Big Data (Big Data) Global Market

2023: Big Data Global Instrument Market Valued at $220.2 Billion

At the end of 2023, the volume of the global Big Data market reached $220.2 billion. Leading industry players include major corporations such as Oracle, Microsoft, SAP, IBM and SAS, as well as startups and small and medium-sized businesses including Sisense, Ataccama, Imply, Centerfield and Datapine. This is stated in a study by MarketsandMarkets, the results of which were released in mid-January 2024.

Analysts highlight several key factors contributing to the development of the global Big Data market. These are, in particular, the rapid introduction of artificial intelligence technologies and, machine learning the deployment of peripheral computing systems for real-time analytics, the formation of hybrid clouds, automated data management, etc. Big Data enables companies to improve decision-making, streamline business operations, and gain competitive advantage. The efficiency of cyber security detecting fraud also largely depends on the analysis of big data.

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Asia Pacific is the fastest growing segment of the big data market, the study said. This is facilitated by factors such as ongoing digitalization, the development of Internet infrastructure and state support for technological initiatives. Countries like,, and are at China India Japan the forefront of this transformation, with their growing technological ecosystems and large consumer bases.

According to MarketsandMarkets experts, from 2023 to 2028, the CAGR (average annual growth rate in complex percentages) in the big data market will be at around 12.7%. As a result, by the end of the period under consideration, the volume of the industry will reach $401.2 billion.^[1]

2021: Big Data Tools Market Size Reaches $162.6 Billion

The costs of companies and government agencies to work with Big Data tools in the world in 2021 reached $162.6 billion, analysts at MarketsandMarkets calculated (data released in February 2022). They did not specify the dynamics of the market compared to 2020, but said that revenue on it is increasing and will remain growing in subsequent years.

Big data is being used increasingly by companies and government agencies as it serves a variety of purposes, such as fraud detection and risk management, they said.

Big Data market size for 2021 was estimated at $162.6 billion

Working with big data requires special infrastructure and competencies that individual players in the Russian market have, primarily IT and telecom companies. According to experts, even a large company often has difficulties not only with its own high-quality analysis of Big Data, but also with its collection. The reasons can be different - from lack of specialists to lack of infrastructure. Companies increasingly prefer to outsource research, since uploading, processing and aggregating data require a lot of labor.

North America accounts for the largest share of the Big Data tools market, according to the study. In this region, technologies for collecting data from various sources and then combining them into a single pool and big data analytics are considered highly efficient solutions in various industries. At the same time, these advanced solutions in business are also gradually being implemented in Europe.

The Asia-Pacific region saw a significant increase in big data usage in 2021 due to increasing digitalization and a surge in demand for centrally managed systems.

According to IDC experts, in 2021, the global big data and business analytics (BDA) market amounted to $215.7 billion, an increase of 10.1% compared to 2020. In their calculations, analysts take into account commercial purchases of equipment, software and services related to BDA.

Roughly a third of big data and business analytics spending in 2021 came from three industries: banking, discrete manufacturing and professional services. The next three in terms of investments in the BDA segment - continuous production, telecom and the government - added revenue to the market of $47 billion at the end of 2021. The fastest-growing costs in the coming years are expected among telecom operators, the researchers said.

The largest category of the BDA market is IT services, whose sales in 2021 exceeded $85 billion. Companies' spending on BDA software was measured at $82 billion, with half of this coming from three types of applications: tools for generating end-user requests, reports and analysis, as well as relational data storage and non-relational analytical data storage.

The largest developers of solutions in the field of Big Data in 2021: IBM, Google, Oracle, etc.

