Ready-made food (Russian market)

2025

The son of the owner of the largest vending operator in Russia Uvenco launched a factory for the production of sandwiches and packaged dishes

Nathan Belotserkovsky, the son of the main owner of the leading vending operator Russia Uvenco Boris Belotserkovsky, opened the production site of ready meals in. St. Petersburg This became known in July 2025. Gudfudrus LLC began production of sandwiches and packaged products at facilities acquired in April 2025 from the former supplier of micromarkets Self. More here

A factory for the production of ready-made food, which can be stored for 90 days, was built in Moscow for 4.5 billion rubles

In July 2025, AlphaChef introduced a unique technology for the production of restaurant-grade ready-made food with a long shelf life. AlphaChef ready-made food plant with an area of ​ ​ over 36 thousand square meters. meters opened in Moscow. The total number of investments amounted to more than 4.5 billion rubles. Thanks to the innovative cold pasteurization (HPP) method, ready-made dishes maintain high quality and taste for 90 days, without needing artificial preservatives or food dyes. Read more here

2024

The volume of the Russian market for the delivery of finished food for the year increased by 27% to ₽664 billion

The volume of the ready-made food delivery market in Russia in 2024 reached ₽664 billion, which is 27% more than a year earlier. The rapid expansion of the segment is due to changes in the consumer behavior of residents of million-plus cities, a high pace of life and the growing value of time that consumers prefer to spend on recreation or additional earnings instead of self-cooking. This is evidenced by data from BusinesStat, published in August 2025.

According to analysts, the rapid development of the Russian market for the delivery of finished food is based on deep transformations of consumer habits, especially in large cities. Delivery of ready meals is increasingly becoming part of the daily routine due to the shift in focus from self-cooking to the ability to quickly receive ready-made culinary dishes.

Consumers are showing a growing demand for a variety of foods according to individual taste preferences. Modern living conditions form the priority of saving time, which is used for full rest or receiving additional income.

The leading operators of the Russian market for the delivery of finished food are:

• Burger Rus LLC;
• International Restaurant Brands LLC;
• LLC Junirest"";
• Myrest LLC;
• LLC "Gallery-Alex."

One of the key trends in the ready-made food delivery market is the development of express delivery, which is made possible by the introduction of technological solutions by market operators. Companies are investing in digital platforms, logistics systems and mobile applications to speed up the ordering and delivery process.^[1]

The Russian pizza delivery market for the year grew by 17% and reached ₽227,3 billion

The volume of the Russian pizza delivery market in 2024 amounted to ₽227,3 billion, an increase of 17% compared to 2023. This is evidenced by the results of a study by the analytical company GuideMarket, published in May 2025.

In 2023, the market showed growth of 29.3% to ₽194,3 billion after falling in 2022. Taking into account inflation, the real increase in 2024 was 4.9%, which indicates an increase in consumer purchasing power.

The volume of consumption of services per capita increased from ₽972 in 2020 to ₽1557 in 2024. This confirms that the service is becoming more accessible not only to residents of large cities, but also to the population of smaller settlements.

The highest level of concentration of pizza delivery companies is observed in the Central Federal District - 38%, Volga - 15.9% and North-West - 11.4%. This distribution is due to the population density and developed infrastructure in these regions.

After a period of decline in 2022, when sanctions and the economic situation led to higher prices for products and services, the market recovered. In 2021, the market volume was ₽151,9 billion with an increase of 6.7%, in 2022 it decreased to ₽150,3 billion with a fall of 1%.

The COVID-19 pandemic has become a significant factor in the development of the pizza delivery market. The restrictions forced consumers to switch to food delivery, which served as an impetus for the growth of the segment. After the restrictions are lifted, the market continues to grow, which indicates the sustainability of the habit of ordering food at home.

