Computers (Russian market)

Main article: Computer

Electronics industry (Russian market)

Main article: Electronic industry (Russian market)

Computer production in Russia

Main article: Production of computers in Russia

Market segments

Laptop Market

• Laptops (Russian market)

Tablet Market

• Tablets (Russian market)

2024

The Russian computer market for the year grew by 22% to 3 million devices

In 2024, the Russian personal computer market showed an increase of 22% in quantitative terms. According to the M.video-Eldorado group, published in February 2025, 3 million devices were sold against 2.5 million in 2023. In monetary terms, sales increased by 10% and amounted to ₽71 billion, which is higher than the ₽64,5 billion recorded a year earlier. According to Rosstat, the inflation rate for 2024 was 9.54%, which indicates a decrease in the average cost of PCs.

According to Vedomosti, the average price of a personal computer has decreased by 10% - from ₽26 100 in 2023 to ₽23 000 in 2024. The analytical center "Check Index" of the company "Platform OFD" reports that the median price of the device was ₽36 380, which is 12% less than in 2023. At the same time, the number of purchases increased by 29%.

The Russian computer market grew by 22% over the year

Sales growth continued in early 2025. The representative Citilink of "" said that in January, PC sales in monetary terms increased by 8% compared to the same period in 2024. Among brands, the largest growth was shown by the Chinese Teclast (+ 156%) American Dell and (+ 118%).

According to Chek Index, in 2024 the main increase was provided by gaming PCs, the demand for which exceeded the indicators of standard models. The expansion of the assortment of Russian and Chinese brands, as well as the release of computers without a pre-installed OS or with domestic counterparts contributed to a decrease in the average price.

Analysts at Chek Index associate sales growth with a low base in 2023. In 2022, according to Vedomosti, the PC market decreased due to the departure of foreign manufacturers. According to Marvel Distribution, at that time demand decreased by 20.3% compared to 2021. In 2023, the market began to recover, and in 2024 it returned to growth.

The average cost of PCs decreased due to the strengthening of the positions of Russian and Chinese brands, as well as an increase in the share of prefabricated solutions. According to M.video-Eldorado, the Russian brands IRU and RASKAT became the leaders among manufacturers due to local assembly and configuration flexibility. Chinese and American companies continue to occupy leading positions in the segment of powerful gaming PCs.

According to Marvel Distribution, the demand for ready-made solutions has decreased. In 2024, 806,500 system units were sold for ₽38,4 billion, which is lower than in 2023, when 876,700 devices were sold for ₽38,6 billion. In 2023, compared with 2022, there was an increase of 20.6%.

The head of the Computers and Tablets department of the M.video-Eldorado group, Sergei Zaraysky, noted that consumers are increasingly choosing devices with the optimal price-quality ratio, and the influence of Chinese manufacturers continues to grow. He expects prefabricated solutions and budget models to remain popular in 2025.

Experts interviewed by the publication believe that in 2025 the market will not show significant growth, since most of the deferred demand has already been realized. In their opinion, users who updated the technique in 2024 will not do it again in 2025.

According to Alexander Surkov, an independent expert, author of the Surkov on Marketing Telegram channel, the price decline is due to competition between offline and online stores. In 2023, the cost of PCs was overestimated due to logistical difficulties, but in 2024 the stabilization of parallel imports allowed retailers to reduce prices. He also added that corporate demand could support the market in 2025, but a significant increase in PC sales for personal use is not expected.^[1]

Government purchases of computers in Russia for the year increased by 9.6%, reaching 3.6 thousand units

The volume of purchases of automated workplaces (AWS) by state bodies in 2024 increased by 9.6%, reaching 3.6 thousand units. At the same time, in monetary terms, the volume of purchases of AWS by government agencies in 44-FZ decreased by 6.8%, to ₽12,3 billion. Such data in early February 2025 were provided by the service "Kontur. Snacks."

According to reports, CNews the largest customer among state bodies in 2024 was, Attorney General's Office Russia which signed a contract with the company "" Rostelecom for the supply of equipment in the amount of ₽536 million. The second place was taken Social Fund of Russia with two purchases of ₽436 million and ₽419 million.

Government purchases of computers in Russia for the year increased by 9.6%. Largest customers

Vasily Danilchik, an expert at Kontur. Zakupok, notes the tendency to optimize costs in government orders, while corporate customers are increasing investments in digital infrastructure.

Maxim Koposov, director of Promobit, explains that government agencies are striving to optimize costs by reducing the categories of additional equipment in procurement. In 2024, prices for automated jobs increased by about 20%.

Among state-owned companies, the leader in procurement was Russian Railways, which signed two contracts with a total value of more than ₽1,4 billion and an additional contract through a subsidiary of the Federal Passenger Company for ₽197 million.

Timofey Voronin, Deputy Director for Technology Transfer at the NTI Competence Center, points to the continued rise in prices due to the tightening of monetary policy and the volatility of the ruble exchange rate associated with the purchase of part of the components abroad.

According to forecasts of the analytical company Fplus, in the coming years, demand is expected to increase due to the end of the life of computer equipment delivered during the pandemic, when there was a significant surge in purchases due to the massive transition to remote work.^[2]

A single standard for servers and PCs has been approved in Russia

The Federal Agency for Technical Regulation and Metrology (Rosstandart) at the end of December 2024 approved a new unified standard for the production of computer equipment, replacing the previous document of 1986. The standard comes into force on January 1, 2025. Read more here.

2023

Computer sales growth in Russia by 12.5% to 6.7 million units

The volume of the Russian personal computer market in 2023 amounted to 6.7 million units, an increase of 12.5% compared to the previous year. Such data in March 2024 was presented in the research company ITResearch.

According to experts, the supply of laptops to the Russian Federation in 2023 increased by 11%. The leaders of this segment are named Asus, Huawei and Lenovo, which accounted for about 35% of equipment sales.

The volume of the Russian personal computer market in 2023 amounted to 6.7 million units

As noted in the study, in 2023, the strengthening of Russian manufacturers and Asian brands of the second tier continued in comparison with traditional market leaders.

Despite the growth of the Russian market for the entire year, a significant decrease in supplies was recorded in the fourth quarter - by 11%, to 1.83 million units. The volume of the desktop segment sank by 10%, to 880 thousand system units. Moreover, more desktops were sold than laptops.

As a commodity largely focused on delivery in the organization rather than the retail market, desktop PCs are more crisis-resistant. It is characteristic that Russian companies that previously belonged to the second echelon of collectors begin to enter the top here, the researchers explain.

According to ITResearch, the largest desktop manufacturers on the Russian market in October-December 2023 were DNS, iRu and ICL with a total share of 16%. In the all-in-one segment, the iRu, Lenovo and MSI brands were in the lead with a total share of 29%.

According to analysts, in the segment of monoblock computers in the fourth quarter of 2023, there was a 26% rise due to the efforts of domestic vendors, whose sales of monoblocks grew by 40% on an annualized basis. At the same time, shipments of equipment from foreign manufacturers, on the contrary, decreased by - by 2^[3]

Growth in sales of Russian computers in the business segment by 71% to 100 thousand units

In 2023, purchases of Russian office computers in the corporate sector reached approximately 100 thousand units. This is 71% more than the previous year. Such data at the end of February 2024 was disclosed by the domestic distributor of OCS Distribution technology.

Traditional desktops (system units), workstations and all-in-one devices are taken into consideration. The demand for Russian computers of these types is growing rapidly due to the formed geopolitical situation, which provoked the departure of foreign brands from the Russian Federation. It is noted that in 2022, sales of domestic PCs in the business segment jumped 67% compared to the previous year.

Purchases of Russian office computers in the corporate sector reached approximately 100 thousand units

According to the Vedomosti newspaper, citing data received from market participants, until February 2022, American brands Apple, Dell and HP dominated corporate purchases of office computers. But after the start of a special operation, the situation began to change rapidly: as of the end of 2023, domestic suppliers dominate business procurement. The most popular Russian computers are DNS (DEXP), iRu, ICL, Depo and Aquarius devices. The leaders in the procurement of domestic computer equipment in 2023 were companies from the oil and gas sector, power, finance and education - they accounted for 56% of all PC shipments in the corporate sector.

The main driver of the market for Russian office computers is sales in government organizations and large companies with shared participation. states The growth in demand, as noted, is also associated with an improvement in product quality, which is comparable to foreign counterparts. In addition, domestic manufacturers are expanding their assortment. In general, in 2023, Russian suppliers produced 500 thousand system units, monoblocks and workstations for all market segments.^[4]

Growing demand for artisanal assembly computers in half

In 2023, approximately 20% of desktops sold in Russia were assembled artisanal or semi-artisanal - directly in a store or in a specialized salon in accordance with the customer's requirements. For comparison, a year earlier this figure was estimated at 11%. Thus, on an annualized basis, the demand for such desktops jumped almost twice, as stated in the study, the results of which were published on February 16, 2024.

According to the Izvestia newspaper, in quantitative terms, sales of handicraft PCs in the Russian Federation in 2023 reached 260 thousand units. This is more than twice the result for 2022. The assembly of desktop computers to order has always been practiced in Russia, but the growth of interest in such systems is observed for the first time since the late 1990s - early 2000s.

In 2023, approximately 20% of desktops sold in Russia were assembled artisanal or semi-artisanal

This is primarily due to the current geopolitical situation: many foreign manufacturers have stopped shipping equipment to the Russian market, and the PCs themselves have risen in price significantly. At the same time, artisanal assembly devices cost about 10% cheaper than products of well-known brands. In addition, the buyer gets the opportunity to order exactly the components that he needs.

The head of the Content-Review project, Sergei Polovnikov, notes that the fashion for self-assembled computers is returning not only because of the desire to save money, but also because the assembly with the buyer guarantees that they will not slip used spare parts, and the PC will be really new. The IT holding Fplus adds that the growing popularity of assembling desktops by individual orders is a market trend closely related to the development of gaming in Russia. The main risk of buying such a computer is that individual components are not always perfectly compatible with each other. However, Fplus emphasizes, modern PCs have an open architecture, so they can be assembled literally as a constructor, quickly replacing one element with another.^[5]

Why the number of computers in use has decreased in Russia

By the beginning of 2023, 49.4 million personal computers were in real operation in Russia against 57.75 million units in 2018, and compared to 2022, the number of PCs used in the country decreased by 2.6 million units. Such data analysts ITResearch led in May 2023.

According to the researchers, the reduction in the volume of the installed computer base in Russia was the result of the processes caused by the start of the military special operation of the Russian Federation in Ukraine. Among them are the departure of foreign companies, the closure of offices, a wave of emigration and a drop in PC supplies.

To calculate the number of computers in operation, analysts have developed a mathematical model based on the estimated life of components, user surveys and their own experience. At the same time, experts admit that this model does not answer the question of how many of these computers were in organizations and how many at home, since such estimates are not in the source data. Expert integral assessment gives approximately 40% of computers in organizations and 60% in homes (i.e. 19.8 million and 29.6 million, respectively). At the same time, the share of office desktops is higher than home desktops, but office and home laptops are related to about 30 to 70. However, for laptops, the most common use is for both work and home tasks, so with inept polls, you can even reach 146%. Here you need to be extremely careful, the study notes.

According to analysts, in 2023, a significant recovery growth of the computer market is likely, associated with the need to maintain the established size. At the end of 2023, the PC market may approach 8 million units (compared with 6 million in 2022), but the implementation of this forecast depends on many external factors and the absence of force majeure, they add.^[6]

First quarter sales growth of 33% to 1.8 million PCs

In the first quarter of 2023, 1.8 million personal computers were sold in Russia, which is 0.4% more than in the same period in 2022. Such data in July 2023 led to the analytical company ITResearch.

Experts note that in terms of dynamics, the Russian PC market feels better than the world one. For comparison: global deliveries of desktop systems and laptops in January-March 2023 sank by 33% on an annualized basis (data Canalys).

It also follows from the ITResearch report that in the first quarter of 2023, sales of desktops in the Russian Federation decreased by 2% compared to a year ago, while sales of laptops rose by 4%. The monoblock segment recorded a 21% decline.