MarketsandMarkets analysts attributed the following companies to the largest developers of solutions in the field of Big Data in 2021:

• IBM (USA);
• Google (USA);
• Oracle (USA);
• Microsoft (USA);
• SAS (USA);
• SAP (Germany)
• Alteryx (USA);
• TIBCO (USA);
• Cloudera (USA);
• Teradata (USA);
• AWS (USA);
• Informatica (USA);
• Sisense (USA);
• Salesforce (USA);
• HPE (USA);
• Qlik (USA);
• Splunk (USA);
• VMware (USA);
• Accenture (Ireland);
• Ataccama (Canada);
• COGITO (USA);
• Centerfield (USA);
• RIB datapine (Berlin);
• Fusionex (Malaysia);
• BigPanda (USA);
• Bigeye (USA);
• Impossible (USA);
• River (USA);
• YugabyteDB (USA);
• Airbyte (USA);
• Cardagraph (USA);
• Firebolt (USA);
• Syncari (USA).^[2]

2020

Data Age Report

According to the Data Age Report, humanity has formed about 51 zettabytes of information in 2020. By 2025, this data will grow to 175 zettabytes annually

ResearchAndMarkets: Big data analytics market to grow by 11.9% on average from 2020 to 2028

In September 2020, ResearchAndMarkets published a report on the global big data analytics market. According to the published information, the global big data analytics market is estimated at $41.85 billion at the end of 2019. According to analysts, it will grow to $115.13 billion, with an average dynamics of 11.9% during the forecast period from 2020 to 2028.

As noted in the report, big data analytics can be called the heart of the digital world, based on the analysis and transformation of data into information that provides valuable ideas for business. Cloud platforms are core to big data analytics applications. At the same time, large organizations mainly use a hybrid cloud platform to analyze big data, while public clouds prevail among small and medium-sized organizations.

The EU is creating a single data market to make European IT companies better than American and Chinese

At the end of January 2020, it became known that the European Union wants to create a single data market that should withstand the dominance of tech giants such as Facebook, Google and Amazon.

The proposal underscores the EU's desire to break the dominance of US tech companies in dealing with vast amounts of data and bypass Chinese competitors.

The European Commission is developing uniform rules and standards for the exchange of data between the countries of the European Union

Currently, a very small number of large technology companies store a significant part of the world's data. This is a serious obstacle to the development of data-based business, to the emergence and growth of new companies and the introduction of innovations, including in Europe, but with the right approach, huge opportunities can be revealed before us, the European Commission proposal says.

The 25-page document also highlights the urgency of the task ahead.

Competitors such as China and the United States are already innovating and presenting their concepts of accessing and using data around the world, commission members warn.

They suggest that the EU is able to independently benefit from a huge amount of industrial and professional data in order to promote technological innovation in Europe. The aim is to "create a single European data space, a genuine single data market."

Measures to achieve this goal include a number of new regulations relating to cross-border data use, interoperability of data and standards related to production, climate change control, the automotive industry, health care, financial services, agriculture and power.

The commission proposes removing rules that prevent data sharing and possibly introducing new ones that would prevent major online platforms from imposing conditions on data access.^[3]

2019: Big data analytics market to grow 35.9% annually - Frost & Sullivan

Analytics big data (Big Data Analytics, BDA) is becoming one of the most sought-after tasks in today's business. According to the company's estimates Frost & Sullivan , in 2021 the total volume of the global big data analytics market will increase by more than 2.5 times compared to 2016 and will amount to $67.2 billion, with an annual growth rate (CAGR) of 35.9%. At the same time, the largest market segments will be the production sector,, environmental finance health care protection (OOS) and retail TAdviser , Frost & Sullivan reported on January 28, 2019.

Large data analytics includes analysis of large, complex, and often unstructured datasets to identify valuable information, accurately identify trends, predict performance, and optimize costs. In the manufacturing segment and other industrial industries, analysts record increased demand for BDA: the increase in investment in big data analytics is due to the need to increase enterprise productivity and optimize resources.

The development of the big data analytics market in the production sector is largely determined by the general trend of Industry 4.0, characteristic of the creation of smart industries, - said Denis Stepanov, business development manager at Frost & Sullivan in Russia. - In the retail, healthcare, banking and finance segments, BDA has been applied for the past few years. In the near future, the direction of personalized services will be widely used. Demand for EHS big data analytics will be strong, especially in developing countries in the Asia-Pacific region.

