Production of cosmetics and perfumes in Russia

Cosmetics (Russian market)

Main article: Cosmetics (Russian market)

2026: Ozon launches make-up under its own brand Kix beauty

In January 2026, it became known that the Internet Solutions company, the head structure of the Ozon marketplace, filed an application for registration of a trademark with Rospatent to launch the production of cosmetics under its own brand Kix beauty. The first line of products under this brand is planned to be released in the first quarter of 2026. Read more here

2025

Growth in the production of hair balms in Russia by 4% to 118 million pieces

Russian enterprises produced 118 million packages of balms and hair conditioners in 2025. The figure increased by 4% compared to 2024. The data is provided by the analytical company BusinesStat in 2026.

Over the five-year period from 2021 to 2025, production increased by 31%. In 2021, the volume of production was 90 million packages. In 2022, there was a decrease of 9% to 82 million units amid sanctions restrictions. In 2023, the market recovered with an increase of 25% to 103 million units. In 2024, output reached 114 million packages.

The largest manufacturers of balms and hair conditioners in Russia:

• Lab Industries;
• "Arnest Younirus";
• " L'oreal";
• "Faberlik ";
• "Evalar ."

The decrease in output in 2022 was due to the complication of foreign policy relations. Difficulties arose with the supply of raw materials for the production of waste funds. Many of the ingredients were of foreign origin. Large Russian cosmetic companies depended on imported components. International manufacturers localized in Russia announced the termination of exports of products from Russian factories.

Between 2023 and 2025, new supply chains for raw materials were formed. Leading companies have expanded capacity to replace products of outgoing foreign brands. Russian assets of major international producers were sold to domestic residents. For three years, the production of balms and air conditioners increased by 44% to the level of 2022.

Competition between Russian producers contributed to improving product quality and curbing price increases. Hair balms have become more accessible to a wide range of consumers. After the departure of foreign brands, retailers began to replace the fallen assortment with domestic counterparts.^[1]

Polex Beauty launched a cosmetics plant in Dubna for 1.8 billion rubles

On the territory of the special economic zone "Dubna" (Moscow region) in December 2025, the launch of the new production building of the company "Polex Beauty" took place. This was reported by Deputy Prime Minister - Minister of Investments, Industry and Science of the Moscow Region Ekaterina Zinovieva. The event was part of a large-scale investment project to create a modern complex for the production of cosmetics. Read more here.

Ministry of Industry and Trade: The share of domestic brands in the Russian cosmetics market reached 68%

By the end of 2025, in Russia, the share of domestic brands in the perfume and cosmetics market will remain at 68%. This forecast was presented by the Ministry of Industry and Trade of the Russian Federation in December 2025.

TASS Ministry of Industry and Trade According to the agency, citing, in 2024 the share of national brands in this industry increased by 17 percentage points compared to 2023. The forecast for 2025 assumes the consolidation of the achieved results without significant changes.

Ministry of Industry and Trade: The share of domestic brands in the Russian cosmetics market reached 68%

The total export of perfume and cosmetic products in monetary terms in 2025, according to the Ministry of Industry and Trade, will grow by 1.4%. The largest growth is expected in the category of deodorants and antiperspirants - up to 4% in annual comparison.

At the same time, according to the forecast of the Ministry of Industry and Trade, imports of similar goods will decrease by 8.3%. Supplies from states that Russia classifies as unfriendly will decrease by 7.65%. The strategic task for the medium term remains to increase the level of localization, that is, the share of production within the country. The ministry plans to increase this figure from 51% to 70% by 2026.

According to the Ministry of Industry and Trade, the volume of production of Russian perfume and cosmetic products in 2024 increased by 33% compared to 2023. The greatest dynamics were demonstrated by manicure products with a growth of 72%, shaving products, deodorants and bath products with an increase of 56%. The production of shampoos and hairsprays increased by 14%, and the production of decorative cosmetics for the eyes and lips - by 9.5%.

