Tiktok rus

Performance indicators

2024

TikTok daily audience growth in Russia by 19% to 35.4 million people

According to Roskomnadzor, published in May 2025, in April 2025, 69 million Russians over 12 years old visited TikTok at least once a month, which is 6% more than in April 2024. The daily audience grew by 19% to 35.4 million people. The growing interest in the platform comes despite the restrictions that TikTok introduced in March 2022: the only way to promote is integration with bloggers who resort to gray ways to bypass restrictions on posting new videos.^[1]

Annual loss of 149 million rubles

At the end of 2024, the Russian subsidiary of TikTok (Tiktok Rus LLC) recorded a net loss of 149.09 million rubles. For comparison, a year earlier, losses were 426.84 million rubles. Such data are reflected in the financial statements published in early April 2025.

The company's revenue on an annualized basis decreased by 48% - from 680.79 million rubles to 354.33 million rubles. The cost of sales decreased from 388.88 million rubles in 2023 to 193.47 million rubles in 2024. Commercial expenses were not registered, while management expenses fell from 244.6 million rubles to 148.1 million rubles. Accounts receivable for the year rose by almost 70% - from 1.64 billion rubles to 2.78 billion rubles. At the same time, accounts payable decreased from 2.55 billion rubles to 601.85 million rubles.

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Фото: Bloomberg

The financial report says that the number of Tiktok Rus employees as of December 31, 2024 is 8 people against 11 people in 2023 and 67 employees in 2022. In 2024, the company did not create branches, representative offices or separate divisions in Russia. The Company did not invest cash or other property as deposits in the authorized capital of other companies, as well as in the acquisition of shares of third-party organizations.

The company notes that due to the current situation, it cannot ensure the placement of ads targeted at the territory of Russia on the TikTok platform, which negatively affected the volume of revenue. Against this background, labor relations with the main number of employees with the payment of agreed compensation were terminated.

These facts indicate the presence of significant uncertainty, which may cause significant doubts about the ability of society to continue its continuous activities, the document says. <ссылка>[https ://bo. order. ru/organizations - card/11302059 TicTok Rus LLC]</ ref>

"VK Clips" ahead of TikTok in audience in Russia

The vertical video service "VK Clips," created by VK, for the first time surpassed the popularity of TikTok among Russian users. This became known on August 9, 2024. According to Mediascope, in June 2024, the number of users who used VK Clips at least once in a month reached 66.6 million people, which exceeded TikTok's coverage in Russia, which amounted to 64.3 million people during the same period. Read more here.

History

2025: Fine of 8 million rubles for violation of the legislation of the Russian Federation

By the decisions of the magistrate of the Tagansky district of Moscow TikTok Pte.Ltd. found guilty of committing administrative offenses under Art. 19.7.10 - 4 of the Code of Administrative Offenses of the Russian Federation (failure by the owner of a social network to comply with the order of the federal executive body exercising the functions of control and supervision in the field of media, mass communications, information technology and communications). The amount of the fine under two protocols amounted to 8 million rubles. This was announced in December 2025 by the press service of the Moscow City Court.^[2]

2023

Losses - 427 million rubles

For the first time since 2020, TikTok recorded a loss from activities in Russia. This happened in 2023, when the company's net losses reached 427 million rubles against 530 million rubles in profit a year earlier. The revenue of the social network in the Russian Federation at the end of 2023 decreased 3.4 times - to 681 million rubles. This is evidenced by the data of the accounting statements, which Tiktok Rus LLC published in early April 2024.

By this time, TikTok still limits the download of new content and the ability to broadcast live for Russian users. The company made this decision because of the law on fake news, according to which the punishment for discrediting the army and fakes about Russia's military special operation in Ukraine was increased to 15 years in prison. However, despite this, the largest bloggers TikTok retained their audience, confirming a stable number of subscribers. As of October 2023, TikTok remained one of the most popular social networks in Russia with an audience of about 67.6 million people, according to Mediascope data.