According to Frost & Sullivan representatives, the use of BDA allows you to provide a deep understanding of customer needs, which is especially important for smart banking. In the financial segment, big data analytics is used to personalize services, predict/prevent customer outflows, detect fraud, etc. For example, MoneyGram International, an international payment services company, has implemented IBM InfoSphere Identity Insight solution to monitor finances and prevent fraudulent activities related to funds transfers.

Also, big data analytics is increasingly used by private companies and government organizations to assess environmental risks, optimize resource use, and enforce environmental regulations. Global Forest Watch 2.0 is one of the forest conservation projects implemented by the World Resource Institute in collaboration with Google Inc. Since the start of the project and the implementation of BDA solutions in 2013, the rate of deforestation of the Amazon has decreased by 80% compared to 2004.

According to Denis Stepanov, by 2025, the area of ​ ​ use and the number of projects introducing big data analytics will also significantly increase. In particular, BDA will be used in areas such as real-time risk management, blockchain analytics and remote monitoring of analyzed objects, the expert said.

2018

Big Data and Business Intelligence Market Is on the Rise

In 2018, the global Big Data and Business Analytics (BDA) market reached $60.66 billion, up 12.3% from a year earlier. This is evidenced by data from IDC analysts .

BDA solutions include tools and applications that enable you to collect, manage, organize, analyze, access, and share structured and unstructured data. Big data analytics includes analysis of large, complex, and often unstructured datasets to identify valuable information, accurately identify trends, predict production performance, and optimize costs.

Big Data Software and Business Intelligence Market Leaders

IDC divides the big data and business analysis software market into three main segments:

• Data-driven business process performance management solutions
• Tools for Business Intelligence
• platforms for data integration and management.

Oracle is named the largest manufacturer of BDA programs, which in 2018 earned almost $8 billion in this market, which corresponds to a share of 13.2%. In second place is Microsoft with 11.7% presence. At the same time, the corporation's revenues increased by 23.6%, which allowed Microsoft to approach Oracle. The leading three closed SAP (10.4%).

Microsoft was named the leader in the business analytics tools segment, which accounted for 10.6% of sales of such software in 2018. Following Microsoft is SAP, which has recorded 8.6% of the segment in the asset, IBM is on the third line (7.8%).

If there is no pronounced leader in the category of solutions for business analytics, then software it dominates among manufacturers for advanced and predictive analytics. SAS According to the results of 2018, the company's share in this segment turned out to be 27.7% against 30.1% in 2017. IBM is located in the second position with a 12.5% share, in the third - (MathWorks 11%).

BD Market Categories

The study also identifies a sector of software platforms based on artificial intelligence. There is no equal to IBM, which accounted for 9.3% of such software at the end of 2018. Next comes a dense group of pursuers consisting of the following companies: SAS, Microsoft, Palantir, Google and Amazon Web Services (AWS). Their shares in the segment are about 2-3%.

SAS gave the first place in terms of software implementation for data integration with a share of 17.8% in 2018. The top 3 Informatica and IBM companies received shares at 16.8% and 15.6%. Another major manufacturer of such solutions is Microsoft, and the rest of the companies are far behind the leaders.

The first place in sales of software for analyzing the relationship of companies with clients is shared Adobe Salesforce by and, which earned about $1.2 billion on such products in 2018. Oracle is still in the top three.

As reported in the IDC study, digital transformation has become a key driver of BDA cost growth through management initiatives, leading to a deep assessment of existing business practices and requirements for better, faster and more complete access to data, analytics and understanding.

Companies are rebuilding the architecture to meet these needs and investing in modern technologies that will enable them to innovate and remain competitive. BDA solutions are at the heart of many of these investments.