According to the specialist, import substitution has become the main trend in the category of system blocks. The traditional sales leaders - HP and Lenovo - have stopped official sales, and the "parallel" import of these brands cannot compensate for their departure from our market. In the corporate segment, the share of international brands was taken by large domestic manufacturers - Aquarius, iRu, ICL. The leader in the first quarter was the Aquarius company. In general, the presence of importers here has decreased to 10%; in comparison with the first quarter of 2022, the total sales of imported brands contracted by 60%.

MSI is also the leader in the laptop market - the only Taiwanese company that has intensified in the Russian market after the crisis. Huge downloads of MSI into the channel, in particular under direct contracts with the main networks of computer and household retail, allowed this company to come out on top in general, not only for laptops, but also for PCs in general. Asus took the second place - in laptops and in general - and the Huawei brand took the third place.^[7]

2022

Market slump after several years of growth

The Russian PC market at the end of 2022 showed a decline after several years of growth. This is evidenced by the data that ITResearch analysts published in May 2023.

According to the study, in 2022, about 6 million desktops and laptops arrived on the Russian market against 8 million a year earlier. The record is the volume of 14 million devices recorded in 2012. Then the market was still saturated (there was a significant share of "primary" sales), and was also recovering from the failure of 2008-2009. And in 2022, "secondary" sales prevailed, that is, to replace retired equipment in a saturated market, experts explain.

According to their calculations, in 2022 3.1 million laptops were shipped to the Russian Federation, which is 30% less than 2021. ITResearch draws attention to the fact that formally the leadership at the end of the year in physical terms remained with HP, behind it Lenovo and Acer. However, if you sum up the volumes of Huawei and Honor, it turns out that this very Chinese group of companies came out on top, the researchers add. According to them, in 2022 the share of noname companies grew with their rather punchy pricing policy. Another trend was the overstocking of warehouses with laptops.

In addition, according to analysts, in 2022 there were deliveries of gaming laptops and expanded devices. Against this background, experts note the increased share of MSI specializing in this segment. As a result, the average price dynamics for the market as a whole remains in the same range.

From the statistics of ITResearch it also follows that from 2010 to 2022. 44.2 million desktops and 63.4 million laptops were delivered to Russia: more than 107.6 million computers in total.^[8]

State purchases of computers in Russia increased by 9.4%

The volume of trading for the supply of computers and components to Russia in 2022 amounted to 185.1 billion rubles against 169.8 billion rubles a year earlier. Thus, there was an increase of 9.4%, which occurred due to the rise in the cost of imported equipment against the background of problems with logistics and the introduction of sanctions against the Russian Federation. This is evidenced by the data of analysts of the Kontur. Trades service, which were published at the end of December 2022. Read more here.

More and more counterfeits of domestic PCs and servers appear in Russia

At the end of December 2022, it became known about the increase in the number of fakes of Russian computer equipment. The CEO warned about this Computing Technology Consortium Svetlana Legostaeva in a letter addressed to the deputy head. Ministry of Industry and Trade of the Russian Federation Vasily Shpak

By the end of 2022, Russian developers and manufacturers of computer equipment reported a significant increase in counterfeit computer equipment sold under the guise of domestic brands. Thus, lawyers of the Business Office company in 2022 recorded a multiple increase in cases of supply of counterfeit iRU products. If in past periods the number was measured in isolated cases, then this year it is dozens, - according to the letter (quoted by TASS).

According to the authors of the appeal, usually fraudsters take an extract for any product from a random manufacturer from the State Information System of Industry (GISP) and attach it to a package of documents for a competitive procedure for supply. They then use fake operational documents. In some cases, fraudsters purchase real Russian equipment for further participation in competitive procedures and finalize it themselves.

It is alleged that fraudsters who build and distribute fake computer equipment of Russian brands are not limited to any one region for the sale of their products. For example, the ICL-techno company revealed the facts of the sale of fake ICL electronics in at least five regions of Russia. Currently, all of them are being studied during the pre-investigation check.

And there are a lot of similar cases. Apparently, fraudsters are trying to produce fakes of equipment of well-known brands in Russia. Thus, the company "New IT-project" is aware of at least 10 cases of supply of equipment belonging to its brand "Graviton." Here, unknown persons deployed their business at full capacity - they produced servers, laptops, and even full-fledged automated workplaces.^[9]

Computer sales in Russia decreased by 20%

In the first half of 2022, 1.18 million personal computers were sold in Russia, which is 20.3% less compared to the same period in 2021. This is evidenced by the data of Marvel Distribution analysts, which were released on October 21, 2022.

The representative of the IT distributor, in a conversation with Vedomosti, noted that in the first three months of 2022, PC sales remained at the level of the previous year, and in April-June 2022 they decreased by 42.5%.

Sales of equipment from the American HP and Dell fell the most. HP indicators for the first six months almost halved (minus 49%) compared to the same period in 2021, to 80 thousand devices. He called the Chinese Lenovo the market leader - it took 8% of the market, increasing sales by 3 percent, to 95 thousand units.

Russian computer manufacturers also faced a drop in demand for their products. According to the publication, sales of DNS and DEXP computers fell by 24%, amounting to 56.7 thousand units. Depo computers in the first half of 2022 sold 15% worse than a year earlier - 57.7 thousand copies sold.

{{quote 'Part of direct purchases is no longer available. As for parallel imports, the matter is complicated by the fact that some transport companies refused to cooperate with Russia. Our sellers urgently have to look for new partners. A lot of time is spent on finding resellers and solving problems with transport, "a representative of the Russian Association of Trading Companies and Manufacturers of Household and Computer Equipment told reporters. }} Ozon told the newspaper that they noted an increase in demand for PC parts with subsequent self-assembly. In a crisis, Russians are trying to use the existing equipment to the last, and they acquire a new one only when the old one becomes absolutely unusable, one of the experts on the IT market told the publication.^[10]

Computers in Russia fell in price to the level of the beginning of the year

By July 1, 2022, personal computers fell in price to levels six months ago, and the cost of some models even decreased. About this To news"" told a source in one of the retail chains. According to another source of the publication in, in retail April-June 2022, the average price of a PC Russia in amounted to 62.4 thousand, rubles which is 8% lower than in the first quarter of 2022.

MTS also confirmed to Izvestia that prices for some computer models have dropped significantly. According to the surveyed market participants, this is due to the strengthening of the ruble and a decrease in demand for devices. The interlocutors noted that demand for PCs in the second quarter of 2022 fell both compared to the same period in 2021 and with the previous three months.

One of the interlocutors of the publication noted that in the second quarter of 2022, 15% fewer laptops were sold in Russia than in the same period of 2021. The decline in sales is associated with a shortage of gadgets, the desire of the population to save money and a reduction in purchasing power. Under these conditions, retail chains have to stimulate purchases through stocks, price cuts and installment and lending programs.

There is another reason why Russians are in no hurry to go to stores for a brand new laptop or desktop, the newspaper's interlocutors say. It lies in the scarcity of choice, but the retailers themselves have nothing to do with it. The fact is that in the first half of 2022, many large PC manufacturers suspended the supply of equipment to the Russian Federation.

Content Review project manager Sergei Polovnikov believes that low PC prices will last until the dollar sharply strengthens . Despite the decline in sales in the second quarter of 2022, caused by cost cuts by potential buyers, the computer market is generally stable, the demand for them will not overheat, as, for example, for smartphones, he notes.^[11]

Computer sales temporarily collapsed in Russia

In the second quarter of 2022, 528 thousand personal computers were sold in Russia, which is 40% less than in the same period in 2021. In money, the volume of the laptop and desktop market decreased even more - by 45%, to 33 billion rubles. Izvestia wrote about this at the end of July 2022 with reference to one of the market participants.

The publication also cites data from MTS analysts, according to which in April-June 2022, Russians purchased 15% fewer laptops than a year earlier. This is due to both a shortage of devices and a reduction in the purchasing power of the population and a desire to save money, an employee of one of the retailers commented on the situation.

According to data to the publication, by the end of July 2022, parallel imports of laptops have not yet been established, with the exception of devices MacBook from. Apple One of the reasons for the unavailability of computers in the parallel import market is technical difficulties. In many states, laptops are sold only the English with a keyboard layout, but to sell devices on the territory of the Russian Federation , you have to apply symbols in Russian, which complicates logistics, increases the delivery time and price of gadgets.

According to Andrei Latyshev, head of the "Laptops and PC" division of Marvel Distribution, the total number of laptops and keyboards imported into Russia without a Russian layout may reach 10% by the end of 2022. Moreover, similar products appear in both large retailers and small Chinese companies.

According to sources Businessman"" in, Government of the Russian Federation the lack of keyboards with a Russian layout also affects the execution of a number of government contracts. The interlocutors said that the contractor cannot supply AWS (automated workplaces) without a keyboard or with an English layout.

{{quote 'Suppliers are now looking for ways to buy keyboards with a Russian layout, - said the interlocutor^[12] }}

Government bans export of imported computers

The Russian government has determined a list of goods and equipment previously imported into Russia from abroad that are temporarily prohibited from being exported from the country. Among other things, the list includes computers, monitors, projectors, semiconductors, hard drives, solid state drives (SSDs) and microprocessors, as well as telecommunications equipment. This was announced on March 10, 2022 by the press service of the Cabinet.

The decision will be valid until the end of 2022. It is reported that it was adopted in pursuance of the Presidential Decree "On the application of special economic measures in the field of foreign economic activity in order to ensure the security of the Russian Federation." In other words, it will be almost impossible to legally take out the already imported electronics, as well as transport and other equipment. At the same time, the restriction does not apply to equipment transported across the border for personal use.

Conditionally, you are Intel, you brought your equipment to the Russian warehouse, but now you just won't take it away. And if a Russian or foreign company wants to relocate IT infrastructure abroad, then let it leave and explain why it needs to export scarce equipment, a government source explained to Kommersant.

According to him, the ban on "relocation" applies to all electronics that are not produced in the country.

The export of equipment is prohibited to all foreign countries, with the exception of the member states of the Eurasian Economic Union (EAEU), Abkhazia and South Ossetia. The latter will be subject to a permit procedure for export, approved by a separate government decree. It implies that permits for the export of goods to the EAEU countries, Abkhazia and South Ossetia will be issued by the Ministry of Agriculture, the Ministry of Transport, the Ministry of Industry and Trade, the Ministry of Digital Development and the Ministry of Natural Resources.

The lawyer of AB "S&K Vertical" Boris Romanov, in a conversation with the publication, noted that the ban on the export of foreign electronics will allow preserving long-term goods and equipment inside the Russian Federation, which cannot be replaced by Russian ones in a short time, and new units cannot be purchased abroad.^[13]

2021: Apple becomes the leader of the Russian computer market

The supply of personal computers to the Russian market in 2021 reached 9.9 million units, analysts calculated Canalys (data released in April 2022). They did not specify the dynamics of sales compared to 2020, but noted that the market was growing.

Thanks to a 51 percent increase in shipments of PCs, Apple became the leader in the Russian computer market (in physical terms) in 2021. The American company recorded a market share in the asset in the amount of 17.1% against 16.5% from the nearest pursuer - Lenovo. The top three also included HP Inc. (15%).

According to Canalys, leading computer manufacturers, including HP, Lenovo, Dell, Apple and Samsung, against the background of anti-Russian sanctions of the West, stopped supplying PCs to the Russian Federation from mid-February 2022. Moreover, the listed brands stopped some containers that were halfway in the Russian Federation at the end of February, and redirected these supplies to other countries.

Hasty changes in distribution contracts also prevented third parties from selling PCs in Russia, as a result of which activity in the "gray market" was minimal. Given that the completion of hostilities in Ukraine is not expected in the short term, the supply of PCs to Russia from five leading vendors is likely to remain at zero throughout the second quarter, and possibly longer, the study says.

Many PC manufacturers have stopped supplying devices to Russia, and demand in Ukraine has collapsed - says Mikako Kitagawa, research director at Gartner.

