How to select the virtual PBX? TADetails

2018

Zadarma call tracking

On September 25, 2018 the Zadarma.com company provided call tracking thanks to which clients can analyze different advertizing channels. According to the company, static and dynamic call tracking of Zadarma will help to understand efficiency offline - and online channels of promotion, whether it be contextual or banner advertizing, newspaper advertizing or in directories of the companies.

As it was reported, call tracking of Zadarma can be connected with additional services, for example, services of web analytics and the popular CRM systems. So business will be able not only to count clients who came from this or that advertizing, but also to see the broad picture of behavior of the user on the website - traffic type, the region of visit, depth of viewing the website, the time spent for landing pages, and after the CRM system will create a card of the next client and will help to close the deal.

Call tracking using a setup wizard which will prompt what advertizing channels can be analyzed is configured, will place the necessary tags, everything that it is necessary - to deliver the code on the website and to configure scenarios of calls to automatic telephone exchange: who and in what sequence will receive incoming calls from target clients.

Also the company provided the updated widgets for the websites - the Call Us button and a widget of a call back. Products received other design and in the work use WebRTC technology.^[1]

Integration with Neaktor

On July 12, 2018 the Bitdev company announced that in a system for project management and business processes of Neaktor there was an opportunity to connect integration with Zadarma IP-telefonii service. Read more here.

TADetails: How to select the virtual PBX?

Why to business virtual PBX

The main difference of virtual PBX from analog — lack of excess wires and the equipment. All infrastructure is on the party of provider. From clients only existence of the stable Internet in office or on production is required. Leaving from use of "iron" is considered the most attractive aspect of virtual PBX. It brings to the companies economy of means, and than business is more — the this economy is more serious.

Thanks to cloud telephony, business can not have a geographical binding — the head of development of service of cloud telephony Zadarma in a Russian-speaking segment Pavel Karev tells. — For example, the support service of service can open call center in Vladivostok (or in general in other country) and to receive calls from any point of Russia. Besides, it is easy to scale cloud telephone infrastructure: the new employee came or the new branch opened — you scale telephony in read minutes.

It is possible to call and receive calls using the program on the computer, applications on phone or IP phones.

As it is arranged technically

The principle of operation of virtual PBX is rather simple: the VoIP technology which allows to transmit a sound through a global network is its cornerstone. This process is regulated internetwork or Internet protocols.

If it is simpler and "on fingers" — the company connects the virtual phone number or numbers on which it is possible to receive calls and to respectively make outgoing calls. The automatic telephone exchange in turn is responsible for distribution of calls according to the set algorithm. The algorithm is set by the user in settings of service: for example, the first call goes on sales department if he is busy, then goes to technical support and if technical support cannot answer, there is a readdressing on mobile to the director. Except distribution of calls the automatic telephone exchange has tens of useful functions: the voice menu, statistics and a call recording, the answering machine in time off, transfer and interception of a call.

Important advantage of virtual PBX is that the number of subscribers in separate network is not limited. Thus, the user has an opportunity to construct full-fledged call center from scratch, without excess costs and the most important – without special knowledge (to configure automatic telephone exchange it is not necessary to be the system administrator).

What functionality the modern virtual PBX should have

It is clear, that the main conditions are a high quality of the service provided by provider and also number mnogokanalnost. However business tsifrovizirutsya very quickly, and therefore wants bigger, and in the market will surprise nobody with a narrow set of services any more.

The top trend of the last two years which can be referred to functionality too — the virtual PBX should "be on friendly terms" with the CRM system — Pavel Karev supplements. — So there has to be an official integration which supports basic functions of CRM. It is possible to integrate also own business system thanks to the open interface API. Integration of automatic telephone exchange with CRM allows the selling business to know literally everything about the client. His name, his company, statistics and dates of its orders, lifelong cost of the client (LTV) and so on. And the head of sales department, for example, can listen to conversation recording of the specific manager and estimate its efficiency. Thus, business receives all technical base to which it is necessary to add only talents of employees.

How much are connection, setup and further service

Many options are presented at the Russian market, most of them comes down to rendering services for a specific subscription fee. Within certain packets, certainly. But there are also exceptions.

In our service cost calculation consists of the number of outgoing minutes and the number of the connected virtual numbers, i.e. the service of cloud automatic telephone exchange is completely free — Pavel Karev tells. — For example, in our show-window of numbers, virtual numbers in 100 cities of Russia and 90 countries of the world are submitted. An average subscription fee for number — 210 rubles a month, connection is frequent free at all. I will give a specific example: business which monthly spends 500 minutes of outgoing calls for the Russian mobile numbers and 500 more — on stationary will give 1152 rubles in a month. The subscription fee for the Moscow number with code 499 is 120 more rubles a month. As a result the client is less, than for 1300 rubles, receives full-function automatic telephone exchange with a broad set of options, a call recording and free integration with CRM systems. And it is possible to connect to automatic telephone exchange at least 50 people, the price from it will not change.

