Trax Retail

Trax was founded in 2010 in Singapore. The company analyzes data at retail outlets using a combination of computer vision, cloud software and the Internet of Things.

The company's offices for April 2021 are located in Brazil, the USA, China, Great Britain, Israel, Mexico, Japan, Hungary, France, Russia and Australia. The company serves customers from more than 90 countries.

History

2021: Investment from Digital Horizon

On April 13, 2021, Digital Horizon announced its investment in the Trax Retail retail analytics platform.

Unicorn plans to improve product recognition technologies on store shelves and enter various markets.

The $640 million round was led by Softbank Vision Fund 2 and BlackRock. In addition, Russian private investors from the closed club Digital Horizon Select took part in the round.

Trax helps offline stores manage operational processes, inventory and merchandising, and brands get real-time data sales, prices, competitor promotions, and more. To analyze sales, the service uses technologies (computer sight the area artificial intelligence associated with image and video analysis), and. cloudy software Internet of things

Trax uses the funds raised to promote business in the global market, as well as to develop its products. The company's flagship solution, Retail Watch, collects product data on shelves using video cameras and autonomous robots in combination with computer vision technologies and machine learning. Retail Watch sends warnings if there is not enough goods left or it is not in place, as well as if errors are found on price tags. Retail Watch can also be used for online sales to show customers what items are available. Another solution - Dynamic Merchandising - helps you find temporary employees to perform work in stores, for example, if you urgently need to move goods from the warehouse to the trading room.

We see how retail chains are actively rebuilding their approaches to doing business, launching multi-format digital services, and entering new niches. To compete - both offline and online - to retailers you need new tools to automate updated processes and data analysis. We are confident that Trax is an excellent solution to overcome the challenges facing retail, "says the tradeAlan Waxman founder and managing partner of the Digital Horizon Foundation.