Features of the development of the Russian IaaS market

2025

Segment Characteristics and Volume Estimates

The segment IaaS Russia in remains the most mature and voluminous in the cloud market structure with a share of 45-80%, providing a significant part of the revenue of cloud providers, and continues to be at a stage of steady growth, although its pace begins to gradually decline.

Expert comments on the volume of the segment at the end of 2024 can be divided into two parts. The most cautious estimates are ₽65 -73 billion. The largest consensus among experts is at the level of ₽120 -150 billion (most often - about 130 ; iKS-Consalting estimate - ₽135,5 billion).

Estimates of dynamics, on average, amounted to more than 30% in the range of 25-36%. In 2025, expectations for dynamics fluctuate - 10-30%, which reflects a decrease in growth rates, which many experts focus on.

For comparison, in 2024, the global market, according to Gartner, grew by 21% to $169.8 billion. The global pace should be almost 25% in 2025 ($211.8 billion).^[1]

Development forecasts

The dynamic rise of the segment in 2024 is explained by accelerated digitalization, a massive transition of business to the clouds and the active development of the local IT infrastructure against the background of import substitution. New cloud providers entered the market, and major national players strengthened their positions.

In 2025, the development will continue to support state investments in digital infrastructure, as well as data localization requirements and increased interest in companies in hybrid cloud models. The public sector is predicted to migrate to the cloud, expand the supply of local providers, and grow regional demand. Companies are expected to leave the outdated hardware, migrate legacy, increase in the number of projects in the field of AI and data analysis, develop specialized solutions (1C, Big Data), transfer of IT infrastructure to the service model at the level of groups of companies/holdings, demand for GPU clusters and microservice architectures, to secure IaaS with FSTEC certification .

Growth will continue in the coming years. The forecast for growth in mid-2025 looked somewhat more subdued than at the beginning, which may be due to low demand from the business. Demand is expected to start rising again with pent-up investment in technology projects.

For the future, until 2028, the average annual rate (CAGR) can be estimated at 18%. By this time, the entire cloud technology market in the Russian Federation can grow 2.5 times, becoming one of the fastest growing segments of domestic IT, and the volume of IaaS can even reach ₽350 billion.

Segment share reduction may be influenced by regulatory development and standardization of local solutions. Big business can scale towards cloud leases, abandoning the maintenance of its own IT infrastructure. Advances in technology (AI, IoT) can drive demand for computing resources and cloud storage. Also among the "negative drivers": business postpones the implementation of IT projects due to lack of personnel^[2]segment saturation, lack of capacity, dependence on foreign equipment, reduced budgets for IT projects.

Шаблон:Quote 'author=Sergey Naumov, CEO of Timeweb Cloud

Trends

Among the current trends in the IaaS segment, which experts are talking about, two groups can be conditionally distinguished: traditional drivers and new trends. The first include digitalization, an increase in business confidence, import substitution, an increase in cyber threats, a shortage of personnel, resources. Among the new ones are the relevance of hybrid architectures, AI, Edge computing, merger with PaaS, rising prices for services, lack of data centers, and demand for various industry solutions.

"Traditional" IaaS trends

The trend towards digitalization remains - more and more organizations are automating development and processes, moving to the cloud and using Big Data for decision-making. Increased confidence in cloud services and infrastructures from large businesses. Many companies no longer fear for the security and availability of their data and systems in the cloud. This is partly due to the largest cloud providers, actively investing their resources in the development and security of services in recent years.

After 2022, foreign providers, without warning or with a short period to move, disconnected Russian companies from their services. The positions of Russian players have noticeably increased - import substitution has become the most important factor in growth. The state provides significant support to the industry: through public procurement and national programs, the construction of new data centers and the development of cloud infrastructure are stimulated.

There is an increase in competition between Russian IaaS providers, which leads to an improvement in the quality of services and the emergence of new offers.

Over the past year and a half to two years, market leaders have sought to move beyond cloud solutions. VK, like Yandex, presented their On-Premiere solutions - and after them other cloud providers announced the consideration of such a possibility.

