VK Clips (formerly VKontakte Clips)

Main article: IPTV (Internet Protocol Television)

2023

950 million views per day

On June 5, 2023, the company VK (formerly Mail.ru Group) announced the results of the third year of operation of the VK Clips service. Views content grew to 950 million per day, the total number of publications exceeded 45 million, and dozens of authors overcame the billion-view mark.

In February 2023, the platform reached its peak value of 1.1 billion daily views. The authors have already published more than 45 million videos on the service, including 28 million over the past year.

The popularity of VK Clips is growing rapidly thanks to the contribution of clips to the creation of trending content, as well as constant product and technological updates. In 2022, clip statistics became available to authors - the ability to view it both for all their videos and for individual clips. A large-scale update was received by the video editor: it has features for working with image and sound - advanced color correction control, adding photos to videos, sound effects, editorial playlists and extracting audio from video.

The authors are developing on the VK Clips platform and expanding the number of their subscribers thanks to smart algorithms for promoting content and a huge audience - more than 25 million daily viewers. Clippers are becoming more popular, attracting new advertisers and creating their own trends, which are estimated by millions of users. In 2022, VK Clips for the first time noted the authors who crossed a billion views on the service. As of June 2023, 28 clippers have already overcome the billion-view mark.

Soon VK Clips will launch a service inside VKontakte to receive a reward for a billion views - it will allow each author to check the total number of views of their videos and send an application when the billion mark is reached.

VK Clips presented viewers with an impression designer with a special concept of recommendations. It allows you to instantly rebuild the tape of clips to suit your mood, depending on the desire here and now: to learn something, distract yourself, laugh or discover new authors.

Among the leaders, videos about animals are still in the top of audience interests, entertainment content and videos about music have gained great popularity over the year.

Add a filter to protect against spam and malicious links

VKontakte May 16, 2023 launched on the platform of short vertical videos VK Clips filter for protection against spam and malicious links. The solution is based on a neural network that automatically hides text comments with spam and advertising under the videos. This tool is designed to support a favorable and comfortable digital environment for platform users.

Using its own algorithms, the service determines comments with a service offer, dubious links and, for example, persistent calls to send something or go somewhere. This function works both in a separate VK Clips application and in the Clips section of the VKontakte application.

Unwanted content will be filtered into a special block under the comments. The user chooses whether to read these materials. Thanks to the tool, the authors of the clips receive feedback without spam, and viewers can avoid malicious and unfriendly information in the comments.

Earlier, VK Clips also appeared a tool that automatically hides negative comments under the video: insults, threats, calls for violence and other rude expressions. Like potential spam comments, they are filtered into a separate block under the comments.

Enhance the ability to work with image and sound

The company Vkontakte on April 13, 2023 in the VK Clips solution presented an updated video editor for authors of short vertical videos - both beginners and professional bloggers. It has great possibilities for working with image and sound: flexible color correction control, adding photos to videos, sound effects, editorial playlists and extracting audio from video. With these tools, clippers will be able to create creative and viral content without additional third-party editors and video editing programs. The features of the updated editor are rolled out gradually and will be available on all devices throughout the week.

Key tools in the updated video editor VK Clips are immediately visible - to create videos, you do not need to switch between several screens. With just a couple of touches, you can edit and edit the video, add text, music track to it, rearrange fragments and use other creative opportunities. For example, add photos from the gallery to the video. Also in the new video editor there are sound effects that allow authors to apply filters to the voice and sound in a new way. The service has also updated the music gallery: now all users have access to editorial playlists sorted by genre and type of videos.

The updated video editor will gradually appear among all users of VK Clips, including in the "Clips" section in the VKontakte application. In a separate VK Clips application, advanced video editor capabilities will be available. Especially for professional creators, the service presented exclusive features: a function of flexible color correction control, with which you can dot the saturation, brightness, contrast and other parameters for spectacular video, as well as the function of extracting audio from video. It makes it possible to select the desired video from the phone gallery, extract the audio track from it and use it to shoot or edit the future viral video in VK Clips.