The development of logistics, the improvement of transport systems and mobile applications make the delivery service available to residents of cities with a population of less than one million people. This became especially noticeable after 2020, when delivery began to actively spread in small settlements.^[2]

The volume of the sushi and roll delivery market in Moscow and the Moscow region grew by 16.2% over the year and reached ₽65,8 billion

The sushi and roll delivery market in the Moscow region in 2024 amounted to ₽65,8 billion, an increase of 16.2% compared to 2023. The data indicate a stabilization of growth rates after a period of rapid development of the segment. This is stated in the study "GuideMarket," published in May 2025.

In 2023, the volume of the sushi and roll delivery market in the Moscow region increased by 40.9% compared to 2022 to ₽56,7 billion. For four years - from 2020 to 2024 - the market showed 2.4 times growth from ₽27,4 billion to current indicators.

The segment's fastest growth began in 2020 due to the COVID-19 pandemic. The closure of restaurants and restrictions on public activity made delivery a necessity for millions of residents of the capital. Consumer habits formed during the pandemic have survived after the restrictions were lifted.

The geography of land delivery in Moscow covers office centers, residential complexes, parks, transport hubs and remote areas of the capital. The market has transformed from a niche service into a full-fledged sector with a high level of competition and digitalization.

Consumers when choosing a sushi delivery service are guided by several key factors. The quality and taste of the dishes receive the highest rating - 9.9 points out of 10. The convenience of the digital interface ranks second with an average rating of 9.8 points. Delivery speed is in the third position of importance for customers.

Several key players occupy leading positions in the sushi delivery market in the Moscow region. The Wok Sushi network has 243 points in the region, Many Salmon - 70 points, Yakitoria - 66 establishments. "Tanuki" is represented by 56 points, SushiStop - 52 locations.

The development of the dark kitchen format has become a significant industry trend. Designed exclusively for delivery, no-seat kitchens allow companies to reduce rental costs and scale businesses faster. This approach provides a flexible response to changes in demand in specific areas of the city.^[3]

13% rise in ready-made food sales to 543m servings

The volume of sales of ready-made first and second courses in Russia in 2024 increased by 13% and reached 543 million servings, compared to 482 million servings in 2023. Such data are provided by the analytical company BusinesStat in the report "Analysis of the market for ready-made first and second dishes in Russia," published in April 2025.

According to BusinesStat, this figure was the second largest annual increase in the last five years (2020-2024). The main driver of the growth in sales of ready-made meals is the acceleration of the pace of life of the population, since the use of both chilled and frozen ready-made products can significantly reduce the time spent on cooking.

A significant contribution to the development of the segment was made by large retail chains that actively promoted products and allocated entire departments in their stores for ready-made dishes. Retailers' interest in this area led to the development of their own brands and delivery services. By 2024, all major networks either launched their own delivery services or established cooperation with aggregators.

In recent years, there has been a trend of increased popularity of chilled dishes compared to frozen ones. The tightening of requirements for the processes of preparation, storage and transportation of products has led to an increase in the level of consumer confidence in chilled dishes. When buying them, Russians are less and less afraid to get poor-quality, spoiled or tasteless food.

However, interest in frozen finished dishes also persists, their main advantage both over chilled counterparts and over most other products lies in significantly longer shelf life. Combining chilled and frozen dishes in the consumer basket of Russians allows, if necessary, to completely exclude the full preparation of food "from scratch."^[4]

The Russian market for ready-made food grew by 15% over the year and reached ₽5,8 trillion

The volume of the Russian market for ready-made food, including the HoReCa and retail segments, in 2024 increased by 14.6% compared to 2023 and reached ₽5,8 trillion. Such data on March 19, 2025 were published in a study by the INFOLine Analytics agency.

According to Interfax, a significant part of this growth is due to the dynamic development of the ready-made food segment in retail, which continues to gain popularity among consumers. In 2024, retail accounted for 16% of the total out-of-home food market. The share of this category in the retail turnover of food in 2024 increased by 0.5 percentage points and amounted to 3.7%.

The ready-made food market in Russia grew by 15% over the year

Analysts of the INFOLine Analytics agency predict that by 2028 the ready-made food market in Russia may grow 1.5 times compared to 2024 and reach ₽9 trillion. At the same time, the share of retail in the total volume of the food market outside the home in 2025 may increase to 25%, and the share of ready-made food in the retail turnover of food products - up to 4.5%.

