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Apple iPhone

The name of the base system (platform): Apple iOS
Developers: Apple
Last Release Date: September, 2018
Technology: Tablet computers and smartphones


iPhone — the line smartphones developed by corporation Apple. Smartphones combine in themselves functionality of phone, a player and the Internet tablet. Work under management operating system iOS, representing version of Mac OS X simplified and optimized for functioning on the mobile device.

Problems and security of iPhone

Main article: Problems and security of iPhone

Use smartphone iPhone is integrated to a set of problems: ignitions, holes in a security system, hangups, etc. In more detail here.


Foxconn did not throw out the rejected spare parts, inserted them into new iPhones

In the middle of December, 2019 the Foxconn company which is performed assembly of iPhone by request of Apple began investigation concerning fraudulent activity of the employees who resold the rejected parts for smartphones. Read more here.

Germany obliged to open Apple access to NFC

In the middle of November, 2019 the German parliament adopted the bill of money muling which among other things obliges to provide Apple to other payment services access to the module NFC to iPhone.

Though the name of Apple directly is not mentioned in the document, there it is specified that any operator of infrastructure of electronic payments should provide access to competitors for a reasonable payment. Thus, Apple will be able to levy a payment for access to NFC from banks, but will lose the commission from payments via the Apple Pay.

Germany obliges to provide Apple to other payment services access to the module NFC to iPhone

Having provided access to the NFC module in smartphones, banks and financial technical-services will be able to compete with Apple, and users of iPhone — to pay purchase of goods and services by means of the Apple Pay instead of the banking application.

The legislation reflects the growing readiness of Germany to loosen controls of the companies of the USA over technology products and services.

We are surprised how this law was suddenly adopted. We are afraid that the bill can cause damage to convenience of use, data protection and security of financial information — reported in Apple on the occasion of adoption of the bill designed to complicate concealment of the property relations in the company and also to prevent hit of illegal means in economy.

However, as writes the German financial website Finanz-Szene, in the new bill, apparently, there is a provision allowing Apple to save blocking of the NFC chip. In particular, Apple can argue opening of access of NFC, having explained with the fact that it can threaten safety of clients.

The source of Reuters close to the government coalition says that the office of the chancellor Angela Merkel insisted on that the committee withdrew amendments in the law.

The German legislators not the only who sees exclusive threat in the Apple Pay, so, Bloomberg and Reuters agencies reported earlier that the head of antimonopoly management of the EU Margrethe Vestager said that the European Commission began check regarding a monopoly position.[1]

Investment of $1 billion into the Indian production iPhone

In the middle of September, 2019 it became known of investment by Apple company of $1 billion into production of the smartphones in India. The company wants to sell iPhone with marking of Made In India worldwide.

Earlier Apple began production iPhone 6S in the city of Bangalore in the State of Karnataka at the Wistron plant. For this purpose at factory created the new assembly line. Collected in India of SE and 6S long time were on sale only in the territory of this country, but in July, 2019 they began to be supplied to the European market.

It became known of investment by Apple company of $1 billion into production of the smartphones in India

In September, 2019 Apple involved in development of production in India the main production partner — Foxconn. This company intends to direct about 70-80% of the Apple phones assembled at the Indian enterprises to export.

According to the Times of India edition in the publication of September 17, 2019, Apple tests new products which already began to be made in the pilot mode. Besides, the company waits from the government of the country of clarity in questions of subsidizing of deliveries of products abroad.

In August, 2019 India weakened requirements which forced the foreign companies to produce 30% of products sold in the country at the local enterprises. Because of it Apple long could not open shops in India and sell devices directly therefore it was forced to use services of retailers.

Long time China was the main source of growth for Apple, but sales grow inertly there. According to many analysts, in India promotion of products of Apple traditionally restrained very prosaic factor: these products were too expensive to most of Indians. It is expected that establishing local production will help to solve this problem.

The Minister of Communications and Information Technologies of India Ravi Shankar Prasad said earlier that the government urged Apple to expand production base in India and to use the country as the export node.

According to informed sources of Times of India, Apple has long-term plans across India, but the company considers this country "rather as the production center, but not the significant market" for sale of the devices.[2]

Announcement of iPhone 11

On September 10, 2019 the presentation of new smartphones from Apple took place. In assortment of the American producer the iPhone 11, iPhone 11 Pro and iPhone 11 models Pro Max appeared. Read more here.