The focus on cybersecurity has intensified due to tightening regulatory requirements and an increase in threats. An important criterion when choosing a cloud provider is the level of security of its infrastructure, Tier III data centers, and the availability of information security certification certificates. The proportion of protected clouds is growing.

The shortage of IT personnel makes itself felt, which creates the prerequisites for "hiring" specialists in cloud services.

Major players strengthen positions by offering comprehensive solutions, while niche players focus on specialized services and an individual approach. And here there is a unique examination and readiness to offer customized solutions.

The demand for infrastructure for AI-related tasks influenced the growth of the Russian IaaS segment in 2024. This trend remains stable and may continue to have an impact on the development of the market until 2028.

New IaaS trends

At the same time, prices for cloud services are rising. For example, hosting providers in 2025 were forced to raise prices by 10-15%. The trend concerns the entire cloud industry and is due to several reasons at once: on the one hand, this is an increase in regulation by the state, which imposes additional costs on business, and on the other, the remaining difficult situation with the supply of equipment, personnel shortages, the key rate that remains at a high level. Costs are also growing due to threats: in the context of the same working fines, a business is forced to spend huge amounts on ensuring the security of the data with which it works. Thus, domestic companies additionally invest in cybersecurity up to ₽47 billion in 2025, and in 2026 - almost ₽60 billion.

The situation is also characterized by a clear shortage of data centers: in order to meet demand within the country, several data centers with a total capacity of 30 thousand racks will have to be built annually over the next five years. Today, the queue for the placement of equipment in data centers is scheduled for years. Due to the high key rate, it is simply unprofitable to build new DCs. It makes its own adjustments and regulation: in particular, in March 2025, new rules of the Ministry of Construction for the design of data centers came into force, which can slow down the construction of facilities.

The deficit will remain on the horizon for one to two years, especially in the central region. It is expected that the overall situation will become less tense due to the more active development by large businesses of captive data centers owned by companies and serving only their needs. This will free up some of the capacity in commercial data centers.

There is a consolidation of the market around large players, the number of data centers is growing in them. Regional points of presence are developing. Companies outside Moscow and St. Petersburg are actively migrating to the clouds, which contributes to the growth of regional services. And new data centers are opening here, although not so quickly as to catch up with growing demand.

The growth of competition among domestic providers will continue. Local players are expanding their points of presence throughout Russia, despite the rise in the cost of infrastructure components of the data center and an increase in borrowing costs following an increase in the key rate.

The share of government customers is growing, financial institutions have special requirements for encryption and regulated access. Manufacturing companies are interested in cluster solutions with guaranteed fault tolerance, and retail requests scaling by peak loads (for example, at sales).

Competition is shifting towards the quality of service: individual SLAs, the possibility of flexible adjustment, support for multi-jurisdiction, readiness to accompany the project at all stages. The price includes the services of companies capable of closing the entire infrastructure circuit - from design to operation.

Customers are intensifying control: more and more attention is paid to reliability and transparency, not just SLA on paper is required, but detailed reporting of incidents and operations, the ability to monitor costs, downloads and risks.

According to Alexey Korulin, head of products and architectural solutions at Linx Cloud, more and more companies (especially those related to the public sector) are planning infrastructure development and choosing domestic platforms based on the tendency to constantly strengthen information security requirements, which often leads large companies to choose in favor of dedicated installations and consolidate all IaaS resources from one supplier. The expert also noted that on the world market, key manufacturers of specialized software are changing their business development strategy. Their new policy, as a rule, is focused either on promoting their own developments or on large cloud provider aggregators, while small providers, with a small average customer check, are at an extreme disadvantage.

IaaS process trends

Most often, experts call the mass integration of clouds and AI/ML technologies, as well as security, when they talk about IaaS technology trends.

More companies are using cloud services to train and deploy AI models, including generative ones. In 2025, this direction became almost an integral part of IaaS. It requires a scalable, high-performance infrastructure and becomes an incentive for the development of cloud platforms.

There is a growing demand for servers with GPUs (both hi-end class video cards and more budget ones) - GPU as a Service, especially for AI, Big Data, ML tasks.

