Russian BI: industry specifics
In 2013-2014 the industries of finance, trade and public sector continued to be in the lead by the number of BI implementations. And especially interest in business data analysis among the state organizations increases. The pharmaceutics and medicine, the food industry, the companies of power and a telecom and others are also active in mastering of analytical tools.
The directory of BI solutions and projects is available on TAdviser.
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Leaders in number of implementations
2013-2014
According to own base of projects TAdviser as of August, 2014 such industries as finance, trade and a public sector saved leadership in the number of BI implementations. In total nearly 50% of all projects from number 1553 which were available in base were the share of them. If in the field of finance it was implemented 345 (22.2%) projects, in trade - 258 (16.6%), in a public sector - 168 (10.8%), then the number of implementations of BI systems in other industries of the top ten does not exceed 5% of the total number of projects in base.
Top-10 the industries on the number of BI projects *
| № | Industry | Number of projects | % of total number |
| 1 | Finance | 345 | 22,2% |
| 2 | Trade | 258 | 16,6% |
| 3 | Public sector | 168 | 10,8% |
| 4 | Pharmaceutics and medicine | 74 | 4,8% |
| 5 | Food industries | 73 | 4,7% |
| 6 | Power | 52 | 3,3% |
| 7 | Telecommunications | 50 | 3,2% |
| 8 | Mechanical engineering | 42 | 2,7% |
| 9 | Construction | 40 | 2,6% |
| 10 | Transport | 37 | 2,4% |
| Others | 414 | 26,7% |
Also rather high activity in mastering of BI tools is shown by pharmaceutics and medicine, the food industry, power, telecommunications, mechanical engineering, construction and transport. 26.7% or 414 projects were the share of the other industries. And this trend remains from year to year. If to look at the 2013th separately, then here too on number of BI implementations will be in the lead: finance (64 projects), trade (41), pharmaceutics and medicine (14), a public sector (12), a telecom (10), 101 more projects it was implemented in other industries.
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* For all history of observations of TAdviser till August, 2014
The base of the TAdviser Center also allows to call leaders among system integrators in activity in these or those vertical industries. So, for example, the maximum number of BI implementations in the financial industry and a public sector was implemented by Prognoz company, in trade and medicine ATK consulting group and so on is in the lead.
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Traditionally TAdviser indexed also the first in quantity of the automated B-implementation jobs in Russia, executed in the last two years (from 2012 to August, 2014). A number of projects which appeared in table 2011-2012 of year, remained in it as many large implementations are long-term and go for many years, or the company expanded quantity of the used jobs.
Implementations of BI systems, large on number of jobs, in Russia 2012-2014
* By own estimates of TAdviser
** The number of users, a license type in these projects - unlimited is specified
TAdviser, 2014
Growth of number of large BI implementations in a public sector which for August, 2014 came to the forefront is noticeable. It is about projects in Ministry of Communications of Tatarstan where in the system of BARS.web and Effective the Region works with 60 thousand users and also GNIVC of FTS where the system of BARS. The budget is used by 35 thousand employees. In the real sector implementation of Oracle BI in Sberbank of the Russian Federation remains the largest system implementation of the business analysis, a system is used by about three tens of thousands employees of the bank. Also large implementations are implemented in trade, telecommunications and IT, pharmaceutics and medicine.
2011-2012
In recent years stable interest in BI solutions in Russia is observed in typically highly competitive industries, such as retail, finance, distribution, energy industry, pharmaceutics and telecom. It is connected with the fact that financial, trading, pharmaceutical and telecommunication companies saved up considerable data arrays (tens terabyte) and, thanks to modern BI solutions, can integrate them for the effective analysis and decision making. A BI system helps such companies not only to improve controllability, but also to get competitive advantages, to increase customer focus.
TAdviser, 2013
According to own data of TAdviser, in TOP-10 the industries on number of implementations of BI systems in Russia at the end of 2012 enter (in decreasing order of number of projects): the financial sector, trade, a public sector, the food industry, health care and pharmaceutics, telecommunications, power, transport, science and education, takes the tenth place construction and the industry of building materials. And the first three (trade, finance, a public sector) is in the lead with a separation from other vertical markets on number of projects more than three times.
It is interesting that within the three of the leading industries experts of TAdviser already which year do not observe changes: its structure is identical. At the same time, if in 2011 on number of implementations first place was won by the trading companies, then in 2012 - financial companies which in terminology of TAdviser the banking, investment organizations and also insurers treat.
TAdviser, 2013
According to data of TAdviser base, for all history of observations till May, 2013 in the different vertical industries on number of the implemented projects the leading integrators were selected. For example, in the industry of finance and a public sector by the number of implementations the Forecast, in trade - Loginom Company (before BaseGroup Labs Analytical technologies), in the food industry and health care - RBC Group Ukraine is in the lead.
