| Developers: | Thunder Chain of stores Magnit |
| Date of the premiere of the system: | October 2020 |
| Last Release Date: | 2024/03/01 |
| Branches: | Logistics and Distribution, Trading |
Content |
2024
Connection to the "Magnet Plus" program
Magnit has combined offline and online sales channels into a single loyalty program on the Manzana platform. Every customer now benefits from participating in a loyalty program, regardless of where they shop. And Magnit is increasing sales and market share in e-commerce. Manzana announced this on October 24, 2024. Read more here.
Launch delivery from other food and non-food stores, restaurants and cafes
On March 1, 2024, Magnit launched a B2B service for delivering orders from other food and non-food stores, restaurants and cafes to end consumers.
Such orders will be delivered to customers by Magnit Delivery couriers, who, as of March 2024, deliver products and other goods from Magnit retail stores (large formats, "at home," drogery). Connecting partners to the new service will allow Magnit couriers to increase the number of orders performed and increase revenues by 1.5-2 times. The service will be available throughout the geography of Magnit Delivery (as of March 2024, it operates in 180 cities). At the same time, it is expected that it will be in greatest demand in Moscow, St. Petersburg and other million-plus cities.
The technological platform developed by the company will make up the optimal routes - so that the courier can choose several addresses nearby and meet the deadlines provided for in Magnit and partner companies. The standard delivery time from Magnit stores will remain unchanged.
It is expected that the first partners of Magnit, which will connect to the service in the near future, will be network companies operating in the catering market. At the first stage, Magnit will cooperate with partners who have the necessary technical capabilities to connect to the retailer's infrastructure. By the end of 2024, it is planned to implement functionality that will allow small and medium-sized businesses to connect to the service.
The retail network Dixy"" (part of the Magnit group of companies) will also be connected to this service, and in the future - the Magnit Market marketplace (at the stage of delivery of orders from PVZ in Magnit stores to the buyer).
It is planned that the share of delivery from restaurants and partner stores by the end of 2024 may reach 30-40% of the total number of orders made by Magnit couriers.
{{quote 'author=said Nikita Hertz, director of e-commerce business growth management at Magnit retail chain. | We are launching a hyperlocal delivery service for partner companies, which will allow our couriers to significantly increase revenues and increase the attractiveness of cooperation with Magnit. Our partners from the restaurant industry and retail will receive a reliable channel for rapid delivery of orders to the end consumer. By joining forces, we will be able to effectively solve the problems of the "last mile" and improve the quality of service in the e-com market, }}
2023
Integration of the Magnit Delivery service into the main mobile application of the network
The company Magnet"" announced on July 4, 2023 about integration service Magnit in Delivery its main. mobile application This will improve the purchasing experience and significantly increase the number of users of the own delivery service. retailer
At the beginning of July 2023, two are available to users. Basically, mobile applications retail chain" application Magnit" buyers can manage their own (loyalty program the application has access to a virtual loyalty card, the function of choosing their favorite categories, accumulated bonuses are displayed, etc.). A catalog, goods offline stores recipes and articles about products and them are also available to users here. technologies productions You can issue online order it in the application "Magnet Delivery."
Now the online order function will appear in the main application "Magnet." Users will have access to the same services as in the Magnit Delivery application: the ability to order goods from convenience stores, drogeries, supermarkets and pharmacies, express delivery and regular delivery to a certain time slot.
The retailer in test mode has already connected the delivery function for 100 thousand users of the main application. The service is expected to be available to all users by the end of July 2023. The company will continue to support the Magnit Delivery application for some time, which will be needed to comfortably transfer all its users to the main Magnit application.
The MAU (monthly active users) indicator of the main Magnit application is more than 10 million users, the Magnit Delivery application is about 1 million. By integrating the functionality of Magnit Delivery into the main application, the retailer will be able to significantly increase the number of users of its own online commerce service.
 | To prepare the migration of Magnit Delivery users, we carried out serious work and made a number of technical improvements to the functionality of the main Magnit application. By combining all the main services in one application, we will significantly improve the shopping experience: now, to make an online order, you do not need to download a separate application. The online order function will be in demand among 20% of users of the main application, which will significantly expand the audience of its own delivery service and double the turnover in this channel. Magnit's own delivery service, according to DataInsight, demonstrates high growth rates in the e-grocery market: in May 2023, the number of orders in our online channel increased almost 2.4 times compared to the same indicator in 2022. We are not going to stop there and will continue to expand the delivery geography and improve the user experience. In the third and fourth quarters of 2023, even more updates will appear in the application, one of the next steps will be to combine the functionality of the loyalty program offline and online, noted Oleg Khaustov, Director for Growth Management of the e-commerce business of the Magnit retail chain.