According to the Ministry of Industry and Trade, in 2026 it is planned to allocate funds from the federal budget for transport subsidies. This mechanism is designed to support Russian manufacturers and promote the entry of their perfume and cosmetic products into new markets.^[2][3][4][5]

In Omsk, a plant for the production of polyisobutylene for cosmetics was launched for 2.5 billion rubles

In November 2025, Titan Group launched the production of low-molecular weight polyisobutylene (PIB). This petrochemical product is widely used in the manufacture of lubricants, adhesives, sealants, cosmetics and personal care products. Investments in the Omsk Rubber plant amounted to 2.5 billion rubles. Read more here

"Mixit" for ₽1,4 billion launched the production of creams, face masks, scrubs and shampoos in the suburbs

The Mixit company has opened a new production complex in Solnechnogorsk, Moscow Region. Investment in construction amounted to ₽1,4 billion. The design capacity of the enterprise is about 340 tons of various cosmetic products per day. This was announced on November 19, 2025 by the Deputy Prime Minister - Minister of Investments, Industry and Science of the Moscow Region Ekaterina Zinovieva. Read more here.

"Biopharmlab" for ₽1,5 billion launched the production of cosmetics and perfumes in the Moscow region

The company "Biofarmlab" has put into operation new production lines of perfumery and cosmetic products in the special economic zone "Dubna" with a total investment of ₽1,5 billion. The launch of two automated lines will allow the company to produce 40 thousand units of cosmetics per day. The regional Ministry of Investment, Industry and Science announced this on August 25, 2025. Read more here.

In the Amur region for ₽400 million launched an enterprise for the production of larch extracts for drugs and cosmetics

In August 2025, the Amur Region put into operation a new plant for the production of larch extracts worth more than ₽400 million. Ametis has opened a high-tech workshop for the production of dihydroquercetin and arabinogalactan in the territory of the advanced development of Amurskaya. Read more here

The first plant for the production of emulsifiers for food and cosmetics was built in Russia for ₽2,6 billion

The Efko Group of Companies has completed the construction of the first production complex in Russia for the production of emulsifiers and medium-chain triglycerides with a total investment of ₽2,6 billion in the Voronezh Region. The new production lines were put into operation on the basis of the Evdakovo production complex in the village of Kamenka and will become the basis for import substitution in the segment of food additives, which were previously fully supplied from abroad. This was announced by the company in early August 2025. Read more here

In the suburbs for ₽1,4 billion built a plant for the production of cosmetics

In July 2025, it became known that the Biofarmlab company completed the project for the construction of a cosmetic product plant in the Dubna special economic zone with a total investment of ₽1,4 billion. Read more here.

In the Smolensk region for ₽270 million launched a plant for the production of lecithin and soybean oil for the cosmetic industry

In early May 2025, Agritek, part of the Melkom group of companies, launched a plant for the manufacture of liquid lecithin and soybean oil in the Roslavl district of the Smolensk region. The volume of investments in the implementation of this project amounted to ₽270 million, which made it possible to create a modern enterprise with a high production capacity. Read more here.

The first production of white oils for drugs and cosmetics in Russia has been launched

Gazprom Neft has established industrial production of white oils with full localization on the basis of domestic raw materials. The innovative project was implemented in March 2025 at the Omsk Lubricants Plant and is aimed at import substitution of critical chemical products. Read more here.

The first production of powdered silica gel used in toothpaste and cosmetics was launched in Russia

Tomsk State University (TSU) and the Engineering Chemical and Technological Center (IHTZ) launched the first production of powdered silica gel in Russia for the cosmetic industry. This became known in early March 2025. An experimental batch of domestic silica gel, which is not inferior in quality to foreign counterparts, has already been sent to Russian enterprises. Read more here.

In the suburbs for ₽700 million built a plant for the production of cosmetics

The company "Arabia" completes preparatory work on the launch of the first stage of the plant of cosmetic and hygienic products in the city of Protvino worth ₽700 million. This became known on January 22, 2025. Read more here.

2024

10 largest cosmetics manufacturers in Russia by revenue

In 2024, the volume of sales of cosmetics in Russian pharmacies reached 56.1 billion rubles, which is 14% more than in the previous year, when the figure was 49.2 billion rubles. The main impact on the increase in turnover was the demand for premium products, which rose by 18.1% in monetary terms. This is stated in a study by the DSM Group, the results of which TAdviser got acquainted with in early December 2025.