A half of iPhone is assembled by school students

On June 9, 2019 it became known of violations at the production iPhone plants. According to the non-commercial human rights China Labor Watch group, the Foxconn company which assembles smartphones by request of Apple uses too many school students for work. Read more here.

Students took counterfeits of iPhone to repare and received new smartphones for $900 thousand.

At the beginning of April, 2019 two students engineers from Oregon who for several years took counterfeit iPhones to repare and received the presents in exchange appeared before the court. Smartphones students marketed in China, and the illegal profit got by them is estimated at $895,800. Swindlers used for this purpose features of work of the American service centers Apple, reports the The Oregonian portal.

Students developed very simple, but as practice showed, the effective scheme of deception of Apple. Having citizenship of China and the student's visa of the USA, they bought large batches of the counterfeit or just broken iPhones in the People's Republic of China and imported them into the USA where Regulations of Admission of devices of Apple in company service centers are simplified.

Each counterfeit phone cost Chinese approximately $30, and the cost of the new iPhone issued in exchange was, on average, $600.

To reduce chance to be caught, students handed over counterfeit smartphones in the different service centers for the whole country and did not come for new gadgets. Instead they asked Apple to send devices by mail, specifying the addresses of the friends and acquaintances through the whole country.

Students Yangyang Zhou (Yangyang Zhou) and Quan Jiang, citizens of China studying in Oregon appeared in district court of the USA after federal investigators from the customs border service paid attention to a set of sendings with the counterfeit smartphones arriving on their name from China.

Two enterprising students from the USA handed over the broken counterfeits of iPhone in official services Apple and received in exchange new devices which then went to China

The representative of Apple explained to court as fraud works. When the student brought the smartphone which, according to him, ceased to turn on, the staff of the company had no opportunity to reveal counterfeit. As a result the company was obliged to provide replacement. According to judicial records, Apple received more than 3000 warranty claims from swindlers and in 1493 cases replaced the smartphone.

Staff of the customs border service initiated investigation in April, 2017 after withdrew five batches of phones. Student's visas allowed perform fraudulent operations to Zhou and Chiang – one of them studied in Lynn college Benton, the second in Oregon State University.

Apple sent to Chiang warnings in June and July, 2017, and the customs border service announced in October, 2017 withdrawal of several batches of counterfeit iPhones. Chiang denies that he received these letters. The lawyer of Chiang refused to comment on the events, however the lawyer of the second student said that his client is innocent and did not know about expected counterfeit.

Apple did not begin to comment on this case, but it is known that the company fights against similar cases of fraud long ago.[3]

Having robbed Apple for $896 thousand, Chiang and Zhou risk to move to places of confinement for a period of up to 10 years now. Besides, they are threatened by a penalty at the rate to $2 million.

Different charges are brought to students – accused Chiang of illicit trafficking in counterfeit goods, and will condemn Zhou under the article for illegal export. For April 5, 2019 swindlers are at large, however all movements of Chiang are round the clock monitored on GPS. Date of consideration of their matter in court is not appointed yet, and students assure that they did not know that the smartphones imported by them into the USA were counterfeit.

Apple will begin to repair iPhone with non-original batteries

On March 6, 2019 it became known that Apple will begin to repair iPhones in which users replaced the battery using third-party service firms. As reported in CNews, it is possible to address concerning repair of such gadget to Genius Bar — service section of Apple Store — or in any service point authorized by Apple. Specialists have no right to refuse under repair.

It is confirmed by internal documentation of Apple which the MacRumors edition managed to receive through three sources at once. Changes became effective on February 28, 2019 and concern the service centers worldwide. Before specialists of Genius Bar and the authorized service firms were obliged to refuse any service maintenance of iPhone with the third-party accumulator, irrespective of circumstances of the address of the user.

According to the director of communications of repair community iFixit Kay-Kay Clapp if Apple receives enough phones repaired on the party to change policy, means they obviously have no necessary scope or capacities to service all iPhones which they sold. Klepp believes that all, including Apple will benefit from the made decision.

If repair of iPhone is not connected actually with the battery in any way, specialists of Genius Bar and the authorized centers for the become effective rules should just ignore the accumulator and repair what broke — the display, the motherboard, the microphone, etc. — on standard quotations. If repair concerns directly the battery, specialists will be able to replace the third-party accumulator with the authentic battery of Apple. Cost of replacement of the accumulator standard. According to the instruction, the technical specialist before replacement should discharge the third-party accumulator to 60% of a total charge. If uvulas for fastening of the accumulator are broken or are absent, or on them there is too much glue, specialists of Genius Bar and the authorized centers have the right to replace all iPhone at the price of replacement of the battery, with the discretion, MacRumors writes.