Growing inflationary pressure on spending beyond the vital has certainly led consumers to refrain from buying computers, especially in Eastern, To Europe which accounts for about 18% of the region's total PC market, he said. EMEA Russia accounted for 7% of computer supplies in countries, the Europe Middle East and at the Africa end of 2021, Canalys researchers calculated.

According to IDC analysts, the Russian computer market grew in the 4th quarter of 2021 by 10.7% in unit terms compared to the same period in 2020. A total of 1.9 million desktops and laptops were delivered.

The growth was due to entry-level and mid-level models, the surplus of which was formed at the factories of the largest PC manufacturers in November-December 2021 due to the saturation of the market and a sharp decrease in demand for these models in the United States. Since there was a shortage of inexpensive computer models in Russia during 2021, most vendors decided to redirect supplies, the study says. According to experts, due to the shortage of components and the complication of the supply chain, prices for components and delivery increased

The five leaders of the Russian personal computer market include companies:

Lenovo (18.5% of all PCs delivered in the quarter), Acer (16.8%); Asus (15,6%); HP (14,8%); Dell (6,0%).

The segment of laptops in Russia in the last three months of 2021 increased by 14.6% compared to the fourth quarter of 2020. Deliveries amounted to 1.3 million units. The largest number of laptops delivered to the Russian market during the reporting period was released under the Lenovo brand. The top five laptop suppliers also include Asus, Acer, HP and Apple (in descending order of share).

Shipments of desktop PCs in the fourth quarter increased by only 3.0% compared to 2020 and amounted to 0.6 million units. Acer, HP and iRU top the list of leaders in the desktop segment, and close the top five leaders Lenovo (4th place) and Dell (5th).^[14]

2020

Growth of the Russian PC market by 19%, to 7.75 million units - ITResearch

The volume of the Russian personal computer market in 2020 in physical terms increased by 19% compared to 2019 and reached 7.75 million units. This is evidenced by the data of the analytical company ITResearch.

According to experts, the growth in sales of desktop PCs and laptops in Russia was the largest since 2011 - before the start of the recession in the market. High dynamics was registered despite the global shortage of computer components, due to which manufacturers had problems with supplies.

The top three in the Russian PC market at the end of 2020 is as follows:

• HP Inc.;
• Lenovo;
• Acer.

These vendors accounted for about 44% of sales of all types of computers in the Russian Federation. The top 3 for the sale of laptops includes the same companies, but Lenovo is in the lead among them. The share of the leading top three in the laptop segment in 2020 was 61%. This is less than the traditional one, as competition in the segment has intensified due to the activation of the "second tier" brands and the emergence of new names like Huawei and Honor, the study says.

In 2020, Russians purchased 4.26 million laptops, which is 25% higher than a year ago. Sales of desktops during this time increased by 12.2%, to 3.49 million units. Of these, 1.14 million units - actually the same as laptops - in the final quarter of the year.

Experts note that it was mobile PCs that became last year a symbol of the transition from  the "computer to every home" model  to the "each family member's own computer" model.

At the same time, the second and third quarters that came to the quarantine period were the brightest for this segment. Sales slowed by the end of the year. For the fourth quarter, 1.14 million laptops with dynamics were delivered only plus 4% compared to the same period last year.

ITResearch notes that the desktop market during the crisis also saw an increase in the home segment of gaming computers, which happened for the first time in many years. At the same time, the corporate segment - the main one for the sale of desktop PCs - was in an unstable position. After a complete decay during the period of self-isolation, it revived somewhat, but it was felt that many programs for updating the fleet of jobs in organizations were eventually sequestered, analysts added.^[15]

 As a result, the total share of leading companies in the desktop segment has slightly decreased. Thus, according to the results of the final half of the year, the total share of the top ten suppliers fell below half of the market, although traditionally in recent years it exceeded 50% of sales. In some places, the "self-assembly" of system units has even come to life (when consumers separately buy components and combine them into one building) and small regional companies have become more active. The total share of foreign suppliers decreased to the level of a quarter of the market.

HP became the leader in the desktop segment. Also in the top three were Lenovo and iRu. Their total share was 23%. Indicators of individual vendors are not indicated in the report.

In addition to the difficulties that arise everywhere due to the pandemic, the domestic IT industry is complicated by a new package of US economic sanctions, which entered into force in mid-2020. Among other things, he greatly limited the export from the United States of computer components, sensors, telecommunications equipment.

Most personal computers are made on the basis of components  from the USA - these are processors, most integrated circuits, network interface cards. All of them can be produced at a factory in Vietnam or China, but are sold under the American brand.

Growth of the Russian computer market by 11.6%, to 5.9 million units

The volume of the Russian personal computer market at the end of 2020 amounted to 5.9 million units, an increase of 11.6% compared to 2019. This is evidenced by data from IDC analysts.

The five largest manufacturers of desktops and laptops on the Russian market include the following companies:

• HP Inc. (18,3%);
• Lenovo (18,0%);
• Acer Group (17,1%);
• ASUS (11,8%);
• Huawei (5,4%).

Experts noted Acer's leadership in the laptop segment. Acer CEO in Russia Dmitry Kravchenko, in a conversation with Kommersant, noted that the company, amid a shortage, prioritized supplies to the Russian market.

Gaming purpose alone was hardly a key factor in the growth of demand for desktops, said Sergey Vilyanov, an analyst at Fintech Lab accelerator. In his opinion, which the newspaper cites, the positive impact on the market was also that people renewed their home workplace in the context of the COVID-19 coronavirus pandemic.

Commenting on the results of the study, IDC senior analyst Dmitry Ilyin noted a decrease in the share of consumer laptop models by 1.5% at the end of 2020 and an increase in the share of consumer desktops by 18%.

These indicators correlate well with the increased demand of the population for gaming desktops (due to the release of several expected games in the fourth quarter), the growing popularity of all-in-ones and interest in small-format desktops. A quarter of laptop shipments and more than half of desktop shipments came from models for corporate customers, he said.

According to Dmitry Ilyin, logistics problems led to the fact that manufacturers in the second half of 2020 did not ship all the equipment produced in full, so these volumes can be postponed to the first months of 2021.^[16][17]

Mishustin approved the minimum share of domestic computers in public procurement

On December 7, 2020, the minimum share of state purchases of Russian computers, which was established by the Government of the Russian Federation for 2021, became known. The corresponding order, published on the official Internet portal of legal information, was signed by Prime Minister Mikhail Mishustin. Read more here.

IT companies predicted the consequences of new US rules, tightening the supply of computers and microelectronics to Russia

The United States again imposed new export restrictions on Russia. On June 29, 2020, two new US Commerce Department Bureau of Industry and Security (BIS) rules came into force that further restrict potential exports of sensitive technologies to Russia, China and Venezuela. This follows from a message published on the website of the US Ministry of Industry and Trade in April 2020^[18].

The essence of the restrictions

The new rules include:

• broadening the treatment of "military use" of goods. Now this concept includes technological goods that can in any way be used to create military products. For example, restrictions will affect semiconductor equipment, sensors;

• tightening the requirements for licenses for the supply of goods. Previously, American suppliers could export a large enough list of goods without a license if they were intended for civilian use. Now these exceptions have been lifted. This rule will affect products such as semiconductors, computers, telecommunications equipment, etc.

Commerce Secretary Wilbur Ross earlier explained the new restrictions by the fact that Russia China and Venezuela are allegedly trying to bypass US control USA^[19]Therefore, the authorities intend to tighten control so that "American technologies do not fall into the wrong hands."

Before the introduction of new restrictions, the United States tightened export controls in February 2020, transferring Russia to the category of D. This category is considered unreliable in the context of nuclear and missile technologies. BIS attributed this to the risk of diverting goods and technology from Russia to other countries, contributing to the proliferation of nuclear weapons. Due to the transfer of Russia to category D, exporters have lost the opportunity to obtain licenses for the supply to Russia of raw materials used to create chemical and biological weapons, technologies that are dangerous due to nuclear proliferation and missile technologies. The exception is goods in the space sphere and commercial launch of rockets. Permission for these goods can only be issued in individual cases.

TAdviser interviewed market players to find out how the US restrictions on the supply of semiconductors, semiconductor equipment, sensors and computers to Russia, which came into force in June, will affect.

Market Players Opinion

According to Andrei Shaposhnikov, deputy director of the Jet Infosystems technical center, the new US restrictions will negatively affect the export of these products to Russia.

For example, 99% of personal computers are made on American components, in particular processors, chips, network cards. At the same time, the US Department of Industry and Trade can interpret the new rules as you like. It turns out that each specific case will be considered separately, "Andrei Shaposhnikov explained to TAdviser.

In addition, there are no industries and technologies capable of replacing the lion's share of US semiconductor elements used in Russia in the country yet, says Evgeny Krivosheev, director of the Marvel Distribution own brand production directorate. At the same time, in the market of semiconductor components in Russia, according to him, 70-80% are American products and goods that directly or indirectly fall under their patent restrictions. Original domestic developments, based on the semiconductor element base of American production, are mainly involved in the defense sector, telecommunications, and vehicle production.

If the current supply channels for components are completely blocked, manufacturers will have to redesign their devices taking into account the use of original developments of other countries, such as China. The number of deliveries of ready-made computers due to the expansion of the interpretation of the term "power structures" is unlikely to suffer, American products in these organizations in Russia are already trying not to buy, "Evgeny Krivosheev told TAdviser.

The consequences of US restrictions, in his opinion, will depend on the degree of state control over the re-export of technology.

The example of the sanctions already imposed on our country showed that the share of American companies was quickly occupied by domestic and Chinese manufacturers. At the same time, in some cases, American products began to be abandoned even where it was not formally banned by the United States. All state bodies, state corporations and companies with state participation, of course, will take retaliatory measures to further reduce the share of American products, - assured TAdviser Evgeny Krivosheev.

Sergey Grintsevich, Deputy Head of the Hardware Solutions Department at Softline, believes that it is still difficult to talk about how restrictions will affect supplies to Russia.

No one knows how the US export license will be issued. From the obvious - supplies to any state structures of Russia of any goods from the United States will be blocked, but whether this will have an impact on the rest is not yet clear. In addition, no one knows how American exports will affect Russia, since the actual information on the volumes and nomenclature of goods supplied from the sensitive area is not public, "Sergei Grintsevich told TAdviser.

At the same time, he noted that the share of supplies of American computers to Russia is still significant, but, of course, is declining in favor of the same Chinese manufacturers and Russian solutions. Moreover, the supply of solutions on domestic hardware and software is growing, mainly to government agencies.

If we talk about business verticals using American solutions, then this is mainly private business. State and parastatal organizations, including banks with the participation of the state and monopolies, are successfully switching to solutions without the use of American goods, "Sergei Grintsevich assured TAdviser.

However, the commercial director of LandataAlexey Nosov disagrees with him. Semiconductors, semiconductor equipment, sensors and computers of American manufacturers, according to him, one way or another acquire all institutions for use in those information systems in which this is not prohibited by special requirements. New US restrictions, in his opinion, should theoretically stimulate the sale of domestic equipment. In fact, many of them depend on the supply of components from abroad, including components produced in the United States or dependent on American licenses. Therefore, if the restrictions are tough, then most likely they will negatively affect the supply of domestic equipment.

In addition, domestic equipment for a number of reasons is often more expensive than imported equipment, and in the context of current economic restrictions, this can be a very important factor. Customers will solve, first of all, the problem of staffing their IT systems and think less about the need for import substitution, - Aleksei Nosov is sure.

At HP Inc. TAdviser reported that the company is assessing the impact on business of new US restrictions. Dell did not provide comments to the publication.

TAdviser study: Quarantine pushed business to invest in PC

A study conducted by the TAdviser think tank in April-May 2020 commissioned by Intel demonstrated the difficulties companies faced when switching to remote work. Difficulties include restricting access to enterprise servers, managing remote PCs, and increasing security incidents. At the same time, the current crisis situation forced many managers to think about updating the PC pool. Read more here.

2019

7.8% drop to 5.34 million - IDC

In 2019, the volume of Russian personal computers decreased by 7.8% compared to the previous year and amounted to 5.34 million units, according to data from the analytical company IDC.