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Adding the possibility of ordering goods from the range of the Magnit Pharmacy chain with the pickup function
On April 17, 2023, the Magnit chain announced the addition to the Magnit Delivery mobile application of the possibility of ordering goods from the Magnit Pharmacy chain assortment with the pickup function. Read more here.
2022
Transition to Magnit IT platform
Retail Magnet On July 20, 2022, the network announced the completion of the transfer of the pool business processes within the framework of the Magnit Delivery service to the contour of the company's technological solution. - IT platform is a proprietary development retailer created on. Russian software Now all functions that were previously carried out on a third-party platform are fully implemented within the retail network. Its own e-com solution covers 95 settlements of the service presence and the entire path of the online service user: ordering on the site or mobile application in Magnit Delivery, processing the application and assembling the basket, appointment courier and direct execution of the order.
Due to the transition to its own platform, Magnit has already significantly increased the effectiveness of digital marketing in e-commerce, reducing the cost of attracting and retaining users by more than 20%. This IT platform better takes into account the prospects for the further development of the online offer for buyers, allows you to quickly bring new services to the market, as well as more efficiently monitor the quality of service provision.
The company's technological solution also ensures the operation of Magnit's own courier delivery in Moscow and St. Petersburg.
As of July 2022, the retail chain is testing the pickup option in the Magnit Delivery application. It is planned that the service will soon be available to everyone.
At the end of July 2022, Magnit is implementing a number of online delivery projects - its own and partner (express delivery, regular delivery, online pharmacy, cosmetics and partnerships). The total online turnover of goods (GMV) with VAT in the 1 quarter of 2022 amounted to 9.2 billion rubles. compared to 0.9 billion rubles. in the 1 quarter of 2021. The average check for all online services amounted to about 1,116 rubles. with VAT, which is about 2.7 times higher than in stores near home. Magnit's e-commerce services cover over 7,303 offline stores and 21 darkstors in 66 regions and 410 settlements. At the same time, 71% of current revenue is generated outside of Moscow and St. Petersburg. The largest and fastest growing segment is express delivery.
Availability of B2B delivery from Delivery Club
Magnet"" Delivery Club and agreed on cooperation in the field of express delivery within the framework of their own service " retailer Magnit Delivery." Delivery Club will act as logistic an operator, delivering orders by its couriers to mobile application Magnit Delivery users. Magnit announced this on June 29, 2022. More. here
Launch of express delivery in 60 minutes by our own couriers in Biryulyovo
Magnit began testing express delivery in Moscow in 60 minutes by its own couriers. This became known on March 31, 2022.
At the first stage, the pool of couriers will be limited to a dozen delivery workers, and the service will work only in the capital's Biryulyovo district, where one of the company's darkstores is located. It is assumed that as part of the pilot, Magnit couriers will process up to 200 orders per day. In parallel with their own couriers, partners of the company will also deliver online orders from the Magnit Delivery application.
Magnit couriers will be provided with branded uniforms in red, black and white colors. Delivery will be carried out both by foot couriers and couriers on bicycles and cars, and in the future, including on branded vehicles.
The pilot will last several weeks, during which the company will test the operating model, technical aspects of the service, and also evaluate the effectiveness. If testing is successful, Magnit will replicate the service to several other areas of Moscow with the highest order density, which will ensure the economic efficiency of the service. In areas with lower order densities, delivery will continue to be handled by the company's partners.