In return, iGeneration reports that if the third-party accumulator cannot be taken from the device, Apple will agree to replace all iPhone only at the price of the new device. If it was the authentic accumulator, the company would make replacement at the price of replacement of the battery. At the same time check whether native it is the accumulator, will be carried out more strictly.

Specialists of Genius Bar and the authorized centers will still not service iPhones in which third-party logical payments, microphones, Lightning ports, connectors for earphones, buttons of inclusion switching off and switching of volume, TrueDepth sensors and some other components are installed.

CNews reminded, in February, 2017 Apple permitted to repair on a guarantee in the service centers iPhone in which the display was repaired by third-party specialists. However warranty repair of such gadget in Genius Bar and the authorized centers is possible only if breakdown is not connected with the display. If iPhone any more not on a guarantee, it is possible to repair everything, including the display, on standard quotations.[4]


Dynamics of a share of Apple in the market of smartphones

Leaders in sales of mobile phones and smartphones from 1992 to 2018 in animation are lower.

Assembly of the most expensive iPhones in India

At the end of December, 2018 it became known of production of the most expensive iPhones in India. The company Foxconn Technology Group which is the main contract partner Apple in assembly of phones will start production iPhone X XS, XS Max and XR at the enterprise in the city of Shriperambudur (the State of Tamil Nadu, the southern part of the country) at the beginning of 2019.

In a conversation with Reuters agency the minister of the industry of Tamil Nadu M C Sampath reported that Foxconn will spend 25 billion rupees (about $356 million) for expansion of capacities of this plant, including for production iPhone start. At factory about 25 thousand new jobs are going to create.

Smartphones of the iPhone X series begin to collect in India

Before Foxconn made phones for Apple only century China. However the American corporation has an experience of production of tubes in India – the company Wistron produced there models iPhone 6S and iPhone SE which by the end of 2018 are not on sale Apple and its official partners. In the Indian market of Apple placed emphasis on inexpensive smartphones therefore more than a half of sales was the share of models iPhone 8 is more senior, noted in Counterpoint research company.

One of sources of Reuters familiar with a situation says that production iPhone in India will help Foxconn and Apple to lower effects of trade war between the USA and China. At the same time it is unknown whether a part of production from the Chinese enterprises will be transferred in India. Besides, it is not clear whether Foxconn to assembly of devices in Shriperambudur will be limited or will release still any components for iPhone.

Expansion of production iPhone in India through Foxconn will allow Apple to limit risks of any new trade policy of the USA — the analyst of IDC Navkendar Singh agrees.

According to him, increase in production of smartphones in India will help to save Apple on expensive duties and will urge on the aspiration of the authorities to turn the country into the production center.[5]

The Chinese companies declared boycott of iPhone

In December, 2018 it became known of boycott which the Chinese companies declared iPhone as a sign of support of Huawei. Some enterprises and the organizations compensate to the employees a part of purchase of the Huawei smartphones and inflict strict sanctions for acquisition of the Apple phones.

According to Quartz with reference to the Chinese newspaper Qianjiang Evening New, one of the technology companies in the People's Republic of China which name in the publication does not reveal returns to ordinary employees 25% of cost of the Huawei smartphone after its purchase.

The Chinese companies declared boycott of iPhone. Return to employees 50% of purchase of the Huawei smartphones

In a case with heads compensation reaches 50%. Those who purchased iPhone deprive of awards and a possibility of career development. In some Chinese companies for purchase of a tube of Apple reduce salaries and even dismiss, Nikkei writes.

According to this edition, a subsidy for purchase of a product of Huawei in the companies average about 10-20% of device cost, but sometimes refund also to 100% of expenses.

The Chinese firm Shanghai Youluoke Electronic and Technology provides to employees to two free Huawei phones counting on one person while Shenzhen Yidaheng Technology compensates 18% of cost of devices of Huawei or ZTE. The Fuchun Technology company pays to personnel up to 500 yuans (nearly 5 thousand rubles at the rate of for December 25, 2018) after providing confirmation of purchase of gadgets of Huawei.

Nikkei notes that by the end of December, 2018 not less than 20 Chinese companies announced on social networks increase in purchases of other products of Huawei, including business management systems.

