Pipedrive

The Pipedrive company is developer company cloud of solutions for automation of sales with offices in the cities Tallinn and Tartu Estonia; New York State of New York St. Petersburg, State of Florida USA; Lisbon Portugal; London Great Britain; and Prague Czech Republic.

History

2020

TMT Investments sold Pipedrive share for $41 million

On November 12, 2020 the TMT Investments fund announced sale of the share in Pipedrive of the American investment company Vista Equity Partners. The cost of the transaction was $41 million.

As the co-founder of TMT Investments Herman Kaplun reported on the page on Facebook, Pipedrive startup, according to media, is estimated by investors at $1.5 billion.

Pipedrive has ahead a modern history of life, the next stage, many large funds remain in the company. But, they came later, and for us, those who was almost from the very beginning, the cycle is finished, and we decided that it is more correct to us to be shifted in earlier projects — he noted.

Herman Kaplun also said that sale of Pipedrive is the biggest exit in the history of fund. Business of Pipedrive from the moment of the first investments in 2012-2013 grew more than by 51 times. For the history by November 12, 2020 the startup attracted more than $90 million investments.  90 thousand companies in 170 countries use solutions of Pipedrive.

In September Pipedrive started complex new tool kit for generation of leads and management of them — LeadBooster, For users it:

• the B2B database from 400 million business profiles and 10 million companies on the basis of an ideal profile of the client of the user for outgoing leads;
• the database updates 800 thousand profiles every day;
• the base completely conforms to requirements of GDPR and other international processing rules of data;
• the high-configured chat-bot which interacts with web traffic 24/7;
• live chat to help sales representatives to qualify leads in real time;
• intuitive and public web forms for collecting of the vital data on leads of web browsers;
• superstructure under the name Web Visitors for monitoring of web activity.^[1]

Purchase of email mailings Mailigen

Pipedrive made the first purchase, having purchased the platform for email mailings Mailigen. Threshing barn will become the fifth center of development Pipedrive where development of the new software version combining functionality of sales and marketing will begin, and the office Mailigen in St. Petersburg will be opened for the company by east direction in development.

According to the chairman and the cofounder of Pipedrive Timo Rein, the solution Mailigen promotes achievement of the goal of Pipedrive — to provide the tools, best and simplest in use, on each process step of sales, from search and development of contacts before completion of transactions and customer retention.

"Sales and marketing go hand in hand, and adding of technology of automation of marketing of Mailigen in the Pipedrive platform allows our clients even more simply and quicker to come into effective contacts with clients and to keep them informed new offers" — Timo Rein noted.

"We very much hope that purchase of Pipedrive will open a way for a new trend of an exit which will recover investments of the beginning ecosystems and creation of jobs" — Yanis Rozenblats, a soonovatel of Mailigen told.

In the coming months of Pipedrive and Mailigen will focus on integration of the technical solutions and business, and the powerful new product will be released soon.

All staff of Mailigen joins the Pipedrive command numbering more than 630 people representing nearly 50 different nationalities. Pipedrive is going to recruit developers and other specialists in the Riga command.

In the Russian team there will be 7-10 people who in a year should prepare the information and analytical platform for large-scale entry into the market in 2021. It will be the deep interviews with users training actions and master classes in use of a product. In plans there is no purchase of other local players yet, however development of office can be prompt both on number of people, and on the cities. It is possible that departments will appear not only in St. Petersburg and Moscow, but also in some million-plus cities.

According to Yanis Rozenblats, to the transaction of Pipedrive did not look towards Russia owing to features and specifics of the market. Clients find the company and use service even without Russian-speaking support. However now Pipedrive has a strong partner on behalf of Mailigen company with successful experience of an output to the market of the platform for email - Mailigen mailings. Therefore it is expected that work in the Russian direction will be successful and large-scale.

"At the moment in the Russian market there are two aggressive players - it is Amo.CRM and "Bitriks24" and also quite famous Megaplan. We do not take into account niche representatives and the international giants, i.e. their specific weight absolutely low. According to the last researches, the share of implementations of CRM in the Russian business reaches only 14% now. Considering that about 40% of the companies in Russia of a tsifrovizovanna, for us are not just perspective market, but an important part of strategic development. Annually the market of CRM in Russia grows for 5-10%, it is one of the most dynamically growing niches. Therefore we prepare serious resources and a command for a large-scale campaign. In our plans to enter into top three of the market" — Yulia Savitskaya, the CEO of "Майлиген.ру" told.

2013: Attraction of $2.4 million financing

In September, 2013 Pipedrive, according to TechCrunch, received $2.4 million more financing, among participants there is Russian TMT Investments^[2].

At this time Pipedrive reports about the triple growth of the user base and "thousands" of paid clients in hundreds of the countries of the world.

Offers of Pipedrive for September, 2013

2012

Business model

For August, 2012 the product Pipedrive differs from standard CRM in what is focused on increase in efficiency of sales along with support of the interface, simple and convenient for the customer. Idle time in use, but the interface rich with functions and the thought-over possibilities of online access create advantage of Pipedrive in the market offering generally heavy, expensive and difficult solutions CRM for the novice user in the field of a sales personnel.

TMT Investments becomes the investor of the company

In August, 2012 it became known that TMT Investments invested $325 thousand in Pipedrive.

On the website Pipedrive it is reported that the company will spend the received funds for acceleration of development of a product and expansion of sales in the main market, in the USA.

2011: Public beta of a product

In January, 2011 Pipedrive started the public beta of a product. For August, 2012 it is used by more than 1.5 thousand organizations in more than 50 countries.

2010: Estonians Timo Rein and Yurmas Purde found the company and attract $250 thousand

The Pipedrive company is founded in 2010 by a team of experts with the Estonian roots in the field of sales and software developers. Co-founders of the company, Timo Rein and Yurmas Purde, participated in creation of Vain & Partners before - leading company in the field of training of a sales personnel in Baltiysk and northern regions.

Pipedrive attracted a quarter of one million dollars of angel investors from Silicon Valley and Europe.

Notes