Users of the Magnit Delivery application in Moscow for March 2022 can choose and order food and non-food products from almost 7,000 items. The assortment matrix of the service differs from the offer of offline stores of the company and is formed taking into account the peculiarities of online demand in Moscow. Thus, the application provides products from Magnit Family supermarkets and Magnit Cosmetic stores, has increased the number of fresh and ultrafresh positions (fresh meat, cheeses, dairy and other products), there are decorative and care cosmetics, beauty and health products.
| | The start of our own courier delivery is an important element in the development of our offer on the Internet. This will allow us to increase the efficiency of the service, better control its quality, as well as strengthen the marketing component. However, we will carefully approach scaling our own delivery. Our couriers will appear only where the order density is at a level that ensures the fulfillment of sufficiently strict performance criteria. At the end of March 2022, several districts of Moscow correspond to such parameters, I do not exclude that in 2022 we will start piloting our own service in St. Petersburg. We do not have the task of launching our own delivery everywhere, "said Ksenia Pushkarskaya, operations director for e-commerce at the Magnit retail chain. | |
As of March 2022, Magnit is implementing a number of online delivery projects - its own and partner ones (express delivery, regular delivery, click & collect pharmacy assortment, cosmetics delivery). The total online turnover of goods (GMV) in 2021 amounted to 11.2 billion rubles. In the 4th quarter of 2021, the average number of orders per day was about 62,000, and on December 30, 2021, Magnit completed more than 100,000 orders. The average check for all online services amounted to about 1,074 rubles. with VAT, which is about 2.7 times higher than in stores near the house. The average check in Magnit's own delivery service amounted to 1,235 rubles. Magnit's e-commerce services cover over 4,490 offline stores and 20 darkstores in 64 regions and 301 settlements. The largest and fastest growing segment is express delivery.
2021: Transfer of Magnit Delivery to the circuit of Magnit's own technological solution
"Magnet" On December 2, 2021, he announced that he had begun transferring the functions of managing online orders, assembly and delivery of goods within the framework of the Magnit Delivery service to the circuit of his own technological solution. This is a key stage in development, the e-commerce retailer company emphasized.
In test mode, outlets in the Moscow region are connected to their own platform. After testing, the solution will be put into commercial operation in all cities where the Magnit Delivery service operates. Until now, in its own e-commerce, the company used a third-party platform.
The order of goods, their processing and assembly will be completely on the side of the company, delivery management in terms of distribution of orders to couriers will also be carried out by the retail network. As conceived by Magnit, this will optimize the work of its own online projects through flexible integration with the company's business processes, as well as offer new client services. In addition, Magnit plans to expand the range of marketing activities for users due to the fact that the main stages of the order will take place in the contour of its own platform, and develop work on service quality control.
| | "In a very short time for the market, we managed to create and launch a complex software complex, which in the future will become one of the key components of the development of omnichannel services under the company's own brand. It is very important for us to transfer processes to the contour of our own solution, in which users in the perimeter of Magnit will be able to satisfy the maximum of their requests, "said Andrei Lukashevich, member of the board, director of e-commerce at the Magnit retail chain. | |
As of December 2, Magnit's own and partner online projects already cover over 2,700 offline stores and 15 darkstores in 64 regions and 267 settlements. The total turnover of the company's online commerce services in the last week of October 2021 exceeded 1% of the total revenue of the retail network for the same period. 66% of current revenue is generated outside of Moscow and St. Petersburg. It is expected that at the end of 2021, the e-commerce services of the retail network will cover over 4,000 stores of all formats.
2020: Product Delivery Service Launch
On November 2, 2020, Magnit announced the launch of its own grocery delivery service from stores. The service is available as part of the Magnit Delivery application for iOS and Android, at first only residents of Moscow will be able to use it.
At the time of the start of the delivery service, 12 Magnit stores within the Moscow Ring Road were connected to it. The cost of delivery depends on the size of the order and is up to 150 rubles. There are no restrictions on the size of the basket - you can order even one item.
By the beginning of November 2020, more than 5 thousand goods are available for purchase in the Magnit Delivery application, including groceries, fruits and vegetables, fresh products, as well as goods for home, care, pets, etc. It is noted that at the start of the project, prices and discounts when ordering online are similar to those that operate in chain stores.
The retailer intends to connect online sales to a single loyalty program with the accrual and deduction of bonuses for purchases through. Internet
The project is piloted in partnership with the Yandex.Eda service, whose experts are part of the application development team. In the future, Magnit plans to consistently transfer technological and operational solutions to its own perimeter, while simultaneously developing various forms of interaction with a partner.
For Yandex.Food, delivery of orders from a partner's own white label application is a new line of business. Partnership with Magnit will allow you to test all processes and offer this service to other market participants in the future. The service is already running on the white label model with Burger King, delivering orders from the application of this network.
Florian Jansen, Deputy General Director, Executive Director of the Magnit retail chain, whose words are quoted in the press release, called the development of omnichannel services under his own brand - a key component of Magnit's strategy[1]
Notes
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