Tele2 eSIM

Main article: ESIM (Embedded SIM) Electronic SIM card

2023: Virtual SIM penetration reaches 12%

Tele2 studied what smartphones technologies are most often connected to the company's network. The market has matured for more active use of the technology - eSIM penetration of devices with support - virtual SIM maps in 2023 reached 12%, doubling since 2021. Novice brands -,, Realme Tecno Inifnix - collectively took a 13% share in connections. Tele2 announced this on December 29, 2023.

In 2023, smartphones with support 4G are used by more than 70% of new customers who have connected to Tele2. At the same time, a noticeable trend is an increase in the life cycle of the device for one subscriber. The number of those who changed their smartphone every year has decreased by 8 pp over the past four years. So, in 2019, the share of such customers was 49%, in 2020 - 43%, in 2021 - 45%, and in 2023 it was already 41%. 59% use smartphones for longer than two years. Users demonstrate the greatest loyalty to the brand when changing devices - Apple 66% of users choose again when changing smartphone. iOS Customers who choose follow: they Xiaomi continue to use the same brand in 48% of cases. Users Samsung re-select these devices 43% of the time.

The so-called innovators are actively connecting to the Tele2 network - customers who are the first to master technologies and are ready for a new digital experience. Thus, 9% of the total number of new subscribers come to the operator's network with eSIM-ready devices, their share continues to grow actively.

The rating of common smartphones with eSIM is formed mainly by devices on iOS, smartphones Samsung Galaxy S21 and Galaxy S23 Ultra are in 17th and 18th place in the ranking. The top 5 is as follows:; iPhone 11 iPhone 12 iPhone 13 iPhone XR; , , iPhone 12 PRO MAX.

Tele2 analyzed with smartphones of which brands new subscribers most often come to the company's network. The four leaders in 2021-2023 have not changed and reflect the best-selling devices of past periods. This confirms the general trend towards an increase in the period of use of the smartphone and loyalty to the brand - customers change the operator while preserving the device. The four leaders are the world leaders in smartphone production. These are brands that have been producing reliable devices for many years and have won audience loyalty: Samsung, Xiaomi, Honor, Apple.

The Xiaomi brand (including sub-brands Redmi, Poco, Mi) came out on top, taking a 25% share in new connections. Samsung lost its lead in 2023, shifting to a confident second place (23%). Among the new Tele2 subscribers, there are more users of expensive image devices. Apple devices have risen to third place in the ranking - they have 12% against 10% in 2021.

The Honor brand fell to fourth place - now it has 8% against 11% in 2021. Despite a loyal audience, problems with the separation of the brand from Huawei and the restart of the line led to a loss of sales back in 2020. As a result, even loyal users, when changing devices, were forced to switch to other brands.

Tele2 notes record dynamics among smartphone brands that have shown the greatest activity in the Russian market since 2021. Thus, Realme and Tecno added 4 pp each, taking shares of 5.7% and 5%, respectively, in new connections. Infinix almost from scratch increased its share to 3%. These brands actively promoted a wide line of devices and grew due to sales of new smartphones, despite the lack of a loyal base and sales history at the start.

Шаблон:Quote 'author = said Vladimir Pavlov, Tele2 Subscriber Equipment Director.

2021: Results of the development of eSIM technology in 2021

On February 21, 2022, the alternative mobile operator Tele2 announced that he had summed up the development of the technology eSIM introduced in. Russian telecom In 2021, the number of activations virtual card increased 5.5 times. Connections accounted for more than half of eSIM activations - 57%. These are clients who not only change the current one, but plastic card connect to the Tele2 network with a new eSIM-based number. Their share is growing - for example, at the end of 2020, the number of new connections with eSIM was 9 percentage points. less (48%).

Tele2 increases eSIM connections through digital channels, although you can get a QR code in retail. In January 2022, their share increased by 15 percentage points. Users of devices with technology support can activate eSIM through the My Tele2 application, and the operator invited customers to connect eSIM based on the Unified Biometric System.

The potential of the technology is demonstrated by the dynamics of penetration of devices with eSIM support in the Tele2 network. At the end of 2021, their number more than doubled: the share of devices with eSIM support increased among the operator's customers from 3 to 6%. According to Tele2 forecasts, by 2024 devices with this module will occupy 25% of the market. The regions with the largest number of activations were Moscow and St. Petersburg. In the top regions, where the technology is willingly connected, were the Republic of Tatarstan, Krasnodar Territory and the Republic of Adygea, Irkutsk Region.

The top devices registered on the Tele2 network with eSIM support are the iPhone 11/12/13, Samsung S20/S21/S22, Huawei P40, Motorola RAZR and Galaxy Watch 4. According to the company, so far the Galaxy Watch 4 is the only smartwatch to which you can connect eSIM in Russia. Most gadgets with eSIM in the Tele2 network are accounted for by Apple products - 90%. Samsung devices account for 6%, and only 1% for Huawei smartphones.