This decline was caused by a decrease in demand for consumer desktops and laptops, while the corporate segment continued to rise.

In 2019, the consumer device segment was going through hard times. Russian consumers were concerned about the situation with real disposable cash revenues. In the commercial segment, there was a positive dynamics in supplies due to a large number of projects and the renewal of the PC fleet against the background of the completion of support for Windows 7, - said IDC analyst Natalya Vinogradova, whose words are quoted in a press release.

HP Inc., which accounted for about 22.8% of equipment supplies in physical terms, was named the leader in the Russian computer market at the end of 2019. All five leaders are as follows:

• HP Inc. (22,8%);
• Lenovo (18,8%);
• Acer (17%);
• Asus (11,4%);
• Apple (5,3%).

In the desktop segment, the balance of power is as follows:

• HP Inc.;
• Acer;
• Lenovo;
• iRU:
• Dell.

As for the supply of laptops, Lenovo took first place here, followed by the following manufacturers:

• HP Inc.;
• Acer;
• Asus;
• Dell.

IDC expects the situation on the Russian personal computer market to deteriorate due to the outbreak. coronavirus This epidemic, as noted by Natalya Vinogradova, led to a temporary downtime of production sites China in and disruption of supply chains for equipment and components - these negative factors are taken into account in the IDC forecast for 2020. 

Even the most positive scenario still implies difficulties with supplies in the second and third quarters, the analyst emphasized.[20] PC market

Reduced desktop and laptop shipments by 8% in Q3

On December 5, 2019, IDC announced the results of a study of the Russian personal computer market for the third quarter of 2019. According to IDC PC Quarterly Tracker, about 1.37 million desktop and laptop computers were delivered to Russia during this period, which is 8% less than in the same period in 2018.

Sales of consumer devices continue to decline, but the supply of computers to the commercial segment is growing. The fourth part of all deliveries of computer equipment falls on corporate customers. This fact is the basis for restrained optimism for many market players, notes Vinogradova Natalia, Research Programs Manager, IDC Russia

Among the five leaders in the Russian personal computer market are the following companies: HP Inc. (23.7% of all PCs delivered in the quarter), Lenovo (20.4%), Acer (17%), ASUS (9.2%) and Apple (5.7%).

Shipments of desktop PCs in the third quarter decreased by 0.6% compared to 2018 and amounted to 525 thousand units. HP Inc., Lenovo and Acer top the list of leaders in the desktop segment. Rounding out the top five are IRU (Business Office) (4th place) and DEXP (5th place).

The laptop segment decreased by 12% compared to the third quarter of 2018. Deliveries amounted to 845 thousand pieces. The largest number of laptops delivered to the Russian market during the reporting period were released under the HP Inc. Lenovo, Acer, ASUS and Apple are also among the top five suppliers in this market segment.

In the short term, the market for personal computers will continue to reduce supply volumes, which largely reflects the overall economic situation in the country. Despite the decrease in negative expectations regarding the escalation of world trade conflicts, the likelihood of a decline in the economy in 2020 remains. The stagnation of real disposable incomes of the population is one of the most significant stresses regarding the prospects for demand in the personal computer market, comments Natalia Vinogradova, Research Programs Manager, IDC Russia

Increase in demand for individual PC assembly by 36% in 9 months

On November 5, 2019, the electronic discounter Citilink"" announced TAdviser a recovery in demand for individual assembly of system units after a long period of decline in this market segment. At the end of 9 months of 2019, retail customers' interest in buying collected PCs increased by 36% in monetary terms. According to forecasts of the company's specialists, by the end of 2019 this figure will reach a value of about 40%.

In the first quarter of 2019, the company's sales in the field of personal computer assembly increased by 36% in rubles and by 16% in natural terms compared to the same period in 2018. In the second quarter - in the 17% and 15%, in the third quarter - in the 26% and 34%, respectively. The most noticeable growth in 2019 was observed in the third reporting period in relation to the second - the sales indicator for three months increased by 30% in monetary terms. According to the company's forecasts, positive dynamics will continue in the last quarter of 2019 - demand will grow by 31% in rubles and by 34% in natural terms compared to the same period in 2018.

The key factor for changing the trend in the positive direction was the global changes in the market of basic components for PCs: a decrease in prices for components and a redistribution of the share of large players in this segment.

In 2018, a decrease in demand for mining had a negative impact on sales of assembled PCs, which led to an increase and oversaturation of used video card offers in the market, and, as a result, a decrease in customer interest in emerging goods. An additional factor that negatively affected the implementation indicators at the end of 2018 was the expectation of consumers of next-generation product releases.

Signs of a recovery in consumer demand were outlined at the beginning of 2019, with the emergence of more productive and affordable models compared to the goods of the previous generation. For example, the cost of the Nvidia GeForce GTX 1070 Ti at the time of appearance on the market was 38,000 rubles, and the GeForce RTX 2060 video card, with broader capabilities, of the 2019 product, was 25,000 rubles.

The offer in the processor segment has changed qualitatively - there has been a redistribution of market shares between two key players. So, at the end of 2018, global sales of Intel decreased. As a result, difficulties arose with the supply of processors - this phenomenon, according to analysts, will remain relevant until the end of 2019. This factor positively influenced the dynamics of AMD's development, which managed to increase sales volumes, offering users products in different price segments, including budget devices. The main driver of sales growth of the company was models of processors with Zen architecture, the most popular among Russian users. All this led to the fact that if at the beginning of 2018 Intel's share was 85% against 15% of AMD, then already in 2019 this ratio looks like 50/50. As a result of this redistribution, the market received offers that fill the shortage of high-tech processors at more affordable prices.

The market SSD continues to grow rapidly. So, against the background of a long drop in the prices of goods in the category of SSD-drives finally squeezed HDD to a ratio of 70% to 30%. The cost of the minimum volume hard drive for personal use at home in 120 GB approached the mark of 1,300 rubles - the price of 1 gigabyte is less than 11 rubles. This trend is due to mobile phones both a reduction in orders for devices from manufacturers and overproduction of flash memory chips.

SSDs have become the most optimal investment both when assembling and updating the hardware of a computer - devices significantly increase the performance of the entire system at minimal cost. This dynamics will continue in the near future, as the volume of information consumption continues to grow from year to year.

These three factors played an important role in restoring demand for individual PC assembly. At the beginning of 2019, we recorded signs of "recovery," and the dynamics over the three quarters of 2019 only confirmed positive trends in the segment. According to our forecasts, sales growth will continue to continue, even taking into account the ongoing difficulties in the processor market. Serious competition between global manufacturers such as Intel and AMD, releases of video card lines, a decrease in the cost of SSD production and, as a result, a reduction in the cost of 1 gigabyte of RAM - all this contributes to an increase in user interest in assembled PCs. Global changes in the component market open up new opportunities for customers to purchase products with advanced functionality and at the best price. comments Alexey Rusakov, Head of Components and Assembly of PC, Citylink

Russia's place on the export map of computer devices

2018

Growth in the number of sales of computers with VR by 192% in unit and 180% in monetary terms

On April 4, 2019, Svyaznoy reported the results of an analysis of the sale of personal computers with virtual reality support in the Russian market in 2018. From January to December 2018, sales of this category of goods in comparison with 2017 increased by 192% in unit terms and by 180% in monetary terms.

In total, at the end of 2018, 105 thousand computers with support for the VR function were sold for a total of more than 9 billion. rubles The average cost of such a device was 87 thousand rubles. The leader in pieces was, the Chinese Lenovo which accounted for 13% of all devices sold, in second place was 12 MSI (Emesai Computer) %, in third Dell DEXP and 11% each.

In 2018, all manufacturers significantly increased their sales. The largest growth was shown by Dell, whose sales in pieces for the year increased 12 times. The main driver of the growth of computers with support for the VR function is a significant improvement in the characteristics of the latest VR helmets and glasses that users actively use for entertainment: games, watching movies and other functions, - comments David Georgievich, vice president of sales for the combined company Svyaznoy - EurosetBorzilov.

The most popular VR computers are the Dell Optiplex 7060 MT, Apple iMac MNE02 and Dexp Jupiter P122.

IDC: Russian PC market growth by 18.7% in pieces

IDC on February 21, 2019 published the results of a study of the Russian personal computer market for the fourth quarter of 2018. According to IDC PC Quarterly Tracker, about 1.6 million desktop and laptop PCs were delivered to Russia during this period, which is 11.2% more than in the same period in 2017.

At the end of the year, the Russian personal computer market increased by 18.7% to 5.79 million units compared to 2017. The first line of leaders is occupied by HP Inc. (23.2% of all PCs delivered for the year). This is followed by Lenovo (18.2%), ASUS (13.6%), Acer (13.5%) and Dell (5.7%).

According to IDC, the Russian economy, after several years of decline and stagnation, showed growth and gave the market optimism.

Shipments of desktop PCs in the fourth quarter of 2018 increased by 0.5% compared to last year and amounted to 537 thousand units. HP Inc., Lenovo and Acer top the list of leaders in the desktop segment. Rounding out the top five are iRU (4th place) and Dell (5th place).

The desktop market in 2018 in piece terms approached the indicators of 2015, in money exceeded the indicators of three years ago by 23%. The rise in the average price is due to the willingness of consumers to invest in more productive devices, - said Natalya Vinogradova, research programs manager at IDC Russia.

The segment of laptops for the year increased by 26.9% compared to 2017. Deliveries amounted to 3.9 million units. The largest number of laptops delivered to the Russian market during the reporting period were released under the HP Inc., Lenovo and ASUS brands. Acer and Apple were also among the top five suppliers in this market segment.

The ultrabook category shows the most positive dynamics. Deliveries of these devices in 2018 increased by 88.4% in unit terms compared to 2017.

In 2018, there was an increase in purchases of computer equipment by large, medium and small businesses. Organizations continue to update computers purchased five years ago. Online sales are one of the drivers of growth in sales of mobile devices in retail. In addition, the growth is positively influenced by improved opportunities for purchasing goods using the installment plan program, - commented on the situation on the market Natalya Vinogradova, research programs manager at IDC Russia.

Q1: Delivered 1.2 million units (+ 27%). Leader - HP

IDC on May 31, 2018 published the results of a study of the Russian personal computer market for the first quarter of 2018. According to IDC PC Quarterly Tracker, about 1.2 million desktop and laptop PCs were delivered to Russia during this period, which is 27.3% more than in the same period in 2017.

Among the five leaders in the Russian personal computer market are the following companies: HP Inc. (27.6% of all PCs delivered in the quarter), Lenovo (17.6%), Acer (12.6%), ASUS (11.5%) and Dell (6.4%).

The laptop segment increased 44.9% compared to the first quarter of 2017. Deliveries amounted to 863 thousand units. The largest number of laptops delivered to the Russian market during the reporting period were released under the HP Inc. Lenovo, ASUS, Acer and Dell are also among the top five suppliers in this market segment, according to an IDC report.

The growth of the PC market is largely due to the stabilization of the economic situation, as well as to the deferred demand formed in 2013-2015, the renewal of the PC fleet in order to improve efficiency, the transition of users from Windows 7 to Windows 10, - said Natalya Vinogradova, manager of the mobile market research program at IDC Russia.

According to IDC, in the consumer segment, preferences continue to shift in favor of more productive and functional devices.

In turn, the supply of desktop PCs in the first quarter decreased by 0.7% compared to 2017 to 372 thousand units. HP Inc., Lenovo and Acer top the list of leaders in the desktop segment. Closing the top five are Depo Computers (4th place) and Dell (5th place).

In the absence of macroeconomic shocks, the PC market will continue to develop consistently. The volume of supplies will grow in accordance with the growth of consumer demand, the growth of real disposable cash incomes of the population and market activity, - predicts Natalya Vinogradova.

2017

4.8 million pieces. Growth of 9% due to all-in-ones. Leader - HP

In 2017, the volume of the Russian personal computer market amounted to 4.88 million units, an increase of 9.2% compared to the previous year, which was largely facilitated by the all-in-one segment, according to the data of the PC Quarterly Tracker summary, which is conducted by IDC analysts.

