Pozitronika

Performance indicators

2021: Total revenue growth by 7% up to RUB 15 bln.

The federal chain of stores "Positronika" March 17, 2022 shared the results of 2021 financial. The course for development taken in 2019 e-commerce has been preserved at the same pace in 2021. As a result, all the targets set at the beginning of the year were achieved.

For the 2021 financial year, 123 stores were opened, of which 7 outlets of full-length type, and 116 - POINT (point of issuance and issuance of orders). Main regions of development of offline stores of steel of North Caucasus federal district and Southern Federal District.

The total revenue of the project for 2021 year amounted to 15 billion rubles, maintaining the growth trend (+ 7% yty). While the average check overcame the mark of 15,132 rubles, which is 10% higher than last year. The growth trend is primarily related to the technical development of the online store and the simplification of buying methods, as well as successful annual shares.

The top best-selling product groups have changed slightly compared to 2020. The leaders were: "TVs," "Laptops" and "Household appliances." The top 10 popular brands on the positonica.ru have also undergone changes: Acer, Beko, Dell, HP, HYUNDAI, Lenovo, LG, MSI, Samsung and STARWIND (indicated in alphabetical order).

In 2022, we relied not only on e-commerce, but also on logistics. The Merlion group of companies entered the capital of the large fullfilm operator Tempoline, which is capable of providing order processing capacity of up to 500,000 shipments per month. An agreement was entered into with this supplier that will eliminate the intermediary services of other operators, thereby speeding up delivery and increasing the speed of processing orders of our buyers. We are confident that our service will be honed to the ideal in the near future and will please customers with convenient updates, "commented Alexey Gribovsky, general manager of the POSITRONIKA federal network of electronics stores.

History

2022: Opening a store in Krasnodar

The federal chain of electronics and household appliances stores "POSITRONIKA" in April 2022 opened a full-length store in the capital of the Kuban. The outlet began work in the MediaPlaza shopping center, at the address: st. Stasova, d. 178. The company announced this on April 27, 2022.

The store area (200 sq.m.) allowed to include both small and large household appliances in the offline range. In addition, TV sets, mobile electronics, tourism and leisure products and much more can be purchased at the outlet. An expanded range (about 50,000 items) is available in the online store positronica.ru. Buyers of the online site can place an order with delivery or pick up purchases by self-call.

Guests of the store can use additional services for setting up gadgets and installing a variety of programs on devices.

Partner of the project in Krasnodar - LLC "Group of Modern Technologies." The company has already launched 6 stores under the POSITRONIKA franchise. This project closes the three full-length stores in the Southern Federal District and the North Caucasus Federal District.

2019: Increased number of 30% orders

In 2019, the retailer opened more than 60 stores, including full-length and point of issuance and issuance of Internet orders POINT. The share of offline and online formats was approximately equal.

The total revenue of the project for the 2019 financial year amounted to 12.5 billion rubles. The average check of the Positronika network grew slightly - 9,860 rubles. The share of sales on the Internet amounted to 25% of the turnover of the entire network, while the number of orders for the year increased by 30%. These indicators increased against the background of optimizing the online store, improving the user interface, as well as introducing online lending.

The top 3 most popular product groups of customers remained the same as in 2018, but their order has changed, now they are located as follows: Televisions, Laptops and Cell Phones and Smartphones. The top 10 popular brands among customers are as follows: Acer, Apple, Asus, DELL, HP, Intel, Lenovo, LG, Samsung, TCL (indicated in alphabetical order).

At the beginning of the calendar year, a new product group, Economic Goods, appeared in the positronica.ru online store. This will allow customers purchasing household appliances for the home to purchase a full-fledged set of products. In addition, this TG will be useful to legal entities that provide the office with consumables and household chemicals.

2018: The share of sales on the Internet amounted to 18% of the network turnover

In 2018, the retailer opened more than 30 stores, including full-length and point of issuance and issuance of Internet orders POINT.

The share of sales on the Internet amounted to 18% of the turnover of the entire network, which is in cash equivalent - 1.9 billion rubles.

The top 3 most popular TGs for customers remained the same as in 2017, but their order changed: "Cell phones and smartphones," "Televisions" and "Laptops." The share of Smartphones has increased significantly, now it is 32% of total sales, the share of Televisions was 17%, Laptops is almost unchanged, their figure is 7%.

The top 10 manufacturers in sales have undergone minor changes compared to last year: Acer, Apple, Asus, Dell, HP, Intel, Lenovo, LG, Samsung, TCL (indicated in alphabetical order).

2017

In 2016, the retailer opened 19 full-length stores and 26 points for issuing and issuing Internet orders POINT. At the end of the first quarter of 2017, the total number of outlets reached 169. The total revenue of the network is 10 billion rubles. After the crisis year 2015, the average revenue of the outlet increased by 20.8%; the average check of an online store positronica.ru increased by 10.9% and amounts to 8,950 rubles.

In 2016, the most popular product groups were Smartphones, Components and PCs and Laptops, they accounted for 55% of total sales (24%, 18% and 13%, respectively). While a year ago, the TOP-3 looked different - "Laptops," "TVs" and "Smartphones."

The top 10 manufacturers in sales volume has changed slightly compared to last year and looks like this: Acer, Apple, ASUS, Dell, HP, Intel, Lenovo, LG, Samsung, Toshiba (indicated in alphabetical order).

2015

In 2015, the Positronika network increased its revenue by 11% compared to 2014 and reached 10 billion rubles; the share of online sales in 2015 reached 15% of the total turnover.

2014

In 2014, Positronica launched a new Point format - the point of issue of orders issued through an online store positronica.ru.

2006

The first store of the Positronika chain opened in March 2006 in Naberezhnye Chelny.