X5 Express scan

Main articles:

• Mobile Applications
• QR code

Express Scan is its own development, X5 the system was created to increase the convenience of store guests, and make quick purchases without queues and cash desks. To connect, you need to download application X5 Express Scan, register X5 ID with and start to scan the product with. mobile phone The nearest store connected to the service can be found on the interactive map of the application.

2021

Integration into the mobile application of the shopping network "Crossroads"

On October 18, 2021, the "" retail chain Intersection announced that it had added mobile application goods Express Scan to the purchase opportunity. The update is available Crossroads application in for iOs Android both customers,, and. Moscow Moscow region St. Petersburg Leningrad region You can use the Express Scan service in 589 Perekrestok supermarkets, by the end of 2021, according to the company, information the number of retail facilities will be increased. More. here

Availability of service in Tatarstan, Nizhny Novgorod region and the Urals

The Pyaterochka trading network has expanded the geography of the availability of the Express Scan service in several regions at once. Now the technology of convenient contactless payment of purchases using mobile phones has become available in Tatarstan, the Nizhny Novgorod region and the Urals, including in Yekaterinburg, Perm and Tyumen. This was announced on September 30, 2021 in the X5 Group. In addition to the service, another 50 stores of the network have connected, Express Scan now operates in 658 Pyaterochka stores.

The process of making a purchase using Express Scan is carried out using QR codes located in the entrance group of the store. Customers begin to collect the basket by scanning the barcode of the product using a mobile phone video camera, and at the exit they pay for the purchase in one click in the application interface. At the same time, MasterCard or Visa cards linked to the profile in the application, as well as Apple Pay and Google Pay systems are available for payment.

"Large-scale digitalization to improve consumer experience is one of the most important priorities for the development of the trading network. The use of Express Scan reduces the service time of each guest by an average of 45%, making the process of making a purchase more comfortable. The successful experience of the Moscow region allowed us to continue scaling technology to other regions. At the same time, each guest has the opportunity to independently choose, use the system or use the classic path, "commented Sergey Guskov, director of the transformation office of the Pyaterochka trading network.

As of September 2021, the system does not provide for the possibility of buying alcohol and tobacco products. These options will be added to the system later.

Availability in more than 600 Pyaterochka stores in Moscow

On March 12, 2021, X5 Retail Group announced that the Pyaterochka retail chain expanded the geography of the availability of the Express Scan system in the Moscow region. Now the technology of safe contactless payment of purchases using mobile phones has become available in more than 600 stores of the retail chain in Moscow.

Express Scan is X5's own development, created to increase the safety of store visitors, convenient and quick purchases without queues and cash desks. To connect to the contactless shopping system, you need to download the X5 Express Scan application, register with X5 ID and start scanning the item using a mobile phone. The nearest store connected to the service can be found on the interactive map of the application.

The start and end of the shopping process takes place with the help of those QR codes placed in the entrance group of the store. To collect a shopping cart, it is enough to scan the barcode goods using a mobile phone video camera and at the exit pay for the purchase in one click in the application interface. You can pay for items payment cards MasterCard or Visa by linking them to a profile in the application, as well as through and. Apple Pay Google Pay Express Scan has not yet provided for the possibility of buying alcohol and tobacco products, this functionality is in development.

In addition, 235 stores in Moscow have the latest type of validators - TV validators with automatic notification of the success of the purchase - for faster verification of payment for the purchase by the buyer himself (in other stores a self-service ticket office is used for this). After payment, the guest additionally evaluates how much he liked the process. As of March 2021, about 90% of buyers rated the service "excellent."

Ensuring the safety of our guests, especially taking into account the difficult epidemiological situation, is one of our key priorities. The Express Scan service not only allows you to comply with all necessary security measures, but also simplifies the process of making purchases, reducing the average service time from 8 to 5 minutes. We empower our guests by anticipating their needs and providing freedom of choice in the way they buy. Thus, we create a variety of customer paths and form trends, taking another step in strengthening Pyaterochka's leading position in innovation in retail, "commented Sergey Fedorchenko, director of analysis, technological and innovative development of the Pyaterochka retail network.