According to experts, the main drivers of the growth of the ready-made food market will be the development of bakery formats, the expansion of the supply of baked goods and coffee in retail chains, as well as an increase in the number of specialized culinary departments in supermarkets.

The INFOLine Analytics study notes that in 2024 the volume of the ready-made food market in retail amounted to ₽1,035 trillion, and in the HoReCa segment - ₽4,77 trillion. By 2028, these indicators could grow to ₽2,297 trillion and ₽6,725 trillion, respectively.

According to NielsenIQ estimates, sales growth in the category of dishes that do not require cooking in 2024 was 28.8%. At the same time, demand is increasing not only for pasta, sales of which have grown 1.6 times, but also for soups and broths - by 43.3%.

Food market experts note that business is actively responding to the growing demand for ready-made food. The company Unilever Rus"" expanded the portfolio of brands È¡"ÓÓ"" with a new category - ready-made puree soups. New items will appear on store shelves in March 2025.^[5]

The market for ready-made food for the year grew by 28.8%

Sales of ready-made dishes in Russia increased by 28.8% in 2024. This was announced in early February 2025 by Maria Garanina, head of sales at Nielsen educational projects.

According to Adindex, the largest growth was demonstrated by pasta - 62.1%, vegetable dishes with meat or fish - 50.9%, soups and broths - 43.3%. The minimum growth was shown by perishable salads - 19.3%, complex dishes - 21.6% and dough-based products - 24.9%.

The Russian market for ready-made food for the year grew by 28.8%

In the structure of sales of ready-made dishes, bakery products occupied 28.9%, perishable salads - 25%, complex dishes - 19.5%. The share of rice-based foods was 7.7%, based on dough - 6.2%, based on potatoes - 3.8%.

According to the research company Nielsen, the regional distribution of sales shows the dominance of the Central Federal District with a share of 43.9%. The most dynamic growth was demonstrated by the Southern District - 38.5%, the Urals - 36.6% and Siberia - 31.1%.

Among sales channels, supermarkets are leading, having increased their share by 1.9 percentage points. Hypermarkets reduced their presence by 2.8 percentage points to 21.8%. The share of minimarkets increased from 0.9% to 12.9%, hard discounters - from 1.2% to 12.4%.

The largest dynamics of sales growth was shown by hard discounters - 78.3%. Minimarkets increased sales by 34.5%, supermarkets - by 32.8%, hypermarkets - by 14.2%.

In the general structure of the perishable products market, the share of ready-made dishes reached 7.5% in 2024 against 6.8% in the previous 2023.

The growth of this segment demonstrates a change in consumer preferences in favor of ready-to-eat foods. The expansion of the range and the development of new trading formats contribute to increasing the availability of ready-made food for consumers.^[6]

Sales of ready-made food in Russia for the year increased by 35.6% and reached ₽1,27 trillion

In mid-January 2025, it became known that the volume of sales of finished cooking and baking in Russian retail in 2024 reached ₽1,265 trillion, an increase of 35.6% compared to ₽933 billion in 2023.

According to RBC, the share of finished products in the turnover of food retail increased to 4.8% compared to 4.1% in 2023. The growth in indicators is due to the gradual refusal of Russians from cooking at home and an increase in demand for ready-made dishes in all sales channels.

Sales of ready-made food in Russia for the year increased to ₽1,3 trillion

The largest retail chains showed significant sales growth in this segment. The Pyaterochka network more than doubled the figure - from ₽57 billion to ₽119 billion. In 2023, the retailer's culinary sales growth rate was 59%.

Crossroads accelerated its growth rate in the ready-to-eat category from 20% to 41% in 2024, reaching a turnover of ₽37 billion. VkusVill also showed an increase in sales growth from 36% to 43%, bringing revenue in this category to ₽56,6 billion.