Artificial Intelligence Software Market Leaders

More and more companies are beginning to understand the need for stronger action in terms of BDA initiatives. Previously, activity in this area mainly consisted in preparing for the implementation of Big Data processing and business analysis technologies. Due to this, a significant part of the costs fell on hardware and consulting services. However, in 2018, the situation slowly began to change as companies move from the preparation stage to the actual implementation of BDA. This is expected to drive up the costs of platforms, tools and applications that provide real revenues.

Big Data and business analysts invest the most in processing technology from industries such as the banking sector, discrete and continuous production, professional services and the federal government.

The 2018 study did not name the largest sales markets for BDA solutions. IDC analysts issued a forecast according to which the United States is leading in the business analytics market, which will account for about $100 billion in revenue at the end of 2019. In subsequent years, the American market will occupy more than half of the investment in BDA.

Analysts call the second largest sales region for working with big data, Japan where expenses in 2019 will be measured in the amount of $9.6 billion. The top three will include Britain ($9.2 billion), followed by (China $8.6 billion) and (Germany $7.9 billion).

According to the forecast of Frost & Sullivan analysts, the global market for big data analysis tools will grow by about 35.9% annually and reach $67.2 billion in 2021, which is more than 2.5 times higher than in 2016. Most often, BDA technologies will be used in areas such as manufacturing, finance, healthcare, environmental protection and retail.^[4]

China took the lead in terms of the amount of data created

In February 2019, it became known about China's leadership in terms of the amount of data generated. In subsequent years, the separation of the Celestial Empire will only increase.

According to a study conducted by analysts IDC in conjunction with Seagate, in 2018, Chinese companies and consumers produced 7.6 ZBT of data, while in the United States the figure was 6.9 ZBT. These countries are projected to generate 48.6 and 30.6 ZB of data in 2025, respectively.

As for global indicators, in 2018, data on 33 Zbytes were born, and by 2025 there will be 175 Zbytes in the world. The largest growth in data output will be shown by entertainment platforms, systems, video surveillances to the Internet connected equipment and productivity tools.

If the United States in 2025 should create 30.6 zettabytes, then China by the same time will have 18 zettabytes more

The analysis calls the data "the heart of the digital world" and "the most valuable intangible asset of companies that can provide a competitive advantage in digital transformation." Business uses data to enter new markets, improve customer service, create additional revenue streams by selling this information. Analysts add that information is increasingly seen as the currency on which the global economy relies.

Data is at the heart of the digital world, and we are increasingly turning into an information economy, the report says.

According to experts, in China, the speed of data generation will be about 3% faster than in the world as a whole. China will break away from other countries thanks to its huge population, as well as the development of new technologies, such as the Internet of Things and 5G networks.

The authors of the study also draw attention to the fact that the use of personal information is increasingly a concern, since the data can be used to build patterns of behavior or response.^[5]

2017

Changes in the top three: Microsoft ahead of SAP

In September 2018, the analytical company International Data Corporation (IDC) presented some results of a study of the global market for Big Data software and analytical tools. At the end of 2017, sales of such software on a global scale reached almost $45 billion against $40.8 billion a year earlier and $37.5 billion in 2015. The top ten producers accounted for more than 70% of revenues in the market under consideration.

We are talking about software that, as explained in IDC, allows you to collect, manage, organize, analyze, provide access and distribute structured and unstructured data.

The Big Data software solutions and analytics market is divided into the following segments:

• Performance management and analysis applications
• business analytics and analytical tools;
• Software for data analysis management and platform integration.

Each of these categories has sub-segments, which are shown in the illustration below:

Division of Big Data Software and Analytical Tools Market into Segments and Sub-Segments, IDC Data

Oracle is the largest manufacturer of software for working with Big Data and information analysis at IDC, whose market share in 2017 was 16.5%. The top three also included Microsoft (12.8%), which was able to get ahead of SAP (12.7%), which occupied the second position in 2016.

