Pointer

Pointer is a Russian service for automating address data and reviews in geoservices, search engines and social networks. The service is based on its own neural network, it is responsible for determining the tonality and automatic response to reviews. By September 2021, Pointer processes and updates information on more than 30 platforms, and more than 200 brands with more than 80 thousand branches are among the users of the system.

History

2021: Raising 40 million rubles

September 22, 2021 it became known about the investment of 40 million rubles in Pointer. The startup invested in the venture fund QVentures, which provided funds to strengthen Pointer's position in the local marketing and geo-promotion market, expand the geography of its presence, as well as to launch a new product.

According to TAdviser in the fund, Pointer plans to focus on accelerating growth in the Russian market and entering the CIS countries. On attracted investments, Pointer intends to launch a new product for small and medium-sized businesses to track reviews and automate responses to them in geoservices, search engines and social networks. Pointer cites data according to which by September 2021 year, 70 million people in Russia use cards to find or choose a restaurant, store, bank or car service.

The automation service of data about the company in maps and search engines Pointer collected 40 million rubles of investment

Pointer attracted attention with good investment performance, active growth, a "drive" team and a full-fledged platform solution. We believe in the prospects of the market and powerful faunders, and we will provide the project with maximum support in development and network, "said Danil Zharikov, manager of the QVentures fund.

Pointer works with Russian customers and supports their locations in 14 countries, including Russia, Israel, and the United Kingdom. The company plans to enter European markets in 2023-2024.