Implementations of BI systems, large on number of licenses, in Russia 2011-2012
* ''By own estimates of TAdviser''
** ''The number of users, a license type in these projects - unlimited is specified''
TAdviser, 2013
The largest projects, according to TAdviser, in 2011-2012 were implemented in a public sector, the financial industry and ICT. System implementation on the Oracle BI platform on 30 thousand users in Sberbank of the Russian Federation and also implementation of Prognoz Platform, comparable on scale, in the Ministry of Health of the Russian Federation became the largest implementation of the last years (from among those, information on which is available openly). Also the large project in the Ministry of Finance of the Russian Federation on 25 thousand users on the platform of BARS was implemented. The five of the largest also included projects into VTB 24 based on Oracle BI and in Rosimushchestvo based on Prognoz Platform: in both of these projects on 20 thousand users.
Industry specifics of BI
As for specifics of demand, among financial companies the need for powerful instruments of reconciliation of the prepared reporting for the purpose of implementation of flexible strategy of audit of activity of the companies is high. However the industry specifics of this sector impose high requirements to functionality of the BI solutions proposed in the sector and the professional grade of consulting. Banks show demand to risk management systems, reportings for the regulator, modeling of financial flows and a financial status of bank.
For the large retail companies and retail chain stores it is crucially important to solve such problems as detection of patterns of formation of demand, segmentation of consumption on reactions to the change in price, to marketing actions or to certain products, forecasting and component analysis. The survival of the company in the conditions of fierce competition often depends on their operational solution.
In a public sector of a system of a business intelligence are actively used for efficiency evaluation of activity of authorities that is connected with special attention of the state to quality of management at all levels. Besides, BI is applied to monitoring and control of implementation of state programs and projects, the analysis and forecasting of indicators of development of economy and the separate industries. Active application of a BI system is found also in the field of health care.
Demand for BI shows the sector of production of the consumer goods which was becoming more active after crisis. Here the Business Intelligent systems use for the analysis of production costs, "sensitivity" of marginality to change of costs, comparisons of planned costs and the predicted sales in combination with the adjusting factors on the basis of the actual sales volumes.
However, irrespective of scales of business, the solutions belonging to the class BI are demanded actually everywhere. But the greatest interest in them today in an Enterprise segment, as the most mature IT in terms of demand and dependence on them of key business processes. Here higher adaptation of BI is promoted also, as a rule, by existence of data bulks, diverse sources of information, the need for accurate management of business on KPI.
However, in the sector of medium and small business (SMB) it is worth waiting for a BI boom, respondents of TAdviser experts consider. Such companies develop rather aggressively and already realized that the analytics in Excel and strictly standardized reports from ERP does not suit them neither on information volumes, nor on efficiency of access to it. At the same time in SMB it is already possible to call BI projects large-scale as a lion's part of IT budgets in many companies goes on the systems of a business intelligence.
The standard course of implementation of BI in medium-sized companies – modular. At such approach at first the sharpest business problems are solved: for example, in retail is a thorough analysis of sales and the analyst for security. After the solution of analytical problems of prime necessity there comes the small period of calm – users master a new operating procedure, receive the first results from use of BI, continue active business development, and sometimes, and aggressive expansion.
When medium business is enlarged thanks to the correct management decisions made on the basis of a business intelligence the new phase of development of the corporate BI tool begins. Problems of management of merchandising, marketing activities, HR and so on are solved. Customers of SMB expect to receive fast return from investments and to reduce total ownership cost a product, often intending to develop and support him by own resources further. In this case the partner, as a rule, is attracted only for system implementation, key user training and initial maintenance.
The specified trend is confirmed also by experts-suppliers. As Georgy Naneishvili notes, the development director of a partner network of Qlik, the companies of medium business are active users of BI systems: for them it is a question of survival in competitive environment."Moreover, many technologies which were a prerogative of big business earlier became available also to the small companies. And it is difficult to find the company in which the primitive analytics is not conducted at least though based on Excel, but business requires and receives reports", - he explained.According to him when data it is saved up much, often the usual systems do not cope with loading any more, or "the uniform version of the truth" is necessary for a great number of employees. Such companies are ready to transition and to analytical tools of new generation: they have data that is wanted to be received, they in general represent.
"The question is that possibilities of new BI tools are much wider, and in Russia just there is no enough business analysts, many people just do not know what interesting challenges can be solved and what conclusions to draw, using new technologies. Alas, at us almost do not teach it anywhere", - he added.
At the same time the companies of medium and small business very attentively approach the choice of a product and are ready to renounce functionality for the sake of the smaller price of the solution. The solution should be quickly unrolled, scaled, flexible on architecture, simple in use and at the same time to have rather extensive functionality.
See Also
Business Intelligence (Russian market)
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