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Фото: Unsplash

And at the end of 2023, some users of the TikTok social network in Russia gained access to publishing and viewing new content. In addition, part of the Russian business can launch targeted advertising on the site from the end of 2023, Forbes reports, citing representatives of several agencies working with bloggers.^[3]

TikTok first fined in Russia for non-removal of LGBT content

On August 24, 2023, TikTok was first fined in Russia for non-removal of LGBT content. The world judicial district in Moscow found the company guilty under Part 2 of Art. 13.41 of the Code of Administrative Offenses of the Russian Federation (failure by the owner of the site to remove information or an Internet page if the obligation to remove such information, an Internet page is provided for by the legislation of the Russian Federation) and sentenced her to a fine of 2 million rubles.

According to TASS, citing case materials announced in court, the reason was the publication on TikTok of four videos with kissing men. These materials were identified by specialists from Roskomnadzor, who considered that these videos could form a positive view in adolescents about same-sex relationships. TikTok did not delete these videos, after which a protocol on an administrative offense was drawn up.

TikTok fined for failing to remove LGBT content

A TikTok defender asked the judge to stop the proceedings, pointing to violations committed in the proceedings, as well as the insignificance of the offense.

Since the end of 2022, Russia has had a law tightening the punishment for displaying LGBT content. LGBT ideas and gender reassignment cannot be promoted in advertising, books, film and media among adults and children. For individuals, a fine of up to 400 thousand rubles is provided for this, for legal entities - up to 5 million rubles. By the beginning of the summer of 2023, Roskomnadzor (RKN) compiled 19 protocols regarding Russian online cinemas for maintaining access for underage users to materials demonstrating LGBT people, as well as incorrect labeling of such content. The department recalled that, according to Russian law, online services are obliged to exclude all materials with LGBT propaganda, as well as provide for the introduction of restrictions on access to materials with LGBT demonstrations for minors, "so that the child is guaranteed not to be able to turn off age restrictions or change their settings."^[4]

Drop in mobile traffic by 2 times

Mobile traffic TikTok Russia in the year - from March 2022 to March 2023 - fell 2 times. This is stated in the study "," MegaFon which was published at the end of March 2023.

According to experts, TikTok began losing its audience in March 2022, when Russian users were banned from adding new videos. Users over 55 years old were the only category with growing traffic throughout 2022, the researchers note.

TikTok began losing its audience in March 2022, when Russian users were banned from adding new videos

According to them, TikTok's decision to ban the download of new videos in Russia affected the entire segment of short videos in the Russian Federation - in 2022, total mobile traffic in such services decreased by 55%. The TikTok audience finds new platforms for itself, including YouTube Shorts, Yappi, "VK clips," etc., indicate in MegaFon.

According to analysts of the telecom operator, the Likee service, which has not gained a significant share in the segment for several years, was able to turn the situation in its favor. Since the spring of 2022, attention to Likee has constantly grown, for example, in June 2022, the start of school holidays, mobile traffic in it doubled. Over the year, the growth was 300%. Also, MegaFon specialists recorded an increase in traffic in Russian services Yappi and "VK clips" - there the main influx of audiences was observed in the fall and during the New Year holidays.

TikTok has disabled all channels for users from Russia and Ukraine so that there are no conflicts, because this is a positive social network. It can start its work when it becomes quieter, there will be some results, - said the main developer of the site Kremlin.ru Artem Geller.[5]

2022

Net profit growth almost 10 times to 530.3 million rubles

In 2022, the net profit of TikTok Rus LLC (the main legal entity of the Chinese service TikTok in Russia) reached 530.3 million rubles, which is 9.8 times more than in the previous year. Such data are reflected in the company's financial statements, which became known on April 27, 2023.

TikTok's profit in Russia in 2022 grew almost 10 times
Photo: Pixabay/ 3dnews.ru

According to RBC, the revenue of TikTok Rus LLC in 2022 amounted to 2.36 billion rubles: this is approximately 29% less than the result for the previous year. Of this amount, 1.4 billion rubles (almost 2.5 times less than in 2021) brought advertising, the rest - the provision of marketing and consulting services to its parent company.

In the current geopolitical situation, the TikTok service in March 2022 suspended monetization in Russia, including the placement of advertising materials targeted to the country. In order to reduce financial costs, the company has reduced the number of personnel in the Russian Federation by more than five times. As of the end of 2022, 67 employees worked in the Russian TikTok instead of 354 at the end of 2021. The company spent 112.5 million rubles on payments for layoffs.