In the first quarter of 2025, the provision of dedicated servers with GPUs ranked 3rd in the revenue structure of IaaS providers (almost 16% of revenue, according to IKS-Consulting) after the "classic" provision of infrastructure in public and private clouds.

Шаблон:Quote 'author=Evgeny Svidersky, director of the cloud business ITGLOBAL.COM

In niches with increased performance requirements (including GPUs), fault tolerance, and infrastructure flexibility, significant potential for growth remains. In these segments, providers win, which offer not just standard resources, but full-fledged platforms adapted to specific business tasks.

Шаблон:Quote 'author=Alexey Korulin, Head of Product and Architectural Solutions at Linx Cloud

AI transforms the management and optimization of cloud infrastructures and is used to automate the deployment and scaling of resources, predict capacity needs and optimize costs. AI solutions can analyze resource usage patterns and automatically adjust their allocation, providing optimal performance and efficiency.

Questions remain in focus. cyber security Implementing Zero Trust architectures enciphering , data, monitoring and preventing threats with AI is becoming the standard for providers and customers. Requirements for information security are growing. Solutions with built-in data protection and certification are in demand. FSTEC

Disaster recovery and backup services to the cloud, VDI infrastructure are up-to-date. Enterprise IT strategies are gradually becoming mandatory for Disaster Recovery solutions. Business requires not only backup services from providers, but full-fledged geodistributed solutions with data centers in different regions - so that even with local failures, enterprises continue to work.

There is an increase in demand for managed infrastructure services (Managed IaaS), as well as increased competition in the field of basic services (vCPU, RAM, Storage). Virtual servers, clouds with a FZ-152 certificate are in great demand. There has also been a growing interest in Bare Metal, backup and High-density placement - everything that allows you to use the racks as efficiently as possible.

There is a trend towards ecosystem, when customers are sold a full stack: automated scaling, fault tolerance, advanced telemetry, integration with SIEM and CMDB, compatibility with DevOps tools.

Cloud Marketplaces offerings are evolving to deploy a ready-made solution (usually on virtual machines) with different payment models for both resources and licenses.

Improved network throughput, reduced latency, SDN approach is used.

Import substitution in virtualization and infrastructure management

There is a transition from classic virtual machines to Kubernetes, as an orchestration standard, managed container environments - to increase density, reduce costs and increase flexibility. Containerization provides the stability and scalability of solutions, especially in a microservice architecture. Microservices enable faster application development. Kubernetes is becoming the standard for both large organizations and dynamic technology teams.

Kubernetes as a service, DBMS as a service - these services, which are provided by international IaaS market leaders, save on the staff of devops engineers, and the Russian business managed to get used to using them. But foreign vendors left, but the need remained. Therefore, an important technological trend in the IaaS market in Russia is the gradual transition to Russian virtualization. More and more cloud providers are choosing solutions from domestic vendors and are gradually replacing VMware.

There is a rapid growth of domestic solutions based on KVM, Virtuozzo and ROSA. In 2024-2025, migration from commercial hypervisors to Open Source or localized counterparts was a notable phenomenon, which was accompanied by an increase in demand for consulting and custom integrations.

Automation, IaC

Automation of routine operations is relevant, including deployment, intelligent scaling and self-recovery of resources (Infrastructure as Code, CI/CD pipelines). There is a growing demand for automated infrastructure management solutions, including autoscaling systems. Among other things, AI infrastructure management is being actively implemented.

IaC (Infrastructure as Code) technology has become a trend, allowing you to automate IT infrastructure management, reduce risk when scaling, and optimize costs. The relevance of these benefits is increasing, which is reflected in the growing demand, in particular, from large businesses.

In the context of IaC, you can hear about the massive implementation of Terraform, Ansible: with their help, companies reduce deployment time, automate configuration and management, minimize errors and ensure the reproducibility of the infrastructure.

Hybrid Architectures, Multicloud

There is a growing demand for deep hybridization and complex architectures: many companies combine public cloud resources and On-Anticipate local power solutions to meet regulatory storage requirements while maintaining the ability to flexibly manage risk, configure each node on its own. The introduction of hybrid architectures allows businesses to optimize infrastructure costs, which is in demand, for example, in the banking sector, retail, telecom.

