Hotellab

Hotellab is a Russian service for dynamic pricing in hotels founded in 2019. The system, based on artificial intelligence algorithms, analyzes the market situation, hotel sales, guest flows, demand elasticity and many other factors online - from the weather to the actions of competitors. The technology also takes into account the commissions of intermediary channels and finds periods when a hotel can sell more expensive and more profitable through its own site.

The startup says that hotel chains use expensive corporate solutions to manage the price, and small hotels change data manually, based on intuition and increasing the likelihood of error. The Hotellab math, according to the developers, allows you to choose the most profitable price at a particular time and increase the hotel's revenue by 12-20%.

History

2024: Sale of Iskra Ventures stake to European investor

Iskra Ventures On November 1, 2024, it announced the sale of a stake in Hotellab, a dynamic pricing service in. The hotels fund's share was bought out by a private the European investor in 2024, the sale took place at the estimate of more than 10 annual revenues.

In recent years, the Hotellab team has established itself as the only professional revenue and pricing management platform in the Russian market for all hotel types. The company has also made itself known in To Europe others, with a countries focus on working with resort hotels.

Since the deal in May 2021, Hotellab has grown 8 times and we left the project with a good plus and at a strategically correct time, said Ivan Seasone, a partner at the Iskra Ventures Foundation.

2021: Raising $200,000 investment from Startup Lab and Iskra Ventures

On June 8, 2021, Hotellab announced a $200,000 investment from Startup Lab and Iskra Ventures. The financial parameters of the transaction are not disclosed, in particular, neither the share of investors in the project nor its estimated value are unknown. It is only reported that the funds plan to additionally invest up to $400 thousand "after confirming the sustainability of sales growth in the European and other target markets."

Hotellab intends to use the funds received to expand its business and enter the markets of Europe, Africa and the Middle East, the company told TAdviser.

The Russian service for dynamic pricing in hotels attracted $200 thousand.

The funds and I immediately had a match vision for the further development of the project. There is a clear understanding of where we are moving, who is waiting for what and what goals sets. The funds quickly made a decision, everything went smoothly and comfortably. Their networking, competencies and support will certainly be useful for us, "said Anatoly Burdakov, founder and CEO of Hotellab.