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oneFactor is an IT company. Specializes in machine learning services, geo-recommendations, as well as artificial intelligence systems.

Organized in 2015.

Products and Services

OneFactor is developing cloud services and automating intelligent labor based on machine and deep learning technologies using neural networks.

OneFactor services help automate decision-making and optimize processes in various business areas: retail, transport, financial and telecom segments, advertising, as well as solve problems in the field of risk management, distribution development (retail chains), transport planning, city management.

The company's technology makes it possible to identify the buyer in real time, determine his portrait and form a product recommendation. The use of the oneFactor cloud platform allows retailers to assess the potential of the location of sales points through the search for potential buyers of their product line, find the optimal location for opening new stores with a similar assortment, conduct supertargeting and look-a-like modeling of the target audience, predict the turnover, measure the conversion of advertising campaigns into targeted actions, for example, visits or checks, as well as conduct omnichannel advertising campaigns, etc.

History

2019

As of November 2019, the owners were:

• USM Holdings
• Postnikov Roman Vladimirovich
• Mikhail Andreevich Dubin

2018: Establishment of the Big Data Market Participants Association

On October 16, 2018, MegaFon, Mail.Ru Group, oneFactor, Tinkoff Bank, Yandex and Sberbank established the Association of Big Data Market Participants. Anna Serebryanikova, operating di⁠rektor of MegaFon, was elected President of the organization. The Board of the Association included representatives of all founding companies. The main goal of the organization is to create conditions for the development of technologies and products in the field of big data in Russia. Read more here.