Golder Electronics has been operating in the Russian market since 1993 and occupies a leading position among companies for the production, sale, maintenance of small household, audio-video equipment and consumer goods. The company's portfolio includes the brands VITEK, Röndell, Maxwell, Coolfort.
History
2024: Acquisition by Merlion Group
The group Merlion of companies is a Russian wide-profile distributor that is actively developing its own trade brands - on July 5, 2024, it announced TAdviser the acquisition of Golder Electronics, which specializes in the production and sale of household appliances and. RUSSIAN FEDERATION countries CIS The agreement was signed on July 4 To Moscow , 2024. Financial terms of the deal were not disclosed.
Merlion Group has been developing the direction of "Home Appliances" since 2009. According to analysts, in Russia the demand for household and home appliances is steadily increasing, and in Merlion the category shows a multiple growth. The purchase of Golder Electronics is a strategic step towards further strengthening Merlion's market position, the company explained.
 | "It is worth noting the scale of the event. We were joined by a company with a rich history and brand names known throughout the country. High-quality equipment at an affordable price is now more relevant than ever. I believe that our resources, combined with the knowledge and experience of the Golder Electronics team, will strengthen our leadership in the segment of household appliances and household goods, "commented Oleg Fomenko, General Director of Merlion Group of Companies. |  |
Golder Electronics is one of the oldest manufacturers of home appliances, self-care and premium cookware. The company's portfolio includes the brands VITEK, Röndell, Maxwell and Coolfort.
As specified in the company, the joint team of Golder Electronics and Private Labels will be engaged in the further development of these brands. Merlion is the division responsible for the group's own brands.
| | "Our team managed to create recognizable brands of technology for life, which help Russian users in everyday life and on vacation, in houses and offices. Our products have been successfully competing on shelves with foreign players for many years - this speaks volumes. I am sure that future investments and expertise of Merlion will not only preserve our achievements, but also give a new impetus to the development of brands, "said Andrey Derevyanchenko, founder of Golder Electronics. | |
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