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BMW Group

Company

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+ BMW Group

BMW AG (abbreviation for Bayerische Motoren Werke AG, with it. - "Bavarian Motor Plants") is a German manufacturer of cars, motorcycles, engines, as well as bicycles.

Performance indicators

2024: Lower sales in China

BMW and Mercedes sales fall in China

2023

Lagging behind BYD and Tesla in EV sales

In the list of companies with the largest R&D costs

The chart shows 12 months of data as of April 2023.
For Amazon shows the costs of technology and content (not R&D).
ByteDance statistics date back to 2021 (according to the Wall Street Journal)

2022: Internet-Connected Cars Market Share - 6.6%

Source: Counterpoint Global Connected Car Tracker
Based on Q1 2019 to Q4 2022 data

2021: Sales of 2.2 million vehicles

In 2021, BMW was able to sell 2.2 million cars worldwide, which allowed the company to take first place in the premium car segment. Read more here.

The largest suppliers in terms of the number of cars sold in 2021

2020: BMW capitalization for November

Capitalization of car manufacturers for November 2020

Business in Russia

Main article: BMW Group Russia

History

2024

MRI for auto. The first fully automatic machine troubleshooting station has started to work

In mid-July 2024, Hawaii launched the world's first artificial intelligence vehicle inspection system. The new system, launched at the BMW Center in Honolulu, uses MRI-like technology that performs a full scan of the vehicle to identify potential problems. After such a high-tech check, the system issues a full status report that can be easily sent to the client's mobile device.

The center argues that the use of advanced technology increases the speed and accuracy of checking cars. It also reduces the centre's reliance on technicians. In addition, a high-tech inspection can improve customer relationships as they will be able to obtain a full structured inspection report of their vehicle.

The system uses sensitive scanners to fully inspect the car from the roof to the tires, including parts below the bottom. While some customers don't trust artificial intelligence, in this case, modern technology delivers more accurate results than humans. In addition, the use of the AI system eliminates the possibility of imitating a malfunction in customers' cars, which is typical for car services that do not disdain to inflate the bill.

Honolulu center CEO Tim Palms declined to disclose the cost of the new system, but believes the high-tech approach to customer service will pay off over time.

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I would like to receive an image of all machines in high resolution so that we do not have to shoot video every time to fix damage, "Palms explained his decision. - The previous approach slowed down the service very much. By automating this process, we can speed up the inspection of cars, improving the quality of service. [1]
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In 400 thousand BMW cars found defective airbags. which kill drivers and passengers

BMW is recalling more than 390,000 vehicles in the U.S. because of faulty airbags that could explode when triggered. This was announced in July 2024 by the National Highway Traffic Safety Administration (NHTSA). Read more here.

2022

Launch of an electric vehicle plant in China worth $2.2 billion

On June 23, 2022, BMW announced the launch of an electric vehicle plant in China, in which the German carmaker invested about $2.2 billion. This is the third enterprise of the company in China, it is located in the northeastern city of Shenyang, Liaoning province.

BMW will operate the plant along with local partner Brilliance China Automotive Holdings Ltd. The venture will play an important role in accelerating the company's transformation into an electric car maker, said BMW China President and CEO Jochen Goller. China accounts for about 40% of the German automaker's sales.

BMW launches $2.2 billion electric vehicle plant in China

It is assumed that thanks to the new factory, BMW production in China will increase to 830 thousand cars from 700 thousand in 2021. The first model to roll off the assembly line of the new plant will be a medium-sized electric sports sedan i3. BMW plans to start producing 13 models for the Chinese market by 2023.

In the first 5 months of 2022, nearly a quarter of all cars sold were electric vehicles, according to the China Association of Automobile Manufacturers. BMW sold 208,507 cars in China in the first quarter, and this is 9.2% less than a year earlier. The Chinese electric car market is dominated by Tesla and local brands like BYD, while kings of the combustion engine era such as General Motors and Volkswagen are noticeably lagging behind, Reuters said .

