TAdviser audience exceeded 1 million people per month

Audience growth by 27% for six months to 1.01 million people per month

In the period from March 25 to April 24, 2020, the audience of TAdviser.ru, according to Yandex.Metric, reached 1.01 million people, which is 27% higher than the previous record recorded six months before. The number of page displays during this period increased to 1.84 million.

The increase in the number of readers is primarily due to the growth of the TAdviser knowledge base, which reached 237 thousand encyclopedic articles on IT solutions, companies and IT projects. Many of them occupy the first lines in the issuance of search engines Google and Yandex.

The quality of the materials is evidenced by the finding of TAdviser in 2nd place in terms of citation among industry media. Our materials are regularly referred to by leading business publications in Russia (see the media about TAdviser).

The number of registered subscribers exceeded the mark of 20.4 thousand people.

Comparison of audiences with other similar publications

To implicitly overstate their audience, other sites often provide statistics on the number of visits, and not unique readers. In 2019, this figure for TAdviser amounted to 8.5 million (+ 44%). Below is a comparison of similar sites by the number of visits in October 2019, according to SimilarWeb.

Audience of sites covering corporate informatization, IT business, telecom market, information security, as well as one business media for comparison

Audience geography

For 12 months of 2019, 88% of the TAdviser audience was in Russia. Kazakhstan, Ukraine and Belarus account for 5.4% of the number of readers.

Most of the audience falls on the Central, Volga and Northwest federal districts.

Age of audience

According to 2019 data, 61% of the TAdviser audience are between the ages of 25 and 44.

Rich Business Audience: Commercial Interests

Yandex, analyzing the audience of the TAdviser portal, determines the commercial interests of visitors, through the so-called affinity index - the ratio of the share of visitors with a given interest on this site to the average share of visitors with the same interest on all Internet sites.

According to Yandex.Metrics, the TAdviser portal is greatly superior to other sites in attracting people who are interested in:

• Smart Home systems (+ 377% of the average),
• investments (+ 334%),
• finance as a whole (+ 202%),
• Business Legal Support (+ 271%)
• business loans (+ 260%)
• deposits for business (+ 186%)
• business opening (+ 267%)
• business as a whole (+ 125%)
• mobile (+ 156%) and Internet (+ 181%),
• financial services for business (+ 149%),
• premium residential property (+ 144%),
• commercial real estate (+ 138%),
• electronics (+ 131%),
• bank deposits (+ 118%).

According to statistics for 2019, the TAdviser website belongs to business publications.

Popular portal topics

The most popular TAdviser articles in 2019, according to Yandex.Metric, included (in descending order of reading by topic):

Informatization

• Ranking TAdviser100: The largest IT companies in Russia 2019
• Artificial intelligence
• End-to-end digital economy technologies
• Drones
• Global IT Market Trends
• National program Digital Economy of the Russian Federation
• Digital Economy of Russia
• Import substitution of information technologies in China
• Smart cities
• Big Data
• Import substitution of software in the public sector
• Business Informatization Map
• Electronic Signature (EDS)
• Industrial Internet of Things
• Blockchain
• EDMS
• Geographic information system
• Social rating in China
• CAD Computer-aided Design Systems
• Information technology in Russian Railways
• Russian IT Market
• Map of the Russian information technology market
• Virtual Reality (VR)
• Internet of things
• IT in the agro-industrial complex of Russia
• National Strategy for the Development of Artificial Intelligence
• Artificial Intelligence (Russian market)
• Facial recognition systems
• Quantum Computer and Quantum Communication
• BBO - Remote Banking Systems (Russian Market)
• Predictive analytics
• IT (Global Market)
• Russian Software (Domestic Software)
• How Robots Replace Humans
• Register of domestic software
• BPM

Information security

• Personal Data Act No. 152-FZ
• Critical infrastructure of Russia

Market analytics

• Smartphones (global market)
• Smartphones (Russian market)
• Development of 5G networks in Russia
• Fourth Industrial Revolution (Industry 4.0)
• 5G (fifth generation of mobile communications)
• Cryptocurrencies in Russia
• Microelectronics (Russian market)
• Oil production in Russia
• Electronic payment systems in Russia
• Internet access (Russian market)
• Unmanned vehicles (global market)
• Restaurant market of Russia
• Car sharing the Russian market
• Internet access (global market)
• Online education (Russian market)
• Development of 5G networks in the world
• Internet trading (Russian market)
• Gas exports from Russia

Companies

• Geomiq
• Money forward
• Hydra
• Apple Financial Performance
• JOLED
• Rostec
• JNS Group (Yadro)
• SAP SE History
• Samsung Electronics Rus

Persons

• Ivanova Elena Nikolaevna EOS
• Ivanov Alexey Mikhailovich
• Elon Musk
• Garez Alexander (Alexandre Garese)

Interview

• TAdviser interview with Head of IT Platform of Leroy Merlin Viktor Nastenko

Large IT Systems and Developments

• SORM
• ISOD OF THE MINISTRY OF INTERNAL AFFAIRS
• Electronic passport of a citizen of Russia
• Memorial and Feat of the People data banks
• Sberbank of the Russian Federation (customer identification system)
• Sberbank of the Russian Federation (Agile transformation)
• SMEV

Main figures

• Monthly audience: 1.01 million people
• Daily audience on weekdays: 30-80 thousand people
• Number of page views per month: 1.8 million
• Number of registered users/subscribers: 20.4 thousand people
• Number of encyclopedic articles on the portal: 237 thousand
• Years on the market: 15 (since 2005)

The English version of the publication is developing on the portal TAdviser.com.

The TAdviser team also manages the Zdrav.Expert website , a medtech portal on healthcare information technologies and new developments in medical technology.

Learn more about TAdviser

Podcast and video on the YouTube channel

In January 2020, the number of views on the TAdviser YouTube channel exceeded 75 thousand. In the same month, TAdviser launched the release of its own podcast: see TAdviser podcast.

TAdviser Ads

Main article: Advertising on TAdviser

Every year TAdviser publishes hundreds of partners. Key advertisers of the publication are information technology suppliers and banks. In addition to the traditional formats of banner and native advertising, we have implemented several special projects, among which we can distinguish:

• Video surveillance: calls and solutions
• Evolution of SHD
• Panasonic: Business in communication
• Everything about today's IT infrastructure
• Kyocera: three components of environmental friendliness

Contacts for communication: adv@tadviser.ru

Conferences and TAdviser SummIT

Main article: TAdviser Conferences

In 2019, the TAdviser events department successfully held 13 industry conferences and two major TAdviser forums SummIT with an audience of more than 700 people each.

In May 2020, the launch of conferences in an online format is being prepared.

Contacts for communication: conf@tadviser.ru