Candy Flip Robots

Candy Flip Robots is the developer of the Sense Machine software system, designed to assess emotions by facial expressions, facial movements, etc. through the analysis of the video stream. With this solution, you can analyze the emotions of a contact with marketing materials, a user of online services or a potential buyer at points of sale. The startup was founded by the former top manager of Gazprom-Media Vladimir Margolin.

History

2024: VimpelCom owns 25.5% of Candy Flip Robots

On September 23, 2024, it became known that VimpelCom"" through its subsidiary structure, LLC "Haiv" acquired about 25.5% in Candy Flip Robots LLC. Information on the value of the transaction as of the specified date has not been disclosed.

Candy Flip Robots is the developer of the artificial intelligence-based Sense Machine software system. It combines several self-learning neural networks to analyze the video stream. Sense Machine is able to recognize emotions by a variety of parameters, such as pupil dilation, cheekbone position, facial expressions, etc. The system can also determine the direction of view of users at the time of viewing the content. The data obtained is converted into a convenient and understandable report for making business decisions.

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Freepik

As part of the transaction, Haiv LLC increased its stake in Candy Flip Robots from 19.3% to 25.46%, that is, to a blocking stake. At the same time, two other co-owners of the company also increased their shares: Vladimir Margolin from 32.3% to 42.61%, and Sergey Korenkov from 24.2% to 31.93%. The assets were acquired from Alexei Ovcharov, who left Candy Flip Robots.

Denis Kuskov, general director of the TelecomDaily news agency, does not exclude that in the future VimpelCom can adapt Candy Flip Robots technologies to analyze customer emotions in its own communication salons.^[1]

2023: VimpelCom bought 13.3% of Candy Flip Robots

At the end of November 2023, it became known about the sale of 13.3% of Candy Flip Robots to VimpelCom. Its participants did not disclose the financial and other terms of the transaction.

As "" writes Kommersant with reference to the data of the system, SPARK-Interfax"" VimpelCom "invested in the developer of a solution in the field of analyzing the emotional response of the audience through a subsidiary LLC". " Hyve The latter bought a share of several percent from each of the three owners of Candy Flip Robots.

it became known about the sale of 13.3% of Candy Flip Robots to VimpelCom

According to SPARK-Interfax, which the publication cites on November 25, 2023, 34.7% of Candy Flip Robots belongs to the former head of the Internet division of Gazprom-Media Vladimir Margolin, who also owns 100% in Brain Rus, a developer of technologies for interactive video advertising; 26% each for Sergei Korenkov and Alexei Ovcharov, and 13.3% for Haiv.

Finam Group analyst Leonid Delitsyn estimated 100% of the service at 220-270 million rubles, according to him, a share of 13.3% could cost Haiv 30 million rubles. It is expected that in the future VimpelCom may supplement its own products with technologies developed by Candy Flip Robots.

Vladimir Margolin, in a conversation with Kommersant, noted that thanks to the investment, the company "plans to accelerate development, optimize algorithms" and increase the team.

"Haiv" is interesting to us not only as an investor, but also as the structure of VimpelCom, which has great expertise and resources in marketing communications and knowledge about the audience of a telecom operator, he added.[2]

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