{{quote 'author = said Marina Krasnova, CEO of VKontakte, VK Clips, VK Video and VK Calls. | When creating a video editor, we took into account the wishes of both novice clippers and video bloggers with extensive experience in shooting professional content. As a result, we decided to rethink the user experience of creating and editing clips on a large scale: now all important tools are available on one screen, and complex settings have become understandable and easy to use. We want the video editor in VK Clips to be one of the best tools for creating and editing short videos, so we plan to develop it and complement it with new options,}}

Adding the Impression Designer

VK Clips has added an impression designer with a concept of recommendations. VK (formerly Mail.ru Group) announced this on April 11, 2023. The function allows you to instantly rebuild the clip feed to your mood, depending on the desire here and now: learn something, distract, laugh.

You can use the designer both in a separate VK Clips application and in the Clips section of the VKontakte application. Just click on the animated designer icon in the upper right corner of the ribbon and choose which videos you want to watch. Algorithmic machine learning will instantly rebuild the tape and offer a personal selection of relevant content. There you can also note which authors are primarily interesting - freshmen or bloggers. The Experience Builder helps VK Clip recommendations to even more accurately select videos for each viewer, regularly learning from prompts from the user and his activity in VK Clips.

The settings selected in the designer will last for an hour - when you revisit the Clips section or the VK Clips application, the viewer will be able to return to the default feed. At any time, you can start the designer again or, conversely, turn off its action earlier. The function will appear to all users gradually during the week.

{{quote 'author = said Marina Krasnova, CEO VKontakte and VK Clips. | VK Clips show steady growth thanks to the evolution of the recommendation platform. The service for April 2023 already has more than 40 million clips: here everyone can find interesting for themselves, and we simplify this path by offering the first among vertical video services an additional scenario for interaction with the recommendation feed. Viewers can watch videos to the mood "here and now," depending on their desires in the moment or relevant situations: laugh, watch a new trend, find out something useful. This approach makes VK Clips an even more personalized service that takes into account a wide variety of audience requests and moods, offering the most relevant content - what you need and when you need,}}

Ability to collect contacts for "VK Ads"

On February 28, 2023, VK (formerly Mail.ru Group) announced that it had expanded VK Advertising's application collection tool capabilities. Any business can collect contacts of potential buyers directly in VK Clips using lead forms. Read more here.

2022

More than double the growth of advertising investment

On December 23, 2022, VKontakte announced that investment in advertising in VK Clips had more than doubled. In January-November 2022, advertisers began to invest 2.5 times more in native promotion in clips than a year ago, and more than 4 times more in targeted advertising.

According to the company, since the beginning of 2022, the number of clips has grown 2.2 times, and the number of published clips - 4 times and exceeded 30 million videos. The average daily number of views of clips increased by 2 times - up to 750 million.

Among native formats, companies most often choose integrations among clippers and challenges with branded masks and effects. Telecom operators, retailers, banks and manufacturers of everyday goods invest more than others in such promotion.

The popularity of targeted advertising in VK Clips, which is shown between user clips, has also grown. This format is most actively used to promote business in the categories: recreation and entertainment, beauty products, education and work, consumer goods and finance.

In 2022, the sports industry became the absolute leader among the fastest growing categories of advertisers - business from this area increased investments in targeted advertising in the Clips by 18 times. Companies from the medical industry increased spending 17 times, real estate - 14 times, and jewelry and watches - 10 times.

If you look at the activity of the users themselves, then most often in VK Clips they switch to advertising business from such categories as: recreation and entertainment, sports, ekom, beauty products, education and work.

