CloudCraze Software

The CloudCraze Software company founded in 2009 develops the corporate platform for e-commerce which is constructed on a customer relationship management system (CRM). The solution allows the companies to browse various data of clients and to distribute this information in the sales channel. For earnings on the Internet, in particular, Coca-Cola, AB InBev, General Electric (GE), L’Oreal and Kellogg’s use software of CloudCraze.

By March, 2018 CloudCraze attracted in total $30.6 million investments, including from venture division of Salesforce which in 2017 took part in the transaction on providing CloudCraze about $20 million.

History

2018: Salesforce purchased CloudCraze

In March, 2018 CloudCraze announced sale to the company to the American developer of corporate cloud solutions Salesforce.com. The price of the transaction is not set, as well as other terms of agreement.

The president and the account director of CloudCraze Ray Grady said that thanks to inclusion of the platform of the company in Salesforce Commerce Cloud Salesforce and its clients will be able to earn from development of digital commerce, "having allowed business buyers to look for and make purchases online as easily as it is done by consumers".

Salesforce purchased the developer of the corporate software for CloudCraze e-commerce

According to Gredi's forecasts, the size of the market of e-commerce in the field of B2B will grow from $889 billion in 2018 to $1.2 trillion in the 2021st. It became important use opportunities which are given by this market to the companies more than ever, he considers.

CloudCraze expects that accession of the company to Salesforce will help clients to increase their market shares and "deepen relationship with business buyers".

After active absorption of assets in 2016 when Salesforce made 12 acquisitions, it took a break in the 2017th. Purchase of CloudCraze became the second for Salesforce in 2018 after the transaction of the January transaction with Attic Labs.^[1]

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