Viisights is an intellectual platform for management and the analysis of video data. The viisights command developed unique technology of the analysis of video which is capable to process any content type. The service creates the temporary focused personalized marks directly in contents of video, analyzing behavioural experience of the user when viewing. The taken metadata (VCDL) allow to analyze content at the level of determination of a genre, category and a subject of a specific scene or the complete video, i.e. - understanding of a context. Development of viisights gives the chance to dynamically classify video scenes regarding their security for image of a brand, thus the companies with confidence can start advertizing without harm for themselves. Such approach expands advertizing opportunities of the companies and creators of video, increasing relevance of targeting of data.
According to a research of the international company EMarketer, in 2015 users are more senior than 18 years spent more than 5.5 hours a day behind watching video. Video content enjoys improbable popularity, and the potential of monetization of a digital video is underestimated because of deficit of the high-quality analysis. Now the user content is poorly monetized, technologies of targeting are limited and there are no acceptable standards on fraud restriction.
"Our unique solution browses the video file, breaks it into episodes, and appropriates tags to the taking place events. Algorithms are similar to how people understand contents of a certain video, its contest. For example, we can define not just sports events, but sport in a roller – the user prefers soccer or basketball", the founder and the CEO of viisights Asaph Birentsvayg notes.
2015: Maxfield Capital and LETA Capital invested in the izralsky viisights project
The international venture fund Maxfield Capital LETA Capital was also invested in 2015 in the Israeli viisights project. The total amount of investments was 1.2 million dollars. TheTime and ASF Ventures also joined a round. The received means will be aimed at the development of main products of the company and expansion of a command.
Alexander Turkot, the founder and the managing partner of the international venture fund Maxfield Capital was a part of Board of Directors.
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