VK Play Investments

History

2023: Building a Company

VK created a company to invest in game developers and allocated 300 million rubles for this. The holding announced this on February 9, 2023.

The structure called "VK Play Investments" will support projects that are aimed at a wide target audience, and work on premium and free-to-play business models. To apply for investments, it is mandatory to have a prototype or an early version of the project available for testing, as well as the territorial location of the main part of the team and a legal entity in the Russian Federation. All projects that will receive funding from VK Play Investments will be able to be published on special conditions in the VK Play and RuStore gaming catalog, and will also be able to receive additional inventory for promotion in VK services and products, the holding's press service said.

VK created VK Play Investment

Evgeny Polotnyanko became the head of the direction. Developers can apply to VK Play Investments with an application for funding directly for product development, as well as for marketing investments for ready-made games.

Evgeny Polotnyanko noted that by February 2023 there are a number of talented developers in Russia whose products are recognized in the international arena, but most of these teams have lost financial support from foreign funds.

We want to fix the situation and help the guys. We have already taken the first steps within the framework of VK Play, providing them with comfortable conditions for work in our country. The next stage of support we launch VK Play Investments. As part of VK, we offer not just financial support, but access to many years of expertise, a huge audience and top-end services of the company, "he added.

According to the top manager of a large Russian video game developer contacted by Kommersant, by the beginning of 2023 the market lacks strategic investors "ready for long-term investments, while not expecting a 300% payback."^[1]

Notes