Rostelecom: B2B-Marketplace for small and medium-sized businesses

The main articles are:

• Small business of Russia
• Marketplaces in Russia

2023: Launch of B2B-Marketplace for Small and Medium Businesses

Rostelecom"" announced on July 31, 2023, what it was opening B2B-Marketplace for small medium-sized businesses. Entrepreneurs and companies will be able to buy any set of digital products and services in one place to solve the most important business tasks: from increasing sales and automating processes to managing customer loyalty marketing and promotion. At the end of July 2023, 25 products are already available, these are Rostelecom's own solutions and partner offers, in the future the range of services and products will expand. The marketplace platform for business was developed by Rostelecom's B2B product laboratory.

Digital products are divided into categories that cover all the basic needs of small and medium-sized businesses: financial services, information security, office software, telecommunications and customer engagement. A separate "shelf" contains solutions recommended by expert companies in their fields of activity.

The own products that Rostelecom offers on the marketplace are also tested by time practice: they are chosen by customers in order to increase operational efficiency. So, on the showcase are available Internet for business, Wi-Fi-, SMS " advertisement Smart screens," "," Virtual AUTOMATIC TELEPHONE EXCHANGE numbers 8 800  video surveillance and with the function. video analysts Partner products are represented by such services as Yandex Delivery, the Moneta payment and acquiring system, the Roistat end-to-end analytics and marketing system, the Virtual Marketer, the Flexbe platform for creating sites, etc. for various areas of business.

Entrepreneurs will be able to make purchases and manage them online in a few clicks, on the platform you can immediately pay for goods, or put them in the basket and return to them later.

E-commerce is one of the fastest growing destinations in the digital economy. The trend also affects the B2B segment: both in the mass market, users choose sites with a wide offer and a convenient interface, and entrepreneurs are interested in receiving the services and products necessary for business development in a convenient way. This interest drives the emergence of other digital products and platforms. By launching the B2B-Marketplace, Rostelecom responds to a business request and at the same time expands the capabilities and sales channels of its own products and services, noted Vasily Aleksutkin, project director of Rostelecom's B2B product laboratory.

The B2B products laboratory at Rostelecom is engaged in the study and launch of promising solutions and services for business, and also serves as a single window of selection testings and B2B initiatives and product development in the company. The lab focuses on the full testing cycle, from pre-production scoring and CustDev to lidogeneration and the sale of B2B products. The team works both with Rostelecom's internal client base and on the open market, creating mutually beneficial partnerships.