According to the Chinese media, the Shanghai business association is ready to exclude from the structure any member for acquisition of products of Apple. It induced active disputes over an occasion of on social networks whether such patriotism went too far in China.[6]

Apple stopped sales of iPhone 7 and 8 in Germany by a court decision

On December 20, 2018 Apple announced the termination of sales of iPhone 7 and iPhone 8 in Germany, having fulfilled thereby the requirement district court of Munich. That recognized the company of Qualcomm, guilty of patent infringement.

Apple said that are disappointed with court's decision, but noticed that it does not concern smartphones iPhone XS, iPhone XS Max and iPhone XR.

Judicial claims of Qualcomm in Apple consider "desperate attempt to distract attention from the valid problems", existing in the relations between two companies. According to Apple, actions of Qualcomm "do harm to innovations and consumers".

In Germany Apple lost Qualcomm legal case about iPhone parts

Prohibition in Germany is connected with the patent for function which helps to save an accumulator charge in departure time and receiving wireless signals. 

At the same time the producer of the matching component in iPhone sold in Germany the American company Qorvo  insists that it uses own development which  does not break a know-how of Qualcomm.

The judge Matthias Zigann considering the claim of Qualcomm in Munich made the decision that simultaneous use of chips of Intel and one more supplier of Apple - Qorvo - violates the patent of Qualcomm concerning economy of a charge of the accumulator during the sending and acceptance of a signal of network

The court decided that the company should pay to Qualcomm compensation. About what amount there is a speech, it is unknown.

On the eve of decision of the Munich court of Apple updated iOS for the German users of iPhone to eliminate patent infringement of Qualcomm. But Qualcomm insists that this patent cannot be bypassed by change of the software.

Qualcomm achieved prohibition on sales of some iPhones in China, and tried to make the same in the USA. The American regulators were recognized that Apple violated one of patents of Qualcomm, but recommended not to prohibit sales of smartphones.[7]

IPhones in China prohibited to sell Apple, but the company found a hole

On December 14, 2018 Apple announced release of the update for iOS thanks to which the company hopes to avoid prohibition on sales of some iPhone models in China.

According to Reuters with reference to the statement of Apple updated software which will appear at the beginning of the second half of December, 2018 should "eliminate any possible concerns concerning observance of the requirement by us"

Apple was prepared by a software update for the smartphones after the local court decided to stop sale of a number of the iPhone models temporarily

Earlier in December, 2018 the Chinese court obliged to stop Apple sale of some old iPhone models because of patent infringement belonging to producer of chips Qualcomm. One of patents is connected with editing function of photos on devices of Apple, another — with management of applications using the touch screen.

Updating for iOS which will release Apple for the Chinese market just concerns functions because of which sales of iPhone in Celestial Empire were prohibited.

The news agency notes that the injunction requires an immediate stop of sales, however, according to lawyers, Apple can take measures to avoid accomplishment of the requirement. By December 14, 2018 all relevant iPhone models are available to acquisition in the Chinese online store Apple.

Apple says that the injunction should be lifted as continuation of sales of iPhone does not do to Qualcomm "irreparable harm" which is the key basis for passing a verdict.

According to representatives of Apple, any restrictions for sale of iPhone will negatively influence the Chinese suppliers and consumers and also payment of taxes for benefit of the state.

If the court took out prohibition, he should be sure quite strongly that Apple violated the intellectual property rights. Therefore I think that at Apple small chances to win a victory finally — He Wengang from Haiwen & Partners law firm considers.[8]

Resuming of sales of iPhone X because of the flat demand on new iPhones

In November, 2018 it became known of resuming of production and sales of iPhone X because of that newer flagman smartphones AppleiPhone XS and XS Max — are on sale badly. In more detail here.

Announcement of iPhone XS, iPhone XS Max and iPhone XR

On September 12, 2018 the presentation of new took place smartphones Apple: iPhone XS, iPhone XS Max and iPhone XR. The first two are leaders in a line of the American producer, and iPhone XS Max became the biggest phone in the history of Apple. In more detail here.

Turkey declared boycott of iPhone

In August, 2018 Turkey declared boycott to the American producers of electronics, including Apple, after introduction of the USA of additional duties.

America economically attacks not only us, but to China and Russia, Iran and Europe. Even to Canada. But against us transaction is begun. We will boycott the American electronics. They have iPhone, but is and Samsung, we have a Vestel company — the president of Turkey Recep Erdogan said.

According to him the USA "should understand that they did" because Turkey is capable to provide itself to all necessary.

