Content |
190 thousand people per month
In November 2020, the Zdrav.Expert audience reached 190 thousand unique people per month, which is 114% more than the previous record recorded in February 2020.
The increase in the number of readers is primarily due to the growth of the Zdrav.Expert knowledge base, which by this time had reached 6.85 thousand encyclopedic articles on medical solutions, IT systems for healthcare, companies and high-tech projects in Russia and abroad. Many of them occupy the first lines in the issuance of search engines Google and Yandex.
Age, gender and geography
52.7% of the audience of Zdrav.Expert are in the age of most business activity from 25 to 44 years.
54.4% of the audience of Zdrav.Expert are women and 45.6% are men.
76% of the Zdrav.Expert audience is in Russia, 6% in Kazakhstan, 4.2% in Ukraine, 3.2% in Belarus.
Within Russia, traditionally, most readers of articles on the world of high technology are concentrated in the Central, Volga and North-Western federal districts.
Rich Business Audience: Commercial Interests
Yandex, analyzing the audience of the Zdrav.Expert portal, determines the commercial interests of visitors, through the so-called affinity index - the ratio of the share of visitors with a given interest on this site to the average share of visitors with the same interest on all Internet sites.
According to Yandex.Metrics for 11 months of 2020, the Zdrav.Expert portal greatly exceeds other sites in attracting people who are interested in:
finance, investment, business opening
- finance as a whole (+ 196%),
- business opening (+ 180%),
- investment (+ 142%).
topics of new medical technologies
- diagnostic equipment (+ 132% of the average level),
- medical goods (+ 112%),
- contact lenses (+ 118%).
computer technologies
- monitors (+ 124%),
- printers and MFIs (+ 123%),
- laptops (+ 119%),
- smart watches and bracelets (+ 115%),
- computer technology (+ 112%).
Popular subjects
The most popular articles of Zdrav.Expert in 2020, according to Yandex.Metric, included (in descending order of the number of readings by topic):
Technologies in Medicine:
- Medical equipment (global market)
- Artificial Intelligence in Medicine
- Telemedicine (Russian market)
- Medical Products Market in Russia
- Gadolinium
- 3D Printing in Medicine
- Dialysis
- Medical equipment (Russian market)
- Telemedicine
- Ventilators (global market)
- Laser cosmetology
- Robots in Medicine
- Endoprostheses
- Future medicine
- Virtual Reality in Medicine
- Biohacking
- Robot surgeons
- Diagnosis of cancer
- The implanted neurostimulators
- Medical software in Russia
- Positron emission computed tomography (PET/CT)
- Magnetic resonance imaging (MRI)
- Medical Information Systems (IIS) Market of Russia
- Digital medicine
- Buttocks implants
- Artificial skin in medicine
- Artificial intelligence in radiology
- Healthcare IT (Global Market)
- Digital X-ray analysis
- Innovation in Medicine
- Telemedicine (global market)
- The Internet of Things in Medicine
- Computer tomography
- Chest implants
- Blockchain in Medicine
- Medical Wearable Electronics (Global Market)
Public health systems:
- Unified State Health Information System (EGISZ)
- Unified Medical Information and Analysis System (EMIAS)
- FGIS MDLP Drug Movement Monitoring
- Electronic recipe
- Electronic Medical Records (EHR)
- Single Digital Circuit in Healthcare Based on EGIS
- VIMIS Oncology (Vertically integrated medical information system)
- Electronic medical records of the Moscow region
- AIS Blood Service - Automated Transfusiology Information System (AIST)
Solutions for Medicine
- BARS. Medical Information System
- ProMed Regional Information and Analytical Medical System (RIAMS)
- Schwabe AVR-051
- Medtronic defective and dangerous products
- Medtronic Micra (pacemaker)
- MiniMed 670G
- MIS qMS
- Fresenius 5008/5008S
- Medtronic StealthStation S Surgical Navigation Station
- Media Catalog (MeDialog)
- Argus II (bionic eye)
- Guardian Connect
- TM: MIS
- Pacemakers of Medtronic
- Somatom go (computer tomograph)
- KSAMU Integrated automation system of a medical institution
- Ultimate Smart Shirt
Companies:
- MIG (MedInvest Group)
- Medtronic
- INVITRO Independent Laboratory
- Johnson&Johnson
- Philips Healthcare
- Tsifromed
Diseases:
- Rozatsea
- Cancer (cancer)
- Bronchial asthma
- Atresia of the external auditory canal
- Traumatic brain injuries (TBI)
- Lung cancer
- Renal failure
- Renal (nephrogenic) anemia
- Endometriosis
- Uraemia
Persons:
- Boyko Elena Lvovna
- Melik-Huseynov David Valerievich
- Vladimir Chulanov
- Filin Victoria Petrovna
- Saversky Alexander Vladimirovich
- Benyan Armen Sisakovich
- Alekhine Alexey Viktorovich
- Ratmanov Mikhail Alexandrovich
Zdrav.Expert Ads
Main article: Advertising on Zdrav.Expert
Mail for communication: zdrav@tadviser.ru
Learn more about Zdrav.Expert
Main article: Zdrav.Expert
See also
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |