Unicorn

History

2019: Ruin of the company

At the beginning of December, 2019 the Unicorn company which was engaged in production of electroscooters, announced the closing. The startup spent almost all money for advertizing in Facebook and Google, but it did not bring results. Also Unicorn paid to the producer advance payment, but this money was not enough to redeem the first batch of scooters.

The company management informed employees on Unicorn termination of work by e-mail. The letter got to media, including to journalists of The Verge.

Unicorn which was engaged in production of electroscooters, announced the closing

As the CEO of Unicorn Nick Evans told the edition, the company sells the remained assets to compensate to clients the money spent for preorders — at least partially. In total the producer received 350 orders from buyers.

We could move further and take new orders that would allow to finance business. If we made it, then could transfer orders to clients. But also we could and not receive enough orders, having put at risk of buyers — Evans wrote.

According to him, the company could not achieve success because of keen competition in the market and too expensive advertizing.

And as weather in the USA continued to become colder, and in the market more and more scooters from other companies appeared, Unicorn became harder and harder to conduct sales that led to rise in price of advertizing and reduction of number of buyers — Evans noted.

Unicorn founded in the spring of 2019 called the electroscooters an available alternative, suggesting clients to give $699. However, initially developers called less high price — $549.

The Unicorn electroscooters have a course stock in 24 km and gather speed to 24 km/h. They are started using mobile application and are equipped with the Tile tracker thanks to which it is possible to find the lost subject.^[1]

Electric vehicles

Notes