Mindbox Mainbox

Mindbox is the developer of the platform of the same name cloudy for automation. marketing

History

2022

Over 600 customers

As of April 2022, Mindbox has over 600 customers from the fields, and e-commerce retail. FMCG

Founder

According to the Unified State Register of Legal Entities for April 2022, the only founder of Maindbox LLC is the Cypriot company Maindbox Group LTD.

2021

Raising $13 million Baring Vostok

On December 9, 2021, the fund Baring Vostok announced the investment of $13 million in Mindbox. The developers of the platform for automating marketing intend to spend the funds raised on the launch of new and development of existing products, as well as on mergers and acquisitions (). M&A

Under the terms of the agreement, Baring Vostok became a minority shareholder in the company, and Mindbox employees were allocated a new option pool. A 20.48% stake in the company belongs to OKS Group, a local partner of the Japanese advertising holding Dentsu.

Baring Vostok invested $13 million in Russian marketing automation platform Mindbox

The deal will strengthen our positions in three areas at once: product, partners and team. First of all, the investment will double the engineering department and accelerate the development of the product. Secondly, thanks to the Baring Vostok expertise, Mindbox has the opportunity to scale the successful investment experience and M&A: consider more transactions of a larger size, "said Alexander Gornik, co-founder and CEO of Mindbox.

According to him, in order to motivate the team for long-term goals and attract the "best people" from the market, an option pool of more than 8% was allocated. At the same time, a culture of self-government with open salaries will remain, since management remains with the founders. All this will increase customer satisfaction and make Mindbox more accessible to more organizations, so marketing will be more effective for companies and more useful for end customers, he added.

By December 2021, the Mindbox platform is used by more than 500 companies representing retail, e-commerce, the technology market for education, construction, etc. Clients include Perekrestok, Dodo Pizza, Burger King, L'Oréal, United Colors of Benetton, 12storez, Panasonic, Okko, PIK, Cian.ru, Gift Life Foundation and Yeltsin Center^[1]

Founders

The founders of Maindbox LLC as of September 6, 2021 were:

• Gornik Alexander Lvovich (27.4751%)
• Borovikov Ivan Georgievich (27.475%)
• OKS Group LLC (20.4761%)
• Cyprus Damele Holdings Ltd (10.5035%)
• Zotov Roman Yuryevich (3.4996%)
• Voshchinsky Mikhail Petrovich (2.5307%)
• Brown Igor Nikolaevich (1.68%)
• Kudrin Igor Gennadievich (1.68%)
• Statsenko Anastasia Viktorovna (1.68%)
• Ivonin Roman Yuryevich (1%)
• Mikhail Andreevich Kuznetsov (1%)
• Prudnikov Nikita Vladimirovich (1%)

Investing 35 million rubles in the online designer of Letteros emails

On May 27, 2021, Mindbox announced the investment of up to 35 million rubles in Letteros. Under the terms of the agreement, at the first stage, the investor will receive 10% of the startup, in the future he will be able to increase his share. It is noted that the investments are designed for a two-year period. More details here.

2010: Mindbox Education

In 2010, the team took the name Mindbox and began to develop as a product company offering CRM for automation of B2C marketing.

2006

The company of Ivan Borovikov "AyTiCom" invited the developer Alexander Gornik, the future co-founder of Mindbox, to cooperate.

Notes