Lexus International

Plants

The Japanese prefer not to take the production of cars outside the homeland. In May 2014, Lexus produces most cars in Japan - at six factories, but decided to open two assembly plants in the USA and Canada.

History

2022

Lexus NX is being recalled in Russia due to a defective electronic "handbrake"

On September 20, 2022, the Federal Agency for Technical Regulation and Metrology (Rosstandart) announced the recall of new Lexus cars. We are talking about Lexus NX 250 and NX 350 models, the service campaign affected 419 copies. Read more here.

Car recall due to defective software

Japanese automaker Toyota will recall imported cars from the Chinese market from May 11 due to safety concerns. This is stated in the statement of the main quality control body of the PRC. Read more here.

2014: Tokuo Fukuichi is the new head of Lexus

Tokuo Fukuichi has been running Lexus since April 2014. According to him, Lexus in a quarter of a century did not manage to achieve the level of consumer confidence that premium Germans Audi, BMW and Mercedes-Benz are famous for. Therefore, the company cannot afford to risk quality even for the sake of increasing production. The new head of the brand first of all said that Lexus would not be done in China. Cars will continue to be imported to China, although due to high duties, the cost of Lexus is uncompetitive compared to the "Big German Three."

- Tokuo Fukuichi's appointment as president of Lexus International is no coincidence. Now Lexus is on a very interesting round of its development - the brand is changing. In particular, we are faced with the need to expand by attracting younger audiences who value technology, dynamism, and bright, futuristic car design. Fukuichi is exactly the person who will help the brand cope with this task. Immediately after being appointed to the post, Mr. Fukuichi stated in one of his first interviews that he would no longer create a sleek design. Creating an emotionally attractive brand image is a global task, "Yuri Kataev, head of the Lexus sales department at Toyota Motor LLC, told Izvestia^[1]

Notes