Moneyplace (Manipace)

Moneyplace is IT analysts cross-platform Marketplaces service. The automated service helps sellers solve key tasks when selling on marketplaces: search for product niches, price management and, advertizing analysis of competitors. In addition, the company provides services for training in doing business on marketplaces and in certain areas that allow you to increase the efficiency and scale of sales.

History

2025: SKB Kontur increased its stake in Moneyplace to 100%

On February 3, 2025, it became known that PF SKB Kontur JSC entered into an agreement on the acquisition of Manipleis LLC, the developer of the Moneyplace analytical platform, which helps optimize the work of sellers on major marketplaces. There is no information on the value of the transaction as of the specified date.

SKB Kontur entered the capital of Moneyplace in December 2023, having bought an 80 percent stake from the founders of the platform Dmitry Ermolaev and Alexander Boltenkov. After that, a new general director was appointed in Moneyplace: he became the former head of the macroregional center "SKB Kontur" Sergey Kasyanov. As part of the new transaction, SKB Kontur became the sole owner of Manipleis LLC, having bought the remaining 20% in the company's structure from its founders.

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Фото: Freepik

Moneyplace is a cross-platform service for analyzing sales of competitors and finding profitable goods on the marketplaces Wildberries, Ozon, Yandex Market, Magnit Market and Lamoda. The service analyzes the preferences of buyers, and also takes into account data on warehouses and logistics of product deliveries. Thanks to its implementation, novice sellers are said to increase the volume of sales of goods by 74% in the first 4-7 months of work. The cost of services starts from 9900 rubles per month or 79,000 rubles per year. Premium fares are available for a quick start to sales, Deluxe for effective development and Enterprise for managing big business.

A large set of tools that need to be implemented to improve the efficiency of its store, the MoneyPlace team has brought it into a single digital service, which we define as a "growth platform." Based on AI, it allows you to analyze promising niches of the market, develop a sales strategy and generate a description of product cards, - notes Kasyanov.[1]

2023: Acquisition by SKB Kontur of a stake in Manipleis LLC

The SKB Kontur group of companies, under the Kontur brand developing an ecosystem for business, acquired a stake in Moneyplace (Manipleis LLC), which provides a set of services and services for successful sales on marketplaces. Representatives of SKB Kontur reported this to TAdviser on December 25, 2023. According to them, after the deal, the service team, including the founders, remains in full force. At the same time, all business processes, as well as agreements with partners and customers remain unchanged. The amount of the transaction and the acquired share are not disclosed.

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Фото: cisoclub.ru

The deal with "Contour" for our company is a strategic decision. By combining our efforts and competencies to develop a strong IT product in the Marketplaces analytics market, we can grow even faster and continue to increase our share. And the clients of both companies will receive offers for more effective development of their business, - Dmitry Ermolaev, CEO of Moneyplace, commented on the event.

As of the end of 2023, the Moneyplace user base has more than 400 thousand contacts, and the number of monthly active users (MAU) is more than 100 thousand. The analytics of the service are trusted by Forbes, RBC, Vedomosti and a number of other leading media, as well as the largest Russian companies, including AllTools.Ru, Detsky Mir, Synergetic, Merlion, Redmond.

Over 2.5 million companies in Russia and abroad, from individual entrepreneurs to industrial holdings, act as clients of SKB Kontur. The acquisition of Moneyplace was another step for the group of companies in the development of an ecosystem for business, which has over 70 products. Moneyplace will help provide SKB Kontur customers with the best opportunities and will allow them to cover the maximum of their needs.

It is expected that the service will be of interest to customers of other products of "Contour." For example, the submission of sellers' reports to the regulatory authorities will be provided by "Kontur. Elba" and "Kontur. Extern," transferring data to the tax office from the online cash desk allows Kontur.OFD to automate an offline store - Kontur. Market. Everything related to the management of sales of labeled goods will simplify the Kontur. Marking. "

"Kontur.Diadok" provides electronic document management with almost all marketplaces, and, as noted in "SKB Kontur," their list will increase. Kontur has plans to develop services that will expand the capabilities of sellers. For example, with their help it will be possible to manage commodity accounting when working with several marketplaces, select and train line employees, and so on.

According to Mikhail Srodnykh, General Director of SKB Kontur, the acquisition of a stake in Moneyplace is only the first step in the development of a set of Kontur services for sellers on marketplaces.

This is a growing segment of the business that faces many difficulties - from finding and training people to building operational processes for fulfilling orders. We see our strategic task as creating such conditions so that sellers can shift most of the routine processes to us and focus their efforts on business development, "the top manager explained.