Sellty (Celty)

Sellty is a company and a cloud platform of the same name for launching a wholesale online store.

Performance indicators

2023: Revenue growth 15x

In 2023, IT company Sellty, the developer of the platform of the same name for the quick launch of the B2B portal, showed 15 times revenue. The number of customers increased 7 times, and the composition of the team expanded by 30%. The company associates such growth with the formation of market demand, the development of platform functionality, as well as the construction of an expert sales system and the release of the product into the enterprise segment. The company announced this on December 25, 2023.

The growth of Sellty's business can be associated with the fact that the Russian wholesale market began to move along the path of automation, and primarily in terms of interaction with customers. The buyer in B2B no longer wants to communicate with the manager - he expects wholesale purchases to be as fast and seamless as in the B2C segment. In this regard, the market is developing a need to improve customer experience using digital solutions - Sellty notes that the number of "warm" incoming applications is growing, with an already identified problem.

Executives understand that going online is necessary for survival in an increasingly competitive market and business development. They are ready to allocate resources for automation, but at the same time it is important for them to get the result "here and now." Therefore, first of all, those products are interesting that help to transfer B2B sales to a figure in a short time and without capital expenditures. The B2B online store created with Sellty fully fits these criteria - the cloud service allows you to launch the B2B online store in a few hours, and only a subscription is paid.

In addition, Sellty's client cases for 2023 showed that the B2B portal also helps to solve a large number of related tasks that directly affect the company's activities. Among them are production planning and the implementation of warehouse balances, increasing the loyalty of the company's employees, simplifying logistics, improving the quality of the customer support department and much more.

The demand for the platform is also spurred by the fact that it is constantly developing. Basic functionality is already available in Sellty, and the developer is moving along the path of improvement. For example, recently an extension for "1C" appeared in the service, which allows you to increase the capabilities of the basic exchange between 1C and the platform, and implement the functions of exchanging status, order changes, partners, prices, etc. In addition, the platform has introduced the possibility of automated document exchange.

In addition, the functionality of multisclades has appeared in Sellty - it allows you to display up-to-date information about product balances in each specific warehouse, even if they are located in different regions. The platform added the ability to automatically manage individual price agreements with partners, including promotions and discounts, and in the fourth quarter of 2023, the company announced the launch of integration with B2B-Marketplaces.

All this allows us to meet the needs of not only the SMB segment - historically the first Sellty customers - but also large customers. Back in the summer of 2023, the IT solution aroused the greatest interest from small production and wholesale companies with revenues from 0.5 to 3 billion rubles, but already in the third quarter the share of enterprise clients in the Sellty portfolio amounted to more than 20%.

Sellty explains this trend by the fact that big business has begun to shift its focus from long-term and expensive custom development towards cloud IT tools that are ready to solve most problems in the field of automation of B2B sales according to the single window principle. The company also notes that the awareness of market participants about the service is growing, and the demand for a self-service approach increases when launching IT projects, when all the necessary functions can be configured on their own without involving programmers.

In early 2023, we focused on growing our customer base and expanding the basic functionality of our product. Today, when Sellty can already close all basic needs of B2B sellers, we are adding advanced software capabilities to the service. For example, we are working on the development of a recommendation system for managing e-commerce based on artificial intelligence and machine learning technologies, "said Evgeny Losev, CTO of Sellty.

Consulting is an important part of our work. We not only offer companies a high-quality digital tool for managing sales in B2B, but also help them build effective business processes and solve related tasks related to marketing, production, logistics and customer support. In addition to the Russian market, in 2023 we successfully adapted the solution to the needs of business users from Kazakhstan. In 2024, we will continue to develop abroad. In the first quarter we plan to enter the markets of Azerbaijan and Uzbekistan, "said Maria Bar-Biryukova, founder of Sellty.

History

2024: Entry into the Uzbekistan market

Sellty continues its expansion into the CIS market. In January 2024, the company announced its entry into Uzbekistan. The product will allow Uzbek wholesale companies to implement the digital tools necessary for accelerated automation and rapid launch of B2B sales.

