amma

History

2021

Raising $2 million

On September 30, 2021, it became known about investing $2 million in the Amma Pregnancy Tracker. In the service for pregnant women invested:

• the founder of the payment service QiwiSergey Solonin;
• founder of Netology Group and Digital Dolina Maxim Spiridonov;
• Aleksei Solovyov investment company A.Partners;
• Sergey Dashkov's JointJourney;
• Angelsdeck Business Angels Club;
• founder of the biopharmaceutical company Nanolek"" Vladimir Khristenko;
• TMT Investments partner Igor Shoifot.

Qiwi co-founder Sergey Solonin invested in AMMA Pregnancy Tracker

The startup intends to use the funds raised to develop local teams in the markets of Latin America and Southeast Asia. According to the founder and head of Amma Pregnancy Tracker Yevgeny Zhikharev, due to the attracted investments, the company plans to accelerate the growth of audience and revenue in these regions.

Taking into account the funding rand, which was announced at the end of September 2021, the total amount of funds raised by the startup amounted to more than $4 million. The service estimate reached $28 million, an increase of more than 4.5 times over the year - from $6 million. The Amma Pregnancy Tracker estimates its audience at 1.5 million users (by September 2021).

The Amma Pregnancy Tracker develops through both investment and collaboration. Earlier in 2021, the service announced a partnership with the Sechenov Moscow State Medical University. This transaction involves several formats of interaction. The parties to the agreement agreed to conduct joint scientific research in the field of preventive medicine, to carry out mutual exchange of scientific and educational information, to prepare and implement joint publications, to participate in joint working and scientific meetings, as well as to develop and develop joint scientific strategies, policies and programs.^[1]

Attracting $250,000 in investments, access to Chinaccelerator and MOX XELLER programs

At the end of February 2021, the AMMA Pregnancy Tracker service raised $250,000 from SOSV and gained access to the Chinaccelerator and MOX acceleration programs for business development in Asia. This was reported to Zdrav.expert by the company.

The EMMA Pregnancy Tracker femtech project has become one of the 20 participants in Chinaccelerator 2021, having passed the selection from more than 1000 projects from around the world. Chinaccelerator's acceleration program provides companies with the skills, knowledge and connections to enter the Chinese market. The MOX program focuses on mobile application developers and provides participants with resources to reach countries in Southeast Asia and Oceania.

Russian service for pregnant women AMMA Pregnancy Tracker raised $250 thousand.

By the end of February 2021, the monthly number of downloads of the AMMA Pregnancy Tracker application is about 700 thousand. The total number of active users is more than 1.5 million per month worldwide.

According to the head of AMMA Pregnancy Tracker Yevgeny Zhikharev, cooperation with SOSV startup is perceived as another proof of the importance of its project in the international market and the effectiveness of the chosen strategy and business model.

We are focused on further global expansion in emerging markets. The main goal of participation in SOSV programs is to gain resources and knowledge for development in an extremely promising region of the world - in China and Southeast Asia. We expect that in the coming years, the growth in demand for femtech-tech and family-tech products, which include the EMMA Pregnancy Tracker, will be extremely high here. I am sure that thanks to participation in SOSV acceleration programs, we will gain significant competitive advantages for development in this market, "he said.

SOSV Partner General and Managing Director of Chinaccelerator and MOX William Bao Bean said that reproductive health and pregnancy planning services are an important area of ​ ​ investment in the fund.

Name change

According to TAdviser representatives of the company, in late 2020 - early 2021. AMMA Pregnancy Tracker changed its name to amma.

2020

Raising $200 thousand from investor Igor Rybakov

On December 23, 2020, it became known about the attraction of about $200 thousand investments by the AMMA Pregnancy Tracker service as part of the pre-A round. Investor Igor Rybakov has invested in the startup, the company told TAdviser.

AMMA Pregnancy Tracker

AMMA Pregnancy Tracker is considered by many exclusively as an application for pregnant women, but the vision of the project is much wider: to be an assistant for each family member, says Rybakov. - Support the family with information, educational and financial services collected on the AMMA Family platform. It is the family, and not individuals, that determine the future development of society, it is in the family that fundamental feelings, knowledge and rules of behavior are born. AMMA Family is committed to helping all families in the world by contacting the heart of these families - moms.

By December 2020, AMMA Pregnancy Tracker is one of the three most popular health apps in Russia, Mexico, Argentina, Chile, Peru, and the top five in the CIS, Malaysia, Greece and Ecuador. The monthly active audience of the service exceeds 1.5 million pregnant women and their families around the world, the monthly increase in downloads reaches 600 thousand, the developers say.^[2]

As of December 2020, the service was free for users - monetization occurs through sale. advertizing More than 60% of the developer's income came from sales of advertising places for global FMCG pharmaceutical and brands in,,, and CIS. USA Brazil Another To Mexico 40% Hong Kong of the revenue was brought by advertising networks and subscriptions within the application.

Development Office in Russia

The development office of AMMA Pregnancy Tracker Russia in (LLC Amma) was opened in 2020 and was located in. As representatives of To Moscow TAdviser the company specified, the office in Moscow worked until 2021.

2019: Service launch

AMMA Pregnancy Tracker is a mobile service for pregnant women and their families, launched in 2019 by Russian Yevgeny Zhikharev. The program has collected a large amount of information for those who are expecting a child. In addition, there you can receive discounts and promotional offers for the necessary products and services.

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