According to Flexera, referred to by Alexander Obukhov, Product Director of RTK-DPC, 89% of cloud user companies in the world use two or more cloud services from different suppliers. First of all, this gives an increase in the fault tolerance of the infrastructure - the clouds are deployed on platforms of different providers, which, in turn, are grounded in various geographically distributed data centers. This trend is already increasingly manifesting itself in Russia. For example, business often places some of the services with "backup" providers.

Edge Computing

New and promising trends include the growing popularity of edge computing, when data is processed not on the central cloud, but closer to users and IoT devices, which is especially true for regions with unstable Internet connections.

Implementing edge scenarios reduces latency and improves data efficiency, significantly speeds up data processing, and optimizes business performance. Companies in industries with a distributed network of objects (logistics, industry, agricultural sector) are increasingly deploying computing power closer to the data source. The demand for such projects spurs interest in regional development, which is so far constrained by the regulation and inaccessibility of loans, but spurred by the cheapness of land and construction.

Шаблон:Quote 'author=Yulia Mickiewicz, COO of IT company KODE

Physical Server Rental and Serverless

In addition to traditional IaaS services for renting virtual machines, cloud providers are adding new ones, such as leasing Bare Metal servers. For example, Yandex BareMetal dedicated server rental service. The demand for physical server rental services, according to Yandex itself, has grown significantly over the past year and a half. Analysts attribute this both to the fact that the business now has less opportunity to purchase and maintain server equipment, and the increasing interest in infrastructure for AI. In addition, in many companies, iron is simply beginning to become obsolete, and import substitution requirements are growing. Therefore, the lease of the BareMetal physical server, and not just its virtual part, received a second wind.

Also, companies continue to turn to serverless computing: such architectures make it easier to develop and reduce infrastructure support costs, paying only for the actual use of resources. This resonates with programmers who can delegate infrastructure management and focus on writing code at the expense of serverless.

Industry solutions

There is a trend towards industry solutions: specialized cloud services for retail, industry, finance, telecom and other industries appear. For example, in medicine, it is IaaS with preliminary safety certification and integration with medical information systems; in industry - support for digital twins and SCADA systems. In industries where the use of public clouds is not possible due to security, scale, or power requirements (such as financial services), private clouds are used.

Environmental friendliness

A new trend for environmental friendliness or energy efficiency optimization is increasingly noticeable - the development of "green" data centers (data centers) is in focus. There is an increasing focus on renewable energy, and the density of one rack is already reaching 100 kW. Also, in the context of import substitution and energy efficiency in the market, one can hear about such a trend as the spread of ARM processors.

2024

IaaS allows companies to quickly deploy new applications and services, reducing time to market. This is especially important for competitive markets, where the speed of implementation of new solutions can be a critical factor in success. IaaS avoids large capital costs for the purchase and maintenance of servers, network equipment and other components. Instead, only the resources used can be paid for, making costs more predictable and manageable. Companies often lack large IT departments with the necessary knowledge and skills to manage complex IT infrastructure. IaaS cloud providers offer management, monitoring, and support services to focus on core business rather than technical aspects.

Large enterprises and corporations bring the greatest profits to providers. In recent years, state organization has been actively showing interest in the segment. Confidence in him from business and the state is increasing.

According to the sum of the estimates of experts surveyed by TAdviser, the volume of the segment is still inferior to SaaS, while the gap between them is rapidly shrinking, and by the end of 2024 the segments may even be equal in revenue. The development of IaaS will continue, but may already be smoother, without the jump growth characteristic of 2022-2023.

The most blurred CA of all cloud segments

The IaaS audience is the most vague, the segment is in demand among all types of business and among state-owned companies (B2G). Interested parties can be, for example, wholesale and retail trade, e-commerce, financial organizations, software developers, logistics, medicine, the agricultural sector.

Major players and corporations bring the main profits to providers, but SMB enterprises prevail quantitatively.