RBC analysts note that ready-made cooking in retail chains is a serious competition for catering establishments and delivery services from restaurants due to more attractive prices, which is especially important in the face of cost savings by consumers.

Retail operators are actively adapting to changes in consumer preferences, promptly revising and updating the range of finished products in accordance with current customer requests. This trend is becoming a determining factor in the development of food retail.

The study shows that the ready-to-eat and cooking category is emerging as one of the key growth drivers for retail chains, demonstrating sustainable development dynamics over recent years.^[7]

The food delivery market from restaurants in Russia grew by 30% over the year and reached ₽648,7 billion

The volume of the Russian food delivery market from restaurants in 2024 amounted to ₽648,7 billion, which is 30% more than in 2023. This became known in January 2025 from the data of RBC Market Research. The growth of the sector is due to the expansion of the audience of online delivery services, an increase in the presence of aggregators in the regions and a change in consumer behavior, in which orders of ready-made food become part of the daily life of Russians.

According to the study, in 2019 the market volume was ₽175,7 billion, and in 2020 it increased by 51% and reached ₽266,2 billion. Analysts attribute this growth to the COVID-19 pandemic and the restrictive measures introduced, which led to a massive transition to the delivery of ready-made dishes. In 2021, the market continued to grow, increasing by 34% to ₽356,3 billion, but growth rates began to slow.

In 2022, the market volume reached ₽418 billion, which is 17% more than in 2021. Despite the positive dynamics, the growth rate decreased, which is explained by the saturation of demand and the adjustment of consumer habits after the pandemic. In 2023, the market continued to grow and reached ₽497,7 billion, an increase of 19%.

According to RBC Market Research, in 2024 the growth rate accelerated to 30%, which allowed the market to reach ₽648,7 billion. The study indicates that one of the key trends was an increase in the number of orders in the regions, as well as an increase in the average check. The expansion of the partner chain of restaurants had a significant impact on the development of the segment, which made it possible to increase the availability of delivery.

Analysts note that the calculations took into account not only delivery from restaurants, but also the segment of food rations and orders from sushi stores. The study also points out that the frequency of ready-made food orders to work and home has risen by more than a third over the past year. According to experts, in the coming years the market will continue to expand due to the development of digital services, improving logistics and increasing the availability of delivery in small towns.^[8]

2023

Pizza delivery market in Moscow and Moscow region grew 3.5 times and reached ₽83,5 billion

The volume of the pizza delivery market in Moscow and the Moscow region has increased 3.5 times since 2019 and reached ₽83,5 billion in 2023. In physical terms, excluding inflation, growth was 10%, according to a study published on October 31, 2024. Read more here.

Growth in sales of pizza with delivery by 30%, up to 1329 rubles per person

At the end of 2023, the volume of consumption of pizza delivery services in Russia amounted to 1329 rubles per person. For comparison, a year earlier, the figure was 1027 rubles. Thus, an increase of about 30% was recorded. Such data are given in the study of the analytical agency "GuideMarket," the results of which were published on September 8, 2024.

According to estimates, in 2019, Russians spent an average of 627 rubles a year on pizza delivery. In 2020, this value rose to 972 rubles, and in 2021 - to 1033 rubles. In 2022, some decline followed: consumers began to increasingly refuse to deliver pizza due to the decline in real income and increased uncertainty against this background. In addition, sales were influenced by the emigration of part of the population - representatives of the middle class, the most wealthy Russians. In addition to the outflow of customers, market participants faced an increase in the cost of goods.

Nevertheless, in general, from 2019 to 2023, sales of pizza with delivery in Russia more than doubled (on average per resident of the country). This suggests that the service has become not only the preference of residents of large megacities such as Moscow and St. Petersburg, but also actively developing in cities with a population of less than a million people.

