History
2025: Team Yandex Registration
Yandex has applied for the registration of the Team Yandex trademark. Under this brand, the company will develop all future e-sports projects of its services: from the launch of professional teams and educational courses on gaming to the release of thematic merch, accessories and peripherals. This approach will allow the company to increase the recognition of its services among players and fans of eSports (online gaming competitions). Yandex announced this on June 23, 2025.
The first project with the support of Yandex.Market was the launch of the Team Yandex team in the Dota 2 discipline. The Team Yandex Dota 2 team included Solo (Alexey Berezin), TA2000 (Aibek Tokayev), Noticed (Evgeny Ignatenko), Chira_Junior (Ilya Chirtsov) and prblms (Alexey Parshukov). The team coach was Alexander Litvinenko (Accell).
In addition, fans and players of Team Yandex will be able to use Plus points to participate in special promotions: receive merch, access to closed events and communicate with e-sportsmen. Points turn into a pass to unique privileges, and the project combines several Yandex services at once - this creates a whole ecosystem where everyone can get more than just watching matches.
In the near future, the company plans to launch teams under the Team Yandex brand in other popular e-sports disciplines, as well as involve external partners in supporting this area.
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