According to them, the following companies have supplied the most laptops and desktops to Russia:

• HP Inc. (21,4%);
• Lenovo (19,9%);
• Acer (14,5%);
• ASUS (10,8%);
• Dell (6,6%).

In 2017, vendors shipped a total of 3.1 million laptops, which is 3.9% more than a year ago. The leader of the segment is HP Inc., and Lenovo, Acer, ASUS and Dell were also in the top five.

The study notes an 82 percent increase in the supply of monoblocks in unit terms due to orders from large corporations and government agencies.

According to experts, in 2017, business activity of large, medium and small businesses showed positive dynamics. Since the first quarter, there has been an increase in the number of medium and small businesses, improved investment and availability of funding.

At the end of the year, budget devices with a basic set of technical characteristics designed to work with office programs and on the Internet continue to occupy the largest share in the Russian personal computer market, "said Natalya Vinogradova, senior analyst at IDC Russia.

There has also been a surge in interest in gaming computers and premium laptops, she said. Models costing from $1000 accounted for about 10% of laptop shipments to the Russian market in 2017. Users are increasingly purchasing quite expensive productive devices due to the growth of nominal average monthly wages and the adaptation of the population to current economic conditions, Vinogradova noted.

Q2

In the second quarter of 2017, the Russian personal computer market continued to grow, although the dynamics weakened four times compared to the previous three months. This is stated in the IDC report released on August 10.

In April-June 2017, manufacturers delivered a total of just over 1.2 million desktops and laptops to Russia, which is 4.6% more than in the same period in 2016. In the first quarter, growth rates were measured at 18.3%.

Shipments of laptops decreased by 6.5%, amounting to 767 thousand units. The release of desktops rose by 32.1% (to 435 thousand units), and the supply of monoblocks completely jumped by 166% on an annualized basis.

According to the senior analyst of the Russian representative office of IDCNatalia Vinogradova, the positive impact on the sales of PCs had an improvement in the situation in the global commodity markets.

The price of oil has risen. Following the rise in oil prices, the ruble exchange rate began to strengthen, inflation continued to decline. The decline in inflation slowed down the decline in real incomes of the population, and wages in real terms began to show growth, - said Vinogradova.

According to her, consumer demand of the population is still weak. People are delaying the purchase of laptops due to the lack of need to update previously purchased devices and the growing popularity of smartphones. In the corporate segment, PC purchases began to return to pre-crisis values, the expert said.

In the second quarter of 2017, HP Inc. became the leader in the Russian computer market. With a share of 20.1% (in physical terms). Next are:

• Lenovo (19,7%);
• Acer (18,4%);
• ASUS (12%);
• Dell (5,2%).

In the laptop segment, analysts gave the first line to Lenovo. The top five also included HP Inc., Acer, ASUS and Dell. HP Inc is the leader in desktop sales, which was ahead of Acer, iRU and Depo Computers.

Q1

On May 23, 2017, IDC analysts presented a report on the Russian personal computer market. Sales of this equipment increased due to a decrease in demand for mobile devices and an improvement in the economy.

According to experts, in the first quarter of 2017, about 971 thousand desktop and laptop PCs entered the Russian market, which is 18.3% higher than a year ago.

The growth in the supply of personal computers is largely due to the continued strengthening of the ruble and the gradual recovery of the economy, says Natalia Vinogradova, senior analyst at IDC. - The decline in inflation slowed down the decline in real incomes of the population. Consumer demand remained weak in the first quarter. Consumers maintain a tendency to save while still quite unstable income dynamics.

According to Vinogradova, the computer market used to fall due to the popularity of smartphones and tablets. In 2017, the tablet segment continued to show negative dynamics, and the smartphone market gradually reaches saturation. In addition, gaming models and the emergence of new hardware form factors contribute to the recovery of consumer demand for PCs.

In January-March 2017, Lenovo remained the leader in the Russian computer market with a share of 22.8%. Next are:

• HP Inc. (22,3%);
• Acer (10,9%);
• ASUS (7,2%);
• Dell (6,6%).

It also follows from the IDC report that in the first quarter of 2017, desktop shipments to the Russian Federation amounted to 375 thousand units, a decrease of 4.5% on an annualized basis. All-in-one shipments jumped 38.3%.

The laptop segment increased by 39.3% compared to the result of the first quarter of 2016. Deliveries reached 596 thousand units. The largest number of laptops delivered to the Russian market during the reporting period were released under the HP Inc.

2016

Results of the year: Market fall by 8% in pieces, Lenovo is the leader

On February 22, 2017, the analytical company IDC published some results of a study of the Russian personal computer market for 2016 and noted an improvement in the situation on it. At the same time, annual sales decreased.

In 2016, 4.47 million desktops and laptops were delivered to the Russian PC market, which is almost 8% less than a year ago. In the second half of the year, equipment purchases in the corporate sector increased, and in the consumer segment the situation improved due to a decrease in competitive pressure from tablets.

As a result, in October-December 2016, PC deliveries to Russia increased by 4.2% compared to the same period of the previous year and reached 1.34 million units. In money, the growth was even greater - by 14.3%.

The Russian personal computer market is stagnating for the most part due to the lack of new breakthrough technologies and the shift in consumer preferences towards ultra-mobile devices, says Natalya Vinogradova, senior analyst at IDC Russia. - Devices of new form factors, such as thin laptops, all-in-ones, convertible laptops, nettops, demonstrate an increase in supplies, but this dynamics is not yet enough to bring the entire market to the level of growth at the end of the year .

According to the results of 2016, the list of the largest manufacturers of personal computers on the Russian market is as follows:

• Lenovo (21.1% of all PCs delivered for the year);
• HP Inc. (18%);
• ASUS (16,4%);
• Acer (13%);
• Dell (4,9%).

In 2016, shipments of desktop PCs decreased by 19.2%, to 1.5 million units. Lenovo, HP Inc., DEPO Computers, iRU and DEXP became the leaders in this segment.

Annual shipments of laptops in Russia fell by almost 1%, amounting to 2.96 million units. The largest vendors here are ASUS, Lenovo, HP Inc., Acer and Dell.

Q3: Desktop shipments drop 30.6%

On November 15, 2016, IDC analysts published some results of a study of the Russian personal computer (PC) market. Desktop shipments fell by almost a third, and the laptop segment showed its first growth in 15 quarters.

According to experts, in the third quarter of 2016, 1.2 million PCs were delivered to the Russian market, which is 6.2% less than in the same period in 2015. Most of all devices - 19.2% of the total - shipped. HP Inc The company Lenovo took second place (19.1%), the third position went (15.8 Acer %). Next are (ASUS 15.5%) and (5.8 Dell %).

In July-September 2016, desktop shipments fell 30.6% compared to the same three months of 2015 and amounted to 355 thousand units. One of the reasons for this decline, the researchers say that home users prefer mobile devices.

The volume of the laptop segment in Russia increased by 11% to 806 thousand units, which was facilitated by the preparation of the main market players for sales in the pre-New Year period and stable demand from corporate customers.

ASUS was named the leader of the Russian laptop market at IDC. It left behind Lenovo, Acer, HP Inc. and Dell. In terms of desktop shipments, the following vendors are in the lead: HP Inc., Lenovo, Acer, Depo Computers and DEXP.

There is a consumer category consisting of technically advanced PC users interested in independently selecting a computer configuration, says Natalya Vinogradova, senior analyst at IDC Russia. - However, at current prices for components, the bulk of consumers are not very interested in the segment "no name of self-assembly." It is much easier for many consumers to buy finished products from well-known global brands. In addition, a number of domestic manufacturers provide users with the opportunity to choose a configuration and purchase a desktop at a bargain price.

Delivered 824 thousand computers (-17.6%). Lenovo is the leader, Apple is growing

On May 12, 2016, the analytical company IDC announced the results of a study of the Russian computer market. Experts noted the rise of Apple Corporation.

In the first quarter of 2016, vendors shipped 824 thousand personal computers to Russia, which is 17.6% less than a year earlier. At the same time, Apple increased deliveries by 38.2%, which allowed the California giant to enter the top five with a market share of 4.5%.

Analysts called Lenovo the largest PC manufacturer, whose share in the Russian market reached 23% in January-March 2016. The top five are as follows:

• Lenovo (23%)
• HP Inc. (18,6%)
• Acer (9,1%)
• ASUS (7,8%)
• Apple (4,5%)

Apple also entered the top 5 largest laptop suppliers in Russia. The volume of the entire laptop segment decreased by 20.1% in the first quarter of 2016 compared to the same period in 2015 - to 428 thousand units.

Quarterly shipments of desktops fell not so much - by 14.6% to 396 thousand units. This is due to all-in-one PCs, the production of which increased by 11.3%, as a result of which these devices occupied 11.7% of the Russian segment of desktops. The largest suppliers of desktops are named:

• Lenovo
• HP Inc.
• iRu
• DEPO Computers (Depot Electronics)
• DEXP.

On the Russian market of personal computers in the consumer segment, there is a tendency to reduce supply volumes against the background of the general economic situation in the country and the growth in the popularity of devices of other form factors, says Natalia Vinogradova, senior analyst at IDC. - Business users of large and medium-sized companies are not subject to sharp fluctuations in preferences and a rapid transition to other ultra-mobile devices. Therefore, deliveries of traditional computers in the corporate segment demonstrate relative stability.

According to experts, consumer habits are changing amid the crisis, and now users are trying to save money and buy new computers less often. With this trend, the demand in the desktop market shifts from ready-made solutions with a service to self-assembled PCs, as well as to products of domestic brands.

2015

Market fall by 46% at the end of the year to $2.07 billion

On February 12, 2016, IDC analysts published the results of a study of the Russian personal computer market in 2015. Revenue on it was almost halved due to the problematic economic situation in the country.

An IDC study says that in 2015, shipments of desktops and laptops to Russia amounted to 4.87 million units, a decrease of 38.4% compared to a year ago. In money, the market sank 46.8% to $2.07 billion.

The volume of the desktop PC segment in Russia decreased by 38% in 2015 and amounted to just over 1.88 million units. Shipments of laptops fell 38.6% to 2.99 million units.

Experts say that the adverse financial and economic situation has a negative impact on the entire consumer electronics market. Due to the fall of the ruble, products are becoming more expensive, and the purchasing power of the population is decreasing, hence the decrease in demand for personal computers.

Key indicators of indices of business activity, entrepreneurial confidence and efficiency in non-food retail give grounds for revising the forecast on the personal computer market downward in the short term, "said Natalya Vinogradova, senior analyst at IDC Russia.

In 2015, most of all computers were imported to Russia Lenovo - 21.6% of the total. In second place in terms of deliveries is HP Inc. with an indicator of 16.7%, and the top three was closed (ASUS 14.4%). This is followed by (Acer 11.3%) and (6.2 DEXP %).

HP Inc retained leadership in the desktop segment . The American company left DEXP, DEPO Computers (Depot Electronics) and iRU behind. Among laptop suppliers on the Russian market, Lenovo took the first place in 2015, ahead of the following ASUS, HP Inc., Acer and Dell, according to IDC data.

Q4

According to IDC Quarterly PC Tracker, about 1.29 million desktop and laptop PCs were delivered to Russia during the reporting period. The PC market as a whole decreased by 30.2% in unit terms and by 37.2% in monetary terms compared to the same period in 2014.

Q1: 43% market drop in pieces, Lenovo the leader

In the first quarter of 2015, about 1 million desktop and laptop PCs were delivered to Russia. This is 43.6% less than in the first quarter of 2014.

Companies leading the market in the first quarter:

• Lenovo - 22.2% of all PCs delivered in the quarter,
• Hewlett-Packard - 16,8%,
• Acer - 10,5%,
• ASUS - 8,7%
• DNS - 6,3%.

Desktop shipments decreased by 35.8%, to 464 thousand units. In this segment, the leaders are:

• Hewlett-Packard,
• Lenovo,
• DEPO Computers (Depot Electronics),
• DNS
• Aquarius.