Any iPhones. Turkey declared boycott to the American electronics

According to the Hürriyet edition, the Istanbul marketplace Dogubank importing electronics to Turkey cancelled orders for iPhone for the amount about $50 million. Large Turkish retailers stopped taking orders for the Apple smartphones and other American products from clients. Some networks completely removed from device counters from producers from the USA.

According to the The Sun edition, by August, 2018 about 17% of all mobile devices in Turkey works on to the operating system iOS that speaks about extremely high popularity of products of Apple among local population.

Erdogan's statement concerning boycott of the American equipment caused contradictory reaction in the Turkish social networks. Many users noticed that decline of local currency anyway will not allow them to purchase iPhone and other electronics from the USA.

In August, 2018 the USA  doubled  duties on aluminum and steel from Turkey that provoked considerable decline of lira. The president Erdogan urged citizens  to refuse in reply  dollars and euro and announced that Ankara without fail will answer Washington.

Prosecution of the American pastor Andrew Branson delayed in Turkey in 2016 on a charge of communications with organizers of abortive coup became a formal reason for imposition of sanctions.[9]

Apple completely refused chips of Qualcomm for iPhone for benefit of products of Intel

On July 25, 2018 it became known that Apple decided to refuse completely chips of Qualcomm in the smartphones for benefit of products of Intel. It is about so-called baseband-modems which are used for connection of mobile devices to cellular networks.

Apple intends to involve in new iPhones only modems of our competitor instead of our modems — the chief financial officer of Qualcomm George Davis at the conference devoted to the publication of the quarter reporting said.

Though the top manager did not tell the name of that competitor of Qualcomm who was selected by Apple as the main partner, it is obvious that he meant Intel.

New iPhones will not use Quaclomm modems any more

In iPhone of first generation which was released in 2007 baseband-chips of Infineon Technologies company were used. Afterwards Intel purchased at Infineon business on release of chips of wireless communication, however the corporation could not receive orders from Apple as the last gave preference to Qualcomm. To iPhone 7 the Apple company used only modems of production of Qualcomm.

In 2016 Intel received about 30% of orders for production of baseband-chips for "apple" phones. The cost of these solutions was lower, than at Qualcomm, however and performance was not for benefit of products of Intel therefore rumors went that Apple will refuse cooperation with Intel. However between Apple and Qualcomm the dispute over an occasion of runtime royalty fees for patents erupted. Judicial proceedings continue by July, 2018.

The DigiTimes edition with reference to industry sources wrote that Intel could release in 2017 to a half of baseband-chips for iPhone, and in the 2018th this share can grow to 70%.

By estimates of analysts of Cowen and Company, deliveries of modems for iPhone generated Intel about $1.5 billion revenue in 2016 at total turnover in $60 billion[10]

Compulsion of operators to reduce the prices of iPhone due to increase in prices for communication

In July, 2018 the Japanese antimonopoly regulator said what Apple forces mobile operators to reduce the prices of iPhone, and those raise rates for communication.

According to the Reuters news agency with reference to the statement of the Commission on fair trade (FTC) of Japan, local division of Apple forced NTT Docomo, KDDI and Softbank to enter subsidies and to sell iPhone at a discount. According to the authorities, the actions Apple deprives of consumers of a possibility of the fair choice as discounts for iPhone gave to Apple advantage over competitors, including Samsung.

Apple forces operators to reduce the prices of iPhone, and they raise the prices of communication
The fact that operators had to provide subsidies could deprive of them an opportunity to reduce monthly payments and to limit the competition, said in the statement of FTC.

To offset losses, operators had to force clients to imprison expensive two - and four-year contracts.

FTC note that requirements of Apple did not allow operators to build the strategy of pricing, and it, according to the Japanese legislation, is "unfair restriction of trade". Telecommunication companies should be flexible when pricing for mobile phones, approves the regulator. It also added that in operations of Apple there were signs of "private monopolization" and "business interception".

The regulator which became interested in unfair practice of sales of Apple did not begin to apply any sanctions against the producer as the company agreed to review arrangements with operators. In particular, Apple permitted the partners to sell smartphones without subsidies that allowed subscribers to pay for communication less every month.

According to analysts of MM Research Institute, by July, 2018 the Apple corporation controls about a half of the Japanese market of smartphones that does it by one of the most profitable for iPhone producer.[11]

iPhone will automatically send data on location at a call to service of rescue

On June 18, 2018 the company Apple announced that it equipped iPhone with function of automatic data transmission about location at a call to service of rescue. The technology is implemented in to the operating system iOS 12 which will leave in a public access in the fall of 2018.