The authors of the study cite changing the lifestyle of people, the desire to save time, the development of technologies and the emergence of new channels for attracting customers, such as mobile applications and social networks, as key factors in the growth in popularity of pizza delivery service in Russia. These platforms have made the pizza ordering process more convenient and accessible. In addition, pizza delivery companies are constantly working to improve product quality and improve service levels, which also contributes to the growing popularity of the corresponding service.^[9]

The Russian market for ready-made food is growing by 17% per year

In 2017-2023, the growth rate of sales of ready-made food in Russia averaged 17% annually. This is due, among other things, to the increase in the number of citizens who live alone and spend a lot of time at work. Such data on July 18, 2024 are disclosed in Infoline materials.

According to estimates, the volume of the Russian market for ready-made food in 2023 amounted to approximately 745.7 billion rubles. For comparison, a year earlier this figure was approximately 609.2 billion rubles. Thus, an increase of 22% was recorded. Market participants highlight several factors contributing to the growth of demand for ready-made food among Russians. One of them, according to Elena Perepelitsa, CEO of RestCon, is to improve the quality of ready-made dishes. In addition, the range is expanding: offers appear for different audiences.

The growth rate of sales of ready-made food in Russia averaged 17% annually

At the same time, Olga Sumishevskaya, partner of One Story, notes that there are quite a few mini-format stores in European countries, initially focused on the sale of ready-made food and drinks. In Russia, according to Infoline estimates, the average in 2023 was 3.2%. Against this background, large retail chains such as Magnit and Pyaterochka are increasing the number of coffee points and bakeries in small formats. In addition, new distribution channels are developing. Thus, Azbuka Vkusa is considering the possibility of cooperation with gas stations and airlines.

Infoline-Analytics CEO Mikhail Burmistrov associates the rapid growth in demand for ready-made food with an increase in real incomes of the population, combined with low unemployment. In addition, there are more households out of one person in Russia: the figure increased from 14 million in 2010 to 28.5 million in 2023. Many people who live alone prefer to buy ready-made food rather than waste time cooking it.^[10]

Growth in sales of software for automation of orders and food delivery in Russia by 9% to 69.7 thousand licenses

In 2023, the total number of software products implemented to automate food orders and delivery in Russia reached 69.7 thousand. The growth compared to the previous year, when sales were estimated at 64 thousand, amounted to 8.9%. Such data are given in the BusinesStat study, the results of which were published at the end of May 2024.

The report takes into account both individually created software solutions for catering establishments and grocery stores, and ready-made IT products based on a monthly/annual subscription. Subscription applications can be sold multiple times for different customers. Programs developed in-house by enterprises exclusively for internal application are not taken into consideration.

It is noted that the main consumers of IT solutions for food delivery in Russia are restaurants and cafes. At the same time, most network institutions have already introduced the necessary services in 2019-2021. Therefore, in 2023, demand was supported mainly by orders from non-grid enterprises and companies developing according to the franchise model. For such organizations, the delivery option is important, among other things, for building up the client base. It is estimated that most often delivery is connected by establishments with an average check from 500 to 1,500 rubles.

The study says that in 2019, 30.9 thousand software products in the field of automation of food delivery were sold on the Russian market. By the end of 2023, the volume of the industry more than doubled, reaching almost 70 thousand orders. Moreover, the highest growth rates were observed in 2020 and 2021 - by 38.4% and 28.8%, respectively. This was facilitated by the pandemic and the intensification of online commerce channels around the world. Then the pace of market expansion began to gradually decline. By the end of 2023, the industry had reached saturation of 62%.^[11]

Reduction in sales of ready-made food and sets for cooking dishes with delivery by 7.6% to 14.5 billion rubles

The volume of the Russian market for ready-made rations and sets for cooking in 2023 amounted to 14.5 billion rubles, which is 7.6% less than a year earlier. This is evidenced by the data of the analytical company Infoline, published in early March 2024.

According to experts, the fall in sales of ready-made rations and sets for cooking has accelerated: in 2022, negative dynamics were measured at -4.3%. And in 2019-2021. the market grew 1.5 times. According to Infoline's calculations, in 2023, the share of companies outside the top five in sales decreased from 27.3% to 16.5%, indicating a trend of market consolidation.