The dominant position in the commercial segment is occupied by desktop PCs, analysts at IDC noted. There is a trend of demand shifting towards compact desktop systems. Ergonomic all-in-ones along with nettops are used as a complete replacement for traditional PCs.

There is a 48.9% reduction in the laptop market to 536,000 units compared to the first quarter of 2014. In the top five suppliers:

• Lenovo,
• Acer,
• Hewlett-Packard,
• ASUS
• Dell.

Natalia Vinogradova, senior analyst at IDC, noted the continued decline in the PC market in Russia, which was the result of many factors, including stagnation in demand, market saturation and a fall in the national currency. As of May 6, 2015, compact budget devices with an average screen diagonal and low performance are in demand in the consumer segment. The popularity of mobile devices tied to "cloud" services is growing.

2014

The market of personal computers of the Russian Federation decreased by 22.7% in 2014 and amounted to 7.91 million units. According to IDC calculations, the decline in market volume in monetary terms reached 32% and amounted to $3.89 million. The difficult economic situation in the country, currency fluctuations, a drop in the purchasing power of the population and a significant reduction in projects in the commercial segment led to a drop in the volume of PC supplies to Russia. Analysts of the company noted that the decline continues ten quarters in a row.

Market Leaders:

• Lenovo - 21.6% of all PCs delivered in a year
• ASUS - 15,6%,
• Hewlett-Packard - 14%,
• Acer - 12,2%
• DNS - 4,4%.

The reduction in desktop shipments compared to 2013 was 15%. Literally, the volume of supplied PCs exceeded 3.04 million units. Leaders in 2014:

• Hewlett-Packard
• Lenovo
• DNS
• DEPO Computers
• Acer Group.

In the laptop segment, the reduction was 26.9% compared to 2013, the volume of delivered - 4.87 million units. Leading:

• Lenovo
• ASUS
• Acer Group
• Hewlett-Packard
• Dell

According to Natalia Vinogradova, senior analyst at the IDC Russia personal computer and tablet market, monoblocks, ultra-thin devices and convertible laptops have good prospects for further growth.

Q4

In the fourth quarter of 2014, about 1.85 million desktop and laptop personal computers were delivered to Russia, IDC said, citing preliminary data from a quarterly study.

Compared to the same period in 2013, the market decreased by 32.2% in unit terms and by 33.6% in monetary terms. At the end of the quarter, the leading Hewlett-Packard with a share of 15.3% of all PC delivered for the fourth quarter. Wingmen:

• Lenovo с 14,8%,
• ASUS - 13,8%,
• Acer (12,4%)
• DNS - 5,5%.

The reduction in the laptop market was expressed by a value of 40.4% compared to the previous year - up to 1.02 million units. Here the largest volume of supplies falls on the share of the company. ASUS This is followed by:,,, and Lenovo Acer. Hewlett-Packard Apple

The decrease in the volume of shipments of desktop PCs amounted to 18.6% compared to the same period in 2013, with an actual value of just over 833 thousand units. The five leaders of the segment: Hewlett-Packard, Lenovo, DNS, DEPO and Kraftway.

Q3

In the third quarter of 2014, about 2.27 million desktop and laptop personal computers were delivered to Russia, citing preliminary data from the IDC Quarterly PC Tracker study, IDC reported.

The decline in the market in unit terms amounted to 16.1% compared to the same period in 2013.

Lenovo with a share of 26.1%, of all PCs delivered in the third quarter of 2014, became the leader in the quarter. It is followed by:

• Hewlett-Packard - 15,5%,
• ASUS - 14,6%,
• Acer - 12,6%,
• DNS - 3,6%.

The laptop market of the Russian Federation decreased by 18.8% compared to the previous year, to 1.46 million units in absolute figures. Lenovo provided the largest supply volume. It is followed by:

• ASUS,
• Acer,
• Hewlett-Packard
• Dell.

The volume of shipments of desktop PCs reached 800 thousand units - a decrease of 10.9% compared to the same period in 2013. Hewlett-Packard is the largest supplier this quarter. Behind her in the list of leaders: Lenovo, DNS, Acer and DEPO Computers (Depot Electronics).

Q2

According to IDC Quarterly PC Tracker, about 2 million desktop and laptop PCs were delivered to Russia in the reporting period. The reduction of the market amounted to 19.2% in unit and 31.8% in monetary terms, compared to the second quarter of 2013.

As in the tablet market, Lenovo is the leader in the Russian market in terms of PC shipments in the second quarter. The company delivered 24.8% of all PCs delivered in the second quarter. This is followed by ASUS with 19.1%), Acer - 14.6%, Hewlett-Packard - 11.1%, Dell - 3.7%.

The decline in the laptop market reached 21.4% compared to the previous year - 1.33 million units in literal numbers. The market volume in monetary terms decreased by 32.9% and reached $617.2 million.

The largest volume of supplies falls on the share of the company, ASUS behind it -,,, and Lenovo Acer. Hewlett-Packard Dell

The number of desktops delivered decreased by 14.6% compared to the same period in 2013 and amounted to more than 671,000 units. The market volume in monetary terms fell by 29.5% and amounted to about $333.6 million. Lenovo is at the head of the list of suppliers. It is followed by HP, DNS, DEPO Computers (Depot Electronics) and Acer. According to the results of the second quarter of 2014, the share of monoblocks amounted to 14.5%.

"Despite the stabilization of the global PC market, the Russian market continues to fall due to the difficult economic situation, fluctuations in the exchange rate and the general saturation of the PC market," said Natalya Vinogradova, senior analyst at IDC.

Q1

In the first quarter of 2014, according to IDC Quarterly PC Tracker, about 1.77 million desktop and laptop PCs were delivered to Russia, which is 23.6% less than in the same period in 2013.

Market leaders in the quarter: Lenovo - 19.3% of all delivered PCs, ASUS - 14.7%, Hewlett-Packard - 14.2%, Acer - 9.1% and DNS - 5.4%.

The number of desktops delivered in the first quarter of 2014 decreased by 16% compared to last year and amounted to less than 722 thousand units. The share of monoblocks was 11.4%.

The top three in the desktop segment was led by Hewlett-Packard, DNS and Lenovo. They are followed by DEPO Computers (Depot Electronics) and Acer.

The volume of shipments of portable PCs amounted to 1.05 million units. Leading five: Lenovo, ASUS, Hewlett-Packard, Acer and Dell.

According to Natalia Vinogradova, senior analyst at IDC, the difficult situation in Ukraine and the sharp fluctuations in the ruble exchange rate have a negative impact on the development of the personal computer market, which does not contribute to the positive dynamics of corporate and public procurement.

"In the retail segment, sales continue to decline due to weak demand and falling purchasing power. Compared to the indicators of the first quarter of 2013, there is a noticeable decline, which allows us to talk about the continuation of the trend towards a reduction in the PC market this year, "the researcher noted

.

2013

According to the results of 2013, the computer market decreased by 27.2%, to 10.24 million units, according to IDC. According to analysts, one of the reasons for this fall is the reduction in the share of netbooks: the supply of these devices decreased by 95% in unit terms.

According to the results of 2013 , Lenovo ranks first in the list of leaders in the Russian PC market (18% of all PCs delivered per year), followed by Acer ( 14.8%), Asus (13.5%) and HP (13.2%).

Shipments of desktop PCs decreased by 15.8% compared to last year and amounted to just over 3.58 million units. HP remains in first place in terms of deliveries in this category. It is followed by Lenovo, DNS, Depo Computers and Acer. The share of monoblocks increased to 13.8%. The laptop segment, in turn, decreased by 32.1% compared to 2012 to 6.65 million units.

"As the personal computer market evolves, so does the consumer paradigm. Desktops and laptops in the traditional form factor continue to lose ground. These devices are replaced by others - more ergonomic, "said IDC analyst Natalya Vinogradova

.

Vinogradova calls the main trends against the background of a general decline in the volume of the personal computer market a growing interest in mobile devices, such as tablet PCs and convertible laptops, as well as the emergence of the first "cloud" laptops on the Russian market.

Q4

In February 2014 , IDC summed up the results of the study of the Russian PC market for the 4th quarter of 2013 and for the entire past year. According to analysts, about 2.73 million desktops and laptops were delivered to Russia in the last quarter. At the same time, the PC market as a whole slowed down the rate of decline and decreased by 8.7% in unit terms. In monetary terms, it decreased by 21.2% compared to the 4th quarter of 2012.

Q3

The PC market in the third quarter of 2013, according to a periodic study by IDC IDC Quarterly PC Tracker, decreased by 30.7% in unit terms and by 23.9% in monetary terms compared to the same period in 2012.

The volume of shipments of desktops and laptops during the third quarter amounted to about 2.71 million units.

The number of desktops delivered to the market Russia amounted to 907 thousand units, which corresponds to a reduction of almost 14.8% compared to last year. The share of monoblocks is 15% of the volume of desktops. Leading in the desktop segment, and Hewlett-Packard. DNS Lenovo At the end of the list of leaders - and. DEPO Computers (Depot Electronics) Acer Group

In the laptop segment, a 36.7% decrease compared to the third quarter of 2012, with a supply of 1.8 million units. Lenovo topped the list of leaders, pursued by ASUS, Hewlett-Packard and Acer Group.

In the top five in the quarter: Lenovo with 19.7% of the total number of PCs delivered for the quarter, Hewlett-Packard - 15.5%, ASUS - 14.3%, Acer Group - 11.4% and DNS with 6.5%.

"In the third quarter, there was a slight increase in sales in the PC market compared to the previous one. However, compared to the indicators of the third quarter of 2012, there is a decline, which allows us to talk about the continuation of the trend of the decline in the PC market. Laptop sales in the consumer segment continue to decline in volume under pressure from the growing popularity of tablets. The corporate segment demonstrates stability and uniform development, "said analyst Natalya Vinogradova

.

Q2

Not five anymore - the four leaders of the Russian PC market (the company's results Samsung are not presented in the study) in the second quarter of 2013 according to: IDC

• Acer Group - 20.1% of all PC delivered in the quarter
• Lenovo - 16,3%
• ASUS - 14,8%
• Hewlett-Packard - 13,2%

8.2% - the volume of reduction in the supply of desktop PCs in the second quarter of 2013 compared to the results of 2012. The volume of supplies in literal terms is just over 785 thousand units.

The share of monoblocks during the reporting period increased to 16.9%. In the desktop segment, Hewlett-Packard, Lenovo and Acer Group top the list of leaders. Russian collectors are represented by companies: DNS - 4th position and DEPO Computers (Depot Electronics) - 5th place.

The laptop segment decreased by 45.3% with a supply of 1.69 million units. The leaders (with a decrease in numbers): Acer Group, ASUS, Lenovo, Hewlett-Packard.

Market indicators continue to go down, the analyst noted, IDC Natalia Vinogradova which, in her opinion, may indicate a slow sale of stocks of old models and a gradually approaching economic recession. The all-in-one segment, however, continues to show steady growth. "Competition from tablet manufacturers continues to tighten, taking more and more consumers into this segment of the market from the laptop category," the analyst emphasized. "The situation in the desktop market is relatively better, mainly due to the uniform development of the corporate segment."

Q1

Listing of the five leaders in the Russian PC market in the first quarter of 2013:

• Acer Group - 14.8% of all PC delivered in the quarter
• Lenovo - 14,1%
• Hewlett-Packard - 10,6%
• ASUS - 10,3%
• Samsung - 8,8%

The reduction in the supply of desktops in the first quarter reached 20.7% compared to the corresponding period in 2012 and in absolute terms amounted to less than 860 thousand units. Monoblocks in the reporting period are represented by a volume of 11.2%. Global vendors Lenovo and Hewlett-Packard lead the top five. Russian collectors are represented by DNS, it took 3rd place, and DEPO Computers (Depot Electronics) in 5th position. The fourth line was captured by Acer Group.

Laptops in the first quarter are presented in the amount of 1.46 million units. Acer Group leads here, followed by ASUS, Lenovo, Samsung and Hewlett-Packard.

