Yandex. Telephony

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2020: Integration into the MTT platforms

The federal provider of intelligent solutions for business of JSC MTT announced on September 8, 2020 inclusion in number of providers of communication and numbering for Yandex. Telephony - virtual nuclear heating plant for business. Thanks to it clients of Yandex. Telephony can select numbers from 66 regions of the Russian Federation.

Integration of Yandex. Telephony with the MTT platforms will help to expand further functionality of VATS with additional services of communication.

Yandex – one of our key partners in the Russian IT market, and creating services we first of all are guided by needs of market leaders. We are glad that our participation in the project on development of Yandex. Telephony will help to make service more available in regions of the Russian Federation, - the commercial director of MTT Ramil Bikkuzhin notes.

2017

Yandex. Telephony earned in 15 new cities

Since the beginning of July, 2017 Yandex virtual PBX. Telephony became available in 15 new cities. Service is intended to help the companies from these cities and to the organizations which have regional representative offices, to configure work with customer appeals.

Now to use Yandex. Telephony it is possible in Novosibirsk, Vladivostok, Voronezh, Yekaterinburg, Krasnodar, Nizhny Novgorod, Perm, Rostov-on-Don, Kazan, Ryazan, Samara, Sochi, Tula, Tyumen and Chelyabinsk. At registration on service the company free of charge gets the phone number with the code of Moscow or St. Petersburg. After that she can select a suitable tariff plan and connect number with the code of the city.

Yandex. Telephony is addressed to small and medium-sized companies, it is important to them not to miss customer appeals and to answer quickly them. On service it is possible to configure processing rules of incoming calls, and from the website or from social networks to monitor the passed calls, voice messages, addresses on one screen — in a tape of tasks. It is possible to work with addresses both in the web version of service, and in applications for iOS and Android.

Yandex. Telephony opened for individuals

Since April, 2017 Yandex. Telephony became available to individuals. Freelancers, startups and other commands, it is important to them not to miss any call or the message of the client can be connected to it.

Yandex. Telephony allows to adjust work with customer appeals without equipment installation and excess expenditure. At registration users get the Moscow or St. Petersburg multichannel phone number, an opportunity to process messages from the website and in social networks, to collect statistics of addresses. It is possible to work with service even alone. When there is nobody to answer a call, it suggests the subscriber to leave a voice message and saves its phone number. All addresses, whether it be it is ringing or signing up in Facebook, are displayed in a uniform tape that any did not get lost.

Service is available in the web version and in the application to iOS and Android. Thus, users can work with clients, being anywhere. The application allows to call and receive calls, to distribute addresses between team members and to monitor their processing. Basic opportunities of service are free, the complete packet costs 999 rubles a month (including VAT). Communication services are rated separately, at connection to service individuals receive 30 minutes of a talk free of charge.

With legal entities of Yandex. Telephony works since April, 2016. During this time more than 6,750 organizations were connected to it. About 80% from them are small companies, generally online stores and the organizations which work in Beauty and Health and HoReCa segments or render different services: repair, construction, legal, educational and others.

2016

Announcement of Yandex service. Telephony

Yandex service. Telephony will help the companies which communicate with clients much, to organize work with calls, requests from the website, records from Facebook, Twitter and other addresses.

"People got used to communicate among themselves in messengers and social networks, but to address to the fitness center or bank is normal more simply by phone. We conducted a research to learn how the companies from Moscow and St. Petersburg react to calls. Results of call-down more than 7200 companies showed that in a quarter of cases clients will wait for the answer more than 20 seconds or will not receive it at all. And it means that next time the person can not call. We understand how it is important to hold clients, and we propose the convenient solution — service which will help to work effectively not only with calls, but also with other addresses" — the senior manager of Yandex says. Telephony Elizabeth Alekseenko.

In Yandex. Telephony can configure processing rules of incoming calls — for example, to distribute calls on different subjects between specialists. If all employees are busy, service will ask the client to wait or leave a voice message. From the website or from social networks it is possible to monitor the passed calls, voice messages, addresses on one screen — in a tape of tasks.

It is possible to work with addresses both in the web version of service, and in applications for iOS and Android. The application allows the employee to call clients from working number even if he uses for this purpose personal phone. Besides, using the application employees can appoint tasks, to analyze statistics of appeals to the company and to estimate efficiency of their processing.

Yandex. Telephony is available to the companies from Moscow and St. Petersburg. The main opportunities of service are free, and all functions can use for 999 rubles a month. Communication services are rated separately: the company pays only in actually spent minutes of a talk. Service is developed in partnership with MightyCall company, communication services are provided by Sansim Ltd.

Assessment of the market of virtual PBX in Russia

As far as market perspective? The size of the market of virtual PBX in Russia in 2014 was 3.8 billion rubles that is 57% higher than a similar indicator of previous year. According to J’son & Partners Consulting, in 2014 72 thousand clients used services of virtual PBX. The market of traditional telephony, on the contrary, was reduced by 7% and in 2014 it made 184.6 billion rubles according to IKS Consulting.

As far as market konkurenty? According to analytical estimates, in Russia more than 60 VATS providers among whom is both telecom operators and large independent players, and the small companies work. Still the highest concentration of players is observed in Moscow where services VATS are provided by more than 50 providers. It is a lot of providers of service in St. Petersburg – a little more than 40. In regions the number of providers are much less – no more than 20 in each of the large cities.

Criticism from Telfin

Tyurina Maria, CEO:

Certainly, the interface of telephony of Yandex — clear and convenient. Though it is difficult to expect a failure from such strong and experienced development team and designers. The trend of uberization did not avoid also the telecom sphere — the farther, the more everything will solve API between the platform and the user interface. But, in our opinion, today still early to deprive of the client of technical support. Especially, when the project absolutely new, and communication did not manage to prove yet — and this is important in telephony. The advanced modern interface will hardly be in high demand without due quality of telecommunication services. Now Yandex uses only one partner telecom operator that stability of work of service puts at certain risks. For example, our company has several such partners with the service quality checked by time. And even if one has problems, there is always an opportunity to transfer calls of clients to another. At the same time for the client it will occur imperceptibly and in any way will not affect his work.

As for functions, integration with social networks intrigued — such experience in Russia was not yet. Whether will see business benefits in it whether will pick up — a question, answer to which we do not have yet. We can only establish the fact that among the companies consolidation of the customer base and telephony is demanded now (Telfin offers since 2013). We, closely communicating with our clients and revealing their requirements, we see that for many companies ability to integrate CRM with automatic telephone exchange — one of key factors when choosing provider. Say about it also digits — for December, 2015 the number of the users who connected integration of telephony of Telfin into the customer base increased by 100%.

In spite of the fact that new colleagues position telephony as service for small enterprises, the limit in 30 additional surprises. Business grows, develops. And what will be when 30 additional becomes the client little?

The project geography too does not strike with scales yet. Certainly, both capitals advance regions on volumes of connections, but according to our statistics regions look for modern cloud solutions more and more actively. We connect number 52 of the cities and 38 countries, and indicators grow. For example, at the end of 2015 on average sales of numbers of the largest cities of the South, the Urals and the Volga region grew by 20% in comparison with 2014. And on preliminary results of the first quarter 2016 we observe growth of regional demand.

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