The authors of the review note that the range of cosmetics in pharmacies continues to grow, with the increase occurring both through the withdrawal of new brands and as a result of the expansion of existing grocery families. In 2024, Russian pharmacies offered cosmetics to 3.2 thousand different brands (approximately 38.6 thousand product names).

DSM Group analysts segment the market into three key product groups based on their purpose, action and cost: selective cosmetics (premium and luxury class), curative (active) cosmetics, as well as mass-market cosmetics. The first of these categories includes elite, prestigious cosmetics characterized by the presence of specialized series, clearly divided among themselves and intended for a certain condition of skin or hair (for example, La Roche-Posay, Vichy, Bioderma brands). In 2024, pharmacies sold 14.9 million packages of premium cosmetics worth more than 20.1 billion rubles. Compared to 2023, the number of packages sold increased by 9.2%, and the amount of funds spent increased by 18.1%. The French brand La Roche-Posay of L'Oreal holds the first line with revenue of 5.92 billion rubles in 2024. This is followed by Vichy with 3.48 billion rubles, and Bioderma closes the top three with 3.07 billion rubles.

Medical cosmetics are products that are used to treat and prevent certain diseases. Such products contain biologically active substances. Among the famous brands are named "Borough Plus," "Lipobase," "911 Your Rescue Service," etc. In 2024, sales of such cosmetics in monetary terms amounted to approximately 24.2 billion rubles. The three leaders include Lipobase with 1.28 billion rubles, Lactacyd with 904.2 million rubles and Tsinovit with 825.9 million rubles.

Mass-level cosmetics include affordable products for skin, hair and nails. Such goods are sold both in pharmacy institutions and in other retail outlets (EVO,, etc Nivea "Floresan".). In 2024, cosmetics of this category brought pharmacy chains 7.63 billion rubles. Products of the mass market direction by 32.6% consist of multifunctional products and are mostly intended for purification (share 24.7% in). rubles The top three are represented by brands of the domestic company "." Avanta High dynamics is shown by a series of specialized means for restoring and maintaining healthy skin and hair EVO (plus 12.1% by 2023) - the brand holds the first place. The second and third lines of the children's cosmetic brands "My Sun" (plus 13%) and "Children's Cream" (plus 7.3%). Four manufacturing companies produce their products under the Detsky Krem brand, but 83.7% of the turnover is occupied by the company's cosmetic cream. " In Avanta general, the top ten Russia largest mass-market cosmetics manufacturers in terms of revenue include:

• EVO - 355.3 million rubles;
• "My Sun" - 317.5 million rubles;
• "Children's Cream" - 280.8 million rubles;
• Ginokomfort - 232.3 million rubles;
• Floresan - 195.9 million rubles;
• Nivea - 183.2 million rubles;
• Ullex - 160.6 million rubles;
• Klins - 149.5 million rubles;
• Smart Enamel - 133.3 million rubles;
• "Kora" - 120.5 million rubles.^[6]

The production of deodorants and antiperspirants in Russia over the year increased by 2.7% and reached 338.9 million units

The production of deodorants and antiperspirants in Russia in 2024 amounted to 338.9 million units. This is 2.7% higher than in 2023. This is evidenced by data from the analytical company Alto Consulting Group, published in 2025.

The growth demonstrates the sustainable development of the personal care cosmetics market. This happens even in the context of fluctuations in consumer demand. The North Caucasus Federal District became the key region leader in product production.

The output of deodorants and antiperspirants in Russia increased by 2.7% over the year, reaching 338.9 million units

The North Caucasus Federal District accounts for about 49.9% of the total production. This dominance is associated with a high level of concentration of production facilities. Proximity to key markets also contributes to the region's leadership.

In the period 2022-2024, average producer prices increased by 36.7%. They increased from ₽57,4 apiece to ₽78,5 apiece. However, by June 2025, there was a decrease in average cost.

The figure decreased by 2.8% compared to May 2025. In June 2025, the average price of manufacturers was ₽65,3 apiece. This may indicate a stabilization of the market after a period of growth.