According to Natalia Vinogradova, an analyst at IDC, the well-being of the laptop PC market in Q1 2013 was slightly worse than the desktop PC market. The deterioration was reflected in a decrease in the volume of supplies by 31.1% per year. "The laptop inventory generated at the end of 2012, as well as insufficient demand from end customers, negatively affected shipments in the first quarter. Supplier partners have reduced their purchasing volumes to avoid problems with stocking warehouses. Many large retail chains have minimized their purchases, "the analyst said.

2012

3rd quarter

In November 2012, it became known that Lenovo first came out on top in terms of PC deliveries to Russia, according to IDC. In Q3 2012, the Chinese manufacturer delivered 550.2 thousand computers to the country, which is 34.31% more than the same period in 2011. Lenovo's share in the PC market for the reporting period was 14.1%.

In second place with a meager lag behind Lenovo is Samsung, on the heels of which comes Acer. The top five leading suppliers are Asus and HP.

Deliveries of all Top 5 players in Q3 showed growth with the exception of Asus, which reduced sales by 18.1%. Lenovo took the palm from Acer, whose share in relation to the 2nd quarter of 2012 decreased by about 6%.

Lenovo explains its result in Russia by investments in the market as a whole and in the development of the sales channel in particular. "We did not have any" super deals, "this is the result of systematic work," says Gleb Mishin, head of the Russian representative office of Lenovo.

The total volume of PC deliveries to Russia during the reporting period amounted to 3 million 901 thousand units, which is 0.5% less than the same period in 2011, calculated in IDC. The desktop segment "sank" by 14.8%, while laptops, on the contrary, grew by 6.2%. In the previous quarter, the PC market in Russia showed significant growth - over 40%.

According to IDC, Samsung was the leader in the laptop segment in Russia in Q3, followed in descending order by Asus, Lenovo, Acer and HP, and HP took the first place in the desktop segment, followed by DNS, Lenovo, Acer and Depo Computers.

The shares of Russian PC assemblers continue to decline steadily. Most of all in the 3rd quarter, the supply of desktops decreased at K-Systems"" - year-on-year by 66.4%, followed by Kraftway - minus 24.6%. At the same time, significant growth - more than 157% - was demonstrated, Aquarius mainly by supplying computers to the public sector^[21]

Q2

According to the preliminary data of the British analytical agency Context in the 2nd quarter of 2012, PC sales in Russian distribution channels increased by 8.1% year-on-year - from 1,240,190 units to 1,340,724 units^[22].

Laptops accounted for about 89% of computers sold. Their sales compared to the 2nd quarter of 2011 increased by about 8.4%, desktops - by almost 6%. In monetary terms, growth in laptops was 11.8%, and in desktops - 17.2%, Context reports.

The leader of the Russian market, expressed in monetary terms, in the laptop segment was Acer with a share of 30%, followed by Asus and Lenovo. Acer is also in the lead in the destiny segment - with a share of 21.3%.

The growth of distribution sales in Russia in the 2nd quarter of 2012 occurred against the background of falling sales in Western Europe: according to Context estimates, the laptop market for May and April in unit terms decreased by 16.6%, and desktops for the same period - by 7.2%.

"It seems that consumers simply do not have enough finances to continue buying PCs, and corporate customers are affected by negative economic news," Jeremy Davis, CEO and co-founder of Context, says about the situation in Western Europe.

Russian Context spokesman Viktor Ivanov notes that PC sales are not falling in all European countries: for example, Germany and the UK are slow but growing. The problem is that the fall in weak economies - Spain, Italy, Portugal - is much stronger than the growth in strong ones, which makes the effect of the fall, he says.

Among the factors that cause different dynamics of PC sales in Russia and Western Europe, Viktor Ivanov notes differences in the characteristics of the crisis and the economy in these regions: "the Russian economy is much more correlated with raw material prices, while European economies depend on other factors." The Context representative sees the primary reason in the fact that the European market is already oversaturated, while the Russian one still has space for growth.

This opinion is shared by Acer. "Russia, despite the slowdown, still remains a growing market, where the number of computers both per capita and by the number of jobs is still far from saturated. Therefore, the market is growing mainly due to new buyers of equipment, of which there are a lot, "says Denis Kutnikov, head of the Russian representative office of the company. There is also a PC fleet update, but its impact on market size is much lower, he adds.

It is worth noting that the decline in the European computer market has become a steady process: according to IDC data for the whole of 2011, PC shipments in the EMEA region decreased by 7%, and the Western European market sank the most. This some analysts of the agency also associated with difficulties in the economies of European countries.

2011

According to IDC, about 12.9 million desktops and laptops were delivered to Russia in 2011, more than any of the countries of Europe, the Middle East and Africa. This is also 13.4% higher than in 2010 (hereinafter, the volume of supplies in quantitative terms).

IDC senior analyst Zarina Kamytbayeva noted that a year ago, Russia lagged behind Germany, Great Britain and France in terms of PC supplies. "Due to the difficulties experienced in the economy, the markets of European countries worsened their performance, while Russia showed steady growth. We have every reason to believe that the Russian market will maintain its leading position in the EMEA region in the next five years, "she added.

Another notable event took place on the Russian PC market. For the first time in the last 7 years, Acer has lost the status of supplier No. 1, inherited this time by another Taiwanese company - ASUS. In addition to the named companies, HP, Samsung and Lenovo are also among the top five leaders in the Russian market. The five listed companies accounted for just under 60% of all PC shipments.

The desktop personal computer segment grew by 2.2% to 4.46 million units. NR remained the leader, the Russian DNS broke out to the second line. Places from third to fifth went to Acer, K-Systems and Lenovo, respectively. The share of desktop PCs of international brands has grown to 22%. The all-in-one segment also continues to increase its market share - 6.6% of desktop shipments during the reporting period compared to 4.3% in 2010.

The segment of laptops for the year increased by 20.4% to 8.44 million units. ASUS, Acer, Samsung, HP and Lenovo took the leading positions in this segment in descending order of shares. The share of mini-laptops decreased to 18.5% of the total supply of laptops to the Russian market from 19.1% in the previous year.

Source: IDC, September 2011

Source: IDC, September 2011

According to PMR, sales of laptops for 2011 increased by 28% compared to 2010. However, in monetary terms, the market increased, according to PMR, by only 15.5% due to a significant decrease in the average selling cost of systems.

Q3

According to a study by IDC Quarterly PC Tracker, the composition of the five leading suppliers of the Russian PC market did not change in the third quarter of 2011, only their positions changed. The leading ones were:

• ASUS,
• NR and
• Samsung.

The former leader, Acer, became the fourth. Lenovo, like a year ago, is in fifth place.

All PCs: In this period of 2011, about 3.82 million desktop and laptop PCs were delivered to Russia. This is 12.1% more than in the same period in 2010.

Desktops: The desktop market segment grew by 1.5% to 1.14 million units. The leading positions here hold, and NR DNS K-Systems. The fourth and fifth places were taken and, Acer DEPO Computers (Depot Electronics) respectively. The share of desktop PCs of international brands increased to 23.9%. The most significant growth was demonstrated in this segment, Fujitsu which almost quadrupled the volume of its supplies.

Laptops: In the laptop sector, an increase of 17.3% compared to the third quarter of 2010, with a volume of deliveries of 2.68 million units. The first line this time took, ASUS while the former leader, Acer shifted to the third position, losing second place. Samsung The fourth and fifth lines, as in 2010, occupy and, Lenovo NR respectively.

The home user market sector is the largest consumer of PCs. Its share rose to 71.5% this quarter. Growth is provided exclusively by laptops, since it is this form factor that is most preferred by home users. Thanks to the projects implemented in the third quarter to equip schools with computers, the education sector showed significant growth (38%) compared to the same period last year.

"In the third quarter, PC shipments were supported in many ways by traditional seasonal factors," says a senior analyst for the personal computer market IDC Russia and CIS [[Zarina Kamytbayeva|Zarina Kamytbayevaj. In addition, exchange rate changes in the middle of the quarter introduced the market into a familiar state of alertness, as a result of which distributors hastened to purchase goods with stock at "old" prices. Current exchange rate US Dollar worries the market to a lesser extent, but now there is another reason for concern - an impending shortage and, as a result, an increase in the cost of components. "

2010

According to Gartner, 11 million personal computers were shipped to Russian sales channels in 2010. The total increase in supplies compared to last year was 37%.

Q4

According to Gartner, 3.5 million PCs were shipped to Russian sales channels in Q4 2010. 67.8% of all PCs delivered to Russia in 2010 are mobile computers. Their share in the total sales structure increased compared to last year - in 2009 this figure was 55.8%. On average, the share of mobile PCs in the world as of Q4 2010 is 59.5%.

The largest PC suppliers in 2010 in Russia:

• Acer, which shipped 2.3 million devices. The company's market share was 20.9%.
• Asus with a share of 13.6%,
• HP (10,45%),
• Samsung (9,6%) и
• Lenovo (7,7%).

Of the Russian collectors, only DEPO Computers (Depot Electronics) (2.6%) and K-Systems (2.4%) entered the top ten suppliers.

In the desktop segment, HP, Depo Computers, K-Systems, Kraftway and Acer were among the top five. Acer leads the mobile segment, followed by Asus, Samsung, HP and Lenovo.

Russian collectors in 2010 felt different. Deliveries of the largest of them - Depo Computers - in the 4th quarter of 2010 compared to the same period a year earlier decreased, as a result of which the company's market share also fell from 4% to 2.5%. Also somewhat reduced its share of Kraftway, while Aquarius and K-Systems grew up.

Gartner is not inclined to rejoice for domestic collectors. The shares of K-Systems and Aquarius increased only because in 2009 they fell significantly during the crisis, Annette Jump, leading analyst at Gartner, told CNews.

Nevertheless, the general director of K-Systems Eduard Voronetsky explains the growth of his share by the fact that in the crisis period the company abandoned the production of laptops, focusing its efforts on desktop PCs and their promotion in the largest retail chains.

The Russian representative office of Acer is confident that in 2011 the shares of domestic desktop system assemblers will decrease. "Strong players will become stronger, while the weak will continue to move in a mourning procession towards the cemetery," Vyacheslav Nazarov, director of Acer desktop PC in Russia, told CNews.

But Eduard Voronetsky says that his company is not going to die, but, on the contrary, is counting on an increase in its share, including through new products. So, at the end of 2010, K-Systems launched a monoblock on the M.Video network and this year expects to develop this direction.

According to IDC data, in the IV quarter of 2010, 3.44 million desktop and laptop computers were sold in Russia. This is 30.1% more than in the IV quarter of 2009. The first place in the number of sold PCs (both desktop and portable) was taken by HP, the second by Samsung, the third by Asus ixzz1G5Xqr5Ka Samsung is striding ahead.

At the same time, according to IDC, in the IV quarter of 2010, Russian laptop sales increased in unit terms by 37.3% to 2.12 million devices. The first place was taken by Samsung for the first time, the second and third - Asus and HP, respectively. Taiwan's Acer, which occupied the first position a year earlier, has now slipped to fourth place^[23].

The author of the study Zarina Kamytbayeva refused to name the exact market shares of manufacturers, but said: Samsung's share in the IV quarter of 2010 "fluctuated between 15 and 20%," while the top five manufacturers (Samsung, Asus, HP, Acer, Lenovo) control the market 80%. She explains Acer's weakening position by the high sales of this company's laptops in the third quarter: "Having purchased a lot of [this] vendor's laptops before October, distributors chose to temper their appetites in the fourth quarter."

In the IV quarter, Samsung sold 430,000 laptops in Russia, says Arkady Graf, head of Samsung's profile department. It associates the success of sales, in particular, with the expansion of the lineup (in 2010 Samsung brought four series of laptops to the market, and in 2009 - only one) and with a successful logistics scheme used by Samsung: laptops are shipped weekly in equal batches to partners, including regional ones.

Director of the Russian office of Acer Gleb Mishin disagrees with IDC estimates. In the IV quarter of 2010, Acer sold about 400,000 laptops in Russia, he says. Perhaps Samsung has imported more devices into the local warehouse, but it is at least incorrect to count them as sales, he points out. A Samsung spokesman left the speculation without comment.

