iRU
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iRU is a Russian manufacturer of computer equipment, founded in 2002 by the Russian wide-profile distributor, Merlion.
Performance indicators
Decrease in revenue by 13%, to 4.2 billion rubles
The revenue of the Russian computer equipment manufacturer Business Office LLC (operating on the market under the iRU brand) in 2025 decreased by 13%, to 4.2 billion rubles. At the same time, the company completed the reporting period with a net profit of 21.2 million rubles against 159 thousand rubles in 2024. Such data are contained in the published financial accounting of the company, which TAdviser got acquainted with in the database of legal entities Kontur.Focus "in early March 2026.
As TAdviser explained in the company, the reduction in revenue in 2025 is due to the general dynamics of the computer technology market: according to iRU estimates, in physical terms in 2025 it decreased by about 10%, and the dynamics of iRU was comparable. In parallel, during the year, the company planned to update the product line, adjust the range and transform sales channels.
 | At the same time, we continued to invest in development, including expanding production capabilities and strengthening the iRU nearby service program, "Alexey Petrykin, head of procurement at iRU, told TAdviser. |  |
He also noted that in 2025 the entire Russian computer equipment market remained in the perestroika phase. Demand was heterogeneous in terms of segments, price competition intensified, and the role of predictability of supplies, availability in stock and quality of service support significantly increased for customers. In parallel, the adaptation of supply chains and product lines to new conditions continued, so for many players the year passed with fluctuations in volumes and a change in sales structure. In general, the market has become more pragmatic: the business chooses not only in price, but also in total cost of ownership and service level.
In 2026, iRU will focus on further developing its product portfolio and expanding its presence in key market segments. The focus is on saturation of channels with updated models and growth in all specialized categories, including client devices and server solutions.
Earlier, T1 cited its estimates that the hardware segment as a whole in 2025 "sank" by 10%. As for the direct client devices, sales of laptops, for example, in 2025 on the Russian market decreased by 15-30%, according to statistics from Fplus, M.Video and the research company ICMR (GFK-Rus)[1].
History
2025
The company's enterprises on the map of computer equipment factories in Russia
In October 2025, CNews published a map of computer equipment factories in Russia. This infographic reflects the capacity of production and the area of enterprises. Read more here.
First and Second Quarter 2025 Sales Totals
iRU compared the results of sales in the Citylink electronics chain in the first two quarters of 2025 with the same periods last year. The analysis covered not only its own products, but also the overall dynamics in key categories.
In the first quarter of 2025, iRU laptop sales increased by 40.3% in quantitative terms and by 8.8% in monetary terms compared to the same period last year. In the second quarter, growth continued: 61.7% in terms of quantity and 26.3% in money. The most notable contribution was the update of the product line - the launch of new categories Planio, Tactio and Strato *, which include laptops of different levels of performance and availability. This allowed the brand to close the different needs of both the consumer market and the business segment.
A significant positive trend in the first quarter was shown by the server solutions segment: an increase of 73.3% in units and 61.5% in monetary terms. The increase in demand was facilitated by the expansion of the iRU server line: the brand portfolio was replenished with affordable models focused on the needs of medium and small businesses.
There is a moderate decline in the PC and iRU all-in-one segments. In the second quarter, PC sales decreased by 6% in units and 9.6% in money, all-in-one units - by 19.9% and 12.6%, respectively. These indicators remain higher than the average for commodity categories: in the monoblock segment, the market sank 28.5% in quantity and 22.7% in revenue for the second quarter.
In the context of growing user requirements for technical characteristics, iRU continues to adapt the range. Also in the first half of 2025, the manufacturer also significantly expanded support options for customers and partners - IT integrators. A new program "iRU nearby" was launched, which covers all stages of interaction with the customer, from the selection of equipment to its commissioning.
In the second half of 2025, a large-scale update of the product line is planned. In particular, it is planned to develop server solutions for small and medium-sized businesses, as well as expand the portfolio of client devices. The laptop and all-in-one lines will be complemented by both mid-range and executive models aimed at managers and professional users.