The fall in sales of ready-made rations and cooking kits accelerated

The decrease in demand for ready-made rations and kits for cooking in the Russian Federation in 2023 occurred due to the transition of the population to a savings model in behavior and a rational attitude towards food costs, researchers say. In addition, according to them, the consequences of the departure of the population due to partial mobilization in September 2022 affected. At the same time, the competition between services with cooking of large grocery chains and catering has increased, the study notes, excerpts from which are provided by Shopper's.

The founder of Elementaree, Olga Zinovieva, also points to such a barrier to the market as blocking some social networks in Russia through which the main traffic went. The founder of Shefmarket, Sergei Ashin, considers the main problem for business in the field of ready-made food - the retention of buyers by services.

The founder of Shefmarket, Sergei Ashin, in a conversation with Kommersant, suggested an increase in turnover on the market by 20-25% in 2024. According to him, cooking kits have their own consumers, despite competition with ready-made food delivery services.^[12]

2022

The sushi and roll delivery market in Russia has tripled in 4 years - to 148.9 billion rubles

The volume of the Russian market for sushi and roll delivery services in 2022 increased by 30.7% compared to the previous year and amounted to 148.9 billion rubles. Compared to 2018, there was more than a threefold rise. Analysts of the GuideMarket agency reported this in August 2023.

According to them, the rise in sushi and roll prices, caused by general inflation and higher costs, as well as the organization of the delivery process, contributed to the increase in market volume.

However, the COVID-19 coronavirus pandemic in 2020 had the most significant impact on market growth. During the first lockdowns, when restaurants were forced to close, and people were allowed to go out only within their homes, the demand for food delivery increased significantly.

Also, the growth of the sushi and roll delivery market is due to the development of demand in the regions. Consumer habits have already formed, so even the unstable economic situation in 2022 led only to a decrease in the growth rate of the market, but not to its reduction.

Experts have identified several trends in the development of the sushi and roll delivery market in Russia. Among them:

• menu revision due to sanctions and logistics;
• Cost optimization
• increasing the cost of ingredients and finished products;
• closing of non-profitable points;
• development of technologies and automation;
• increased coverage across the territory;
• reduction of the average check;
• weakening loyalty to familiar brands;
• a decrease in the share of sushi and rolls in the total volume of food delivery;
• replacement of ready-made cooking from retail chains with food delivery from restaurants;
• the transition of consumers to reasonable consumption against the background of uncertainty;
• falling attractiveness of the Russian market for Western investors.

The sushi and roll delivery market continues to show steady growth, but faces a number of challenges and changes in consumer behavior, the researchers added in August 2023.^[13]

Finished food market growth by 27.1% to 216 thousand tons

The volume of the Russian market for ready-made food in 2022 reached 216 thousand tons, which is 27.1% more than a year earlier. Such data Rosselkhozbank published at the end of March 2023. Read more here.

Food delivery services market growth by 18.8% to 601.3 billion rubles

The volume of the Russian market for food delivery services in 2022 reached 601.3 billion rubles, which is 18.8% more than a year earlier, and 4 times higher than in 2018. Such data were published by the market research agency GuideMarket in July 2023.

According to experts, in 2022 the market in question grew primarily due to the development of delivery in the regions. Consumer habits have formed, so even taking into account the unstable economic situation, there was only a decrease in the growth rate of the market.

As noted in the study, the COVID-19 coronavirus pandemic has significantly accelerated market growth. It was after the first lockdowns, when catering had to close, and it was possible to go outside in many cities only within the adjoining territory, that a high demand for food delivery began to form, the researchers note.

According to experts at Infoline for 2022 Moscow Moscow area , and accounts for more than 50% of all online food orders in the country. The market of the Moscow region is more mature, in 2022 about 6.7% of residents used food delivery services. In general, the Russia e-grocery penetration rate is estimated at 2.9%.

20% of the market for the delivery of products in the Moscow region is occupied by Vkusville, 10% each are controlled by Sberbank Market, Ozon (including Ozon Fresh) and X5 Group. Another 9% of the market is occupied by Samokat, and 41% is accounted for by other services.