"The explanation to the reporting says that now TikTok cannot ensure the placement of ads targeted at the territory and audience of Russia, which negatively affected the volume of revenue from this type of activity. To reduce costs during the freeze, the platform stopped labor relations with the main part of its employees in Russia, "RBC said in a statement.

It is also noted that during 2022, the Russian structure TikTok entered into several agreements with other divisions of the Chinese company on attracting loans: at the end of February - with a funding limit of up to $5 million and a little more than 4 billion rubles, in March - with a limit of up to $1 million and 6 million Chinese yuan.^[6]

Loss of 72% of income from the largest bloggers

By the end of March 2023, Russian million-plus bloggers posting short videos on TikTok lost an average of 72% of their income compared to the same period in 2022. Such data are provided by the Association of Bloggers and Agencies (ABA).

The organization estimated a ten bloggers with an audience of 2.7 million people (Nikolena, Dima Talalanov, Filaretovs, Polina, Julia Smurfi, Alan Gedygushev, Lyudmila Svetlova, Fail, Married to Marina, Tosha) - on an annualized basis, their monthly income decreased from 7.9 million to 2.5 million rubles. The association explained the drop in income by a decrease in the number of advertisers and a decrease in publication coverage.

Russian bloggers with a population of one million lost an average of 72% of their income

After the aggravation of the situation in Ukraine, TikTok limited the download of new videos and access to foreign content in Russia. Russians earning in social networks began to switch to other resources, including domestic ones. But bloggers with a population of one million who shot videos on TikTok are having difficulty switching to alternative sites, the ABA explained, stressing that "on none of the sites does the number of subscribers even come close to TikTok."

In addition, advertisers are in no hurry to offer cooperation on alternative platforms to bloggers recording short videos, since "such content is poorly monetized." Advertisers prefer full-fledged materials with a high CTR (ratio of advertising to the number of impressions) to their links, the study says, excerpts from which are quoted by Kommersant.

At the same time, it is noted that for tiktokers with a small audience, income, on the contrary, increased - in the first quarter of 2023 by 23-25%. According to the general director of the Epicstars agency Denis Volkov, their earnings increased thanks to cooperation with new small Russian advertisers, who began to occupy the niches vacated after the departure of foreign companies.^[7]

Dismissal of almost all employees in the Russian Federation

On December 16, 2022, it became known about mass layoffs in the Russian office of TikTok. According to one of the Forbes sources, up to 500 people fell under the reductions. Another interlocutor of the magazine did not name the exact number of dismissed employees, but said that we are talking about almost all employees of the company's division in Russia. The remaining staff - specialists of the gaming team - the company can transfer to Dubai.

According to another Forbes interlocutor in one of the production companies, in early December 2022, the office that Russian TikTok rented in coworking space WeWork"was empty at the height of the working day."

TikTok has fired almost all employees in Russia. That's 500 people

The press service of TikTok confirmed the dismissal to the publication, but did not name the number of employees affected by this, nor the reason for the personnel purge.

And now, unfortunately, we have to reduce the staff in Russia. We deeply appreciate these employees and their contribution to the platform and we guarantee their support during this challenging time. We will continue to assess the situation in Russia to decide on the safe resumption of a full-fledged service, - said a representative of the Russian office of TikTok.

According to one of Forbes' interlocutors, familiar with the company's plans, TikTok did not have "any special trigger" for cuts in Russia.

It's just that more than six months have passed, during which they kept people on the payroll without receiving revenue. In India, this [staff reduction] took less than six months.

Indian authorities blocked TikTok along with a number of other social networks in mid-2020, recalls the publication

Ministry of Digital Development RUSSIAN FEDERATION Maksut Shadayev At the end of November 2022, the head said that the volume of TikTok traffic in Russia has not fallen since the beginning of February, noting that it is still popular, despite the restrictions.^[8]

Russian court fined TikTok 3 million rubles due to LGBT propaganda

By decision of the magistrate of the judicial district of the Tagansky district of Moscow on October 4, 2022, the social network TikTok was fined for refusing to delete publications in which LGBT propaganda is observed.

TikTok Pte. Ltd was found guilty of committing an administrative offense under Part 2 of Article 13.41 of the Administrative Code of the Russian Federation, he was sentenced to an administrative fine of 3 million rubles, - said judge Timur Vakhrameev (quoted by TASS).