2024: Revenue reduction by 17.6% to RUB 4.91 billion
As TAdviser found out in early October 2025, the Russian computer manufacturer iRU (Business Office LLC) received revenue of 4.91 billion rubles in 2024. This is about 1 billion rubles, or 17.6%, less than in the previous year, when the figure was 5.95 billion rubles.
In the rating "TAdviser500: The largest IT companies in Russia," prepared by the analytical center TAdviser in August 2025, the company took 150th place. The revenue of the legal entity from the financial statements for 2023-2024 was taken into account. Excluding VAT. Read more here.
The cost of sales on an annualized basis decreased by 19.3% - from 5.7 billion rubles to 4.6 billion rubles. Commercial expenses practically did not change, remaining at the level of 71.8 million rubles, while management expenses increased from 85.29 million rubles to 87.51 million rubles, that is, by 2.6%. Other income collapsed by 95.4% - from 824.01 million rubles to 37.5 million rubles. At the same time, other expenses decreased by 84.2%, amounting to 131.35 million rubles against 832.45 million rubles in 2023.
Sales of products, goods, works and services brought 4.21 billion rubles: this is about a third less than in 2023, when such receipts reached 6.39 billion rubles. Payments to suppliers (contractors) for raw materials, materials, works and services for the year decreased by 12.4% - from 3.96 billion rubles to 3.47 billion rubles. Expenses in connection with the remuneration of employees decreased by 34.8% - from 129.51 million rubles to 84.48 million rubles.
iRU's gross profit rose from 253.12 million rubles in 2023 to 303.86 million rubles in 2024 (plus 20%). Profit from sales jumped one and a half times - from 95.99 million rubles to 144.51 million rubles. The company received 159 thousand rubles of net profit, while at the end of 2023, net losses in the amount of 15.81 million rubles were shown.
As of December 31, 2024, receivables amounted to 772.47 million rubles, which is 6.6% less than the previous year (827.02 million rubles). Accounts payable decreased by 2.3% - from 1.36 billion rubles to 1.33 billion rubles.[2]
2023: Revenue growth by 24% to RUB 5,952 million
At the end of 2023, the revenue of the Business Office company (iRU brand) set a record, increasing by 24% - to 5,952 million rubles, a net loss of 15.8 million rubles (a year earlier there was a net profit of 27.3 million rubles).
Representatives of iRU declined to comment on the results of their activities.
As of March 2024, iRU has two production sites - in Zelenograd 1000 square meters. m with a capacity of 300 thousand pcs. Products per year and in the village of Bykovo in the Moscow region 7000 square meters. m with a capacity of 600 thousand pcs. Per year. The company produces computers, all-in-ones, laptops and servers.
2022: Revenue reduction by 16.4% to RUB 4,777 million
At the end of 2022, iRU's revenue decreased by 16.4% to 4,777 million rubles. The revenue of Business Office LLC from the financial statements for 2021-2022, excluding VAT, was taken into account. In the ranking "TAdviser100: The largest IT companies in Russia 2023," such an indicator allowed the company to take 100th place.
2021: Revenue growth by 32.7% to RUB 5,716 million
At the end of 2021, iRU's revenue amounted to 5,716 million rubles, an increase of 32.7% compared to 2020, which allowed it to take 89th place in the ranking of TAdviser100: The largest IT companies in Russia 2022. The company is part of the Merlion group . Revenue of the Merlion group in 2021 increased by 3.9%, exceeding 420 billion rubles. The revenue of Business Office LLC from the financial statements for 2020-2021, excluding VAT, was taken into account.
2020
Revenue - 4,309 million rubles
At the end of 2020, iRU's revenue amounted to 4,309 million rubles.
Participation in the creation of the Computer Engineering Consortium
On April 9, 2020, Yadro informed TAdviser that leading Russian companies, developers and manufacturers of computer technology announced the creation of the ANO Consortium Computing Technology (ANO VT) with the support of the Ministry of Industry and Trade of the Russian Federation. The founders of the organization were PK Aquarius LLC, Business Office LLC (iRU), Depot Electronics LLC, KNS Group LLC (Yadro), Craft Corporation PLC JSC, National Technologies LLC (part of the Automatics concern of Rostec state corporation). Read more here.