The ability to shoot videos to the original sounds of other users

On December 14, 2022, VKontakte announced in VK Clips the launch of tools that will allow the authors of the platform to diversify content and reach even more viewers. Among the updates: a modified editor, video statistics, as well as the ability to shoot videos to the original sounds of other users and share their clips in VKontakte stories. In addition, for novice authors, the team launches an online course "Clipper School."

As of December 2022, the average daily number of views increased 2 times and exceeded the mark of 750 million, and the number of published clips exceeded 30 million videos. This was made possible by the continuous development of tools that optimize content creation. told Marina Krasnova, CEO VKontakte, VK Clips and VK Video

In the updated video editor, a single clip timeline with an intuitive interface has become available to users. You no longer need to edit each video clip individually - now you can see and mount all movie clips at the same time and just as easily scale and rotate your content.

Another change is the ability to shoot videos to the original sounds of other VK Clip users. All user sounds will undergo internal moderation: if the audio fragment used does not violate copyright or related rights, then all users of VK Clips will be able to shoot videos for it.

The VK Clips team added the ability to save songs and sounds to shoot short videos in Favorites.

VK Clips users also got the opportunity to share videos in VKontakte stories.

Along with major updates, the service team announced the start of testing mobile broadcasts in VK Clips. The option will be available in test mode to some site authors. During the test period, it will be possible to use masks, attach links inside VKontakte, and thanks to the updated protocol, broadcasts will be played quickly.

In the near future, the authors of VK Clips will have access to statistics of their content. This tool will allow authors to view statistics on published videos, including data on the number of views and unique viewers, the average search time, audience involvement and its breakdown by country, city, sex and age. Detailed statistics will be available both in the application and in the web version of VK Clips.

First, the ability to watch advanced statistics will open on applications from members of the closed clipper community, and in the future all authors will have access to the tool.

The VK Clips team also announced an update to save content to users' devices. The update will help with one touch to save videos to the gallery in original quality and quickly share content with friends. Users will have a choice: download the clip in the highest available quality (up to 1080p with 60 FPS) or as a lower quality - for example, if traffic is limited.

Also, the site is restarting the online course "Clipper School": participants will learn to shoot videos, competently use all platform tools, confidently stay in front of the camera and much more.

All online lessons will be available on VKontakte and in the VK Clips application in the near future: you can watch sequentially or choose the appropriate ones for a specific request. The course "Clipper Schools" will be regularly expanded: what the authors knew all the latest updates to VK Clips and could create in their favorite service.

Deepfake User Experience

On November 24, 2022, representatives of VKontakte announced the availability of the Deepfake function for users of the social network.

According to the company, you can use the tool in the VK Clips editor - both in a separate application and in the "Clips" tab inside the VKontakte mobile application. The technology also appeared in a special mini-application, with which "Deepfake" can be published in VK Clips and in VK Video. The result can be shared with friends in private messages or downloaded to your device.

The Deepfake function allows users to create realistic videos in which it is possible to try on celebrities' faces. The technology is based on neural networks created by VKontakte, which allow you to transform the user's face into the face of a celebrity, providing recognizable features of the star and preserving the photorealism of the result. The solution processes video in almost real time and has high performance. According to information for November 2022, this will allow creating over 200,000 deepfake videos on VKontakte daily.

The creation of videos is available directly in the editor of the VK Clips service, where the selected fragment of the filmed video can be overlaid with the face of a celebrity using the "Deepfake" button. In the mini-application, it is enough to download a video or choose from those already available on the VKontakte platform. The video should be no longer than three minutes for VK Clips and ten minutes for VK Video. Olga Buzova, Klava Koka, Yegor Creed, NILETTO, Danya Milokhin and Katya Adushkina shared their images.

The generated videos are marked with a special watermark when exported to external platforms so that viewers can easily distinguish deepfake videos from videos with real stars. In addition, all processed videos are automatically checked for compliance with the rules for publishing VKontakte content, and users receive additional notifications that the videos created using Deepfake technology are exclusively entertaining in nature.