Russian court fined TikTok 3 million rubles

According to the case file cited by the agency, the reason for the fine against TikTok was a protocol Roskomnadzor drawn up for "promoting the LGBT movement, radical feminism and a distorted idea of ​ ​ traditional sexual relations."

This protocol was drawn up on the basis of a statement by Rosmolodezh to Roskomnadzor. The reason for its compilation was that on February 10, 2022, a video was posted on TikTok in which the author talks about teaching English through gender, and also forms a distorted idea of ​ ​ non-traditional sexual relations. A TikTok representative in early October 2022 asked the court to dismiss the case for lack of corpus delicti.

Since February 2022, Roskomnadzor has been drawing up administrative protocols regarding social networks and instant messengers that have not removed calls to participate in unauthorized actions. Since the beginning of the year, a number of resources have been repeatedly brought to administrative responsibility for violating Russian law after refusing to remove prohibited content. TikTok from the beginning of 2021 to the beginning of October 2022 was fined a total of more than 11 million rubles for refusing to delete information that is prohibited by Russian law.^[9]

Decision of Roskomnadzor on the application of coercion measures

Roskomnadzor On August 19, 2022 Telegram , he announced his decision to apply coercion measures against TikTok Pte. Telegram Messenger Zoom Video Communications Ltd., , Inc., , Inc.,. and Discord, Inc, Pinterest Inc. in the form of informing search engines Internet users about the violation by companies of the requirements of Russian the law.

The above IT companies do not comply with the procedure for removing prohibited information and the main obligations established by federal law No. 236-FZ "On the activities of foreign persons on the Internet on the territory of the Russian Federation."

The measures taken of an informative nature will be valid until the complete elimination of violations of Russian legislation by foreign companies^[10].

Theft of 1 million rubles

At the end of April 2022 TikTok , a theft of more than 1 million was committed in the Moscow office. rubles According TASS to a law enforcement source, unknown persons entered the office of Tiktok Rus LLC on Bolshaya Yakimanka and stole equipment, Apple including eight hours, 31 and Apple Watch smartphoneiPhone four computers. At the iMac same time, the locks on the doors did not damage, which may indicate that the thieves had keys and knew where the valuable equipment was, the agency writes.

RIA Novosti, citing the Russian Ministry of Internal Affairs in Moscow, writes that a statement about the theft was received by the police on May 20: it said that the incident occurred on April 27, 2022. It is noted that the total cost of stolen Apple products exceeds 1 million rubles, but the total damage will be established during the pre-investigation check.

Later on May 24, 2022, TASS, citing its informant, reported that material damage from theft in the Russian office of TikTok amounted to 2.17 million rubles. The police opened a case under the article on theft (part 4 of article 158 of the Criminal Code of the Russian Federation).

On April 26, 2022, a magistrate's court Moscow imposed an administrative fine on the social network TikTok in the amount of 2 million rubles for refusing to remove material banned in Russia, it is about promoting sexual minorities. The protocol on TikTok was drawn up for videos with LGBT content.

On April 20, 2022, it became known that the Chinese app TikTok was again available to Russian App Store users. Prior to that, on April 19, information appeared that the American company Apple had removed the TikTok application from the App Store in Russia. When searching for an app in the App Store, it was not displayed.^[11]

Daily audience over 12 years old - 33.428 million people

Data for March 2022

Restriction of work in Russia

On March 7, 2022, TikTok announced that it would stop live broadcasts in Russia and ban Russian users from posting videos. Then the company explained such measures by the law on punishments for fakes related to the Russian special operation in Ukraine. TikTok management told about the suspension of work in Russia on the service's Twitter blog. According to company representatives, the platform is a creative space for entertainment in difficult times, but the safety of the company's employees comes first.

Restriction of work in Russia

At the end of February 2022, communications, information technology and mass media Roskomnadzor demanded that TikTok exclude military content from recommendations for minors. These materials, according to the statement of the department, in most cases have a pronounced anti-Russian character.

State Duma Deputy Anton Gorelkin suggested that the restrictions that TikTok has set for Russian users will lead to an increase in the popularity of another analogue of the social network - the Russian Yappy.