{{quote 'author = Oleg Fedorov, Head of Cloud Products and Solutions at Linx Cloud. | About 70% of the revenue of cloud service providers is brought by large enterprises and corporations (according to our observations, their share in revenue from cloud services is about 70%). Medium and small businesses predominate quantitatively, but their shares vary from year to year in the range of 10-15%. }}

{{quote 'author = Alexey Krishtop, Director of Cloud Services, Astra Group. | IaaS solutions are actively used by large businesses, a big breakthrough in this segment has occurred just over the past couple of years. }}

Market participants can be dispersed, on the one hand, to suppliers with modest infrastructure or themselves, and on the other, to IaaS users.

Another possible classification option is by consumption format.

{{quote 'author=Alexander Ivannikov, mClouds.ru Development Director. | Startups often choose the "cloud only" model, since their key task is to focus on rapid growth, and the cloud according to the IaaS model just allows you to take care of the IT infrastructure from the business, focusing on the key business. }}

IaaS provides organizations with a range of benefits: access to advanced cloud provider technologies; the ability to quickly start and scale computing power; no one-time significant capital expenditure; guarantee uninterrupted operation of its own services due to reliable IT infrastructure.

Cloud providers typically offer high standards of security and reliability, including data backup, disaster recovery, and other security measures. This helps businesses protect their data and ensure business continuity without significant investment in their own security solutions.

Large enterprises tend to use IaaS in a hybrid format, while working with their own IT infrastructure and cloud.

{{quote 'author=Viktor Fedotov, Product Manager "Cloud Infrastructure" Softline Multi-Cloud. | The main IaaS CA in the Russian Federation is medium and small businesses, for which the cloud is one of the main ways to solve problems. It is also the most dynamic category of our clients. In addition, we attribute large companies to the main IaaS CA in the Russian Federation, but for them IaaS is not the main tool, since often their infrastructure is built in the form of a hybrid cloud on its own equipment, as well as on several cloud providers. }}

There is a scenario when a company tests product hypotheses in the provider cloud, while key business processes remain at their own facilities.

Another common option is to reserve infrastructure based on cloud provider resources to improve fault tolerance.

Large corporations pay special attention to information security issues, and SMBs come to the fore with the cost, the ability to optimize costs and quickly launch products.

In addition, large consumers can be divided into several classes by industry.

Шаблон:Quote 'author=Dmitry Balyukov, EdgeCloud product manager.

In recent years, one of the drivers of the segment's development has been government organizations that increasingly trust cloud technologies, as service providers continuously increase their expertise in the field of information protection, seek certification of their infrastructures in accordance with current legislative requirements, develop their own services and solutions, and keep their hands on the pulse of cyber threats.

According to Anatoly Trifonov, head of cloud services at Onlanta (part of the LANIT group), there is an expectation on the market that the vast majority of IT ecosystems in the next few years will be based on infrastructures provided under the IaaS model.

The only difference will be what level of insourcing-to-outsourcing ratio a particular company will choose: a private cloud under its own control, a public cloud under the control of a provider or a hybrid architecture, the expert shared.

Which services are in greatest demand?

Services for renting cloud infrastructure, dedicated servers, kubernetes, information security services, and data storage are in demand.

The departure of Western vendors gave a strong motivation to switch to OpenStack platforms and other solutions based on technologies with. open source These solutions are becoming more and more popular in the Russian market.

The demand for private clouds based on Russian virtualization tools is growing. The service model of services in the field of information security is becoming more and more popular: companies are striving to get a secure IT infrastructure "turnkey."

{{quote 'author = Andrey Nikitin, Product Director, T1 Cloud. | Interest from large businesses in projects of hybrid private and cloud solutions is especially noticeable. In addition, the model of the "alienable" cloud is gaining popularity, when, with its own cloud platform, the provider "alienates" its external customers. This is due to the complication of the tasks facing the business, increased confidence in the clouds and increased requirements of regulators. }}

This model corresponds to the on-premium format, in which the entire infrastructure is on the client side, while the cloud provider provides the necessary services and tools to manage them.

Also, the business is increasingly using AI and ML technologies in its own developments. This increases the demand for GPU servers needed to implement projects in this area.

Шаблон:Quote 'author=Oleg Fedorov, Head of Cloud Products and Solutions at Linx Cloud.

Шаблон:Quote 'author=Dmitry Balyukov, EdgeCloud product manager.

