing missions of our customers in various channels. The Magnit Market project is an example of this approach, a spokesman for Magnit told TASS.

The general director of Infoline Analytics Mikhail Burmistrov recalled that Magnit already has divisions Magnit Cosmetics and Magnit Pharmacy, which are engaged in the sale of non-food products, so it is quite logical that the retailer is starting to develop a project in the field of express delivery with the expansion of the range. But, he noted, there are many marketplaces by May 2023 and the competition among them is very serious. Why the video was removed is not specified.^[1]

Notes