BMW is set to launch nine new electric cars as part of a strategy called Power of Choice. According to Autocar, the Germans have global plans to sell more than 2 million hybrid and all-electric cars by 2030. The company hopes that the new strategy will help them get ahead of their main competitors.[2]

Recall of 61 thousand cars due to defective software

On April 27, 2022, BMW announced the recall of 61,221 vehicles due to defective roof function control unit software as there is a real risk that it was not programmed to American standards. Read more here.

Investment in electric vehicle charging station developer HeyCharge

On January 13, 2022, HeyCharge announced it was raising $4.7 million in investments. The lead investor in the financing round was BMW's venture capital division. Most of the developers in the startup are based in Kyiv. Read more here.

2021

Investing in low-cost electric car battery developer OurNext Energy

On October 18, 2021, BMW and Bill Gates funds invested in OurNext Energy, which develops advanced batteries for electric vehicles. The startup completed a Series A funding round, raising $25 million. Read more here.

British government gives BMW $36.07 million to create batteries for "long-range" electric vehicles

In mid-August 2021, it was reported that a project from BMW to develop a battery for long-distance electric vehicles received $36.07 million in joint funding from industry and the UK government. Read more here.

Creation of a consortium for the introduction of quantum technologies in industry

In mid-June 2021, BMW, along with BASF, Boehringer Ingelheim, Bosch, Infineon, Merck, Munich Re, SAP, Siemens and Volkswagen, created the Quantum Technology and Application Consortium (QUTAC), whose members intend to develop a large number of examples for use in industry to create demand for quantum computing. According to QUTAC, this will accelerate the development of technology in Germany and Europe. Read more here.

Penalty for collusion in clean-up technologies

In early July 2021, the European Commission fined Volkswagen and BMW and other automakers $1 billion for conspiring to limit the use of the emission cleaning technology they developed in diesel cars. Mercedes managed to avoid a fine of €727 million for cooperation with the authorities on this issue. Read more here.

Construction of 360 thousand electric vehicle charging points in China

In early June 2021 BMW , it announced that it plans to build 360,000 charging points electric vehicles by the end China of the year. This was stated by BMW CEO in China Jochen Goller (Jochen Goller) on Thursday at the China Sustainability Summit, held Beijing in. Read more. here

2020

BMW Group plans to reduce CO2 emissions and five electric production cars

In its first half 2020 financial results press release, BMW (OTCPK:# BMWYY) discussed its investment in electric vehicles:

"For the first time throughout its product lifecycle - from the supply chain to production to the end-of-life phase of the car - BMW Group has set clear targets to reduce CO2 emissions by 2030. Over this entire period, CO2 emissions per vehicle should be significantly reduced by at least a third by 2030 compared to 2019 levels. For example, CO2 emissions produced by our vehicles during their lifecycle should be reduced by 40 percent for every kilometre traveled. A key lever for achieving this goal is a far-reaching product strategy that greatly promotes the use of electronic mobility. Over the next ten years, our goal will be to have a total of more than seven million BMW Group electrified cars on the roads - about two-thirds of which will be all-electric models. "

"BMW Group is already a leading manufacturer of electrified cars. By the end of 2021, the company will offer five all-electric production cars in the form of BMW i3 *, MINI Cooper SE *, BMW iX3 *, BMW iNEXT and BMW i4. The next generation BMW 7 Series will mark another major milestone. The BMW brand's flagship model will be available with four different transmission types: high-performance diesel and gasoline versions, an electrified plug-in hybrid and the first all-electric BEV model. By 2023, BMW Group intends to launch 25 electrified models - half of them fully electric versions. "