The main driver of the market is classic virtual machines, but the rest of the services become a criterion for customers to choose providers, and therefore have become very important for the latter, says Mikhail Barablin, partner and head of cloud solutions at the Digital Economy League.

Segment volume, demand dynamics in 2023-2024

When assessing the volume of the market segment, experts agree on the amount of over 100 billion rubles in 2023. The upper bar can be from 110 to 120 and even up to 160 billion.

In 2023, by 2022, IaaS growth ranged from 20-30%, twice the forecast level, which indicates the established high dynamics of demand and interest in all key services of the segment. The average growth forecast for the current year is 30-35%.

Growth could remain around 25% a year in the coming years, but that is not a consensus estimate. It is believed that the market can grow even at double-digit rates.

Шаблон:Quote 'author=Oleg Fedorov, Head of Cloud Products and Solutions at Linx Cloud.

Шаблон:Quote 'author=Dmitry Balyukov, EdgeCloud product manager.

According to Alexey Krishtop, director of cloud services at Astra Group, in 2023 revenue in the IaaS segment amounted to 100 billion rubles, and 127 billion is expected in 2024. At the same time, from 2025, the market should grow even more rapidly, and by 2030 the amount may already reach 424 billion.

The software segment was "overtaken" back in 2023:100 billion rubles in IaaS against 91 billion rubles in SaaS, the expert shared. - It will be even more interesting further, because the IaaS and SaaS segments promise exponential growth in the next 5 years.

Alexey Krishtop cited the following figures: the IaaS segment showed revenues of almost 77 billion rubles in 2022 and 100 billion rubles in 2023, while the SaaS segment showed revenues of 81 billion rubles and 91 billion rubles, respectively.

According to our data, the SaaS market turned out to be about half the size of the provider infrastructure market in 2023, - said Mikhail Barablin.

According to the expert, the growth of the segment amounted to at least 30% year-on-year. At the same time, demand even increases, fueled by some shortage and complication of supply schemes.

Шаблон:Quote 'author=Sergey Naumov, CEO of Timeweb Cloud.

According to Sergei Naumov, in 2023 the IaaS segment grew by 35%, while SaaS - by about 20%. About 70% of large Russian companies are actively integrating cloud technologies into their import substitution strategies. The demand for Russian cloud services grew not only due to the departure of foreign players, but also due to the emergence of new customers.

It is obvious to the expert that more than 35% of companies plan to expand their consumption of cloud resources during the current year. At the same time, it is expected that by the end of 2024 they will increase cloud consumption by more than 25%.

The previous period was characterized by high demand dynamics associated with sanctions, the course of digitalization, equipment shortages, and the desire of large businesses to localize the IT infrastructure within the country. According to one estimate, demand is even increasing today, fueled by some shortages and the complication of supply schemes. According to other sources, the growth dynamics have shrunk, since many companies have already solved their problems.

Шаблон:Quote 'author=Alexander Ivannikov, mClouds.ru Development Director.

The market segment is still undergoing large changes related to the allocation of the Russian part of the business in international companies and the need to localize their services within the Russian Federation. Most of these projects are complex, because the IT services of such companies were supplied by 90% from single centers based on the standards established by headquarters. Any such localization requires actually transferring the entire IT landscape on which companies' business processes operate.

Шаблон:Quote 'author=Dmitry Balyukov, EdgeCloud product manager.

Under what conditions does the segment exist?

Geopolitics and sanctions are the main factors in which the segment is developing. This opinion was expressed by Alexey Krishtop, director of cloud services at Astra Group. He noted difficulties with the purchase of equipment and ensuring adequate DDoS protection of local infrastructures.

Шаблон:Quote 'It is also extremely risky to keep all the data at one point. All these factors lead business, including large ones, to migration to cloud solutions and the development of a competent data backup strategy, the expert shared his assessment.

Growing trust and healthy competition

Among other factors, experts called the increase in confidence in cloud services and infrastructures from large businesses. Even those companies that have not previously considered the transition to the cloud model began to trust the clouds.