Retail prices showed different dynamics. The largest growth was in 2023 - 11%. In June 2025, the average price of deodorant was ₽181,3 per vial. This is 0.5% lower than the level of May 2025.

The development of the deodorant and antiperspirant segment in Russia is determined by a number of factors. Regular use of personal hygiene products is becoming the standard for most Russians. Consumer habits are changing towards more frequent use of products. The share of buyers choosing deodorants with innovative formulas is increasing. There is growing interest in premium products with additional features. Consumers are ready.^[7]

The production of hand creams in Russia increased by 0.2% to 98.1 million units

The production of hand creams in Russia in 2024 amounted to 98.1 million units. This is 0.2% more than in 2023. This is evidenced by data from the analytical company Alto Consulting Group, published in 2025.

Despite relatively stable volumes, the market is showing steady growth in consumer interest. Demand is increasing for quality hand care. Customers pay attention to the composition and properties of products.

The production of hand creams in Russia increased by 0.2%

The leader in production was the Ural Federal District. As follows from the study, the region provided about 43.6% of the total output of hand creams. The high concentration of production capacity is due to several factors.

According to analysts at Alto Consulting Group, the region has developed infrastructure for cosmetic production. The availability of raw materials reduces logistics costs. As noted in the report, large cosmetic companies with modern production lines are located in the Ural Federal District.

The stability of the production volume of hand creams is accompanied by a gradual increase in the average retail price. As follows from the data, in 2023 the largest price increase was 6.2%. This was due to an increase in the cost of raw materials and packaging materials.

The largest manufacturers of hand creams in Russia in 2024 are:

• Unilever Rus LLC is one of the leaders in the cosmetic products market;
• L'Oreal JSC is an international company with production in Russia;
• Faberlik JSC is a large domestic cosmetics manufacturer;
• JSC Nevskaya Cosmetics is a traditional Russian brand of care products;
• First Solution LLC is a developing manufacturer of cosmetic products.

The hand cream market is seeing moderate price gains. According to analysts, this is due to inflation and an increase in the cost of components. Manufacturers also improve product quality, which affects pricing.^[8]

Growth in the production of perfume and toilet water by 2.7% to 31.1 thousand decaliters

The production of perfume and toilet water in Russia increased by 2.7% and amounted to 31.1 thousand decaliters at the end of 2024. This is evidenced by the data of the analytical company Alto Consulting Group, released in October 2025.

The growth of perfume production has demonstrated the sustainability of the industry in the face of economic challenges. In 2023, the volume of production was 30.3 thousand decaliters. Positive dynamics persisted for the second year in a row.

The production of perfume and toilet water in Russia over the year increased by 2.7% and reached 31.1 thousand decaliters

The Volga Federal District remains the largest producer of perfume products in the country. It accounts for 52.1% of the all-Russian output. The concentration of production capacity in the region is due to the developed logistics infrastructure and proximity to suppliers of raw materials.

The pricing policy of manufacturers has undergone significant changes. Average producer prices for perfume and toilet water were down 38.2 per cent between 2022 and 2024, according to the Alto Consulting Group. The cost fell from ₽241,1 apiece to ₽149,0 apiece.

In June 2025, there was a price correction. The average price of manufacturers increased by 17% compared to May and reached ₽539,8 apiece. The increase is due to attempts by companies to compensate for the increased costs of raw materials and packaging materials.

The retail segment is showing the opposite trend. Average retail prices for toilet water rose throughout 2022-2024. In 2024, the growth rate was 13.4%. By June 2025, the average retail price had stabilized at ₽3010,4 per vial.

The gap between producer prices and retail prices is widening. This indicates a growing share of trade markup and marketing expenses in the final cost of products. Retailers are adapting pricing policies to changes in the purchasing power of the population.

Several key factors influence the development of the perfume industry. The state of the consumer market determines the demand for premium and mass products. The availability of essential oils, alcohol and packaging forms the cost of goods.^[9]

Sales of cocoa powder for cakes and cosmetics in Russia for the year increased by 8%

Sales of cocoa powder in Russia in 2024 increased by 8% compared to 2023 and reached 80 thousand tons. The increase in consumption is due to an increase in real disposable incomes of the population and an increase in the use of the product in confectionery, bakery and other industries. This is evidenced by the data of the analytical company BusinesStat, released in August 2025. Read more here.