According to the representative of M.video Anton Panteleev, in the IV quarter of 2010 Samsung was one of the most active PC suppliers on the market. And Samsung models are among the best in terms of price ratio - quality in the most popular, mid-range price segment, he adds. However, according to the results of all 2010, Samsung took only third place, Panteleev points out.

Sales of Samsung laptops are now growing, and Acer and Asus are falling, says Elena Nogotkova, a representative of Svyaznoy. However, in the IV quarter of 2010, Svyaznoy sold the most Asus laptops, Acer was in second place, and Samsung was only in third, she says. Asus considers the leader and representative of Euroset Ulyana Smolskaya.

Q3

According to IDC Quarterly PC Tracker, about 3.45 million were delivered to Russia in the 3rd quarter of 2010. PCs (desktop and portable). This is 64.4% more than in 2009 (hereinafter, the volume of supplies in quantitative terms). The final five market leaders are as follows: Acer Group, ASUS, Samsung, HP and Lenovo (in descending order of volume of delivered PCs).

In the third quarter, the share of laptops again reached record results - 67.4% of the total number of PCs delivered to Russia. This segment grew by 83.8% compared to the third quarter of 2009 to 2.33 million units. The top five market leaders are unchanged from the previous quarter - Acer Group, ASUS, Samsung, Lenovo and HP. Within this segment, the share of mini-laptops was 19.9%.

The desktop personal computer segment grew by 34.9% to 1.13 million units. HP this time came out on the first line in terms of the number of PCs delivered. It is followed by Acer Group, K-Systems, DEPO Computers (Depot Electronics) and Kraftway. The share of local assemblers decreased by 6% compared to last year, accounting for 79.1% of all desktop PCs delivered to Russia in the reporting quarter. All-in-one PCs retained a 5% share of the total number of desktops reached a quarter earlier.

"Shipments of suppliers in the third quarter were designed both to meet seasonal demand associated with the beginning of the new school year, and to want to provide sellers with goods for New Year's sales in advance," said Zarina Kamytbayeva, senior analyst for the IDC personal computer market in Russia and the CIS. "The fourth quarter for shipments promises to be as good as the third, but there is a risk of overstocking distribution warehouses at the end of the year."

Q2

In the 2nd quarter of 2010, about 2.23 million personal computers were delivered to Russia, 67.1% more than in the same period of 2009. For exactly a year, the five market leaders remained unchanged - Acer, Asustek, Hewlett-Packard, Samsung and Lenovo, in descending order of supply, IDC reports.

The all-in-one form factor (monitor and system unit in one package) strengthened its position between April and June 2010, increasing its market share to more than 5% of the entire desktop market.

The laptop segment more than doubled to 1.37 million units compared to Q2 2009. The first two lines in the top five of this segment were invariably occupied by Acer and Asustek. Places from the third to the fifth were distributed between Samsung, Lenovo and HP (IDC data).

In the second quarter of 2010, according to Gartner, Acer reduced its share in laptop shipments by 3.4 pp to 24.7%. And its closest competitor Asus, on the contrary, increased its share by 2 pp to 24.2%.

In addition, at the end of the quarter, there was an increase in the share of mini-laptops. Compared to the same period last year, the share of these devices in the total volume of laptops delivered to the market increased from 17% to 22.9%. As for laptops in general, their share was 61.4% of all PCs delivered to the Russian market in the 2nd quarter of this year.

Desktops

The desktop segment grew by 21.6% to 862,000 units (IDC). Leaders: Acer, NR, K-Systems, DEPO Computers (Depot Electronics), Kraftway. According to analysts, local assemblers continue to lose the desktop market - in the 2nd quarter their share was 80.5%, which is 4% less than a year earlier.

For the first time, the Russian assembler DEPO Computers (Depot Electronics) lost first place in the desktop (desktop) market to the Taiwanese Acer, follows from the report of the research company Gartner for the second quarter of 2010. During this period, Acer delivered 65,356 desktop computers and took 8.7% of this market segment, and Depo - 56,534 and was in second place with a share in 7.5%. Until now, Depo has remained an almost permanent leader. Compared to the first quarter of 2010, Acer's desktop shipments increased by 106%, while Depo's grew by only 18.3%.

Desktop Leaders Q2 2010

The second quarter is traditionally worse than the first, when state tenders and deliveries of the IV quarter are executed, says Depo Computers CEO Sergei Eskin. Also, he's not sure that Acer and Depo deliveries count equally. Perhaps Acer summarizes PC shipments from Taiwan and their subsequent sales in Russia, Eskin suggests. Jump doubts this, but admits that Acer's supply data takes into account, among other things, those computers that the company ordered at the plant, but have not yet sold. That's about 25-30% of Acer's quarterly deliveries. However, Asus and HP do the same, she notes: after all, the delivery time for a batch of computers to Russia takes 6-8 weeks.

Acer data includes all computers ordered by distributors, regardless of whether they are delivered or not yet, confirms the head of the Russian office of Acer Gleb Mishin. In the second quarter, he said, most of the computers were purchased for sales at the beginning of the school season. Probably, these PCs have not even been imported into Russia yet, Mishin suggests. Acer has always had such an accounting policy, but in the second quarter, the company, according to him, ordered a really large batch of desktops based on high sales in the fall. Nevertheless, Mishin does not exclude that in the IV quarter the share of Acer will decrease. This often happens in November-December: Acer does not have time to bring computers by sea, and it is very expensive to supply desktops with aircraft.

Q1

In the first quarter of 2010, 2.2 million personal computers were sold in Russia, an analyst at the research company Gartner Aneta Jump told Vedomosti (1.16 million IDC data). This is 86% more than the same period last year and almost equal to the level of sales of the first quarter of 2008 (2.3 million).

Most of the deliveries (64.6%) came from laptops, 1.4 million of them were sold - almost three times more than the first quarter of 2009. At the same time, desktop sales grew by only 16%. The growth of the Russian market this year, according to Jump, in fact, compensated for the almost 40% drop in the past. And it is recovering primarily due to the growth in sales of laptops, especially economy class, says Jump.

That is why, according to her, the market shares of foreign vendors have grown so much:

• Acer showed an increase from 15 to 20.7%,
• Asus - from 5.8 to 13.5%,
• HP - from 4 to 8.8%,
• Samsung - from 4.4 to 6.8%.

The volume of laptop production by Russian companies is extremely small and it decreased even more in the first quarter, Jump summarizes. According to Gartner, none of the Russian computer manufacturers entered the top 10 in laptop sales. At the same time, "other" manufacturers account for only 3.4% of the laptop market, and everything else belongs to major foreign vendors in the top ten.

In the segment of desktop computers in Russia, according to Gartner, local assemblers still have a strong position: the first place is occupied by DEPO Computers (Depot Electronics) with a 6.9% market share (growth over the year - 0.3 pp), the third - from K-Systems with 5.9%, the fourth - from Kraftway with 4.2%. Of the foreigners, HP is in second place with a share of 6%, in fifth - Acer with a share of 4.1%, in ninth - Lenovo with 1.7%. It is noteworthy that even in the segment of desktops, the traditional patrimony of Russian collectors, foreign vendors doubled sales.

IDC gives other data: the segment of desktop personal computers grew by 40.9% to 849 thousand units. In the five leaders of this segment, only K-Systems, which occupies third place, retained its position. The first place went to NR, followed by Acer. A year ago, these leading positions were occupied by DEPO and Kraftway, which this time were in fourth and fifth places. Domestic assemblers have reduced their share of the desktop PC market - in the first quarter of 2010 their share amounted to 87.4%, which is 5.1% less than in the same period last year.

The results of the first quarter could have been better, complains Depo Computers CEO Sergei Eskin. Demand for computers as a whole fell, and companies and government agencies did not defrost budgets after the crisis. In addition, the demand for desktop PCs continues to decline in retail. For Kraftway, the first quarter turned out to be similar to the first three months of 2009, says its president Alexei Kravtsov. According to Gartner, Kraftway's share of the desktop market fell from 4.8% to 4.2%. The company is focused on building PCs with higher added value, explains Kravtsov, and not chasing sales. He predicts Kraftway's revenue growth in 2010 by 40%, but does not name absolute indicators.

Acer did not supply 10-15% of laptops to the Russian market in the first quarter, and this explains the fall in the share in the mobile PC segment (from 32% to 29.8%), says Gleb Mishin, head of Acer's office in Russia. This is due to a shortage of computer components: vendors underproduced them due to low sales forecasts at the beginning of 2010. At the end of the year, Acer plans to reach the pre-crisis sales level, Mishin summarizes.

According to K-Systems co-owner Eduard Voronetsky, pre-crisis sales volumes can only be reached in 2011. In the first quarter, sales growth was, he says, although partially during this period sales of the IV quarter of 2009 and part of purchases of the II quarter of 2010 passed. The market is growing steadily and, if it were not for the huge write-offs of the losses of 2008, in 2009 everything would be very good, Voronetsky sums up.

Toshiba, according to Gartner, reduced its share in the supply of laptops from 10.1% in the first quarter of 2009 to 7.1% in the first quarter of 2010. Igor Snytko, General Manager of Toshiba Europe Computer Systems in the CIS and Baltic States, explains this by saying that in 2009, the company pursued a "conservative policy" to prepare for 2010. In the first quarter of 2010, Toshiba's sales were better, than in the second half of 2009, Snytko notes, linking this with the start of a new marketing strategy.

2009: 6.9 million PCs delivered (-28%)

In the crisis of 2009, according to Gartner, 6.9 million PCs were delivered to Russia, which is 28% less than in 2008.

Q2 2009

The fall in PC supplies in Russia slowed down, according to a report by research company Gartner for the second quarter of 2009. The decline in April - June 2009 compared to the same period in 2008 was 40%, and in the first quarter supplies decreased by 46.8%. In total, in the second quarter, manufacturers supplied 1.4 million computers to Russia. This is 13.7% (168,000 units) more than in January - March 2009.

Two-thirds of this growth occurred in computers for home use: in the second quarter of such PCs were sold 423,866 - 35% more than in the first quarter of 2009. As a result, the share of "home" computers delivered to retail chains increased from 25.6% to 30.4% (in the second quarter of 2008 there were only 22.8%).

According to the results of the second quarter of 2009, the largest decrease in supplies to Russia compared to the same period in 2008 occurred the AmericanDell in (-76.8%) and Japanese (Toshiba -60%). Of the dozens of largest suppliers, Chinese (+ Lenovo 74.2%) and South Korean (+ Samsung 10.1%) showed growth. True, in April - June 2008 Lenovo , only 20,342 PCs were delivered, Samsung - 45,799, and the permanent market leaders - Taiwanese and - Acer Asus 320,379 and 244,191, respectively.

Acer and Asus have reduced shipments, but their shares in the Russian market have even increased, and now they control 28.5% together against 24.3% a year earlier. American Hewlett-Packard (HP) returned to 3rd place, which it lost in the first quarter of Samsung. Its share compared to last year's results also increased slightly - from 7.1% to 7.6%.

Among Russian manufacturers, DEPO Computers (Depot Electronics) holds the largest market share. Compared to the first quarter of 2009, sales increased by 15.2%, and the share remained unchanged - 4.2%. DEPO Computers CEO (Depot Electronics) Sergey Eskin explains the growth in sales with several large transactions prepared in advance, as well as the solution to the problem of non-payments that arose from some retailers.

It is unlikely that the results of the second quarter indicate that the consumer believed in the end of the crisis, says Eskin. Another thing is that consumption cannot be stopped, and the Computer has now become an ordinary thing that you do not need to save for years, he is sure. There is a rise in sales, but it is mainly seasonal, agrees K-Systems CEO (2% of the market) Eduard Voronetsky.

Now it is impossible to say whether the market has passed the bottom, says Eskin, much will depend on external factors. Voronetsky also refused to predict the situation on the market and said that he expects the government to take measures to support the domestic manufacturer. The share of Taiwanese manufacturers is growing, because they have powerful financial resources, Voronetsky explains. At the same time, according to him, there are still import duties on some components, and there is no duty on finished computers.

Market segments

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