Most often, through the contactless shopping system, Pyaterochka buys bread, pastries, chocolate, sweets (20%), tea, coffee, sugar and cereals (19%), dairy products (19%), meat, fish and frozen products (11%), as well as juices and water (9%).

The Pyaterochka loyalty program is connected to Express Scan. When using it, promotions of a particular store are valid, and standard points are awarded for purchases. In the appendix, you can see the full information about the selected product (composition, country of production, weight, etc.), the current price.

2020

Scaling the system to all metropolitan supermarkets "Crossroads"

On November 26, 2020, X5 Retail Group announced the scaling of the contactless shopping system using mobile phones to all metropolitan supermarkets "Crossroads." In total, 300 Perekrestok supermarkets and 90 Pyaterochka stores were connected to the Express Scan service for November 2020, by the end of the year the number of outlets in the system can exceed 700 not only in Moscow, but also in other cities of Russia.

More than 17 thousand users of this service have already created unique X5 ID profiles. Weekly purchases with the help of Express Scan are made by more than 4,000 people, most of them are regular. The average check correlates with the same indicator of purchases in the traditional way in each retail network.

Most often, with the help of Express Scan, they buy dairy products (17%), groceries (15%), confectionery (13%), juices and water (11% each). Vegetables/fruits and bread make up 5% of the consumer basket. Express Scan is most popular in the evening rush hours (18-20 hours). It is also convenient for consumers to use the service during the lunch break - make a quick purchase in order to save time. On average, a regular user of Express Scan spends three minutes less in the store than a standard visitor (the buyer's path of the latter usually takes 8 minutes).

Express Scan also saves employees their working hours - each check made through this method of purchases releases at least 1 minute of the cashier's work, which allows the employee to pay more attention to working in the hall to lay out goods and consult visitors.

The safety of our customers remains one of our top priorities against the backdrop of high incidence. We see that contactless self-service systems become the basis of a trend that meets the needs of our guests in time saving. The pilot of the Express Scan service showed high demand and value for our guests, because on average, a visitor in the store spends no more than 5 minutes making contactless purchases using a phone. This is convenient, fast, safe, so we decided to accelerate the expansion of the pilot throughout Moscow, as well as to other cities. Express Scan is available in each Crossroads of the capital, additional Pyaterochka stores are connected every day, "comments Anton Mironenkov, managing director of X5 Technology.

Starting the system

In mid-September 2020, Pyaterochka and Crossroads launched payment for purchases through a mobile application without the participation of cashiers. The system called Express Scan  was developed by X5 Retail Group itself.

To connect to contactless shopping technology, you need to download the X5 Express Scan application, register with X5 ID and start scanning the product using a smartphone. In the future, the store connected to the service can be found on the interactive map of the application.

Pyaterochka and Crossroads launched payment for purchases through a mobile application without the participation of cashiers

The purchase process starts and ends with QR codes placed in the store input group. To collect a shopping cart, you need to scan the barcode of the goods using a mobile phone video camera and at the exit pay for the purchase in one click either in the application interface or using the self-service cash desk.

Express Scan does not provide for the possibility of buying alcohol and tobacco products. You can pay for goods with MasterCard or Visa payment cards by linking them to your profile in the application, as well as through Apple Pay and Google Pay.

According to the retailer, express scan does not require the installation of additional equipment - the system is actually a software solution with multifunctional development scenarios. The company called its project the first case on the Russian market when a system of fully contactless payments is created on the basis of an ordinary store "at home" and a supermarket by embedding IT architecture and operational processes.

The buyer will be able to simply go to the store, choose the goods he likes, click the "pay" button and leave the store, "said Igor Shekhterman, chief executive officer of X5 Retail Group.

First, the system was launched in 60 Pyaterochki and 30 Crossroads in Moscow.^[1]

Notes