The largest manufacturers of Big Data software and analytical tools, IDC data from 2015-2017.

Next in the ranking of the largest developers are

• IBM (share at the end of 2017 - 10.6%);
• SAS (6,6%);
• Salesforce (2,8%);
• Amazon Web Services (2,4%);
• Teradata (2,1%);
• Adobe (1,9%).

From the point of view of sales of business analytics software (taking into account analytical tools) in 2016, Microsoft came out on top, and in 2017 - remained on them. SAP, which led in 2015, slipped to second position. The third line is occupied by IBM, the fourth - by SAS, the fifth - by Oracle.^[6]

IDC: Market Volume Forecast

According to the updated IDC half-year forecast (March 2017), in 2017, global revenue in the big data and business analytics (BDA) market will reach $150.8 billion, an increase of 12.4% compared to last year. Commercial purchases of BDA-related hardware, software and services are expected to show a CAGR (Compound Percentage, CAGR) of 11.9% between now and 2020, when revenue will be over $210 billion.

Segments With Fastest Growth in Big Data and Analytics Spending: CAGR for the Period 2015-2020 Source: IDC

The most significant investment in BDA technologies in 2017 is expected in the banking sector, in the discrete and continuous production segments, in federal/central government bodies, as well as in the field of professional services. Collectively, these five segments will spend $72.4 billion on BDA this year. They will remain the largest segments of spending in 2020, when their total investment will amount to $101.5 billion. The banking sector (CAGR 13.3%) and healthcare, insurance, securities operations and investment management services segment, and the telecommunications services industry (each with a CAGR of 12.8%) will show the highest growth rates in BDA spending. It should be noted, however, that only three segments of those reviewed in the IDC forecast will demonstrate double-digit CAGR in the 2015-2020 period.

BDA technology investment will be led by its IT and business services segments, which together will account for more than half of all big data and business analysis spending in 2017 and during the forecast period. Service spending will also show the highest growth rate, with a five-year CAGR of 14.4%. Investment in software will grow to more than $70 billion in 2020, most of it will be in end-user survey processing, reporting and analysis tools, and storage management. The highest growth rates will be demonstrated by non-relational analytical data stores and cognitive software platforms (CAGR 38.6% and 23.3%, respectively), as organizations expand the use of big data and analytics. Server and DSS purchases associated with BDA technologies will grow by 9.0% annually (CAGR) and reach $29.6 billion in 2020.

As for the size of the customer companies, very large organizations (with a staff of more than 1 thousand people) will bring more than 60% of all income from BDA during the forecast period, and IDC expects that in 2018 this group as a whole will exceed the $100 billion spending bar. The small and medium-sized business segment will also actively purchase BDA funds, accounting for almost a quarter of global income from companies with less than 500 people. personnel.

As for the picture by region, the United States will be the largest market for big data processing and business analysis, and in 2017 spending here will reach $78.8 billion. The second largest expenditure will be the Western European region ($34.1 billion in 2017), followed by the Asia-Pacific region without Japan ($13.6 billion). The highest growth rate for BDA spending will be seen in Latin America and APeJ, with a five-year CAGR of 16.2% and 14.4%, respectively.

2016

IDC: Business Intelligence and Big Data Solutions Market Size Up 11% to $130 Billion

According to preliminary data from IDC analysts, in 2016, the global market for software, hardware and services in the field of business analytics and big data (Big Data) amounted to $130.1 billion, which is 11.3% more than a year earlier.

Most of these expenses - about 13.1% or $17 billion - fell on the banking sector (see chart below). The second and third places were taken by discrete and continuous production (11.9% and 8.4%, respectively). The share of investments from government agencies and companies providing various kinds of professional services was measured at about 7.5%.

Distribution of Business Intelligence and Big Data Purchasing Costs, IDC 2016 Preliminary Data

In 2015-2020, the fastest growing sales of Big Data solutions and business intelligence are expected to be in the banking sector. In addition, high growth rates will be observed in the markets of telecommunications, utilities, insurance and transport.