Infoline-Analytics CEO Mikhail Burmistrov notes that in order to stimulate demand, most market participants intensified marketing activity in the summer, expanded their own brand portfolio and the range of ready-made food. However, the dynamics of the Moscow region market is significantly affected by the outflow of part of the solvent population, in this regard, the services thought about expanding regional expansion.^[14]

Market reduction by 4.3% to 15.7 billion rubles

The volume of the Russian market for the delivery of ready-made rations and sets for cooking in 2022 reached 15.7 billion rubles, which is 4.3% less than a year earlier. This was announced in mid-March 2025 by analysts at the consulting agency Infoline. The market fell for the first time in its entire watch, they said.

Experts say that in 2022, consumers began to increasingly refuse to subscribe for the delivery of food sets and ready-made diets due to a decrease in real income and increased uncertainty against this background. In addition, the sales of players in this segment were seriously affected by the partial mobilization announced at the end of September 2022 and the subsequent emigration of part of the population - representatives of the middle class, the most wealthy Russians.

In addition to the outflow of customers, the companies also faced an increase in the cost of goods. For example, purchase prices for packaging and labels in 2022 increased 3 times, and food prices on average rose by more than 15%, says Shefmarket CEO Sergei Ashin. But against the background of increased price competition in retail and catering, companies are forced to restrain the growth in the cost of finished products.

The largest market share in the revenue structure in the market for delivery of ready-made rations and sets for cooking by the end of 2022 was occupied by the Performance Group - it accounted for 33.4%. Grow Food (Grow Food Company) has 20.9%, Shefmarket accounts for 8.6%, Elementaree - 4.3%, Justfood - 3%. The remaining 29.7% is divided between other market participants.

According to Infoline forecasts, in 2023 the market should win back the fall of the previous year: turnover can grow by 15% to 18 billion rubles due to indexation of the cost of products and the arrival of new players, including from retail (for example, Vkusville). In addition, companies will restore marketing activity using new promotion channels, says Mikhail Burmistrov, CEO of Infoline Analytics.^[15]

Finished food market growth by 27.1% to 216 thousand tons

The volume of the Russian market for ready-made food in 2022 reached 216 thousand tons, which is 27.1% more than a year earlier. Such data Rosselkhozbank published at the end of March 2023.

According to analysts of the credit institution, the leaders in the sale of ready-made food in 2022 were the Jewish Autonomous Region, Tyumen, Kirov, Omsk Regions, and the Yamalo-Nenets Autonomous Okrug. In the structure of the total expenses of the population of these regions, the purchase of finished products takes more than 10%. On average, a Russian resident allocates about 7% of the total expenses for the purchase of ready-to-use products, not counting visits to cafes and restaurants.

Since 2017, the volume of ready-made food production has grown by an average of 55% annually. Taking into account this dynamics, it is expected that in 2025 the market may reach a volume of 800 thousand tons, according to the Rosselkhozbank.

According to the study, food sales in the ready to eat and ready to cook categories in 2022 increased by 4.7% compared to 2021 amounted to 2.28 trillion rubles.

Ready-made food services will occupy a certain share, working at the junction of HoReCa and retail. For customers, this is convenient and does not take much time, and for business, the opportunity to expand the range and audience of consumers offered. Companies are already using different formats of work in parallel, for example, darkstors2 or individual kitchens that cook only for delivery, so this segment will develop and take on new forms, "said Andrei Dalnov, head of the Rosselkhozbank Center for Industry Expertise.

According to the Unified State Register of Legal Entities, in 2022, 30 thousand food production facilities were registered on the Russian market. In addition to the usual worries such as logistics, rising prices for raw materials, packaging materials, equipment and its components, companies from this business area also face the problem of assessing and controlling the quality of products, changing purchasing habits towards savings, the Rosselkhozbank notes.^[16]

2021: The Russian market for the delivery of ready-made dishes and products in Russia was estimated at 613 billion rubles

The volume of the Russian market for the delivery of ready-made dishes and products in Russia in 2021 amounted to 613 billion rubles, BusinessStat analysts calculated. They did not specify the dynamics in comparison with 2020 and only noted that in 2020 the expenses of Russians in this area soared by 225% amid the COVID-19 coronavirus pandemic, due to which people began to work and study more often from home.