The most part of calls to emergency services arrives from mobile phones. It is much more difficult to determine coordinates of location of the device in this case by comparison with stationary phones. Because of it time of first-aid treatment increases. For the solution of this problem Apple began to cooperate with RapidSOS startup created by former employees of the Federal commission on communication of the USA (FCC).

The new software version of iPhone will automatically transfer coordinates of location of the user who addressed to service of rescue

RapidSOS created technology, with the help which the smartphone, the tablet and other gadget transfers on the Internet of coordinate about location directly to service of rescue. By June, 2018 by software of RapidSOS it is implemented in call centers of a half of the American services of rescue which use technology free of charge.

Apple not the only smartphone manufacturer testing a data transmission technology about finding of users at a call to service of rescue. In 2017 Google together with RapidSOS and West Corp company began to test similar technology for devices on the Android platform.

Implementation of such technology — an example of how it is possible to use personal data for the purpose of security, the ex-chairman of FCC Tom Wheeler considers. The innovation can save much more lives, he added.

In the press release of Apple it is noted that FCC requires from mobile operators to implement an opportunity to define location of subscribers in a radius of 50 meters during more than 80% of time of a conversation by 2021.

Apple assured that within iOS 12 data on location will be available only to managers of a security service only at a call. [12]

Intelligence agencies will not be able to crack iPhone

On June 13, 2018 Apple announced closing in iPhone of vulnerability which allowed intelligence agencies to crack smartphones of the company and to get access to the data which are stored there.

We constantly increase security of all products of Apple that the help to clients to be protected from hackers, spies and invasions into personal data. We very much respect law enforcement agencies and we do not develop improvement of security with the purpose to interfere with their efforts, said in the statement of Apple which quotes Reuters agency.

The company reported that vulnerability is eliminated in operating systems iOS 11.4.1 and IOS 12 which by June 14, 2018 are at a beta testing stage.

iPhone 7 Plus

In new versions of the mobile platform the producer will change default settings so that contact with phone through USB port was automatically turned off if the owner did not unblock the gadget within an hour. Such method of connection to iPhone is used by some specialized companies and also swindlers, Reuters notes.

A number of the companies release the equipment (costs thousands of dollars, but the unblocking of one device for $50 or less is offered), which allows to change settings of security systems iPhone concerning restrictions for attempts to enter the right password using USB connection. The method is widely adopted, but with a release of the new version of IOS activity of such firms will be complicated.

Add to Apple that the future updating of IOS will allow to protect users in those countries where law enforcement officers withdraw and crack smartphones to obtain information.

Earlier Apple refused to crack iPhone of the user whom FBI accused of terrorist attack. Later it became clear that department employed hackers for cracking of iPhone. In 2017 Apple itself offered police the help with an unblocking of iPhone of the person which shot parishioners of church.[13]

Apple returns $50 everyone replaced the iPhone battery in 2017

In May, 2018 Apple announced partial payment of compensations to all who replaced the accumulator in iPhone during previous year. The American company mitigates with this program effects of the juicy scandal connected with intended understating of performance of smartphones.

According to the statement of Apple, those users who at own expense made replacement of the battery in iPhone 6 and older models during the period from January 1 to December 28, 2017 have the right to $50. Thus, repair expenses for owners of these devices are reduced from 79 to 29 dollars.

Owners of iPhone who in 2017 replaced the smartphone battery at own expense acquired entitlement to compensation in the amount of 50 dollars from Apple

Apple began to contact clients by e-mail (and it will do within two months), sending the step-by-step instruction for cost recovery for installation of a new battery in iPhone. The company intends to send money in electronic form or to the credit card which was used for payment of services of the authorized service center.

After at the end of 2017 Apple was recognized in deceleration of operation of the old phones, to the company tens of claims were submitted. Apple apologized to consumers, and for recovery of trust of the clients the company took several steps. Among them — reduction in cost of replacement of the battery and the release of the update IOS in which users can turn off deceleration of the smartphone and obtain more information on  operability of the accumulator.

By estimates of analysts of Barclays, the conflict resolution, including by compensation of $50 for replacement of the accumulator, will cost Apple $10.29 billion — this amount will be subtracted from revenue of the company for 2018 financial year. The most part of the specified losses is connected with the fact that, according to experts, many consumers will not buy new iPhones, and will prefer to replace the battery in old phone.[14]


The requirement to operators to create the system of sales iPhone at own expense

In December, 2017 it became known of what Apple asked three largest South Korean telecom operators (SK Telecom, KT and LG Uplus) at own expense to create the system of sales for promotion of iPhone.