As for the segments, the highest sales will be demonstrated by IT and business services, which will account for more than half of revenue in the Big Data technology and business analytics market between 2015 and 2020. The services segment will grow by 14.9%, the equipment segment - by 8.7%. The latter will reach $29.9 billion in 2020 against $60 billion from the software segment, researchers predict.

According to Dan Vesset, vice president of IDC Analytics and Information Management, demand for big data and business intelligence technologies and services is driving data growth, emerging technologies, and a cultural shift toward information-related decision-making. Experts expect that from 2015 to 2020, the market volume will grow by an average of 11.7% annually and will exceed $203 billion by the end of this period of time.^[7]

Wikibon Big Data Project data

Big Data Market Growth Forecast, 2011-2020 ($ billion), Wikibon

IDG data

2014: Big Data Solutions Market Size to Reach $41 Billion by 2018 - IDC

IDC published a study in September 2014, according to which the market for technology and services in the field of big data will grow annually by about 26.4% and by 2018 will reach $41.5 billion. Despite the decline in growth rate - in the last five-year forecast, IDC predicted the market to grow annually by 27% - this segment will still grow 6 times faster than the entire IT market. The researchers note that in 2014, equipment accounted for 48.2% of the entire big data market. Experts also expect active takeovers in this market to continue.

The transition of big data technologies to a higher level of development is confirmed by other analytical agencies. In August, Gartner published the latest version of Technology Maturity Cycle. In the updated chart, big data left the peak of excessive expectations that it occupied last year and entered the stage of getting rid of illusions (Trough of Disillusion). The final stage of maturity, according to experts, big data will be achieved in 5-10 years. In the meantime, Data Science appears at its peak, combining the entire range of approaches to working with big data.

Despite still having the most investment in these technologies, the USA rest of the world's players tend to be more active than before. So, according to IDC, in 2014, countries, Europe the Middle East, Africa and the Asia-Pacific region (excluding Japan) accounted for about 45% of the market for equipment ON and services in the field of big data.

According to the IDC forecast announced in January 2013, the global Big data technology market will grow by an average of 31.7% per year and will reach $23.8 billion by 2016. Analysts note the rapid growth of relevant technologies and services, as well as the active formation of subsegments of this market, including the emergence of new ones. Over the next four years, the market will maintain these high growth rates, experts say.

The growth of certain segments of the global Big data market will vary from 21.1% for services to 53.4% for storage systems. The high growth rate in the big data storage segment is associated with the peculiarities of their use at the moment.

The lack of specialists in the market with competence in the field of analytics and big data management will lead to the fact that more and more buyers will choose cloud solutions, as well as outsourcing analytical services, not only directly technologies.

Big data solutions for processing machine-generated data will begin to gain momentum near the end of the forecast period. These are the main trends expected by IDC in this market.

2013: IDC paints incredible big data prospects

According to the IDC forecast updated in January 2013, the global Big data technology market will grow by an average of 31.7% per year and will reach $23.8 billion by 2016. Analysts note the rapid growth of relevant technologies and services, as well as the active formation of subsegments of this market, including the emergence of new ones. Over the next four years, the market will maintain these high growth rates, experts say.

• The visual data analysis tools segment will grow 2.5 times faster than the rest of the business analysis tools market. By 2018, investments in data visualization systems that are convenient for self-application by all users will become mandatory for all enterprises.

• Over the next five years, the cost of cloud-based big data solutions and analytics will grow three times faster than that of on-premises solutions. Hybrid cloud systems will become mandatory.

• There will continue to be a shortage of qualified staff. In the United States alone, in 2018 there will be 181 thousand jobs for in-depth analysis specialists and five times more for workers with skills in data management and interpretation.

• By 2017, the foundation of the Big Data and Analytics strategy will be a single data platform that supports information management, analysis, and search.