2019
Partnership with Raidix
On April 15, 2019, the developer of data storage solutions, Raidix, announced that, together with a Russian computer manufacturer, IRU signed a partnership agreement aimed at jointly developing and supplying Russian iRU data storage systems with preinstalled RAIDIX software. Read more here.
Panasonic IP Camera Production Launch in Russia
On February 11, 2019, the companies Panasonic Russia Merlion officially launched the production IP of cameras at the facilities of iRU. Panasonic At the initial stage, it is planned to release three popular camera models here, in the video surveillances future the range can be expanded. Partners do not announce the size of investments in the project, but emphasize that the line will be able to provide operational production for specialized projects of almost any scale, TAdviser Merlion said.
The decision to launch a joint line was made at the initiative of Panasonic in response to the wishes of the company's Russian customers, for whom the use of local products is becoming more and more relevant. iRU production has been certified for compliance with Panasonic's global technology standards.
The IP cameras intended for production in Russia included the following models: WV-S2131LRF (inner dome), WV-X6531NRF (street PTZ) and WV-S1132RF (body). As of February 2019, cameras of this type are most in demand and provide up to 30% of sales of all cameras of the Japanese company in Russia. Their popularity is due to the presence of iA (intelligent Auto) artificial intelligence functions and the ROI (self-learning coding technology) system, which automatically detects zones with moving people or vehicles, Panasonic Russia explained.
| | The joint production of state-of-the-art cameras in Russia is becoming the next stage of many years of cooperation between the Japanese corporation and the Russian distributor Merlion, "said Dmitry Vinogradov, CEO of Merlion. - For global manufacturers, localization of production becomes one of the key requirements for obtaining and strengthening positions in its segment in a particular region. IP cameras, security, video acquisition and analysis are the segments that become one of the main drivers of the entire global security market. The fact that we are going in this direction together with one of the world leaders indicates the importance of the Russian market for Panasonic Corporation. We are glad that our production was chosen by the site where Russian specialists will collect innovative gadgets according to advanced standards. | |
| | Russia became the first country outside Asia where Panasonic opens local production of its security cameras. This is due to many reasons, but primarily to the needs of customers from three areas of priority for us economies -, and public sectors, power engineering specialists - transport said Vice President of Panasonic Russia Yoichi Takaki. - When choosing a partner for this strategically important initiative, we wanted to be absolutely sure that all the necessary standards will be fully met at a particular enterprise. The fact that we are launching a project to produce IP cameras in conjunction with our long-term strategic partner, Merlion, speaks, on the one hand, about the level of trust that we have developed. In addition, Merlion is one of the oldest computer manufacturers of equipment in Russia. This company has come a huge way both as a distributor and as a collector. All of this goes a long way for Panasonic, which cherishes its reputation for building on our own standards and the work of our partners. | |
2017: Business Description
As of December 2017, iRU is engaged in serial production of high-tech products of a wide range of applications, and also produces computer equipment of individual specifications in accordance with customer needs. The range of iRU products includes products for home users, solutions for small, medium-sized businesses and large corporations: computers, all-in-ones, laptops, graphics and workstations, servers of any level of complexity, storage systems, hardware and software systems and telecommunications equipment.
All developments and research in iRU is carried out by its own R&D center. Experienced development engineers perform a complete functional check of each model, develop ready-made engineering solutions, investigate compatibility and performance with peripheral devices, and perform component selection, testing and compatibility testing. Components of only internationally recognized suppliers are used as components for the production of iRU equipment.
All equipment published under the iRU trademark has the necessary certificates. The quality management system is ISO 9001 certified . All products are produced in Russia and have a warranty of up to three years. Warranty maintenance of equipment is carried out by more than 160 service centers throughout Russia.
Notes
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