Three called telecom companies use computers on to the operating system Windows for sale of tariff plans to new phones, including iPhone. However Apple requires to create the separate program for iOS and also to use tablets iPad in implementation process of phones. The company wants that a system was put in action by the time of opening of the first flagman shop Apple Store in Seoul at the beginning of 2018.

Apple forces operators to implement the new system of sales iPhone at own expense

According to the statement of the owner of retail trade business, the made ET News edition on the condition of anonymity, Apple makes unfair demands. A system processes confidential personal information and to stabilize work of a new solution months will be necessary, without speaking about additional expenses which can be calculated by millions of dollars for each telecom operator.

Telecommunication companies can be not able to resist to requirements of Apple, in view of devoted users iPhone and keen competition among them — the chief executive of the telecom company who wished to remain anonymous told. — We have no other exit except how to accept requirements.

Representatives of Korea Apple abstain from any comments on requests of local editions.

Apple was already exposed to criticism for unfair business practice with the Korean partners, forcing to undertake telecom operators all marketing costs for start of new phones and also obliging owners of retail stores to conform to certain rules of goods demonstration though they also sell phones of other brands.

The Korean Commission on fair trade suddenly appeared at office Apple in Seoul in November of the 2017th to investigate business practice of the company, including unfair retail contracts and high price policy.[15]

Margin of Apple from sales of iPhone X and iPhone 8

At the beginning of November, 2017 specialists of TechInsights found out that the flagman iPhone X model is more profitable for Apple, than smartphones of the iPhone 8 series. Though components of the first also cost at 25% more, the anniversary, tenth version of iPhone for the whole 43% is more expensive, than "eight", experts whose opinion is given by Reuters agency say.[16]

Analysts found out what smartphone is most profitable for Apple

By estimates of analysts, cost value of iPhone X is equal to $357.50. Taking into account that the retail price of the device begins from $999, the profit of Apple is 64%. Also in TechInsights counted that at iPhone 8 price in $699 this model provides a margin in 59%.

Cost value of iPhone X was higher at the expense of more expensive components. For example, Apple equipped this model with the 5.8-inch display from edge to edge manufactured on the Super AMOLED technology providing more bright colors and thin design. Experts believe that each such screen cost the company $65.5.

For comparison, iPhone 8 received the traditional LCD display with diagonal 4.7 inches which cost analysts estimated at $36.

The anniversary, tenth version of iPhone is 43% more expensive, than "eight"

Also in the iPhone X body the frame from stainless steel is used. According to TechInsights, this part cost the producer $36 whereas the aluminum iPhone 8 body cost the companies of $21.50.

Earlier, in September, 2017, after the beginning of sales of iPhone 8, specialists of other analytical company — IHS Markit counted that cost value of the iPhone 8 components is equal to $247.5.

It should be noted that researchers of both firms considered only the amount in which the companies managed only parts, and did not take into account the accompanying production costs connected with carrying out research works, creation of the software, advertizing and marketing.

Apple refused to comment on data of TechInsights, but earlier the head of corporation Tim Cook said that estimates of analysts strongly disperse from real digits.[17]

Start of the preorder for iPhone X

On October 27, 2017 the Svyaznoy company declared acceptance of preliminary applications for iPhone X in the online stores. The model is available to the preorder in two color schemes — "gray space" and "silvery". Configurations with an amount of memory of 64 and 256 GB.

IPhone X smartphone, (2017)

Buyers can issue the preorder for the device of mobile communication from Apple and pay it in advance, or reserve the device to take away iPhone X in shop or Internet center of Svyaznoy.

iPhone X can be purchased according to the trade-in program from Apple. She allows buyers to purchase iPhone at a discount. For example, owners of iPhone 7 of Plus 256 Gb will be able to exchange the phone for iPhone X with a similar amount of memory according to the trade-in program and to receive a discount of 35%. At exchange of iPhone 7 of Plus 32 Gb for iPhone X 64 Gb the smartphone will become available 30% cheaper.

iPhone X is positioned at the price from 79,990 rub.

Announcement of Apple iPhone X

On September 12, 2017 Apple provided the new flagman smartphoneiPhone X. The main innovations are connected with the display and the biometric system of protection. Read more here.

