Wi-Fi Дом.ру

2022: Growth of Wi-Fi network to 26,000 points

On January 31, 2022, the company ER-Telecom Holding"" (TM "Дом.ру" and Дом.ру Business"") announced that it continues to develop its own Wi-Fi network. Over the 10 years of the project, in 39 cities presence, the company connected 26,000 hot spots (access points in), Internet increasing their number over the year by 1,144.

According to the company, the number of hot spot connections is distributed as follows: St. Petersburg (more than 2000 points), Moscow (more than 1800 points), Nizhny Novgorod (more than 1300 points), Perm and Rostov-on-Don (more than 900 points). Most often residents of St. Petersburg (more than 9.3 million connections), Perm (6.7 million), Nizhny Novgorod (4.3 million), Samara (3.9 million), Yekaterinburg (3.7), Bryansk (3.2 million), Volgograd (2.9 million), Kirov, Naberezhnye Chelny and Moscow (more than 2 million) used Dom.ru WI-FI network.

Wi-Fi from Дом.ру is available to visitors to cafes, restaurants, cinemas, shopping centers, medical and educational institutions, fitness centers, hotels, train stations and airports, large sports facilities, as well as more than 5,000 open areas - in places of recreation, including in Moscow within the Third Transport Ring, in the historical part of St. Petersburg (Nevsky Prospekt, Winter Palace, Peter and Paul Fortress, Kazan Cathedral), on the territory of the Nizhny Novgorod Kremlin, in Sormovsky Park and on the square near the Nizhny Novgorod Fair in Nizhny Novgorod, on the Iseti embankment and on Weiner St. in Yekaterinburg, on the esplanade in Perm, in Millennium Park in Kazan, on Kuibyshev Square in Samara and in many other cities.

In 2021, Дом.ру Business entrusted the organization of Wi-Fi infrastructure for guests, organizers and participants in several major international sports events at once.

According to the company, by the end of 2021, users made more than 71 million registrations on the WI-FI Dom.ru network and used about 12 thousand terabytes of traffic (comparable to online viewing of 5 million films in Full HD or 1.1 million films in 4K format). The number of users year-on-year increased by 17% and exceeded 5.6 million people.

More 28% of the total number of Internet users use public Wi-Fi networks more than 1 times a week. The weeks in demand for use were Friday, Wednesday and Thursday. Every third connection was to cafes, bars and restaurants, every fifth - to beauty salons, fitness centers, sports and medical institutions. Almost 90% of users went online from smartphones and mobile phones, 10% from laptops, 1.5% from tablets. The top 3 mobile device brands are topped by Apple (28%), followed by Samsung (21%) and Huawei (19%). Among the operating systems: Android - 64%, iOS - 25%, Windows - 7%. The top 5 interests of Wi-Fi users are headed by sports and fitness, the second place was shared by shopping, beauty and health, music and travel lovers close the top five.

Дом.ру provides services based on its own technological networks with high bandwidth up to 10 Gbps. To use Wi-Fi, just connect your mobile device to the network. The transfer data of service users can be organized at speeds up to 1 Gbps. This is enough for Internet surfing, watching high-definition videos, listening to music, as well as video calls going live in. social networks Mandatory authorization can be done in any convenient way: by phone number through a call or, social SMS media account, or portal of Public services select the "I am a Дом.ру client" option.

"Wide coverage and technological capabilities enable the deployment of a managed Wi-Fi network. In 2022, "Дом.ру" plans to continue the development of the project. City Wi-Fi is a convenient service for residents and guests of the city, the basis for the development of Smart City, wireless infrastructure for transmitting data on security, emergency services, parking lots, etc. In addition, these are additional opportunities for corporate clients who can run ads on a Wi-Fi network, target ads by city, location types, gender and/or age, time of day and other parameters, "- notes Grigory Yuzhakov, head of the Wi-Fi project "ER-Telecom Holding."

2019: Provision of Wi-Fi services on public transport

On February 8, 2019, the federal telecom operator "" Дом.ru Business announced that it was ready to provide - Wi-Fi access Internet to passengers of the city ground public - transport buses, trolleybuses, trams, minibuses, etc. Pilot projects are implemented in and. Perm To Ufa

In Ufa, passengers of 40 buses of route No. 51 (Knitted Factory - VAZ Auto Center) were given access Internet to the DOM.RU Wi-Fi network. The project was implemented according to advertizing a business model in cooperation with the Region-Media agency.

Displaying ads when a user connects to a public Wi-Fi network is an effective and modern format for promotion, as well as a way to recoup the costs of organizing the service. Users see the message during the authorization process on the Wi-Fi network, which guarantees 100% attention and a high level of memorization of ads. The placement format - "WELCOME PAGE" or "FULLSCREEN" - can be adjusted to the goals and objectives of the advertising campaign.

"WELCOME PAGE" - branding of the welcome page, advertising is shown after the user selects the name of the network. FULLSCREEN is a full-screen dynamic or interactive banner. The advertising banner is adapted to any size of the screens of user devices and works on all modern operating systems (iOS, Android, etc.). Advertisers can customize ads by city, location type, time of day, and other settings. Statistics allow the advertiser to analyze the effectiveness of advertising campaigns and, if necessary, make adjustments.

The speed of guest Wi-Fi access varies depending on the location of the vehicle and the number of active users. Each access point installed in the bus cabin supports up to 30 simultaneously connected passengers without limiting the amount of traffic. The signal power will be enough to communicate in social media, read news and receive information about the situation on the roads.

In order to comply with the requirements of the law, the service provides for a mechanism for identifying users and an additional service to restrict access to individual sites/categories of sites.

In Moscow, DOM.RU Wi-Fi operates within the third transport ring, in St. Petersburg - in the historical part of the city.

2018: Authorization and identification through the State Public services portal and social networks

October 9, 2018 "Дом.ru Business" announced the addition of the opportunity authorizations identifications and users in the DOM.RU network. Wi-Fi Now Internet you can access from mobile devices in the network coverage area through the portal Public services and:,,,. social networks Facebook Vkontakte Instagram Schoolmates

These methods supplemented the authorization of the guest access of users through the number, mobile phone according to the passport, as well as the authorization of users by the account to data subscriber of the communication services "Дом.ru." A corporate client can connect authorization through social networks and public services online in the Personal Account.

Дом.ru Business applied authorization through the Unified Identification and Authorization System (ESIA - State Public services portal) when implementing the citywide Wi-Fi project in Naberezhnye Chelny. The service was launched by order of the city authorities. When connecting to Wi-Fi, the user automatically gets to the authorization page, selects the item "Enter through Public services," enters the login (Phone/Email/SNILS) and the password from the Unified Portal of Public services. This type of authorization is as secure as the rest, the telecom operator does not gain access to the personal data of citizens.

When authorizing through social networks, information is transmitted that is necessary for registration, as well as other data, for the formation of socio-demographic analytics in general over the Wi-Fi zone. In the future, this data will help entrepreneurs and marketers more efficiently analyze their target audience, plan advertising campaigns, develop interesting offers, and improve their business for real customer requests.

The company is actively developing an extensive regional Wi-Fi network, which as of October 9, 2018 has more than 18 thousand access points throughout Russia. The DOM.RU Wi-Fi network operates in many cafes, cinemas, shopping centers, educational and medical institutions, squares, parks and squares.