We introduced deepfake technology into the VK Clips vertical video service, and also provided the ability to upload videos to VK Videos. This will allow each user to create realistic videos in which it is possible to try on the faces of celebrities. Our technologies carry a number of innovations. For example, most deepfake solutions work on the principle of independent processing of each frame, so even minimal changes in the position and illumination of the face in the video often lead to shaking and glare. The team and I, when developing the Deepfake technology on VKontakte, decided to process video as a sequence of personnel using a recurrent neural network - this made it possible not only to eliminate artifacts inherent in stop processing solutions, but also to use the capabilities of the neural network in a more optimal way, speeding up the generation of deepfakes in multiples. In the future, we plan to support real-time video processing and integrate the technology into our other services, such as VK Calls. told Alexander Tobol, STO VKontakte, VK Video and VK Clips

Ability to watch short vertical videos from VK in the Odnoklassniki mobile application

Social network Schoolmates launched in its own mobile applications on iOS Android and the ability to watch short vertical videos from the service. VK Now users OK can watch clips in a separate feed without leaving. social networks The launch was the first stage in the interaction between the two platforms. This was announced Schoolmates by the company on October 31, 2022. More. here

Ability to download short vertical videos to VK Clips from PCs and laptops

Social network users will be able to upload short vertical videos to the VK Clips platform directly from PCs and laptops in high resolution Full HD and with 60 FPS support. This was reported by the Press Service of VKontakte on September 29, 2022.

The updated feature will be useful not only for novice clippers, but also for experienced creators who prefer to create and mount content using professional tools on PCs or laptops. Previously, they had to send ready-made videos to a smartphone and then upload them to VK Clips - now the publishing process has become easier.

You can download videos using the "Publish Clip" button in the "Clips" section in the left menu of the VKontakte version for your computer. As in the VK Clips mobile application, site users can post videos up to three minutes in high resolution Full HD and with support for 60 FPS frame rates. The author of the clip from the computer can be both a personal page and a community.

Service of short vertical videos VK Clips daily gains more than 688 million views. For users to watch high-quality diverse content, it is important for companies to constantly improve product capabilities and continue to actively support authors - this is a priority for the platform. Downloading short vertical videos to VK Clips directly from a PC will make the work of clippers and professional content makers much more comfortable. Each VKontakte user will be able to create and download videos in a convenient way. This is especially true for those who do not have the ability to publish clips from the phone, noted Marina Krasnova, CEO VKontakte , VK Video and VK Clips.

Downloading videos to VK Clips through the web version of VKontakte will become available to users gradually. From the beginning of October 2022, everyone will have an updated function.

Disappearing from the App Store

On September 27, 2022, it became known that the VK Clips application had disappeared from the App Store. Read more here.

Mobile Launch Announcement

VKontakte on September 8, 2022 presented additional opportunities for content creators, including an office with advanced statistics for video authors and updated monetization tools, and also showed an updated community design - the next stage of the global update of the mobile application.

VK Clips announced the launch of mobile broadcasts, an improved vertical video editor and the ability to publish clips in the web version of VKontakte: professional creators will be able to download materials in high resolution Full HD and with 60 FPS support. Read more here.

Starting the recommendation system

On June 20, 2022 social network , "" Vkontakte announced that VK the Clips short vertical video service has launched an updated recommendation system that adjusts in real time to the personal interests of each user and continuously updates the endless clip feed, relying on the audience's response - reactions and comments. The system reads both positive and negative signals: for example, using the "This is not interesting" button, the user will be able to prompt the service not to offer a certain one anymore. content Based on the viewer's interactions with the videos, the clip tape will be updated, adjusting to the interests and mood of the user.

To most accurately build the recommendation feed, algorithmachine learning analyzes each video in VK Clips, determines what exactly is happening in it and what the heroes are specifically talking about, finds celebrities in the frame and distributes the clips by genre and category. As a result, thanks to accurate video assessment and continuous updates of the feed online, 33% more viewers are fond of recommendations and watch more than 100 videos in a row.