Sales of iPhone during all the time: 1.2 billion smartphones for $760 billion

In September, 2017 the Strategy Analytics research company published statistics characterizing sales of iPhone during all the time.

According to experts, during the period since 2007 (then the first iPhone was released) until the end of the second quarter of the 2017th Apple sold in total about 1.2 billion smartphones, having earned from it about $760 billion. Telephone revenue of Apple can exceed $1 trillion by the end of 2018, expect analytics.

iPhone 6s

As the senior analyst of Strategy Analytics Yiwen Wu reported, the Apple smartphones remain very popular in all large countries, except for China and India where it is difficult for company to work because of strong competition and high cost of its tubes.

At the same time Apple iPhone 7 remains the most sold model in the world thanks to stylish design, a large number of available applications and wide circulation in world retail, Wu is sure.[18]

In the third financial quarter which came to the end on July 1, 2017 sales of iPhone reached 41 million pieces, having increased by 2% of rather same period of previous year. Revenue of the company in the market during this time rose by 3%, having made $24.8 billion.

On September 12, 2017 the presentation of the new Apple smartphone — iPhone 8 will take place. According to unofficial data, the prices of this product will begin with $1000 so in case of high demand growth of telephone revenues of Apple can accelerate.

However experts consider that the high cost of iPhone 8 will frighten off the mass consumer. In particular, the analyst of Barclays Mark Moskowitz so considers. At the same time, according to him, Apple can attract buyers with additional services — for example, a free subscription to Music Apple and access to 200 Gbytes in the cloud storage of iCloud for a period of one year that corresponds to a discount in $156.

Start of the program of exchange of old iPhones on new with surcharge in Russia

The Apple company started in July, 2017 in Russia the termless trade-in program under the terms of which the old iPhone phones can be exchanged for new with surcharge. The program does not extend to computers and Apple tablets.

Networks "Svyaznoy", "M.Video" and re became partners of Apple in trade-in: Store. In "Coherent" the newspaper "Vedomosti" reported that the program is already started: it is still possible to exchange old phone for new with surcharge in 100 outlets of network. In August such opportunity will appear in all shops Svyaznoy. According to the representative of the company, the program will be termless.

Re network: Store also began exchange of phones, but so far is going to continue the program only to the middle of August, 2017. Then it can become termless. M.Video reported that the company negotiates program conditions with Apple.

It is possible to exchange models for new from iPhone 4 and is more senior in good condition. In re: Store reported that the size of a discount for new phone can be up to 30 percent.

2016: Announcement of iPhone SE

On March 21, 2016 iPhone SE presentation took place. This new smartphone from Apple is externally similar to iPhone 5s, and internally — to iPhone 6s. The new model succeeded iPhone 5s. Read more here.

2010: 50 million devices are sold. iPhone 4 is provided

As of March, 2010 in total about 50 million iPhones were sold worldwide.

On June 7, 2010 iPhone 4 with the updated operating system (the iPhone OS operating system in the same day received the new name — "Apple iOS") having a number of powerful benefits over predecessors including more powerful central processor, the 5-megapixel camera and also the camera for video conference (0.3 mpiks) and the screen with the resolution of 640 × 960 pixels was provided.

2009: iPhone 3G S

On June 8, 2009 the following, third phone model — iPhone 3G S which, in fact, is the advanced version of iPhone 3G was provided. iPhone 3GS has twice the bigger amount of RAM, the improved work speed, is available in a configuration from 32 GB internal memories and is equipped with the new version of the operating system — iPhone OS 3.0, eliminated a considerable part of program defects of the previous models of smartphones and provided additional functions: cut/copy/insert, a possibility of sending MMS, Spotlight, Speak Notes, an opportunity to download a TV-show, musical videos, movies and audiobooks directly on iPhone, Find My iPhone, transfer/removal of the SMS and many others.

2008: iPhone 3G is provided

On June 10, 2008 at the WWDC 2008 conference the new iPhone 3G model — more perfect and deprived of many hardware and program (with the new version of iPhone OS 2.0) the predecessor's shortcomings, at lower price with the contract of the operator was provided to the USA.

In 2008 iPhone took the second place in the rating of the most useful modern technologies for the version of the PCWorld edition.

2007: The first iPhone is provided

For the first time iPhone was announced by Steve Jobs at the MacWorld Expo conference on January 9, 2007. Went on sale on June 29, 2007 and quickly won an essential part of the market of smartphones in the USA.