• In 2015, the use of applications that perform complex and predictive analytics, including the use of machine learning technologies, will accelerate. The segment of these applications will grow 65% faster than the market for applications that do not have forecasting functions.

• 70% of large organizations already acquire external data, and by 2019 this figure will grow to 100%. In parallel, more organizations will begin to extract income from their data by selling it or providing some valuable content based on it.

• Technology adoption for continuous flow analysis will accelerate in 2015 due to the proliferation of IoT technologies, and the IoT market will grow at a CAGR of 30% over the next five years.

• The segment of decision management platforms until 2020 will increase annually by 60% - due to the need to systematize the decision-making process and preserve knowledge about it.

• The market for media analysis systems - video, audio and images - will grow at least threefold in 2015, accounting for the majority of all investments in Big Data and Analytics technologies.

2012

IDC: Big Data spending growth forecast to $34 billion as early as 2013

In the next 8 years, the amount of data in the world will reach 40 zettabytes, which is equivalent to 5200 gigabytes (GB) per inhabitant of the planet, according to an IDC Digital Universe study published in December 2012. 40 zettabytes is equivalent to 40 trillion GB, which is 57 times more than the number of grains of sand on beaches on the entire surface of the Earth. According to forecasts, the amount of data on the planet will double every two years until 2020.

In 2013, about $34 billion will be spent on big data technologies in the world, and by 2015 4.4 million jobs will be created in this sector, but the most difficult question is still what results are expected to be obtained. Even banks do not analyze large amounts of data on a production scale, since the bulk of them are well organized and stored on mainframes. Retail chains have moved farthest in this direction. They successfully process data from radio frequency identification (RFID) tools, supply systems and purchasing cards. In many other industries, they are just beginning to look for ways to monetize the available data - but not all data is a resource, and extra money is spent on analyzing some of them, the analyst points out.

IDC: Big Data's global market size in 2012 - $8 billion

IDC analysts calculated that the size of the global Big Data market, taking into account the costs of creating infrastructure, including the use of Cloud technology, the costs of cleaning, data processing, and so on, amounted to about $8 billion in 2012. The world will develop the fastest share of storage systems, then cloud technologies (Iaas), turnkey solutions. Big Data technologies can benefit in medicine, for example, to analyze patient health monitoring, the accumulation of knowledge about the human body. These technologies can be used to improve the life of the city (they are implemented in London and Barcelona for planning transport infrastructure).

Meanwhile, global spending on big data in 2012 was supposed to be $28 billion, and in 2013 - already $34 billion, according to the forecast^[8], published by Gartner in October 2012. Most of these funds will be spent on adapting traditional solutions to work with big data, and on the development of new functionality for bid data - only $4.3 billion in 2012.

Analysts note the greatest impact of big data in such areas as social media analytics and content analytics: they will account for 45% of expenses in both 2012 and 2013. Other technology areas that are significantly affected by big data are application infrastructure, middleware, ON information storage software, database management systems, data integration, and. BI SCM

Mark Beyer, vice president of Gartner, said that in 2011, big data became the new driver of IT spending in almost all categories. According to him, by 2018-2020, however, the requirement to support big data will become absolutely routine for all traditional vendors of industrial IT solutions.

According to the expert, the big data phenomenon has a "distributed" impact on the information technology market, so that at a certain point in time, support for big data will become nothing more than an industry standard, and "big data" will again become "just data." Those technologies that cannot match the new information reality will become obsolete. Moreover, organizations resisting these changes will experience severe economic consequences.

IDC: November forecast for market growth in 2012 by 50% to $7 billion

Big Data According to the results of 2012, the global market volume will grow by almost 50% to $7 billion from $4.8 billion dollars in 2011. This was announced on November 15, 2012 by the research manager. IDC Russia Alexander Prokhorov At the same time, in 2011, the distribution of the Big Data market for segments was as follows: 41% fell on services, 30% - on, 14 software% - on server technologies, 12% - on technologies, 3% data storage- on network technologies.