The recommendations themselves have become more diverse: the VK Clips team has added its own neural network technology for finding duplicates to the existing mechanisms. This development allows you to analyze the video sequence and audio track of each clip, find and screen out repeated videos, even if they have different timing and resolution, filters are applied or noise is applied. Thus, only original content, and not copies of it, will be present in the user's feed.

Moreover, 2 times more videos will be included in the top recommendations - thanks to the update in the content selection scheme. It has become more resistant to cheating and gives equal chances for absolutely all authors: any original content that does not violate the rules of VKontakte will be able to get into the recommendations, get the attention of the right audience and become famous if viewers like it.

This update is a change in the recommended system of clips from the moment they are launched, both in terms of user experience and engagement results, and from the technical side. In order to adapt to the interests of viewers in real time and give twice as many authors to prove themselves in VK Clips, our recommendation system processes 10 times more load. On average, for one user, the tape is rebuilt 20 times per visit to the Clips section or VK Clips application. In total, this is about 100 million tape generations per hour. This required us to revise the scheme of work with, data optimize the construction of a list of recommendations and make it practically weightless, as well as stock up on reserves and opportunities for scaling the load multiple times, commented Alexander Dziuba, Director of Machine Learning and Media Recommendations on VKontakte.

To talk about the updates, VK Clips launched an advertising campaign "Talent Meeting Place," where talent is the authors of the clips. The campaign is part of VK's overall creative platform - Meeting Place - and reflects the concept of meeting users, authors, friends, bloggers, musicians and businesses on the platform. The idea is dedicated to the main mission of the service - to help people be together, create and use original content.

Short video views rise 7-fold in two years

On June 3, 2022 social network , "" Vkontakte reported that VK the Clips short vertical video service reached an average of 750 million views per day in two years, showing a 7-fold increase compared to the first two weeks of operation after launch, and the total number of published clips was 16.5 million. It will take the viewer more than 10 years to watch them all.

The platform has announced the third stage of the grant program to support authors, which will begin on June 20. Absolutely all platform users will be able to take part in it, while participants in the previous two stages will automatically fall into the third.

In addition, for users of "VK Clips" the challenge "# Clips 2years" and a test for knowledge of the platform are launched. Interesting and creative videos will be included in the recommendations and on the "Trends" tab.

Support for the authors' creativity helps the service move forward - in May 2022, VK Clips launched a separate mobile application for iOS and Android with advanced content creation capabilities. A camera with support for 60 FPS and Full HD, increased clip duration to three minutes, additional effects and filters in an updated editor - all this allowed authors to create their content faster, thanks to which the number of clip publications increased by 13%.

The platform covers the interests of a fairly different audience, from teenagers 14-17 years old to adults 45 +. In VK Clips, everyone, regardless of age, finds exciting topics and content for themselves. Nevertheless, the activity of users of the service 18-24 and 25-34 years old is the highest.

Compared to the first year of VK Clips, the top audience interests have changed slightly - animals (dogs, cats) and cars are of greater interest. At the same time, humorous videos and life hacks also continue to attract attention.

The most watched track over the past year was Belly Dancer by Imanbek and BYOR. In second place were Jarakhov and Markul with the track "I am in the moment."

Ruslan Sharipov's videos have collected more than 4 billion views. Anton Chaley and Roman Dorokhin were in second and third place.

"For two years now," VK Clips "has attracted the attention of millions of viewers. Thanks to the recent launch of a separate mobile application, the number of publications in VK Clips has grown by more than 13% in a matter of weeks. Every day more and more authors and fans of vertical videos join our platform, "- says Marina Krasnova, CEO "VKontakte."

In March 2022, the number of clip authors increased 4.5 times compared to February.