There is no obvious monopolization in the market: a sufficient number of players can be called competitive even in the public sector. New vendors from China are showing themselves, but there is still no sufficient demand for their hardware. This opinion was expressed by Dmitry Balyukov, EdgeCloud product manager.

Increase the level of requirements for functionality and special attention to information security

Requirements for the quality of technical support are growing - today this is an important factor in choosing a provider.

The requirements of service buyers for reliability and functional fullness of services are increasing. The needs of Russian business are growing both in infrastructure and in terms of fault tolerance requirements. More and more attention is paid to improving the level of information security.

Шаблон:Quote 'author=Sergey Naumov, CEO of Timeweb Cloud.

The increased number of cyber attacks and tightening regulatory information security requirements (presidential decrees No. 166, No. 250) cause the use of information and network security services (Cloud Security). The public sector shows a bias towards registry decisions tied to information security.

Шаблон:Quote 'author=Viktor Fedotov, Product Manager "Cloud Infrastructure" Softline Multi-Cloud.

Providers are increasing investment in cybersecurity and compliance by advancing the security of cloud infrastructure. Information security services in the cloud are also actively developing. Providers will continue to improve in this direction, undergo certification and certification.

Шаблон:Quote 'author=Sergey Naumov, CEO of Timeweb Cloud.

It is possible that separate protected segments will appear within public clouds (this is a segment physically and logically isolated from other clients and networks that meets all basic standards and security requirements).

No supply issues or ongoing shortages?

The period of problems with complex supply chains in the supply of equipment has come to naught. Only some narrow technologies, such as GPUs, remain relatively scarce.

{{quote 'author=Anatoly Trifonov, Head of Cloud Services at Onlanta (part of LANIT Group). | The period of complex supply chains for the supply of equipment, problems with technical support, the inability to get certain licenses, which was keenly felt until mid-2023, has passed. Provider infrastructures continue to develop steadily, scaling both horizontally and vertically. Although slowly, the transition to domestic products continues - virtualization system, backup, etc. }}

However, a tense attitude has managed to form towards parallel imports, and at prices domestic products sometimes surprise customers.

Шаблон:Quote 'author=Alexander Ivannikov, mClouds.ru Development Director.

Deepening specialization, diversification, regionalization

There has been a deepening specialization of solutions by providing industry-specific cloud solutions based on provider experience and industry-specific data.

There is an increase in demand for SaaS and PaaS products, since "naked IaaS" does not always meet the needs of the business. Companies request integrated solutions, including the ability to use the professional skills and knowledge of providers.

Шаблон:Quote 'author=Alexander Ivannikov, mClouds.ru Development Director.

The supply of sites in Russia is expanding with an increase in focus on regional markets such as the Urals, the South of Russia and the Far East.

Maturity growth in the context of time

The main drivers of market growth include the digital transformation of all sectors of the economy, the growth of computing and data storage, state support for the IT industry, import substitution and subsidies for the transition to domestic software, as well as short stories in legislation aimed at regulation in different industries.

{{quote 'author = Natalia Efimtseva, Senior System Architect, ICL Services. | At the end of November 2023, the State Duma adopted a bill on the transfer of banking secrecy to outsourcing. The bill will allow banks to outsource the development of IT solutions and allows data storage with bank secrets in cloud services. This expands the scope of public cloud services for financial institutions. }}

The requirements of the legislation to ensure the protection of software and IT infrastructure are strengthened. Over the past year, many companies have faced the task of fulfilling the requirements of the 187-FZ governing the safety of CII facilities. Experts expect further accumulation of the legislative framework.

Шаблон:Quote 'author=Andrey Nikitin, Product Director, T1 Cloud.

There have been significant changes in the structure of customer needs. Business puts forward increased requirements for the quality and functionality of cloud solutions.

Шаблон:Quote 'author=Oleg Fedorov, Head of Cloud Products and Solutions at Linx Cloud.

In addition to the high need for digitalization, the continuing risks of uncertainty in the economy motivate businesses to outsource non-key processes, including IT infrastructure, maintaining the pace of use of IaaS.

Шаблон:Quote 'author=Sergey Naumov, CEO of Timeweb Cloud.