Tele2 launched a pilot project to implement eSIM on its network in April 2019. Subscribers of Tele2 and other operators could become test users of the technology by receiving a QR code in Tele2 salons. Legislative changes made it possible to make the eSIM connection remote, which, along with the penetration of devices with technology support, contributed to an increase in activations. Tele2 has a GSMA certificate for self-generation of profiles for eSIM.

eSIM (Embedded SIM - "embedded SIM card") is an electronic SIM card built into the device. It performs the functions of a regular plastic SIM card, but it cannot be broken or lost. eSIM allows you to connect a second number in devices where there is only one slot for a plastic SIM card.

2019

Resume eSIM issuance

According to Deputy Minister of Communications Oleg Ivanov, the Ministry of Telecom and Mass Communications allowed the Tele2 operator to continue the experiment on issuing an eSIM. This became known on September 20, 2019.

According to him, Tele2 resolved issues related to ensuring the security of eSIM use and resumed the issuance of virtual SIM cards in several Moscow communication salons. Both customers who pre-order and new users can get eSIM. However, a limited batch of virtual cards will be issued.

Tele2 began issuing eSIM subscribers in several Moscow salons from April 29, but the next day suspended the issuance, explaining the lack of virtual SIM cards. On May 14, Tele2, at the request of the Ministry of Telecom and Mass Communications, "until all security issues are resolved," stopped the issuance of eSIM.

What problem with the safety of technology was in April, Deputy Minister of Communications Ivanov refused to disclose. According to him, it was a "technical moment" on the operator's network, which did not concern subscribers. As of September 2019, Tele2 corrected it, the FSB checked and approved it, and therefore the operator was allowed to continue the experiment. Subscribers who received eSIM in April can use communication, in relation to them all security issues are also resolved, Ivanov assured.

The test algorithm fully provides subscriber identification, since obtaining an eSIM is no different from obtaining a physical SIM card, says Ivanov. The subscriber physically comes to the operator's communication salon, presents a passport for identification and receives a package with a code for scanning, he explains.

The next step that will need to be implemented is completely remote eSIM acquisition. According to Ivanov, the Ministry of Telecom and Mass Communications has several options for identifying the identity of such subscribers: through a single portal of public services, where you can link eSIM, or in the branches of the MPSC, where special cabins for identifying citizens will appear^[1].

Launch of eSIM in Russia

On April 29, 2019 Tele2 , the company announced that, under the "Other Rules," it had implemented the first of the "Big Four" eSIM on its network. The Tele2 project on the use of eSIM fully meets the requirements safety and legislation RUSSIAN FEDERATION in the field of service provision. communications

According to the company, Tele2 invites both its customers and subscribers of the Big Three to become the first eSIM users. The operator has launched the technology into pilot commercial operation, and for April 2019, subscribers will be able to test the updated functionality on their devices. The eSIM solution improves the quality of client service, speeds up the service process and expands the capabilities of subscriber devices for their owners. The technology allows you to use an additional SIM card in eSIM-enabled devices.

Tele2 introduced eSIM in two stages. First, the operator tested the "electronic" SIM card on a group of employees. After successful tests, the company offered to try this high-tech solution for all Big Four customers who have subscriber devices with eSIM support. As part of the pilot launch, Tele2 developed business service processes and provided eSIM with its salons in Moscow and the region. The first "electronic" SIM-cards have already appeared in the flagship salons of the operator. The full list of stores participating in the pilot will be available on the Tele2 website. In total, the pilot project for April 2018 will cover 88 monobrands, which Tele2 chose based on big data technologies. The company analyzed the concentration of subscriber devices with eSIM support near the points of sale and determined the optimal for the pilot.

The Company supports the technology in strict accordance with the requirements of the current legislation of the Russian Federation in the field of safety. All customers wishing to become the first eSIM users in Russia must contact the Tele2 salon with a passport and receive, QR code that is, an "electronic" SIM card. The user, through the settings of his device, selects the item "Add SIM card" scans and QR code. Software smartphone adds a profile and registers the subscriber in the Tele2 network. Subsequently, the operator plans to expand the possibilities of providing access to the QR code through the subscriber's personal account and at other digital contact points.

We offer our customers and subscribers of other operators to become the first eSIM users in our country. They will have access to technology in the field of SIM solutions and turn their own iPhone into a dual-SIM smartphone. Watch lovers Samsung will be able to fully use it with eSIM on our network. Subscribers of other operators will have a chance, without changing the network, to try the advantages of Tele2's "Other Rules." Igor Maistrenko, Tele2 Mass Segment Sales and Development Director

ESIM gives us a lot of economic advantages over physical SIM. It is important that the eSIM implemented by us ensures the security and integrity of data transmission when identifying a subscriber. At the initial stage, the number of "electronic" SIM-cards is limited, but the established processes will allow us to quickly increase the necessary stock and avoid shortages. In addition to the development of eSIM, we create a "universal SIM card." We are already working in this direction and are consulting with the relevant departments and government agencies of the Russian Federation to quickly implement our ideas. Vladimir Pavlov, Tele2 Subscriber Equipment Director