Elari KidGram (Children's Messenger)

Main article: Instant Messenger (IM)

2023: As part of KidGram's children's ecosystem for children, parents and child content creators

ELARI announced on September 14, 2023 the release of the KidGram children's ecosystem based on Telegram for children, parents and creators of children's content. The company diHouse (part of the LANIT group) presents on the Russian market smart devices from ELARI with a preinstalled children's ecosystem KidGram.

At the center of the ecosystem is ELARI's application KidGram, a parent-controlled add-on over messenger Telegram that allows children only parental-approved communication and content. With its help, the child will be able to correspond in the Telegram space with parents-approved contacts and groups, record and view videos, read/watch approved Telegram channels. KidGram is preinstalled on flagship models of children's smartwatch ELARI, it can also be installed on/and smartphonetablet used either synchronously with the watch or separately, instead of other instant messengers, in which access to content unacceptable to the child is not limited, and there is a risk of acquiring dangerous connections with other users.

Also, a key aspect of the ecosystem is KidGram TV - a grid of Telegram channels created or selected by ELARI that are acceptable to children's audiences. KidGram TV channels available for free on ELARI watches and on a basic subscription of 49 rubles/month in the smartphone application include the Ivanchela Academy channel created for ELARI, in which the famous Minecraft blogger Ivanchela (850,000 subscribers on the YouTube platform) playfully helps children master Minecraft from the very basics, with a focus on developing their creative abilities and teaching programming and blogging skills . It is also planned to add paid channels with author's children's content.

As a father of 7 children from 6 months to 25 years old, watching with horror what children switch to when you give them a smartphone with a good cartoon turned on, for the past few years I dreamed of a kind of children's "TV" in which I could choose interesting positive channels, turn off others, and calmly leave children to consume this useful content. So the idea of ​ ​ KidGram was born, and we are glad that after a long development, we managed to launch our ecosystem, as well as find a serious partner in the distribution of our gadgets in Russia, diHouse. Our children's smartwatch with KidGram, as the first own children's device, allows children to be uncontested with positive content selected in KidGram TV or Telegram and parental-approved content, and the smartphone application makes the same parent-controlled content available on the big screen and for older children. noted Yosef Sachs, founder and CEO of ELARI.

The ELARI 4G Wink smartwatch model is an original children's accessory with improved multimedia functionality with the Marusya voice assistant, Children's Radio, a preinstalled KidGram application with access to KidGram TV and the ability to watch parent-approved channels at a specially designated time for parents directly from the watch screen.

The smartwatch is equipped with two, with cameras which you can take video calls photos and take photos, and a removal sensor. The waterproof body of the watch allows you to use it during walks, classes sport and active games in the fresh air, even in rainy weather. The built-in MP3 player and free for the first 3 months of the song library and from audiobooks VK provide a wide range of children's content for listening through the loudest speaker of all children's watches or through Bluetooth devices.

Through Marusya's voice assistant, the watch also has access to Wink's children's profile control on TV. With the help of Marusi, the child will learn to give commands to connected smart home devices, turn on cartoons on the TV, start music and radio, get answers to questions and play simple games.

ELARI 4G Wink smartwatch GPSWi-Fi is equipped with/LBS/tracking with tracking, geozones SOS button, audio monitoring of the environment: these functions allow you to get e information about the child's whereabouts at any time and not worry about his safety.