The region for Sellty expansion was not chosen by chance. The country has been developing a trend towards digitalization for several years. The Digital Uzbekistan 2030 strategy has been launched, within the framework of which ICT is being implemented in all sectors, primarily in public administration, education, health care and agriculture. According to Sellty analysts, business in the republic is already ready to introduce modern technological solutions and may be interested in tools for automating wholesale sales.

Moreover, the number of B2B companies in the country is rapidly increasing. So, as of January 1, 2023, the total number of operating enterprises and organizations exceeded the level of 592 thousand - the growth rate for the year was 112%. In addition, in January-September 2023, the volume of production of industrial products of small businesses increased. It amounted to 119,088,5 billion soums, which is 15.5% more than in January-September 2022. All these market players are potentially interested in developing their IT infrastructure and scaling B2B sales.

Earlier, the Sellty team has already entered the Kazakhstan market and notes the rapidly growing need of local manufacturers for IT tools to optimize the B2B sales process - including sales management systems, B2B portals and marketplaces. cloudy Solutions that allow you to start the project without are in particular demand. The capital expenditures company expects to repeat its success in Uzbekistan.

Companies in Uzbekistan will have the opportunity to automatically upload product items to storefronts, manage groups and categories of goods, maintain individual price agreements with counterparties, as well as the functionality of multi-lists, integration with 1C and many other tools. All these capabilities will reduce the time spent on manual processing of orders and free up the resources of employees for individual work with customers.

The system was customized to the needs of local business users. The possibility of mutual settlements in national currency - in sums was added to the service.

Entering Uzbekistan is an important milestone in the development of our product. The economy of the republic is rapidly developing, not only local, but also Russian companies that continue to work abroad and actively trade in the CIS countries enter the market. Therefore, we see great prospects for development here. According to the experience of our clients from Russia and Kazakhstan, the introduction of Sellty can increase on average by 20% - revenue, the average check - by 10%, and the number of orders from one client - by 25%. We are confident that such results are achievable for companies in Uzbekistan, "said Maria Bar-Biryukova, founder of Sellty.

In 2024, Sellty will continue to develop the product and grow its presence abroad. The company plans to develop a recommendation system based on artificial intelligence and machine learning technologies, as well as enter the Azerbaijani market.

2023

Entry into the Kazakhstan market

The developer of the platform for the creation of B2B online store Sellty began to expand into the market. Kazakhstan Now local business users, as well as international companies operating in the region, will be able to use the digital tools necessary for accelerated automation and quick launch of B2B sales. The solution is suitable for manufacturers, wholesale companies, with trade retail their own product lines and other companies. The company announced this on December 19, 2023.

To assess the development prospects in the region, Sellty conducted a study of open sources, as well as custdev, which included business analysis and interviewing companies from industries engaged in B2B trade. According to the Bureau of National Statistics of Kazakhstan, 1,904,656 small and medium-sized businesses were registered in the republic. The annual growth in the number of registered legal entities is about 5%.

Wholesale sales account for about 70% of total domestic trade in Kazakhstan. However, despite the high level of competition and the rapid pace of market development, many Kazakhstani companies are just beginning the path to digitalization of sales - especially in the B2B segment. This creates the need of the local market for reliable IT tools to optimize the process.

In addition to automated systems for sales management, request processing and planning, companies also consider B2B portals, marketplaces and other online tools. Therefore, Sellty decided to develop a platform for creating a B2B online store in Kazakhstan. The solution, according to the company's forecasts, will be in demand from companies from the fields of production, wholesale trade, retail in the segment of household goods, as well as suppliers of building materials, household chemicals, auto goods, equipment, office, pharmaceuticals, electrical equipment, petroleum products.

Sellty is a cloud service that allows businesses to launch a B2B portal and deploy an online product showcase in a short time and on a single window basis. Working with the service does not require a long and expensive design of an IT solution from scratch or its customization. The company can launch all the necessary functionality on its own, without the participation of programmers, in just a couple of hours.

