Charmstore

History

2024: Attracting investments from the Tiltech Capital Fund

On February 19, 2024, the Tiltech Capital Foundation (among its co-owners, the founder of the Vkusvill2Andrey Krivenko chain) announced its investment in the Charmstore clothing chain. Financial and other parameters of the transaction are not disclosed.

According to Kommersant, citing data from the Unified State Register of Legal Entities (USRUL), Tiltech Capital received 5% in Sharmstor LLC, a company that manages Charmstore stores. According to the head of Infoline-Analytics Mikhail Burmistrov, the purchase of 5% of Charmstore could cost the Tiltech Capital fund 25-30 million rubles. The expert estimated the entire Charmstore company at 600 million rubles.

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Charmstore

Charmstore plans to spend the attracted investments on building an IT infrastructure (a single platform for storing and sharing basic data and end-to-end analytics, a BI system for consolidating and visualizing information, a new site and application), marketing and opening stores.

By mid-February 2024, clothing brand Charmstore operates 22 stores in 14 cities, including Moscow and St. Petersburg. The company's management expects that a new partner in the person of TilTech Capital will help increase the number of points of sale five times in five years - to about 100 stores.

TilTech Capital, commenting on the deal with Charmstore, noted that fashion retail is one of the priority areas for investment. Charmstore "has developed all sales channels," the network "shows good growth" and has distinctive features, said the fund's investment director Kirill Dudnikov, whose words are quoted by the newspaper.

According to Dmitry Gabyshev, Managing Director of Peregrine Capital, usually TilTech Capital acts as a seed investor, but with the successful development of the asset, the fund can again invest in Charmstore.^[1]

Notes