According to the study, in 2021, a large number of players were represented in the food delivery market in the Russian Federation: food delivery aggregators (for example, Yandex Food",", Delivery Club"), Broniboy darkstores (, "Ozon Scooter fresh), marketplaces (", SberMegaMarket"), Wildberries retail chains (," ") X5 Group, VkusVill restaurants and cafes (Dodo Brands, ""), Yakitoria dark kitchen ("," Kitchen in the district Dostaevsky), kitchen factories (, Grow Food Shefmarket), food producers developing their own Internet stores of their products (KDV, "Agrocomplex"), shops and kiosks with ready-made food, working takeaway and for delivery (Sushi WOK, "Many Salmon" from). Kh5 Group

The top 20 largest market players include companies of various profiles, analysts say. At the same time, according to BusinesStat estimates, none of them occupies more than 14% of the market share. The entire top 20 players account for 72.1% of the delivery market, and another 27.9% - for the rest of the companies.

According to Data Insight, the Russian food delivery market reached 329 billion rubles in 2021, an increase of 159% compared to 2020. The number of orders increased by 244% - to 237 million. The study showed that 76% of surveyed catering and grocery retail enterprises in Russia provide the opportunity to order food and food at home. On average, companies that are actively developing delivery already account for 50% or more of orders. For large restaurant chains, the ratio reaches 80%.^[17]

2020

Performance Group leads the Russian market for grocery kit delivery services, ahead of Grow Food - Infoline

In 2020, the leader changed in the Russian market of delivery services for food sets and ready-made rations. It was the Performance Group, ahead of Grow Food. This is evidenced by Infoline data.

According to experts, the turnover of the Performance Group and Grow Food at the end of 2020 amounted to 3.2 billion and 2.2 billion rubles, respectively. Shefmarket closed the top 3 online stores selling ready-made food kits with an indicator of 1.16 billion rubles. Next are Elementaree (900 million rubles) and Justfood (450 million rubles).

Despite the pandemic [coronavirus COVID-19 - approx. TAdviser] and the restrictions associated with it, we managed to more than double the turnover and were the first in the segment to overcome the mark of 3 billion rubles, - said the founder of Performance Group Arthur Zeleny, commenting on the company's leadership in the market.

According to him, in 2020 the company will significantly expand its geography of presence, continuing its expansion into the regions. It is also planned to go to traditional retail. Performance Group expects by the end of 2021 on revenue close to 6 billion rubles.

In general, the turnover of the market for the delivery of ready-made rations and food sets in 2020 increased by 53% and exceeded 11 billion rubles against 7.2 billion rubles in 2019. One of the catalysts for this rise was the launch by ready-made food services of special menu lines for retail chains.

At the same time, according to analysts, large retailers and representatives of the catering market, such as Vkusville and Prime, began to offer customers diets - food kits specially selected by nutritionists for one or several days. They are delivered to home, from them you can make the right menu depending on the goal: get rid of excess weight, gain muscle mass, and so on.^[18]

Market shares of leading players in the Russian market for ready-made food delivery

2019

The volume of the Russian market for ready-made food services in 2019 will grow by a record 25.3% compared to last year and will reach 170 billion rubles. The market size has been growing actively since 2015:

in 2015  - 89.1 billion rubles,

in 2016  - 94.2 billion,

 in 2017 - 116.4 billion,

in 2018  - 135.7 billion,

in 2019  - 170 billion (forecast October 2019).

The number of aggregators and restaurants that become partners of these services is also growing. According to RBC estimates, Delivery Club delivery is available in 120 cities versus 97 in 2018 , and Yandex.Eda can be used by residents of more than 30 cities. About 64% of large restaurant chains are connected to Delivery Club, and 22% to Yandex.Eda.

Delivery to the USSR

Notes