Ashmanov and partners

The Ashmanov and Partners company was founded in 2001, works at the Russian market of internet marketing. The company specializes in holding the integrated advertizing campaigns and consulting, develops unique technologies for promotion of business on the Internet and holds the largest industry conferences on Internet advertizing, search engine optimization and creation of the websites.

Assets

The company "Ashmanov and partners is the owner in other projects:

• Search Technologies company (together with Finam) and the advertizing network Direct Advert belonging to it.
• Internet search engine in Vietnam Wada.vn

History

2010

In July, 2010 an interview^[1] to the Slon.ru edition Igor Ashmanov:

• Whether the Search Technologies company of the offer in this or that form to participate in the project of creation of the state search engine received? If yes, that whom and what?
  • No, did not receive. The Ashmanov and Partners company received. From whom it is specific – I do not want to discuss. From the actual representatives of the state, but indirectly. There were questions whether we can execute such project, in what terms, on what conditions. Obviously, such question was set not only to us, and still to many companies in IT market. We wrote still a year ago and submitted quite detailed paper of pages on twenty with analysis of what such search engine can consist of what result can be achieved what marketing and protectionist measures are necessary for promotion what are collectives in the market what technologies, iron will be required what are necessary money, stages and terms.
  • Asked us a question three months ago whether we are ready to sell a share in AIP company with perspective of receiving it and other state orders on development on the Internet of different big projects. We refused to sell a controlling stake, some time was discussed by the cost and the joint-stock rights of a packet in 26%, and then recently our potential partners received on top the instruction to buy only control. So did not agree.

2011

• In September, 2011 it became known that in the fall in Vietnam the portal with the directory and search from "Ashmanov and partners" should earn. Her managing partner Igor Ashmanov explains: at the market of Vietnam the huge potential of growth. A third of the 86-milionny population uses the Internet already, and sales of Internet advertizing do not exceed $25 million a year. In the next years this market will grow by 4-5 times, Ashmanov considers. The projects in Vietnam are not enough, the Internet lags behind Russian for 5-7 years and, having invested in this market now, it is possible to repeat success of investments in Russia, Ashmanov believes.

• In December, 2011 it became known that until the end of the year "Ashmanov and partners" will start in Vietnam the Internet portal Wada.vn with the searcher in Vietnamese, the directory of the websites, contextual advertizing and news^[2]. About it Vedomosti was told by the managing partner of the company Igor Ashmanov. His company will organize business in Vietnam and develops technologies, IC Finam and the Kazakh investment group "Cousteau" which already has projects in Vietnam invest in the project: social network, service of Internet discounts and network of payment terminals. The source in Finam and the co-owner of Cousteau the Rope Kopbayev confirmed it.

According to Ashmanov, investors already invested about $1.5 million in the project, all at a stage of capture of the market $4-5 million, and are necessary for creation of the full portal — $15-20 million. These investments will be enclosed if the project is successful — in particular, the portal will begin to earn from contextual advertizing. The general investments into the project will make about $20 million, Kopbayev confirms.

Asia is popular with the Russian IT companies recently, and Vietnam — especially. There will earn the itim.vn search engine developed by the founder of the Nigma.ru project Victor Lavrenko soon. And the ru-Net investment fund of Leonid Boguslavsky invested with partners $60 million in the Vietnamese Internet holding MJ Group. In Vietnam a big gap between population and audience of the Internet and also very low level of consumer Internet resources, the representative of ru-Net, so at the market explains high potential of growth. There is also one more important argument: Vietnamese — the only Asian language using a roman type is added by him.

Sales of Internet advertizing in Vietnam do not exceed $25 million a year, in the next years this market will grow by 5 times, Ashmanov is sure. Besides, Google looks for in Vietnamese not really well and the beginner has a chance to occupy an essential market share, he considers. Google has 95% of the Vietnamese market of online search, but the Russian competitor is able to win a part of the market, having offered national search engine, Kopbayev from Cousteau hopes.

If the Vietnamese project is successful, Ashmanov promises to invest also in the neighboring Burma, Laos, Malaysia, Indonesia. And in Thailand already earned other project of his company — advertizing network Direct Advert (in Thailand works under the Yengo brand). It is the most quickly growing economy in Southeast Asia, the Internet "young" there, and the competition low, the chief executive of Search Technologies company ("Ashmanov and partners" and to Finam belongs, develops Direct Advert) Stepan Eremin explains. According to Internet World Stats, in the middle of 2011 in Thailand there were 20 million Internet users at the population of 66.4 million people. The market of Internet advertizing in this country grew in 2010 by 30%. Yengo almost complete clone of the Russian project therefore investments rather small are several hundred thousands of dollars, Eremin says.

Notes