2021

Revenue growth up to 3.3 billion rubles

At the end of 2021, the revenue of the Russian representative office of TikTok reached 3.3 billion rubles, which is about 65 times more than a year ago at 51 million rubles. Such data in the SPARK-Interfax system were released in mid-April 2022.

According to TASS, citing the published report, the net profit of Tiktok Rus LLC at the end of 2021 amounted to 53.9 million rubles, which is 1.8 times more than a year earlier. For comparison, the revenue of the Russian competitor TikTok in the person of the social network "VKontakte," which develops its own short video service "Clips," reached 27.9 billion rubles in 2021.^[12]

Investing 100 million rubles in support of content authors in Russia

On May 27, 2021, ByteDance announced that it would invest 100 million rubles in support of content authors in Russia.

Short video creation platform TikTok is launching the Inspirational Creators Fund, giving them the opportunity to monetize their content. TikTok will also create a Portal for authors in Russian with useful information and recommendations for creating content.

Content writers have always been the heart of TikTok, making the platform what it is - a space for self-expression and creativity. Since 2019, millions of Russian authors have joined the platform, who every day share their talent, ideas, moments from life with the TikTok community, and inspire their subscribers. Supporting creators is one of the platform's priorities. Back in 2019, TikTok launched the Talent Development Program in Russia, to which many content authors joined in May 2021. The goal of the Program is to help authors create even better content that will allow them to succeed on TikTok.

TikTok is launching the Inspirational Creatives Foundation in Russia to support content authors who want to inspire others. With the help of the Foundation, creators will be able to receive rewards for the efforts they make to create content. The size of the fund will be 100 million rubles. To become a member of the program, content authors must be over 18 years old, regularly publish original educational content in full compliance with community rules. Authors can shoot videos in a variety of categories: cooking, fitness, fashion and beauty, DIY and others. Authors will have to post at least 30 videos for a period of two months, and the minimum cumulative number of views of all videos should be at least 900,000. In June 2021, the Fund will become available to participants in the Talent Development Program. And in August, all authors of content on the platform that meet the requirements of the program will be able to apply for participation through a special page in the TikTok application.

TikTok is also launching the Portal for Content Creators, a resource in which authors can find all the information and advice of interest on how to shoot videos. The portal contains basic information about TikTok and its security policy, practical tips on using the platform's tools for shooting and editing videos, as well as for content analytics, recommendations for making a content plan and building a personal brand, life hacks from popular TikTok authors and much more. Both beginners and experienced creators will be able to find useful information for themselves on this resource.

TikTok is a place for creativity, joy, inspiration and discovery. We have watched the community of authors grow and develop in Russia, and the content is becoming more diverse: from entertaining videos to educational ones such as life hacks and tutorials. We are opening the Inspirational Creatives Foundation to support talented authors and reward them for their work and aspirations. We will continue to work to expand the opportunities to support the community of authors in Russia, - said Nadezhda Lapina, lead operations manager at TikTok.

A fine of 1.5 million rubles for refusing to remove content prohibited in the Russian Federation

On May 27, 2021, the world court of the Tagansky district of Moscow fined TikTok 1.5 million rubles for refusing to remove content prohibited by Russian law.

According to Interfax, citing the press secretary of the Tagansky court, Zulfiya Gurinchuk, the company was found guilty of committing an administrative offense under Part 2 of Art. 13.41 of the Administrative Code of the Russian Federation (failure by the owner of an information resource on the Internet of information or an Internet page if the obligation to remove such information is provided for by the legislation of the Russian Federation). The punishment for this offense provides for a fine from 800 thousand to 4 million rubles.

Taking into account the fine of 2.6 million rubles issued against TikTok earlier in 2021, the company must pay 4.1 million rubles for violation of Russian law.

TikTok fined 1.5 million rubles for refusing to remove content prohibited in the Russian Federation

In addition to TikTok, protocols on an administrative offense in connection with the failure to remove information that involved teenagers in participating in unauthorized mass events, as well as other content prohibited by Russian law, were compiled by Roskomnadzor in relation to Facebook, Instagram, Twitter, VKontakte, Odnoklassniki, Telegram and YouTube. These services are also subject to fines.