It is important that it is possible to connect and configure automatic telephone exchange in read minutes. Virtual number is for this purpose selected, and all the rest does a setup wizard of automatic telephone exchange. The user will need only to install necessary for software on the computer or a telephone or to register the login and the password in already existing IP phone. After that a system is ready to work.

2017

Integration about a Unified identification and authentication system (Gosuslugi portal)

On December 19, 2017 the Service of cloud telephony Zadarma announced implementation of integration with the Unified identification and authentication system (Gosuslugi portal). Thanks to integration the Russian phone number (including mobile numbers and number 8-800) can be connected without loading of documents literally in one minute.

Cloud telephony of Zadarma (2017)

"Integration with a Unified identification and authentication system is first of all the saved time for our users. Provide – in the morning at a meeting there is a question of purchase, for example, number 8-800 for free calls of clients from the whole country, and literally in 5 minutes after the meeting the task is implemented – you not just buy number, and already configure cloud automatic telephone exchange and receive calls. One more important nuance – verification of documents, now the user does not need to load the scan copy of the documents confirming the personality – it is necessary to become authorized only on the website "Gosuslugi". Are sure that this solution will influence all telecom market and we are proud that we sold integration with a Unified identification and authentication system the first in the market" Representatives of service of cloud telephony Zadarma

Are released free integration

On December 12, 2017 it became known of release of free integration of service of cloud telephony Zadarma with two CRM systems - Zoho and Salesforce.

All required functionality of telephony in the interface of the CRM system is available to clients of service:

• creation of a card of the client,
• statistics and call recording,
• call from CRM
• other functions.

Binding is implemented directly without add-on modules and intermediaries^[2].

Integration into Telegram, Facebook messenger, Slack

The Zadarma service released in October, 2017 integration of cloud telephony into popular messengers - Telegram, Facebook messenger, Slack. Now clients will be able to receive important notifications directly in a messenger chat: the missed calls to automatic telephone exchange, balance, the entering SMS on virtual numbers, important system notifications. The sheaf literally in seconds is configured. It is possible to tie to one account in service several accounts of the messenger at once and most to select what notifications this or that employee should see.

This integration is especially relevant for clients with the included service of cloud automatic telephone exchange, now it is not necessary to address in statistics of Zadarma or to watch the created tasks in CRM, all notifications will come to the messenger.

Reduction in cost of entering

On September 1, 2017 the service of cloud telephony Zadarma announced significant reduction in cost of incoming calls from mobile Russia on numbers 8800. The updated price of minute — 3.1 ruble, it is more than 20% lower than the previous cost of minute from mobile.

Besides, the Zadarma project started an attraction — free connection numbers 8800 with a zero subscription fee. As representatives of service warned, the number of rooms is limited, and everyone needs to hurry. After all numbers are sold out, the cost of connection of tool free in Russia will return to former cost — 2500 rubles for number though the subscription fee will remain still zero.

Settings of incoming calls are expanded

The service of cloud automatic telephone exchange Zadarma added settings of incoming calls. The feature to create a set of voice greetings is added and also for each voice greeting the function of working hours and the answering machine is added. These functions are especially useful to business which works with different regions and time zones, in particular for the business having representations in several cities and the countries.

Integration with Bitriks24, AmoCRM and PlanFix

The Zadarma IP-telefonii service integrated free automatic telephone exchange with CRM systems - Bitriks24, AmoCRM and PlanFix.

The functionality of integration includes: calls to clients from CRM, pop-up cards of the client at an incoming call, automatic creation of new contact, providing statistics and a call recording in CRM.

The linking of telephony and CRM allows to solve problems of any of business scale — the client gets at once to the necessary manager who, in turn, possesses the complete information about the previous customer orders; the company does not lose calls — all of them are displayed in a system with the client's card. At last, the head of business can note efficiency of the employee, listening to a call recording, not leaving CRM.

The company gives to all clients free cloud automatic telephone exchange and widgets on the website. Also Zadarma provides the biggest pool of numbering in 70 countries of the world and 80 cities of Russia. An argument of such policy — the user should pay only for communication. The company notes that an exit of official integration will help users not to overpay for services of intermediaries and to receive a free linking of ATC-CRM.

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Notes