The volume of production of funds for manicure and pedicure in Russia for the year decreased by 20% and amounted to 38.5 million units

The production of funds for manicure and pedicure in Russia in 2024 amounted to 38.5 million units, which is 20% less than in 2023. Along with the reduction in production, there is a decrease in the import dependence of the industry - 13.8 million units of products worth $13.9 million were imported into the country. This is evidenced by data from AnalyticResearchGroup, published at the end of July 2025.

Despite the decline in 2024, the volume of production exceeds the 2010 figure by 4.7 times, analysts at AnalyticResearchGroup report. In January-February 2025, Russian enterprises produced 5.6 million pieces of funds for manicure and pedicure.

The volume of production of funds for manicure and pedicure in Russia for the year decreased by 20%

Analysts predict a 24.9% recovery in production growth in 2025, which will reach 48.1 million units. By 2029, production is expected to increase further to 60.0 million units.

In parallel with the changes in production, there is a significant reduction in import dependence. According to experts' forecasts, by 2029 the volume of imports may significantly decrease to 2.9 million units, which indicates an active import substitution process in the nail industry.

The Russian market is rapidly adapting domestic manufacturers to the changed conditions. After the departure of major international brands such as OPI and CND, a market niche was formed, which Russian companies and young brands quickly began to fill.

More nail instructors are launching their own product lines, betting on a combination of quality and affordability for consumers. This trend contributes to the development of the domestic segment and a decrease in dependence on foreign suppliers.

The emergence of new promising brands and the expansion of the range of already well-known manufacturers allowed manicure masters not to feel a shortage in professional products. This stimulates sustained demand and supports sales growth, despite a general decline in production volumes.^[10]

Growth in the number of Russian cosmetics manufacturers by 30% to 2,000 companies

Over the past five years, the number of Russian companies producing cosmetic products has increased by 30%. Such data were released in October 2024.

According to Vedomosti, Tatyana Puchkova, chairman of the board of the Russian Perfume and Cosmetic Association, said that as of September 2024, there were almost 2,000 existing manufacturers of cosmetics and perfumes in Russia. At the same time, 97% of them belong to the category of small and medium-sized businesses. The main production facilities are concentrated in Moscow, the Moscow region, St. Petersburg and Novosibirsk.

Over 5 years, the number of Russian cosmetics manufacturers has grown by 30%

The growth in the number of producers is accompanied by an increase in the share of domestic goods in the market. Over the past two years, the number of Russian cosmetics brands has more than doubled, and their share has reached 40% of the total market volume. In 2023, the consumption of domestic cosmetics in physical terms increased by 19%.

Experts note the expansion of the age range of consumers of cosmetic products. According to Ekaterina Timoshevskaya, account manager of the ROMIR research holding, if in 2019 the lower limit of consumer age was 17 years, then in 2024 it decreased to 14 years.

Despite the positive trends, the industry faces a number of challenges. Tatyana Puchkova noted a shortage of qualified personnel at all levels, a lack of available sources of financing and an insufficient level of competence to promote brands.

An important aspect of the development of the industry is the introduction of a system for labeling cosmetic products. The experiment on the labeling of certain types of cosmetics began on January 15, 2024 and will last until February 28, 2025. Mandatory labeling is planned for introduction in early March 2025.^[11]

2023

The production of cosmetics for the body in Russia for the year decreased by 6% to 487 million pieces

The volume of production of waste cosmetics for the body in Russia decreased by 6% in 2023 and amounted to 487 million units against 516 million units in 2022. This was announced by BusinesStat in December 2024.

According to Businessesstat, the decline in production is due to a contraction in demand and difficulties in the supply of raw materials. Russian manufacturers occupy about 70% of the market, but the industry is highly dependent on component imports.

In Russia, the production of the main ingredients - glycerol, propylene glycol, hyaluronic acid, gelling agents and extracts has been established, but their range is limited, and the volumes are not enough to fully support the market.