According to Bloomberg an unnamed official familiar with TikTok's policies, the Russia social network "earned praise" from government officials for being more willing to delete content on demand than other services. According to the interlocutor, the Kremlin communicated with the Chinese authorities on the issue of publishing anti-government materials on TikTok. Now the volume of content that is unhappy Moscow has decreased as the company follows bans to weed out unwanted posts, the agency whistleblower added.

TikTok itself told Bloomberg that the number of deleted materials has increased throughout the Runet, as Russian regulators have been making more relevant requests since January 2021.^[13]

A fine of 2.6 million rubles for refusing to remove calls to go to rallies

On April 6, 2021, a Moscow court fined TikTok 2.6 million rubles for refusing to delete information calling on teenagers to go to an unauthorized rally in the capital.

World Court Station Moscow number 422 found TikTok guilty under Part 2 of Art. 13.41. Administrative Code of the Russian Federation (violation of the procedure for restricting access to information, access to which is subject to restriction in accordance with the legislation of the Russian Federation on information), - leads TASS the press service of the Tagansky District Court.

At the end of January 2021, the general director of the TikTok social network in Russia, Sergei Sokolov, was invited to the State Duma to talk about the work of foreign video hosting in the Russian legal field, said Vasily Piskarev, head of the commission to investigate the facts of foreign interference in internal affairs. The deputy then noted that the members of the commission "are interested in the fact that foreign Internet resources working for the Russian audience operate in the Russian legal field and comply with Russian legislation."

TikTok fined 2.6 million rubles for refusing to remove calls to go to rallies

Before the unauthorized mass actions that took place on January 23, 2021, Roskomnadzor revealed calls for minors in all popular social networks and platforms. The day before the mass events, a criminal case was opened on the involvement of children in the protests.

In addition to TikTok, other social networks were fined: in early March 2021, VKontakte was fined 1.5 million rubles for "late removal" of rally announcements, and in April Twitter received fines of almost 9 million rubles for refusing to remove posts about protest actions. In addition, at the request of Roskomnadzor, the court has already fined Mail.ru Group four million rubles for non-removal of prohibited content from Odnoklassniki.

On April 6, 2021, the court was also supposed to consider two protocols in relation to Telegram, but due to the failure of the parties, the meeting was postponed.^[14]

Roskomnadzor demanded that TikTok remove calls for the participation of minors in protests

Roskomnadzor demands that the social network TikTok stop disseminating illegal information for minors and remove calls for participation in protests. This is stated in January 2021 in the press service of the department.

"Based on the requirement of the Prosecutor General's Office of the Russian Federation, a notification was sent to the social network TikTok about the need to remove information involving minors in illegal actions," the message says.

Roskomnadzor drew attention to the fact that materials are distributed on TikTok with "calls for minor users of the social network to participate in illegal protest mass events."

The agency also appealed to all social networks, information resources and the media with a demand not to allow the dissemination of illegal information involving minors in illegal actions.

Thus, Roskomnadzor sent a demand to the management of the VKontakte social network to remove calls for the participation of adolescents in rallies. "In connection with the identification on the VKontakte social network of cases of using accounts to involve minors in unauthorized rallies, the management of the social network sent a requirement to immediately take measures to suppress such actions," the report says on the website of the supervisory authority.

It is clarified that a notice was sent to the social network on the basis of the requirement of the Prosecutor General's Office to prevent the dissemination of information involving minors in illegal actions dangerous to their life and health.

2020

The government of the Voronezh region will spend 1.6 million rubles to cover its work on TikTok and Instagram

The government of the Voronezh region will spend 1.59 million rubles to cover its work on social networks. The corresponding tender is posted on the public procurement website at the end of October 2020. Read more here.

Inclusion in the package of unlimited video services "Tinkoff Mobile"

Tinkoff Mobile has added a platform for creating and watching TikTok videos in a package of unlimited video services. Now, for the operator's subscribers who connected the Video package, TikTok traffic will be free, while its cost will not change. This was announced on September 1, 2020 by Tinkoff Bank. Read more here.

Creation of the Russian division

Tiktok Rus LLC was registered on March 30, 2020. 99.99% of the company is owned by TikTok Pte. Ltd., 0,01% - TikTok Information Technologies UK Limited.

Notes