Most of the Big Data market (but not all) belongs to the analytics business market, which, according to IDC forecasts in 2012, will amount to about $100 billion. According to the IDC survey, 75% of organizations in the world with more than 500 employees plan to invest in business data analysis solutions in the next 12 months.

According to IDC forecasts, the market associated with Big Data technology will grow to $16.9 billion in 2015. That is, it will demonstrate a combined CAGR of 39.4%, or grow about seven times faster than the ICT market as a whole.

PAC predicts 7-fold market growth in 6 years

The global market for processing solutions big data () Big Data will grow almost 7 times to 20 billion euros in 2016 compared to 3 billion euros in 2010, analysts came to such conclusions PAC in a study published at the end of September 2012.

According to the agency, the annual growth of the market will be about 38% from 2010 to 2016. The popularity of Big Data is explained by analysts by the fact that the segment allows you to use advanced functionality without requiring additional specialized skills, while a similar segment, system integration (SI), already requires a different level of approach to work.

"We see great interest in Big Data from many companies working with a large amount of unstructured information, such as magazines, analytical companies," says Philippe Carnelli, chief analyst at Software PAC. "At the same time, there are several factors that are still restraining the growth of the market."

According to the analyst, Big Data can significantly facilitate and improve the work of consumer-oriented companies in various areas: telecommunications, banks, retail. These companies will be able to collect and process data from social networks and other sources related to their business.

Philippe Carnelli notes that along with the growth in demand for Big Data, the total costs of companies for the development of such projects are reduced due to the fact that there are more competent specialists. "There is a kind of compromise between cheap tools that require subsequent expensive debugging, and more reliable and easy-to-use tools that cost more, but in general, the costs of deploying projects are reduced," he said.

A number of companies almost simultaneously announced the imminent release of the boxed version of Big Data (Microsoft, IBM, Teradata, Oracle, SAP). Such tools, according to PAC, will contribute to the development of the Big Data market . "Their activities help" approve "Big Data projects even for more conservative or less technically advanced companies, providing new options," Carnelli continued. "More importantly, there is a new class of offers - data-as-a-service, from Google and others. This makes entering the Big Data market much easier. "

IDC: Big Data Technology & Services Market to Grow to $16.9 in 2015

According to the IDC (Worldwide Big Data Technology and Services Forecast) released in March 2012, the market for technologies and services for processing big data will grow from $3.2 billion in 2010 to $16.9 billion in 2015. This corresponds to a CAGR of 40%, about 7 times the CAGR of the entire ICT market as a whole.

IDC indicates that working with Big Data will become another must-have competence in 2012. According to IDC, about 2.43 Zettabytes of digital content will be generated in 2012, up 48% from 2011. More than 90% of this information will be unstructured data (images, videos, mp3 files and social media files), that is, data that is very difficult to analyze.

A study by LogLogic found that 49% of IT executives are confident in the willingness of their companies to cope with Big Data. At the same time, 38%, on the contrary, admitted that they did not even have a similar idea of ​ ​ the essence of this phenomenon.

Big Data has become the latest term invented by analysts designed to dust the eyes of IT managers. In fact, this is another way to point out that companies are being covered by a wave of data that will require new approaches in management and analysis. Experts compare the companies to a ship pulling along a giant net and collecting everything that gets into it. At the same time, the volume of caught seafood, as well as useless garbage, is constantly growing. Sorting, processing and benefiting from them becomes a really non-trivial activity that requires fundamentally different mechanisms.

See also

Big Data

Big Data - Catalog of systems and projects

Business Intelligence, BI (Global Market)

Global BI Market Trends

Business Intelligence (Russian market)

CPM (Global Market)

Self-Service BI

Data visualization

Predictive analytics (predictive, predictive, predictive) Predictive analytics

Cloud/SaaS BI

Big data in civil aviation

Notes