Competition among providers forces each market player to constantly improve services, introduce new technologies and offer good conditions. Expanding the functionality of the cloud infrastructure attracts more customers to providers and contributes to the development of the industry as a whole.

Шаблон:Quote 'author=Dmitry Balyukov, EdgeCloud product manager.

Trends-2024 and segment prospects

Market expertise is growing, and the trend of transition to clouds will grow. The demand for digital services is only increasing. The risks associated with foreign infrastructure are unlikely to decrease, they also affect the SMB.

Шаблон:Quote 'author=Alexander Ivannikov, mClouds.ru Development Director.

Шаблон:Quote 'author=Natalia Efimtseva, Senior System Architect, ICL Services.

If the list of equipment permissible for import is adjusted, the relevance of IaaS will only increase. In addition, providers have much more resources and competencies to comply with regulatory requirements for information systems of companies and IT landscapes in general.

Artificial intelligence and voice assistants are gaining popularity in infrastructure projects.

Шаблон:Quote 'author=Sergey Naumov, CEO of Timeweb Cloud.

According to the expert, cloud technologies are increasingly penetrating various industries, the demand for tools that simplify the launch of new services and their individual functionality is increasing.

Шаблон:Quote 'author=Viktor Fedotov, Product Manager "Cloud Infrastructure" Softline Multi-Cloud.

According to the expert, in 2024 and beyond, one can expect from the market segment of sustainable growth, stimulated by demand from the SMB, an increase in the popularity of hybrid and multi-cloud strategies, as well as an increase in the frequency of containerization implementations, which will have a beneficial effect on the segment.

Another trend is GPU Cloud, which allows you to develop, among other things, large AdTech and IoT projects. Demand for them has significantly increased and will continue to gain momentum in subsequent years. Sergey Naumov, CEO of Timeweb Cloud.

Low-code technologies are no less popular, they help to create applications by the hands of industry experts who do not have special knowledge in programming. Serverless helps you develop applications, store data, and configure integration with other platforms without creating virtual machines or maintaining infrastructure.

There is a growing demand for cloud solutions from the financial sector, retail, IT and other industries. The business is digitalized, switching to online communication with customers, online sales, electronic document management. All this requires storing and processing more data, implementing more complex IT systems.

{{quote 'author=Konstantin Ansimov, Selectel Product Director. | One of the trends that we see is that Enterprise companies are building increasingly flexible IT systems, for example, using a microservice architecture in development. This is justified by the current needs of the IT market and best practices for development. Such changes are easier and more convenient to implement on the provider's infrastructure. }}

New payment models may appear. For example, Yandex Cloud offers a discount for reserving resources (constant use of resources), but only for managed databases. Perhaps something similar will be developed for other services. Natalia Efimtseva, Senior System Architect of ICL Services, told Tadviser about this.

There is a noticeable increase in interest in hybrid clouds. Companies are looking for the optimal combination of cloud and local infrastructures: part of the infrastructure is deployed in the provider's cloud, and critical services, due to information security regulatory requirements, are controlled on their own. The hybrid model will remain in trend. There will be more and more hybrid clouds - private clouds that are compatible with the provider's public cloud. This will make it easier to develop or migrate systems. The hybrid functionality of cloud services for integration with local infrastructure will also be expanded.

Шаблон:Quote 'author=Mikhail Barablin, partner and head of cloud solutions at the Digital Economy League.

Growing demand for IaaS in all directions requires the allocation of more and more capacity. The main challenges may be problems with increasing the cloud offer with hardware, as well as the so far observed lag of domestic software.

Read also

• Cloud services (Russian market)
• IaaS (Russian market)
• SaaS (Russian market)
• Cloud computing: top definitions
• Public clouds vs Private clouds
• Creation of private clouds (Russian market)
• Main trends in the private cloud market in Russia
• Private Clouds - Typical Customers
• Russian IT Services Market
• Private clouds in the public sector
• Private clouds in the banking sector
• Cloud Solutions for SMB
• How do I choose an IT service provider?
• Service companies: Western vs domestic
• Cloud Services Economics
• Cloud Data Security
• Global Cloud Services Market
• Top Trends in the Global Private Cloud Market

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