After the imposition of sanctions in 2022, the supply of raw materials from Europe practically stopped. Manufacturers have refocused on imports from China and India, but reformulation and lengthening supply chains have pushed up prices.

The departure of Unilever, which owned one of the largest cosmetics manufacturers, Unilever Rus LLC, had a significant impact on the industry. In August 2024, the company sold its assets to the Arnest group.

At the same time, the departure of foreign brands allowed Russian manufacturers to increase their presence in the market. The number of domestic brands has grown by a third, and retailers have expanded the range of Russian cosmetics.

According to the publication, in the period from 2019 to 2021, there was an increase in the production of cosmetics: from 365 million units to 545 million units. However, from 2022, a decrease in output began, which continued in 2023.

Retail chains began to cooperate even with small Russian brands, which had not previously been observed. Domestic cosmetics are characterized by high quality, but previously inferior to foreign competitors in terms of investment in promotion.^[12]

Growth in the production of children's cosmetics by 7.4% to 145.2 million units

In 2023, the production of children's cosmetics in Russia reached 145.2 million units. This is 7.4% more compared to the previous year, when the volume of output was estimated at 135.1 million units. Market statistics are provided in the BusinesStat report published on June 10, 2024.

Analysts take into account products such as decorative cosmetics, bath products, as well as hair, tooth, facial and body skin care products. Key market players include Unilever Rus, Faberlik, Unicosmetic, Nevskaya Cosmetics and Arnest. The review does not look at children's personal care products (wet wipes, diapers, soap) and perfume products for children.

It is noted that the industry demonstrates variable dynamics. In 2019, 149.1 million pieces of children's cosmetics were produced in the Russian Federation. A year later, output decreased by 12.4% to 130.6 million units. In the context of the COVID-19 pandemic, difficulties arose with the supply of imported ingredients and raw materials for the production of products. At the same time, demand decreased due to a decrease in household incomes and fertility, which did not allow Russian enterprises to increase the production of goods.

In 2021, production rose by 9.5% to 143 million units. But in 2022, another decline followed: against the background of a worsening geopolitical situation, output decreased by 5.5% - to 135.1 million units. Manufacturers faced instability in the supply of raw materials from countries Europe and began to look for alternative suppliers from,,, and Koreas Turkey. China India However, many manufacturers were forced to make changes to the recipe of their products, preferring organic ingredients. On the other hand, the departure of Western brands has opened up new opportunities for Russian cosmetic companies. The range is constantly replenished with new products: balms, lotions, milk, emulsions, oils, tanning products, etc.^[13]

2022:37% reduction in deodorant and antiperspirant production to 335 million units

At the end of 2022, about 335 million deodorants and antiperspirants were produced in Russia, which is 37% less than a year ago. This is evidenced by data from the BusinesStat study, published in December 2023.

It follows from BusinesStat materials that in 2022 Russian manufacturers faced difficulties and delays in the supply of imported components, packaging and components necessary for the production of deodorants and antiperspirants. Manufacturers were forced to change the recipe of their products.

In 2022, a number of manufacturers proposed to exclude cosmetics from parallel imports, as companies continue to produce products domestically or import them directly, but face competition from their own brand imported from other countries.

At the end of December 2022, a decree of the Government of the Russian Federation approved the rate of import customs duties on the import of shampoos, other hair products, toothpastes, shaving products, deodorants, detergents and cleaning products from unfriendly countries at 35%.

Despite the adopted decree, in 2022 the import of deodorants and antiperspirants from Poland increased by 7.7 million units. The main volume of products imported from Poland are deodorants of the Nivea and Old Spice brands. In addition, the volume of supplies from Turkey has increased (+ 6.7 million items in 2022), from where Arko brand deodorants are supplied in the largest volume.

According to analysts' forecasts, the demand for deodorants and antiperspirants will increase steadily, as the number of regular consumers of these products grows annually. Some domestic brands have previously entrenched in the market and are now planning to expand production, such as Levrana or Deonica, according to a study released at the end of 2023.^[14]

Notes