Ryazenov-Sims Oleg

Ryazenov-Sims Oleg

Cellular retailer Svyaznoy announced a new appointment in September 2012. Oleg Ryazenov-Sims, who previously served as director of direct sales, became the director of strategic marketing and advertising.

The responsibility of the Marketing Director is to develop a strategy for promoting the Svyaznoy brand and brands included in the retail network portfolio.

Oleg Ryazenov-Sims joined the Svyaznoy team in June 2009. From 2004 to 2008, Ryazenov-Sims was the general director of the Dog publishing house, headed Time Out magazine. From 2001 to 2003, he held the position of executive director of Afisha Industries. From 1997 to 2000, he worked at the international advertising holding Publicis as a director of customer service.

Ryazenov-Sims is a graduate of Voronezh State University. He received a bachelor's degree from Oxford Brookes University with a degree in Management.

Biography

2022: Investing in the courier delivery service "Pryamik"

On February 21, 2022, Master Delivery, which develops the Direct courier delivery service, announced the attraction of $6 million in investments for development abroad, as well as for further scaling in the Russian market. The startup invested:

• Yum! Brands Inc. (owner of KFC brands, Taco Bell, Pizza Hut);
• businessman Alexey Romanov;
• Oleg Ryazenov-Sims, founder of the Conscience fintech project;
• former head of Svyaznoy Denis Lyudkovsky;
• restaurateur and co-owner of the MGCom media agency Dmitry Gorelik;
• top manager Alfa-bankamaykl Touch;
• Master Delivery CEO Igor Shiyanov;
• venture capital division of Boston Consulting Group. More details here.