Before entering the market, the platform was improved to meet the needs of Kazakhstan's business users. Now, Sellty's Kazakh customers will have the opportunity to automatically upload goods to the showcase, manage groups and categories of goods, create sections and filters, the functionality of multi-searches, as well as agree on individual price agreements with customers. All calculations can be carried out in the national currency - tenge.

Another important feature of Sellty is integration with popular accounting systems, including various 1C configurations that are common in the region. It will allow you to integrate the solution into the current IT infrastructure in a short time without expensive custom development and additional costs.

In addition, Sellty will allow you to quickly make changes to the status of orders, as well as exchange reporting documents with counterparties. This will give the business the opportunity to remove the routine load from sales managers, as well as free up their working hours for personalized customer service. As a result, the business receives an additional online tool that helps to increase revenue.

Kazakhstan is a market with great potential. In addition to country actively developing the domestic, trade today it is one of the largest business hubs attracting investors from and. countries CIS In Asia our experience, the introduction of a Sellty-based B2B portal can increase the company's revenue by an average of 20%, the average check - by 10%, and the number of orders from one customer - by 25%. Therefore, we are glad to offer Kazakhstani entrepreneurs a really effective digital tool for the development of the B2B direction, as well as provide them with all the necessary consulting support when deploying the B2B portal, - comments, Maria Bar-Biryukova founder of Sellty.

Sellty will continue to increase its presence in the CIS countries. The company plans to enter the markets of Azerbaijan and Uzbekistan in 2024.

Receiving a grant in the amount of 4 million rubles.

The developer of the cloud platform for the quick launch of the B2B portal Sellty received a grant from the Innovation Assistance Fund in the amount of 4 million rubles. It will be directed to the development of a recommendation system for managing e-commerce based on AI and machine learning technologies. Sellty announced this on October 24, 2023.

The development of Sellty, for which a grant was received, will speed up the creation and development of B2B Internet portals. Thanks to the use of machine learning and big data processing methods, Sellty users will be able to automatically plan the assortment and its display on the portal, as well as generate offers for buyers taking into account the preferences of the target audience.

In addition, the service will allow you to form high-quality and up-to-date analytics on the operation of customer stores - including predicting the demand for products, the cost of sale and turnover of goods, as well as making forecasts for each commodity category for a given period of time. As a result, Sellty users at the time of launch of the B2B online store will be able to receive intelligent recommendations on the most effective portal settings and product positioning.

Own development of the B2B online store is a long and expensive project, the cost of which starts from 1 million rubles. Often in the SMB segment there are no budgets for such expenses. Our product will help solve this problem and open up opportunities for entrepreneurs. AI technologies in Sellty at the start of the project will offer reliable recommendations for sellers based on an analysis of the market environment. This information can be used to speed up the launch of the portal, reduce the routine load from sales managers, and also to increase sales efficiency in the long term, "said Maria Bar-Biryukova, founder of Sellty.

Attracting 7 million rubles of investments

Startup Sellty, which launched the eponymous cloud platform for launching a wholesale online store in 2022, has raised funds from private investors to develop its own product. As representatives of Korus Consulting told TAdviser on July 4, 2023, investors were Roman Kalinkin, director of the First Bit corporate innovation center and head of the FirstBitLab accelerator, as well as Alexander Monosov, CEO of BFT. Together, they invested 7 million rubles in Sellty.

Top managers of First Bit and BFT invested 7 million rubles in the cloud platform for creating the Sellty B2B store

Previously, investors have already invested the Russian in international IT ones - startups such as Anabar"," Financier"," Brizo,. HRLink According to them, the startup has attracted attention for its launch speed and maintaining a personalized approach when streaming.

The investments of Roman Kalinkin and Alexander Monosov were the first funds for Sellty that the team attracted from the external market. The company intends to spend venture financing funds on marketing and refinement of the IT solution. According to representatives of the startup, investments will allow adapting the product for the consumer, expanding the customer base and, therefore, increasing the profit and capitalization of the company.