VKontakte launched the mobile application VK Clips

On May 11, 2022, the company "" announced the Vkontakte launch of a separate one applications for mobile devices iOS and. Android

The application focuses on short vertical format content and quick access to shooting, editing and viewing clips. Features available only in this application are presented. Due to technology and optimization of the internal VK architecture, Clips began to work faster, especially when working with the camera and when processing video.

The developers paid attention to the possibilities of creating content and the needs of the authors. Among the add-ons are advanced functions for editing video fragments: re-shooting and re-shooting, separation and merging, changing the order of the fragments, changing the duration, color filters, reverse and duplication. The maximum timing of clips has been updated: application users can shoot and download videos for up to three minutes - instead of 60 seconds.

There was a download of clips in high resolution Full HD and support for video in 60 FPS - thanks to this, the content has become visually better, and the authors can experiment with various formats and create short vertical videos.

To log in and register in VK Clips, VK ID is used - a single account for all projects of the VK ecosystem. Thanks to this, all clips published by the user inside VKontakte are also available in a separate service application - and vice versa. In addition, some functions of VK Clips in a separate application have become possible to use even without authorization or registration: for example, watch clips, read comments, go to author profiles and hashtags and collections, as well as search for content for inspiration.

To launch the application, the Clips team prepared masks, effects, and filters. Among them is the "On Communications" effect, with the help of which everyone can shoot a sketch about a call from Klava Koka, Ilya Sobolev, Sergei Zhukov and other celebrities - for this the stars recorded special videos.

The identity of VK Clips has also been updated: the name, icon, logo and corporate identity follow the rules of the single VK brand, which was launched in October 2021.

"VK Clips bring together millions of talents that attract the attention of millions of viewers, and we are glad to present a mobile application where everything will be about creativity and short vertical videos. Since the launch of the service in 2020 and the public announcement of a separate application last year, interest in our platform has been growing. Thanks to the additions and capabilities of the camera and editor, the development of the VK Clip recommendation system, more and more authors, especially new clippers that shoot engaging content, fall into the tops and gain reach and subscribers, " Marina Krasnova, CEO of VKontakte, VK Video and VK Clips

Launch of the authors support program with a total budget of 100 million rubles

On March 11, 2022 social network , "" reported Vkontakte that its short vertical video platform supports creators content and launches a grant program. A rating of clippers will appear on the site, which will be formed by the number of views. As a result of the campaign, the authors will receive payments from a total budget of 100 million. rubles VKontakte clips launch a support program in response to a significant increase in authors' interest in the platform.

The program started on March 11 and will last two months. All users of "Clips" will be able to take part in it. To do this, it is enough to fill out a short questionnaire and shoot a business card clip about yourself and your work. After processing the application, you can simply publish the usual vertical format content: all uploaded videos will be counted.

The campaign will take place in two stages. At the end of each month, the platform team will summarize and form a rating of clippers by the total number of views. In the future, the top of the authors can be followed on the "Trends" tab in "VKontakte Clips."

Only original vertical videos of good quality that have not previously been published on other platforms and do not violate copyright are taken into account. The Clips team will track the cheating and promotion of videos using ads - only organic views are counted. Authors in the top will receive payments depending on the position in the ranking. The program applies to both new authors and those who have already posted clips earlier.

"We are launching a grant program to support the authors of VKontakte Clips. For many clippers, the creation of videos has long been the main source of income. We want to support their work and allocate 100 million rubles. The authors of the clips, which fell into the top rating, will share the total prize pool. At the end of this program, we plan to form a plan for the development and creation of additional monetization tools for the authors of VKontakte Clips, - says Marina Krasnova, CEO of VKontakte.

According to VKontakte, she registered a twofold increase in views and downloads of videos in Clips. This was due to the registration of authors from other platforms and the increase in the activity of clippers, which have long been present on the site. On March 8, the social network reached 1.75 billion video views and 600 million clip views per day. Separately, there is an increase in activity among stars, statesmen and the media.