"In addition to the BMW 7 Series, comprehensive electrification will continue across the group's lineup. Other examples of "our choice" will be the highly popular BMW X1 and BMW 5 Series, which will also be available with all four transmission options - all-electric, hybrid, diesel and gasoline. "The best vehicles in the world are sustainable and sustainability and Premium quality will be increasingly linked to each other in the future," said ZIPS. "We use our outstanding technological expertise in both hardware and software to make our vehicles desirable and at the same time help minimize emissions CO2."BMW Group continues to work to significantly reduce the CO2 emissions generated by its current fleet of new cars, and again this year is set to meet the envisaged CO2 fleet target for new cars registered in Europe in 2020. That figure is about 20% below the 2019 requirement. The systematic electrification of the model range makes a decisive contribution to achieving this goal. "

Reduction of 6 thousand jobs

In mid-June 2020, BMW announced a reduction in 6,000 jobs. For the company, this measure was forced due to the collapse of the car market, which occurred after the outbreak of the coronavirus COVID-19 around the world.

According to the statement of the German auto giant, the company agreed on all measures taken with representatives of trade unions. The job cuts will include settlement with soon-to-retire workers and non-renewal of temporary contracts. However, BMW promises to provide financial support to young people who have lost their jobs. It is assumed that they will be able to get a full-fledged higher education, and at the end they will be guaranteed a job at the auto concern.

BMW dismisses 6 thousand employees due to crisis in the car market

The lay-off covers just under 5% of BMW's total workforce, which is 126,000. Typically, about 5,000 employees leave the company each year, half of whom retire, but these changes are now pathological in nature. Analysts note that this is the largest reduction in BMW's workforce since 2009.

Previously, the carmaker tried to cope with the crisis through other measures, such as using early retirement and reducing the number of working hours. A number of vacant positions will be a thing of the past forever, however BMW will continue to invest in training and promises to hire 1,200 listeners in 2020 and 2021.

Amid the coronavirus crisis and cuts, BMW also suspended cooperation with Mercedes-Benz in the field of automated driving.

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After careful analysis, the two companies agreed to leave cooperation and focus on available development pathways, which could also include working with new partners, BMW said in a statement. According to the automaker, cooperation may resume at a later date.[3]
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2018

Investing in Graphcore AI Processor Developer

In December 2018, it became known that the developer of processors for AI applications attracted Graphcore about $200 million in investments. According to the results of this round of financing, the company was valued at $1.5 billion. Major companies such as,, and Microsoft BMW Dell Samsung Electronics invested in Graphcore. More. here

In the top ten most expensive German brands

In January 2018, the company entered the top ten most expensive German brands, according to a rating compiled by advertising and communication holding WPP and marketing agency Kantar Millward Brown. Read more here.

2017: Sales growth to 2.09 million cars

BMW in January 2018 reported record sales in 2017 amid strong demand for its sports cars.

Thus, sales of BMW brand models increased by 4.2% in 2017 to 2.09 million cars and SUVs. As explained in the company, deliveries were helped by an increase in sales of SUVs by 9.6% and a 15% increase in sales of 1-Series cars.

BMW forecasts that the company's sales will continue to grow throughout 2018, while the focus will be on profitability.

For comparison, sales of Mercedes brand cars increased in 2017 by 9.9% to 2.29 million, which allowed it to take first place in the global ranking of luxury car sales for the second year in a row.

In turn, registrations of new cars of the premium division Volkswagen Audi increased by 0.6% to a record figure of 1.88 million cars sold. At the same China[4], a surge in Audi sales was noted in December 2017 in[5]

2015: Audi, BMW and Daimler buy Nokia cards

On August 3, 2015, Nokia announced the sale of the mapping business to German auto giants BMW, Daimler and Audi (part of the Volkswagen concern). The purchase cost is estimated at 2.8 billion euros. Read more here.

1968

BMW Isetta 600, the car that saved the German concern BMW from bankruptcy. 1960s.

1935: Hitler visits Munich factory

Adolf Hitler visits a BMW factory in Munich and communicates with CEO Franz-Joseph Popp, 1935.

Notes