PepsiCo Russia

Aktivs

• Frito Lei Manufacturing (trademarks Leiz, Leiz Max, Chitos, Khrustim) is one of the companies of the PepsiKo corporation, a leading producer of salted snacks in Russia.

History

2024: Drinks sales growth at the beginning of the year

In September 2022, PepsiCo announced that it was stopping the production and sale of Pepsi, Mountain Dew and 7Up in Russia, and its market share collapsed. However, Pepsi soon added a new Everness Coke and increased the production of the Frustyle (similar to the fruit Mirinda) at half a dozen of its factories in the country.

In 2024, sales of drinks of the Russian division of the company jumped by 12%, to 209 billion rubles ($2.3 billion), as follows from the company's reports to the tax authorities of the Russian Federation.

2023: Revenue of the division for the production of baby food and dairy products increased by 10% to 129 billion rubles

The revenue of the division for the production of baby food and dairy products in 2023 increased by 10%, to 129 billion rubles.

2022

Sales growth in Russia to $2.1 billion

Import of drinks from Kazakhstan and Iran on parallel imports

By November 2022, Coca-Cola and PepsiCo products were completely over in some regions. But parallel imports are flourishing - cola is brought from Kazakhstan and even from Iran.

Pepsi, 7UP and Mountain Dew discontinued in Russia

In September 2022, all stocks of beverage concentrates in Russia were exhausted, the production of Pepsi, 7UP and Mountain Dew in Russia was discontinued.

Ban on the supply of products from Kazakhstan

In September 2022, PepsiCo management prohibits the supply of its products to Russia through Kazakhstan. It is possible that this will also affect Belarus. According to employees, representatives of the American company contacted the Kazakh plant and banned the shipment of large consignments of trucks to Russia. At the same time, PepsiCo has no plans to sell its business in Russia. At this time, she promotes the brands "Russian Gift" and Frustyle. The company came to the conclusion that "there will be no taste of cola in the line."

Launch of the lemonade line in Russia "Russian Gift"

On May 18, 2022, it was announced that PepsiCo in early June will begin shipping its new local lemonades for Russia to replace the outgoing Pepsi, Mirinda and 7Up. The new line of drinks will be produced under the brand "Russian Gift."

Multipro buys Wimm-Bill-Dann Drinks from PepsiCo

On May 4, 2022 FAS Russia , the Federal Antimonopoly Service () announced the approval of the sale of Wimm-Bill-Dann Drinks JSC (WBD Drinks) to Multipro, which is engaged in the production of Alti-branded cheeses, including for the production of pizza. More. here

Suspension of sales in Russia of Pepsi, Mirinda and 7UP drinks

In April 2022, PepsiCo, one of the largest beverage manufacturers in Russia, is exploring development opportunities after the decision of the head office to suspend sales in the country of Pepsi, Mirinda and 7UP. The decision was made against the background of Russia's special operation in Ukraine and the subsequent sanctions of the United States and its allies.

Among the options are the creation of new products under different names in other packages, as well as the expansion of local brands.

2021: PepsiCo invested $250 million in production in Russia in 1.5 years

PepsiCo in 1.5 years invested about $250 million in production in Russia. This was announced on November 17, 2021 by the president of the company in the region of Russia, Belarus, Ukraine, the Caucasus and Central Asia, David Manzini.

We are developing very well in this part of the world. We have a lot of factories. In March next [2022] we will open a new plant in Novosibirsk, despite the covid context, "he said.

PepsiCo has invested $250 million in production in Russia for 1.5 years

We are talking about an enterprise for the production of chips and crackers, which for the company will be the third in Russia (two such PepsiCo plants are located in the Moscow and Rostov regions). The capacity of the new factory will exceed 60 thousand tons of products under the Lay's (chips) and XpycTeam (crackers) brands. It is planned to invest over 12 billion rubles in the project.

It is noted that the construction of a new enterprise required the development from scratch of the raw material base in the region in order to provide the future plant with high-quality potatoes. In August 2021, the company introduced an agricultural warehouse for raw materials in the Novosibirsk region, investments in which amounted to about $30 million.

According to Manzini, which sounded in mid-November 2021, over the past few years, the company has invested more than $40 million in farms that grow potatoes for the company "so that they can develop technologies and optimize production." According to him, such cooperation "is in our DNA."

The president of the company for the region of Russia, Belarus, Ukraine, the Caucasus and Central Asia noted that the construction of a plant in Siberia will not only provide this region with the products of the enterprise, but also reduce the carbon footprint for its delivery from the center of the Russian Federation.

In Russia, PepsiCo plans to reduce greenhouse gas emissions by 40% compared to 2015 by 2030.^[1]

2020: David Manzini's appointment as head of PepsiCo's Russian division

December 11, 2020 it became known about the appointment of Davida Manzini the new president of the company, PepsiCo Russia",, Belarus Ukraine Caucasus and Central." Asia He succeeded Neil Sturrock, who had headed the Russian unit PepsiCo since 2017. More. here

2019: Installing mobile online shops in Moscow taxis

On July 16, 2019, a taxi aggregator Citymobil in partnership with startup RideBar Mars and Inc. and PepsiCo announced the launch of a joint project - the installation of mobile online taxi stores Moscow. More. here

1988

Pepsi-Cola delivery truck at a store on Kutuzovsky Prospekt, Moscow, 1980s.

1974: CPSU Secretary General Brezhnev visits the Pepsi-Cola plant

L. I. Brezhnev at the Pepsi-Kola enterprise, 1974.