Boomerangme

Boomerangme is a service for creating electronic loyalty cards for business. The platform was launched by Mikhail Inishev and Mikhail Zhukov. It allows you to create electronic hoarding loyalty cards for a wide range of companies in consumer markets - they can be used by beauty salons, cafes, fitness, travel agencies, car washes. Companies can digitize promotions linked to CRM systems, which allows you to restore order in accounting for loyalty programs and make one-time customers permanent. The service contains a large number of prepared templates for different stock mechanics.

History

2023: Raising $900,000 in investments

At the end of December 2023, it became known about the investment of $900 thousand. Boomerangme. The venture club Prosto VC (invested $130 thousand) Alexey Dovzhikov ($185 thousand), the angel business and the founder of the D&P fund, the platform for automating contextual advertising eLama, etc.

Forbes magazine was told about the Boomerangme funding round at the Prosto VC venture capital club. As a result of the transaction, the startup was valued at $6 million. The platform intends to spend the raised funds on marketing and expansion of the sales department. 

The service for creating electronic loyalty cards for business Boomerangme raised $900 thousand.

The publication reminds that Boomerangme allows you to create electronic funded loyalty cards for beauty salons, cafes, fitness centers and other companies from the consumer segment. In 2023, the startup became one of the six winners of the EMERGE international technology conference in Istanbul.^[1]

2021: Raising $400,000 in investments

On November 18, 2021, the Boomerangme service announced the attraction of $400 thousand investments. The lead investor in the pre-seed round was the Startup Lab fund [part of the TilTech investment group] with the participation of e-Lama founder Alekseyai Dovzhikov, Mediasoft founders Vladislav Krainov and Sergei Poluektov, as well as business angel Yevgeny Zelensky. The investment will be aimed at entering the US market for the startup.

Boomerangme's customers include more than 2,500 companies as of November 2021, with 300 using paid fares. In the free tariff, you can launch one promotion and link no more than 100 cards. The most expensive tariff with an unlimited number of cards and promotions costs 4999 rubles a month.

Boomerangme digital loyalty card service raised $400,000 to enter the US market

The Boomerangme project is an official partner of L'Oréal Russia. More than 200 thousand people received loyalty cards.

The company's revenue in January-October 2021 amounted to about 8 million rubles. According to its own data, the company showed fivefold growth compared to 2020. The startup sold the franchise to Germany, Switzerland, Ireland, Kazakhstan and four other countries.

We see a big window of opportunity for our product in the American market. During the pandemic, the business began to actively introduce contactless mechanics into its processes. We give a simple and understandable tool for small businesses, which is configured in three clicks and allows you to digitize shares, - said the head of Boomerangme Mikhail Inishev.

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