Поле.рф

Performance indicators

2023: 2.6-fold annual revenue increase

At the end of 2022, the Поле.рф marketplace generated 2.66 million rubles against 1.02 million rubles a year earlier (an increase of 2.6 times) and recorded a net loss of 294.7 million rubles, which exceeds the cash losses of a year ago (214.8 million rubles). The company, which is part of the Demetra-Holding group, disclosed such data in early May 2023. It is reported by "Interfax" with reference to the materials of LLC "Field."

"Поле.рф" is a full-cycle transactional marketplace where services such as selling crops, buying any agricultural goods (seeds, fertilizers, plant protection products, machinery and spare parts), obtaining funding for any needs, access to industry analytics and other agricultural services are available to the farmer in one window mode. The interaction between the farmer and the partner takes place completely online.

Demeter-Holding marketplace increased annual revenue 2.6 times

Earlier in 2023, Поле.рф proposed creating an association of e-commerce market players in the B2B sector. The company believes that this will help accelerate the development of digital platforms in Russia and provide a level of service comparable to the standards of the B2C segment.

The work of the organization, which can include any manufacturers and companies developing digital services and electronic sales channels, consolidates efforts to develop the market, the statement said поле.рф. It also clarifies that the creation of the association was initiated by an agromarketplay as part of a meeting of the Commission for the Development of the Agro-Industrial Complex of the Association of Managers of Russia.

The company indicated that by 2023 the level of e-commerce development in the B2B segment is significantly lagging behind the B2C. In some industries, the e-commerce market is in its initial stages of formation, while in others it has already formed, for example, in metallurgy. The work of the Association in Russia will allow us to unite the efforts of market participants in various industries, to increase the digital maturity of the end consumer. The organization will become a platform for the exchange of experience, which will contribute to the increase of positive client experience practices.^[1]

History

2022: Demeter-Holding takes ownership of Поле.рф

On November 7, 2022, it became known that Demetra-Holding became the sole owner of the Поле.рф agribusiness marketplace. Earlier, this project, launched in July 2021, belonged on a parity basis to the holding and venture capital investment company Ji Ai Invest.

As the press service of Demeter-Holding told Interfax, changes in the shareholder structure of Поле.рф do not affect the operation of the marketplace.

Demeter-Holding became the sole owner of agribusiness Marketplace

All services for customers are provided in full, the range of goods remains the same. Поле.рф develops as an independent agromarketplace. The plans include the further development of the platform and the expansion of the line of goods and services in accordance with the needs of the market, "Demeter told the agency.

Consolidation of the marketplace in the holding is considered a logical step. The company already owns the Smartseeds digital logistics platform, with which it is possible to organize a full cycle of road transportation of agricultural goods. "Поле.рф" and Smartseeds are interconnected digital solutions for agricultural producers: the agricultural marketplace presents the entire range of agricultural goods and financial products, various agricultural services and industry analytics are available, and the logistics platform allows you to transport harvested crops, explained in the press service of the holding.

They also added that both platforms "are the basis for the further development of the digital ecosystem" Demeter Digital, "which will close all the needs of agricultural producers in goods and services."

By November 2022, Поле.рф is the only full-cycle transactional marketplace in Russia, where services such as selling crops, buying any agricultural goods (seeds, fertilizers, plant protection products, machinery and spare parts), obtaining funding, access to industry analytics and other agricultural services are available to the farmer in one window.^[2]

Notes