As of early July 2023, outside shareholders hold a 7 per cent stake in Sellty. According to the investment plan, by the end of 2023, the project team should connect 200 organizations to the platform, and by the end of 2024 - 1100 and reach the volume of service revenue of more than 110 million rubles a year. In addition, in 2024, the startup plans to enter international markets.

"Trust and high assessment of the company's performance by professional market players are important for us," said Maria Bar-Biryukova, founder of Sellty. "Demand for new sales channels and digital tools in the B2B business is growing markedly: over the past few months in Sellty, conversion to a deal from an incoming lead has reached 30%."

In her opinion, against the background of growing demand, the platform will be able to occupy a certain niche in the market and increase its own capitalization.

Separation from "Korus Consulting"

IT-startup Sellty stood out from the GC Corus Consulting"" and became an independent business. This allowed the company to form a clear positioning in the market and independently build relations with investors and partners. This was announced on June 5, 2023 by Korus. Consulting

Sellty is a cloud-based platform to quickly launch a wholesale online retailer. The IT startup appeared at the end of 2021 as part of the KORUS Consulting Group of Companies. In less than a year and a half, Sellty has gone from an idea to a fully working product. In 2022, the startup was accelerated in Kontur, the developer of online solutions for business, ahead of 240 projects in the competition and having received a million rubles for product development. In the same year, the analytical agency Data Insight included the service in the updated map of the e-commerce ecosystem in the category of e-commerce platforms. It contains key solutions for creating and managing your own online stores.

By 2023, the Sellty team has expanded, and by June 2023, 15 people are engaged in product development and development, including specialists with many years of experience in e-commerce, wholesale and IT development. The team's mentors are Konstantin Piskunov, the leading tracker of the IIDF accelerator, and Dmitry Beznasyuk, the head of the Digital Product Lab venture studio at KORUS Consulting.

Among the owners of Sellty as of early June 2023:

• Alexander Vladimirovich Semenov (20%)
• Bar-Biryukova Maria (19%)
• Alexander Yuryevich Rakhmanov (5%)
• Marina Nikolaevna Golubeva (3%)
• Losev Evgeny Pavlovich (7%)
• Grudskaya Irina Leonidovna (2%)
• Beznasyuk Dmitry Vyacheslavov (4%)

As of June 2023, several dozen Russian wholesale companies used the service. Sellty's annual customer turnover reaches more than 10 billion rubles per year, and the number of processed orders is tens of thousands per month.

The service has all the functionality necessary to start online sales in B2B: order management in a single window, seamless integration and a module for exchanging documents with ERP, setting personal prices, a template for a catalog of goods, a counterparty's personal account, etc. Also, Sellty specialists provide services for setting up integrations, content filling of the online store and training managers to work with the platform.

As of June 2023, the Sellty team is working on analytical blocks based on artificial intelligence, which will allow business owners to monitor the workload and efficiency of managers, predict product sales in terms of customers and seasonality. By the end of 2023, the service will expand with additional functionality: ordering through several legal entities, store analytics, integration with EDO and logistics solutions, payment schedule, as well as the ability to reserve goods taking into account the region of presence.

I am sure that working in the updated quality will preserve the key advantages for which investors and customers value us, and receive preferences for development. We actively study market needs and test hypotheses regarding functionality. By the end of 2023, we plan to strengthen market positions and increase the number of users by 10 times, - said Maria Bar-Biryukova, Deputy General Director of KORUS Consulting Group and founder of Sellty.

It is important that the project received not only external investments, but also internal ones - many top managers of KORUS Consulting invested in the startup. It makes a big difference to me that the team is ready to take on entrepreneurial and investment risks. The company works as an accelerator platform - it gives employees the opportunity to "enter" promising IT projects at the initial stage and get good profitability in the future, - said Alexander Semenov, General Director of KORUS Consulting Group of Companies.

2021: Market Entry

IT startup Sellty emerged in late 2021.